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73 (FUVEST 2014 - Primeira Fase)

To live the longest and healthiest life possible, get smarter. Institute for Health Metrics and Evaluation (IHME)
data show that past a certain threshold, health and wealth are just weakly correlated. However, overall health is
closely tied to how many years people spend in school. Mexico, for instance, has a fifth the per capita gross
domestic product (GDP) of the United States, but, for women, more than 50 percent of the latters schooling.
In line with the trend, Mexicos female adult mortality rate is only narrowly higher. Vietnam and Yemen have
roughly equivalent per capita GDP. Yet Vietnamese women average 6.3 more years in school and are half as
likely to die between the ages of 15 and 60. Economic growth is also significantly associated with child
mortality reductions, but the magnitude of the association is much smaller than that of increased education,
comments Emmanuela Gakidou, IHMEs director of education and training. One year of schooling gives you
about 10 percent lower mortality rates, whereas with a 10 percent increase in GDP, your mortality rate would go
down only by 1 to 2 percent.
Discover, May 31, 2013. Adaptado.
De acordo como texto, about 10 percent lower mortality rates resultado de

10 percent increase in GDP.

child mortality reductions.

equivalent per capita GDP.

economic growth.

one year of schooling.


Tpicos desta questo: Ingls

72 (FUVEST 2014 - Primeira Fase)


To live the longest and healthiest life possible, get smarter. Institute for Health Metrics and Evaluation (IHME)
data show that past a certain threshold, health and wealth are just weakly correlated. However, overall health is
closely tied to how many years people spend in school. Mexico, for instance, has a fifth the per capita gross
domestic product (GDP) of the United States, but, for women, more than 50 percent of the latters schooling.
In line with the trend, Mexicos female adult mortality rate is only narrowly higher. Vietnam and Yemen have
roughly equivalent per capita GDP. Yet Vietnamese women average 6.3 more years in school and are half as
likely to die between the ages of 15 and 60. Economic growth is also significantly associated with child
mortality reductions, but the magnitude of the association is much smaller than that of increased education,
comments Emmanuela Gakidou, IHMEs director of education and training. One year of schooling gives you
about 10 percent lower mortality rates, whereas with a 10 percent increase in GDP, your mortality rate would go
down only by 1 to 2 percent.
Discover, May 31, 2013. Adaptado.
No texto, ao se comparar o Mxico aos Estados Unidos, afirma-se que, no Mxico,

o produto interno bruto equivalente a 50% do produto interno bruto dos Estados Unidos.

os ndices de mortalidade adulta vm crescendo, nos ltimos anos.

as mulheres representam 50% da populao escolrizada.

as polticas educacionais so suficientes e esto defsadas.

as taxas de mortalidade feminina adulta so pouco superiores s norte-americanas.


Tpicos desta questo: Ingls

71 (FUVEST 2014 - Primeira Fase)


To live the longest and healthiest life possible, get smarter. Institute for Health Metrics and Evaluation (IHME)
data show that past a certain threshold, health and wealth are just weakly correlated. However, overall health is
closely tied to how many years people spend in school. Mexico, for instance, has a fifth the per capita gross
domestic product (GDP) of the United States, but, for women, more than 50 percent of the latters schooling.
In line with the trend, Mexicos female adult mortality rate is only narrowly higher. Vietnam and Yemen have
roughly equivalent per capita GDP. Yet Vietnamese women average 6.3 more years in school and are half as
likely to die between the ages of 15 and 60. Economic growth is also significantly associated with child
mortality reductions, but the magnitude of the association is much smaller than that of increased education,
comments Emmanuela Gakidou, IHMEs director of education and training. One year of schooling gives you
about 10 percent lower mortality rates, whereas with a 10 percent increase in GDP, your mortality rate would go
down only by 1 to 2 percent.
Discover, May 31, 2013. Adaptado.
O argumento central do texto o de que nveis mais altos de escolaridade esto diretamente relacionados a

ndices mais baixos de mortalidade.

crescimento econmico acentuado.

mais empregos para as mulheres.

menores taxas de natalidade.

melhorias nos servios de sade.


