Media Kit

OBJECT and Decor are two mutually

complementary magazines, and though
they differ in technical parameters, style
and contents, both magazines tell and show

everything an end consumer needs and

wants to know, and do it in a vivid, exciting,
professional, competent, and versatile way.
MISSION TARGET AUDIENCE
OBJECT provides a full range of design,
architecture and art news. Impressive, educated and well-to-do people.
Decor offers information, develops and • People interested in interior designs, who
promotes the art of d cor. plan the interior of their homes and invite an
architect for the project.
• Architects
• Designers
• Decorators

LEVEL OF INCOME

High and very high (72%),

higher than medium and medium (20%),
lower than medium (8%).
 35%
DELIVERY
65 %
S AL E
+
S UB SC RI P T I O N

DISTRIBUTION

1. Through major trade networks

2. Subscription through subscription agencies Ukrpochta, Summit and KSS
3. Free distribution:
24% - Addressed delivery to authoritative designers, decorators, architects and
their customers
37% - At big salons of million cities
4% - Magazines are available in premium hotel rooms and SPAs in Kiev, Donetsk,
Crimea, Odessa, Dnepropetrovsk, Lvov and Kharkov, and at monobrand
boutiques in Kiev
18% - Personal stands in business lounges in Terminals A, B and C at the official
delegation hall of Borispol airport.
3% - In diplomatic missions of foreign countries and at culture centers
1% - Delivery to museums, galleries and exhibition halls in Kyiv
13% - Exhibitions, forums, workshops, media partnerships, media sponsorships
ADVERTISEMENT RATES FOR 2010

Placement Bleed size Price,

Internal block
1/1 275 x 370 3 500
2/1 550 x 370 6 500
1/2 275 x 185 1 900
1/4 137 x 185 950
Covers
Flap, front side 144 x 370 5000
Flap, back side 144 x 370 6500
First double-page spread 550 x 370 9 500
2 double-page 550 x 370 8 000
3 cover page 275 x 370 4 500
4 cover page 275 x 370 6 500

Placement Bleed size Price,

Internal Block
1/1 225 x 297 3 500
2/1 450 x 297 6 500
1/2 225 x 148 1 900
1/4 112 x 148 950
Area near contents 225 x 297 4 000
Covers
Gatefold 225 x 297 8 800
First double-page spread 450 x 297 9 500
2 double page 450 x 297 8 000
3 cover page 225 x 297 4 500
4 cover page 225 x 297 6 500

ADVERTISEMENT PLACEMENT OPTIONS

2/1 1/1 1/2 1/2 1/4

DISCOUNTS

Placement of several advertisements in one issue

Number of
3-4 5-6 7-8 over 9
advertisements
Volume discount, % 15% 20% 25% 30%
Agent discount, % 15% 15% 15% 15%

Bullet payment of advertisement placement in several issues:

Number of 9 and
2 3 4 5 6 7 8
issues more
Discount, % 5% 9% 10% 12% 15% 20% 23% 25%

• Rates do not include VAT and advertisement tax.

• Payment is due in UAH at the NBU rate as of the due date.
• 10% charge is applicable for fixed advertisement spot
• Prices are specified for ready designs provided on electronic data carriers
• Discounts are provided only after signing an agreement containing payment terms
• Digital coloring test: EUR 30
• The resulting discount is calculated by consecutive subtraction of volume and
agent discounts (compounding)
• Advertising agencies that buy 25 and more pages during one year may obtain
additional discount if they make a contract with the Publishing House for one year.
• Layout making: USD 400-600 depending on layout difficulty
TECHNICAL REQUIREMENTS FOR MATERIALS PROVIDED FOR
PUBLISHING IN «OBJECT» AND «DECOR» MAGAZINES
Advertising materials are accepted in electronic format only. A ready adver-
tisement layout is a file that does not require any improvements and meets
the following demands:

SIZES OF ADVERTISING LAYOUTS (MM):

OBJECT 1/ 1 2/ 1 HOR. 1/2 1/4

CLEAN SIZE 275 X 370 550 X 370 275 X 185 137 X 185
BLEED SIZE 285 X 380 560 X 380 285 X 195 147 X 195

1/2 1/2
DECOR 1/1 2/1
HOR. VER.
1/4
CLEAN SIZE 225 X 297 450 X 297 225 X 148 112 X 297 112 X 148
BLEED SIZE 235 X 307 460 X 307 235 X 158 122 X 307 122 X 158

For advertisement placement on spread in Decor magazine, please note

that part of the image (approximately 6 mm) is covered by the splice, and
hence the layout must be made as two pages.