Tpicos desta questo: Ingls

70 (FUVEST 2014 - Primeira Fase)


A wave of anger is sweeping the cities of the world.
The protests have many different origins. In Brazil people rose up against bus fares, in Turkey against a
building project. Indonesians have rejected higher fuel prices. In the euro zone they march against austerity, and
the Arab spring has become a perma-protest against pretty much everything.
Yet just as in 1848, 1968 and 1989, when people also found a collective voice, the demonstrators have much in
common. In one country after another, protesters have risen up with bewildering speed. They tend to be
ordinary, middle-class people, not lobbies with lists of demands. Their mix of revelry and rage condemns the
corruption, inefficiency and arrogance of the folk in charge.
Nobody can know how 2013 will change the world if at all. In 1989 the Soviet empire teetered and fell. But
Marxs belief that 1848 was the first wave of a proletarian revolution was confounded by decades of flourishing
capitalism and 1968 did more to change sex than politics. Even now, though, the inchoate significance of 2013
is discernible. And for politicians who want to peddle the same old stuff, news is not good.
The Economist, June 29, 2013. Adaptado.
Ao comparar os protestos de 2013 com movimentos polticos passados, afirma-se, no texto, que

nem sempre esses movimentos expressam anseios coletivos.

as crenas de Marx se confirmaram, mesmo aps 1848.

as revoltas de 1968 causaram grandes mudanas polticas.

no se sabe se os protestos de 2013 mudaro o mundo.

mudanas de costumes foram as principais consqeuncias de movimentos passados.


Tpicos desta questo: Ingls

69 (FUVEST 2014 - Primeira Fase)

A wave of anger is sweeping the cities of the world.


The protests have many different origins. In Brazil people rose up against bus fares, in Turkey against a
building project. Indonesians have rejected higher fuel prices. In the euro zone they march against austerity, and
the Arab spring has become a perma-protest against pretty much everything.
Yet just as in 1848, 1968 and 1989, when people also found a collective voice, the demonstrators have much in
common. In one country after another, protesters have risen up with bewildering speed. They tend to be
ordinary, middle-class people, not lobbies with lists of demands. Their mix of revelry and rage condemns the
corruption, inefficiency and arrogance of the folk in charge.
Nobody can know how 2013 will change the world if at all. In 1989 the Soviet empire teetered and fell. But
Marxs belief that 1848 was the first wave of a proletarian revolution was confounded by decades of flourishing
capitalism and 1968 did more to change sex than politics. Even now, though, the inchoate significance of 2013
is discernible. And for politicians who want to peddle the same old stuff, news is not good.
The Economist, June 29, 2013. Adaptado.
Segundo o texto, os protestos de 2013, em diversos lugares do mundo,

vm perdendo fora por falhas de organizao.

questionam a atuao dos lobbies nas reivindicaes das diversas classes sociais.

condenam a corrupo e outros comportamentos inadequados da classe poltica.

resultam de motivaes econmicas precisas.



tm poucos aspectos em comum.
Tpicos desta questo: Ingls

95 (Enem 2012 - Segundo Dia)

J. K. Rowling to pen first novel for adults


Author J. K. Rowling has announced plans to publish her first novel for adults, which will be very different
from the Harry Potter books she is famous for.
The book will be published worldwide although no date or title has yet been released. The freedom to explore
new territory is a gift that Harrys success has brought me, Rowling said.
All the Potter books were published by Bloomsbury, but Rowling has chosen a new publisher for her debut into
adult fiction. Although Ive enjoyed writing it every bit as much, my next book will be very different to the
Harry Potter series, which has been published so brilliantly by Bloomsbury and my other publishers around the
world, she said, in a statement. Im delighted to have a second publishing home in Little, Brown, and a
publishing team that will be a great partner in this new phase of my writing life.
Disponvel em: www.bbc.co.uk. Acesso em: 24 fev. 2012 (adaptado).
J. K. Rowling tornou-se famosa por seus livros sobre o bruxo Harry Potter e suas aventuras, adaptados para o
cinema. Esse texto, que aborda a trajetria da escritora britnica, tem por objetivo

informar que a famosa srie Harry Potter ser adaptada para o pblico adulto.

divulgar a publicao do romance por J. K. Rowling inteiramente para adultos.

promover a nova editora que ir publicar os prximos livros de J. K. Rowling.

informar que a autora de Harry Potter agora pretende escrever para adultos.

anunciar o novo livro da srie Harry Potter publicado por editora diferente.
Tpicos desta questo: Ingls

94 (Enem 2012 - Segundo Dia)


I, too
I, too, sing America.
I am the darker brother.
They send me to eat in the kitchen
When company comes,
But I laugh,
And eat well,
And grow strong.
Tomorrow,
Ill be at the table
When company comes.
Nobody'll dare
Say to me,
Eat in the kitchen,
Then.
Besides,
Theyll see how beautiful I am
And be ashamed.
I, too, am America.
HUGHES, L. In: RAMPERSAD, A.; ROESSEL, D. (Ed.). The collected poems of Langston Hughes. New York;
Knopf, 1994.
Langston Hughes foi um poeta negro americano que viveu no sculo XX e escreveu I, too em 1932. No poema,
a personagem descreve uma prtica racista que provoca nela um sentimento de

coragem, pela superao.

vergonha, pelo retraimento.

compreenso, pela aceitao.

superioridade, pela arrogncia.

resignao, pela submisso.


Tpicos desta questo: Ingls

93 (Enem 2012 - Segundo Dia)


DONAR. Disponvel em: http://politicalgraffiti.wordpress.com.
Acesso em: 17 ago. 2011.

Cartuns so produzidos com o intuito de satirizar comportamentos humanos e assim oportunizam a reflexo
sobre nossos prprios comportamentos e atitudes. Nesse cartum, a linguagem utilizada pelos personagens em
uma conversa em ingls evidencia a

predominncia do uso da linguagem informal sobre a lngua padro.

dificuldade de reconhecer a existncia de diferentes usos da linguagem.

aceitao dos regionalismos utilizados por pessoas de diferentes lugares.

necessidade de estudo da lngua inglesa por parte dos personagens.

facilidade de compreenso entre falantes com sotaques distintos.


Tpicos desta questo: Ingls

92 (Enem 2012 - Segundo Dia)


Aproveitando-se de seu status social e da possvel influncia sobre seus fs, o famoso msico Jimi Hendrix
associa, em seu texto, os termos love, power e peace para justificar sua opinio de que

a paz tem o poder de aumentar o amor entre os homens.

o amor pelo poder deve ser menor do que o poder do amor.

o poder deve ser compartilhado entre aqueles que se amam.

o amor pelo poder capaz de desunir cada vez mais as pessoas.

a paz ser alcanada quando a busca pelo poder deixar de existir


Tpicos desta questo: Ingls

91 (Enem 2012 - Segundo Dia)


Quotes of the Day
Friday, Sep. 02. 2011
There probably was a shortage of not just respect and boundaries but also love. But you do need, when they
cross the line and break the law, to be very tough.
British Prime Minister DAVID CAMERON, arguing that those involved in the recent riots in England need
tough love as he vows to get to grips with the countrys problem families.
Disponvel em: www.time.com. Acesso em: 5 nov. 2011 (adaptado).
A respeito dos tumultos causados na Inglaterra em agosto de 2011, as palavras de alerta de David Cameron tm
como foco principal

enfatizar a discriminao contra os jovens britnicos e suas famlias.

criticar as aes agressivas demonstradas nos tumultos pelos jovens.

estabelecer relao entre a falta de limites dos jovens e o excesso de amor.

reforar a ideia de que os jovens precisam de amor, mas tambm de firmeza.

descrever o tipo de amor que gera problemas s famlias de jovens britnicos.


Tpicos desta questo: Ingls

29 (Fatec 2013 - 1 Semestre - Prova)


(Texto para responder s questes de nmeros 25 a 29)
No mesmo trecho do terceiro pargrafo (...) particularly ones tailored for community colleges and low-income
young people. a palavra tailored pode ser substituda, sem alterao do sentido do texto, por

studied.

adapted.

bought.

sold.

lent.
Tpicos desta questo: Ingls

28 (Fatec 2013 - 1 Semestre - Prova)


(Texto para responder s questes de nmeros 25 a 29)
No terceiro pargrafo, o pronome ones em (...) particularly ones tailored for community colleges and low-
income young people. refere-se a

high school programs.

low-income young people.

postsecondary online courses.

the Gates and Hewlett Foundations.

an initial $ 20 million round of money.