Text, logos and key parts of the image should be at least 5 mm from the
trimmed edge and 12 mm from the back side.
PREFERRED FILE FORMATS:

Adobe Illustrator (EPS), Adobe Photoshop (EPS, TIF), Adobe InDesign build. The
layout must be supplemented with a printed layout copy (coloring test preferred)
in trimmed size and signed by the customer.
Layouts in CorelDraw and Word are not accepted.

All bit-map images must be provided in 1:1 scale at 300 dpi.

Do not leave unused alpha channels and lines in files.
All used colors must comply with CMYK model.
For deep black in big areas (e.g. background) Super black (C—50%, M—50%, Y —
30%, K — 100%) is preferred.
Total quantity of colors must not exceed 320%.
Grey objects (solid areas) should contain percentage of black (e.g. C=0 M=0 Y=0
K=50), rather than composite color. This will prevent mismatch of colors.
For custom (spot) colors, a color sample must be provided with a pantone num-
ber in PANTONE album.
Minimum line thickness is 0.25 points, please do not use Hairlines.
Layout maker is responsible for overprint in vector part. Do not allow overprint of
white color.
All fonts must be provided separately or be transformed into curves.
If the material will have a fold, please specify the fold place and its size in mm.

ADVERTISEMENT MATERIALS ARE SUPPLIED IN UKRAINIAN.

Acceptable file carriers:

CD/DVD, memory sticks, ftp-servers, Internet file share facilities.
ГРАФИК ВЫХОДА ЖУРНАЛОВ, 2010, ВТОРОЕ ПОЛУГОДИЕ

Delivery
Layout
Layout to
Magazine Month № approval Release
delivery printing
(with ad) office
Decor May-June 6 09.04 12.04 26.04 03.05
OBJECT June-July 8 13.05 18.05 24.05 31.05
Decor July-August 7 11.06 17.06 24.06 01.07
September-
OBJECT 9 12.08 18.08 25.08 01.09
October
October-
Decor 8 10.09 16.09 23.09 30.09
November
November-
OBJECT 10 13.10 18.10 25.10 01.11
December
December-
Decor 9 12.11 18.11 24.11 01.12
January

GENERAL SPECIFICATIONS

OBJECT Decor
5 issues annually, 1 issue issues annually, 1 issue
Periodicity
every 2 months every 2 months
Format 275 х 370 мм 225 х 297 мм
Number of copies 10 000 copies 10 000 copies
Number of pages in one issue 82 176

PARTICIPATION IN SHOWS

Macef, Milan, January 15-18, 2010

Maison & Objet, Paris, January 22-26, September 3-7 2010
Messe Frankfurt-Ambiente, Frankfurt-am-Main, February 12-16, 2010
iSaloni, Milan, April 14-19, Crocus, Moscow, October 6-9, 2010
IMM Colonge, Cologne, April 19-24, 2010
Abitare il Tempo, Verona, September, 16-19, 2010
Cersaie, Bologna, September 29 — October 3, 2010
CONTACT DETAILS
AT Media Publishing House
01001 Kyiv, Ukraine
9 Kostelnaya Str., office 33
phone/fax: +38 044 279 12 12
phone: +38 044 240 86 02
e-mail: office@atmedia.com.ua
ADVERTISEMENT DIRECTOR
Ksenia Kulikova
phone/fax: +38 044 279 12 12
mobile: +38 067 449 17 53
e-mail: kulikova@atmedia.com.ua
ADVERTISEMENT MANAGER
Natalia Teslenko
Phone/fax: +38 044 279 12 12
mobile: +38 067 100 40 63
e-mail: adv_2@atmedia.com.ua
ADVERTISEMENT MANAGER
Alla Safronova
Phone/fax: +38 044 279 12 12
mobile: +38 096 432 48 56
e-mail: adv_4@atmedia.com.ua