Tpicos desta questo: Ingls

27 (Fatec 2013 - 1 Semestre - Prova)


(Texto para responder s questes de nmeros 25 a 29)
A opinio de Bill Gates acerca do uso de tecnologia para ensinar crianas, do jardim da infncia quinta srie,
de que

esses alunos no so suficientemente independentes para tirar o melhor proveito desses recursos.

as crianas do jardim da infncia quinta srie no tm pacincia para ficar sentadas em frente a um
computador.

o uso da tecnologia, nos primeiros anos de vida de uma criana, pode prejudicar o seu desenvolvimento mental.

o uso de tecnologia pode dificultar a atuao do professor, pois as crianas se distraem com os recuros
tecnolgicos.

crianas provenientes de escolas comunitrias so as que devem receber a maior parcela dos recursos que a sua
fundao destina a esse fim.
Tpicos desta questo: Ingls

26 (Fatec 2013 - 1 Semestre - Prova)


(Texto para responder s questes de nmeros 25 a 29)
De acordo com o texto, correto afirmar que

a tecnologia pode ser uma importante ferramenta auxiliadora para o professor, especialmente quando usada com
alunos mais velhos.

o uso de tecnologia muito mais importante nos cursos de especializao do que nos cursos de graduao.

ter um curso superior tem sido condio essencial para se obter uma colocao no mercado de trabalho.

o uso de tecnologia em sala de aula menos importante no processo educacional do que o tamanho das classes.

cursos de ps-graduao na rea de tecnologia so os que mais tm se desenvolvido.


Tpicos desta questo: Ingls

25 (Fatec 2013 - 1 Semestre - Prova)


Considere o texto a seguir para responder s questes de nmeros 25 a 29.
In (1)Higher Education, a Focus on Technology By STEVE LOHR
The education gap facing the nations work force is evident in the numbers. Most new jobs will require more
than a high school education, yet fewer than half of Americans under 30 have a (2)postsecondary degree of any
kind. Recent state budget cuts, education experts agree, promise to make closing that gap even more difficult.
The Bill and Melinda Gates Foundation, the William and Flora Hewlett Foundation, and four nonprofit
education organizations are beginning an ambitious initiative to address that challenge by accelerating the
development and use of online learning tools.
An initial $20 million round of money, from the Gates Foundation, will be for postsecondary online courses,
particularly ones tailored for community colleges and low-income young people. Another round of grants, for
high school programs, is scheduled for next year.
Just how effective technology can be in improving education by making students more effective, more
engaged learners is a subject of debate. To date, education research shows that good teachers matter a lot,
class size may be less important than once thought and nothing improves student performance as much as onon-
one human tutoring.
If technology is well designed, experts say, it can help tailor the learning experience to individual students,
facilitate student-teacher collaboration, and assist teachers in monitoring student performance each day and in
quickly fine-tuning lessons.
The potential benefits of technology are greater as students become older, more independent learners. Making
that point, Mr. Gates said in an interview that for children from kindergarten to about fifth grade the idea that
you stick them in front of a computer is (3)ludicrous.
(1) higher education: educao superior.
(2) postsecondary: termo que se refere aos cursos feitos aps o high school ou, no modelo educacional
brasileiro, o Ensino Mdio.
(3) ludicrous: ridcula, absurda.
(http://www.nytimes.com/2010/10/11/technology/11online.html Acesso em 20.09.2012. Adaptado)
Sobre o uso da tecnologia no processo educacional e de acordo com o quarto pargrafo do artigo, pode-se
afirmar que

a interao humana importa menos para o processo educacional do que o uso das ferramentas tecnolgicas.

a atuao dos bons professores em sala de aula pode ser prejudicada pelo mau uso da tecnologia.

os cursos online so indicados somente para os que tm melhores condies financeiras.

a efetividade do uso da tecnologia no processo educacional ainda discutida.

a tecnologia pode substituir os professores em sala de aula.


Tpicos desta questo: Ingls

29 (Fatec 2012 - 2 Semestre - Prova)


(Fight the Violence! - texto para responder s questes de nmeros 25 a 29)
Assinale a alternativa que apresenta a forma correta da voz ativa para o trecho em destaque na seguinte
passagem do texto: Kennedys Operation Ceasefire, as it has come to be known, has been implemented in more
than 70 cities.

They have implement Kennedys Operation Ceasefire, as it has come to be known, in more than 70 cities.

They had implemented Kennedys Operation Ceasefire, as it has come to be known, in more than 70 cities.

They were implemented Kennedys Operation Ceasefire, as it has come to be known, in more than 70 cities.

They had been implementing Kennedys Operation Ceasefire, as it has come to be known, in more than 70
cities.

They have been implementing Kennedys Operation Ceasefire, as it has come to be known, in more than 70
cities.
Tpicos desta questo: Ingls

28 (Fatec 2012 - 2 Semestre - Prova)


(Fight the Violence! - texto para responder s questes de nmeros 25 a 29)
Segundo o texto, as taxas de criminalidade

diminuram quase de um dia para o outro.

noturna diminuram praticamente num piscar de olhos.

noturna se equipararam s taxas de criminalidade diurna.

diurna permaneceram inferiores s taxas de criminlidade noturna.

praticamente zeraram devido Kennedys Operation Ceasefire.


Tpicos desta questo: Ingls

27 (Fatec 2012 - 2 Semestre - Prova)


(Fight the Violence! - texto para responder s questes de nmeros 25 a 29)
O pronome objeto them empregado em offered them assistance in getting off the streets refere-se a

the streets.

American cities.

Kennedy and his team.

Boston Police Department.



gang members and community leaders.
Tpicos desta questo: Ingls

26 (Fatec 2012 - 2 Semestre - Prova)


(Fight the Violence! - texto para responder s questes de nmeros 25 a 29)
De acordo com o texto,

Boston sofre, atualmente, com o crescimento da onda de homicdios.

Kennedy acreditava que a melhor punio para os criminosos era o crcere.

o sequestro de jovens foi um dos crimes combatidos na Operation Ceasefire.

a maior parte das cidades americanas ainda tinha um alto ndice de homicdios nos anos 90.

o grupo inteiro seria penalizado, caso algum membro das gangues cometesse algum outro crime.
Tpicos desta questo: Ingls

25 (Fatec 2012 - 2 Semestre - Prova)


Texto para as questes 25 a 29.
Fight the Violence!
Oct 14, 2011 6:53 PM EDT
What if gang violence in America could be reduced just by talking? Professor and activist David
Kennedy talks with Ben Crair about his new book, Dont Shoot, criticism of his plan, and the economics
of gangs.
In 1995, David M. Kennedy went to Boston on behalf of1 Harvards Kennedy School of Government to study
violent crime. Like many American cities at that time, Boston was suffering a wave of homicides. After linking
up with a special Boston Police Department task force, Kennedy and his team recognized that most of the
killing was the work of a small handful of identifiable gang members. Rather than locking them all up, they
tried something new: They met with the gang members and community leaders, offered them assistance in
getting off the streets, and warned them that, if any single gang member committed another murder2, they would
crack down3 on the entire group. Crime dropped almost overnight, and Kermedys Operation Ceasefire, as it
has come to be known, has been implemented in more than 70 cities, addressing issues from gun violence to
drug markets to juvenile robberies. Now, Kennedy recounts his experiences in a new book, Dont Shoot: One
Man, a Street Fellowship, and the End of Violence in Inner-City America.
(Newsweek. 14.10.2011. Adaptado)
(1) on behalf of: em nome de
(2) murder: assassinato
(3) crack down: usar de represso com punio severa
Assinale a alternativa que apresenta o motivo correto pelo qual David M. Kennedy foi a Boston.

Prender os membros das gangues.

Proteger os lderes das comunidades.

Estudar o problema da criminalidade violenta.

Trabalhar como espio para o governo norte-amricano.

Ministrar um curso na Harvards Kennedy School of Government.


Tpicos desta questo: Ingls

90 (FUVEST 2013 - Primeira Fase)


Missing Out: In Praise of the Unlived Life is Adam Phillips's 17th book and is a characteristic blend of literary
criticism and philosophical reflection packaged around a central idea. The theme here is missed opportunities,
roads not taken, alternative versions of our lives and ourselves, all of which, Phillips argues, exert a powerful
hold over our imaginations. Using a series of examples and close readings of authors including Philip Larkin
and Shakespeare, the book suggests that a broader understanding of life's inevitable disappointments and
thwarted desires can enable us to live fuller, richer lives. Good things come to those who wait.
Does he see himself as a champion of frustration? I'm not on the side of frustration exactly, so much as the idea
that one has to be able to bear frustration in order for satisfaction to be realistic. I'm interested in how the culture
of consumer capitalism depends on the idea that we can't bear frustration, so that every time we feel a bit
restless or bored or irritable, we eat, or we shop.
The Guardiaguardian.co.uk, 1 June 2012. Adaptado.
No texto, em resposta pergunta Does he see himself as a champion of frustration?, o autor do livro
argumenta ser necessrio que as pessoas

tenham experincias satisfatrias para compreender a frustrao.

entendam cada vez mais a cultura capitalista de consumo.

se distraiam fazendo compras quando esto irritadas.

lidem com as frustraes para que suas satisfaes sejam realistas.

percebam o que as deixa frustradas no dia a dia.


Tpicos desta questo: Ingls

89 (FUVEST 2013 - Primeira Fase)


Missing Out: In Praise of the Unlived Life is Adam Phillips's 17th book and is a characteristic blend of literary
criticism and philosophical reflection packaged around a central idea. The theme here is missed opportunities,
roads not taken, alternative versions of our lives and ourselves, all of which, Phillips argues, exert a powerful
hold over our imaginations. Using a series of examples and close readings of authors including Philip Larkin
and Shakespeare, the book suggests that a broader understanding of life's inevitable disappointments and
thwarted desires can enable us to live fuller, richer lives. Good things come to those who wait.
Does he see himself as a champion of frustration? I'm not on the side of frustration exactly, so much as the idea
that one has to be able to bear frustration in order for satisfaction to be realistic. I'm interested in how the culture
of consumer capitalism depends on the idea that we can't bear frustration, so that every time we feel a bit
restless or bored or irritable, we eat, or we shop.
The Guardiaguardian.co.uk, 1 June 2012. Adaptado.
Segundo o texto, o livro Missing Out: In Praise of the Unlived Life sugere que

a fantasia deve se sobrepor a nossos planos de vida.

uma compreenso maior das decepes e dos desejos no realizados pode nos ajudar a viver melhor.

os relatos de vida dos escritores no nos servem de exemplo.

um controle maior de nossa imaginao importante para lidarmos com nossas frustraes.

as oportunidades perdidas devem ser recuperadas para uma vida satisfatria.


Tpicos desta questo: Ingls

88 (FUVEST 2013 - Primeira Fase)


(Texto e imagens para as questes de 86 a 88)
Afirma-se, no texto, que, diferentemente da TV, na publicidade online a audincia tem de ser

partilhada.

valorizada.

comprada.

multiplicada.

conquistada.
Tpicos desta questo: Ingls

87 (FUVEST 2013 - Primeira Fase)


(Texto e imagens para as questes de 86 a 88)
No texto, a palavra viral refere-se a

campanhas publicitrias divulgadas entre usurios de mdias eletrnicas.

vrus eletrnicos acoplados a anncios publicitrios.

mensagens de alerta aos consumidores para os riscos de determinados produtos.

mdias eletrnicas que tm dificuldade em controlar a disseminao de vrus.

quantidades de anncios que congestionam as caixas postais dos usurios de correio eletrnico.
Tpicos desta questo: Ingls

86 (FUVEST 2013 - Primeira Fase)


Texto para as questes de 86 a 88

Time was, advertising was a relatively simple undertaking: buy some print space and airtime, create the spots,
and blast them at a captive audience. Today its chaos: while passive viewers still exist, mostly we pick and
choose what to consume, ignoring ads with a touch of the DVR remote. Ads are forced to become more like
content, and the best aim to engage consumers so much that they pass the material on to friends by email,
Twitter, Facebook who will pass it on to friends, who will... you get the picture. In the industry, viral has
become a usefully vague way to describe any campaign that spreads from person to person, acquiring its own
momentum.
Its not that online advertising has eclipsed TV, but it has become its full partner and in many ways the more
substantive one, a medium in which the audience must be earned, not simply bought.
Newsweek, March 26 & April 2, 2012. Adaptado.
De acordo com o texto, a indstria publicitria

passou a criar anncios mais curtos.

deixou de comprar tempo na TV devido ao aumento de custo por minuto.

foi forada a se modificar em funo das novas tecnologias.

aumentou sua audincia cativa.

comeou a privilegiar a forma em vez de contedos.


Tpicos desta questo: Ingls

30 (Unesp 2013 - Primeira Fase)


(Analyze an advertisement - texto para responder s questes de nmeros 26 a 30)
A expresso none of this matters, no segundo pargrafo refere-se

s caractersticas de anncios mencionadas no primeiro pargrafo.

falta de coerncia e de sentido que certos anncios podem conter.

s caractersticas positivas de anncios mencionadas no texto.

interpretao de anncios de acordo com uma ideologia de consumo.

aos valores culturais, morais e sociais que caracterizam um anncio.


Tpicos desta questo: Ingls

29 (Unesp 2013 - Primeira Fase)


(Analyze an advertisement - texto para responder s questes de nmeros 26 a 30)
O pronome it, utilizado na ltima linha do primeiro pargrafo, na frase for the products it markets, refere-se

necessidade da propaganda.

rea de publicidade.

ideologia da propaganda.

aos mercados consumidores.

cultura do consumismo.
Tpicos desta questo: Ingls

28 (Unesp 2013 - Primeira Fase)


(Analyze an advertisement - texto para responder s questes de nmeros 26 a 30)
A resposta questo apresentada no ltimo pargrafo do texto foi:

benefcios racionais atendero melhor s necessidades dos consumidores do produto anunciado.

no se deve pensar nos benefcios de um produto anunciado de maneira capitalista e racional.

anncios precisam apresentar benefcios racionais, para que os consumidores possam entend-los.

benefcios do produto anunciado devem ser copreendidos por pessoas que desconhecem o produto.

anncios devem salientar qualidades de um produto que sejam entendidas de modo racional pelos consumdores.
Tpicos desta questo: Ingls

27 (Unesp 2013 - Primeira Fase)


(Analyze an advertisement - texto para responder s questes de nmeros 26 a 30)
De acordo com o texto,

alguns anncios contm elementos que supervalorizem o papel social da lngua.

alguns anncios contm elementos que podem denegrir a imagem do capitalismo.

alguns anncios possuem at mesmo um aspecto obscuro, um tanto srdido.

anncios devem conter um apelo irracional aos benefcios do produto anunciado.

anncios no devem destacar benefcios ou valores sociais dos produtos anunciados.


Tpicos desta questo: Ingls

26 (Unesp 2013 - Primeira Fase)


INSTRUO: Leia o texto para responder s questes de nmeros 26 a 30.
Analyze an advertisement
Peter Sells
Sierra Gonzales
Not all advertisements make perfect sense. Not all of them promote or imply acceptance of social values that
everyone would agree are what we should hope for, in an enlightened and civilized society. Some
advertisements appear to degrade our images of ourselves, our language, and appear to move the emphasis of
interaction in our society to (even more) consumerism. There may even be a dark, seamy, or seedy side to
advertising. This is hardly surprising, as our society is indeed a consumer society, and it is highly capitalistic in
the simplest sense. There is no doubt that advertising promotes a consumer culture, and helps create and
perpetuate the ideology that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to analyze advertisements, and to see if we can
understand how they do what they do. We will leave the task of how we interpret our findings in the larger
social, moral and cultural contexts for another occasion.
It is often said that advertising is irrational, and, again, that may well be true. But this is where the crossover
between information and persuasion becomes important; an advertisement does not have to be factually
informative (but it cannot be factually misleading).
In a discussion of what kind of benefit an advertisement might offer to a consumer, Jim Aitchison (1999)
provides the following quote from Gary Goldsmith of Lowe & Partners, New York. It sums up perfectly what it
is that one should look for in an advertisement. The question posed is Is advertising more powerful if it offers a
rational benefit? Here is Goldsmiths answer: I don't think you need to offer a rational benefit. I think you
need to offer a benefit that a rational person can understand.
(www.standford.edu. Adaptado)
O principal objetivo do texto analisar

como muitos anncios deixam de cumprir seu papel.

como anncios valorizam a imagem do consumidor.

aspectos racionais e irracionais contidos em anncios.

anncios e procurar entender como cumprem seu papel.

elementos lingusticos e valores sociais em anncios.


Tpicos desta questo: Ingls

25 (Unesp 2013 - Primeira Fase)


(Anncios para responder s questes de nmeros 21 a 25)
Nos anncios, as palavras use, need, electricity e wisely so exemplos, respectivamente, de

substantivo, pronome, verbo, substantivo e advrbio.

verbo, pronome, verbo, substantivo e advrbio.

substantivo, adjetivo, verbo, substantivo e adjetivo.

verbo, pronome, verbo, adjetivo e adjetivo.

substantivo, pronome, substantivo, adjetivo e advrbio.


Tpicos desta questo: Ingls
24 (Unesp 2013 - Primeira Fase)
(Anncios para responder s questes de nmeros 21 a 25)
Os dois anncios tm em comum o fato de

terem sido produzidos para empresas de pequeno porte.

terem sido produzidos para duas empresas concorrentes.

estimularem o uso de recursos alternativos.

terem sido produzidos pela mesma agncia de publcidade.

estimularem aes embasadas na sustentabilidade.


Tpicos desta questo: Ingls

23 (Unesp 2013 - Primeira Fase)


(Anncios para responder s questes de nmeros 21 a 25)
Considerando-se o propsito do anncio 2, a orao que poderia fazer parte de um texto a ser includo nesse
anncio :

Turn on the lights when a room is not being used.

Turn on the heaters and boilers on summer days.

Turn off the lights when there is nobody in a room.

Turn on the tap before you take a bath or a shower.

Turn off the tap while brushing your teeth or shaving.


Tpicos desta questo: Ingls

22 (Unesp 2013 - Primeira Fase)


(Anncios para responder s questes de nmeros 21 a 25)
O anncio 2 refere-se

a um incentivo para anncios mais iluminados.

a uma empresa de eletricidade chamada Wisely.

a um incentivo ao uso de lmpadas fluorescentes.



ao uso mais consciente de energia eltrica.

falta de iluminao suficiente em locais pblicos.


Tpicos desta questo: Ingls

21 (Unesp 2013 - Primeira Fase)


INSTRUO: Examine os anncios para responder s questes de nmeros 21 a 25.

Anncio 1 (www.hongkiat.com. Adaptado)

Anncio 2 (www.crookedbrains.net. Adaptado.)

O anncio 1 refere-se

a uma campanha para economia do consumo de gua.

divulgao de uma nova tinta para bancos de jardim.

a uma campanha para embelezar a cidade de Denver.

divulgao de reformas nos jardins pblicos em Denver.

a uma campanha contra a destruio de patrimnio pblico.


Tpicos desta questo: Ingls

57 (FUVEST 2012 - Primeira Fase)


Although robots have made great strides in manufacturing, where tasks are repetitive, they are still no match for
humans, who can grasp things and move about effortlessly in the physical world.
Designing a robot to mimic the basic capabilities of motion and perception would be revolutionary, researchers
say, with applications stretching from care for the elderly to returning overseas manufacturing operations to the
United States (albeit with fewer workers).
Yet the challenges remain immense, far higher than artificial intelligence obstacles like speaking and hearing.
All these problems where you want to duplicate something biology does, such as perception, touch, planning
or grasping, turn out to be hard in fundamental ways, said Gary Bradski, a vision specialist at Willow Garage,
a robot development company based in Silicon Valley. Its always surprising, because humans can do so much
effortlessly.
http://www.nytimes.com, July 11, 2011. Adaptado
De acordo com o texto, o especialista Gary Bradski afirma que

a sua empresa projetou um rob com capacidade de percepo.

os robs j esto bem mais desenvolvidos, atualmente.

a construo de robs que reproduzam capacidades biolgicas difcil.

as pessoas podem ser beneficiadas por robs com capacidade de planejamento.

a habilidade das pessoas em operar robs sofisticados surpreendente.


Tpicos desta questo: Ingls

56 (FUVEST 2012 - Primeira Fase)


Although robots have made great strides in manufacturing, where tasks are repetitive, they are still no match for
humans, who can grasp things and move about effortlessly in the physical world.
Designing a robot to mimic the basic capabilities of motion and perception would be revolutionary, researchers
say, with applications stretching from care for the elderly to returning overseas manufacturing operations to the
United States (albeit with fewer workers).
Yet the challenges remain immense, far higher than artificial intelligence obstacles like speaking and hearing.
All these problems where you want to duplicate something biology does, such as perception, touch, planning
or grasping, turn out to be hard in fundamental ways, said Gary Bradski, a vision specialist at Willow Garage,
a robot development company based in Silicon Valley. Its always surprising, because humans can do so much
effortlessly.
http://www.nytimes.com, July 11, 2011. Adaptado
Segundo o texto, um grande desafio da robtica

no desistir da criao de robs que falem e entendam o que ouvem.



melhorar a capacidade dos robs para a execuo de tarefas repetitivas.

no tentar igualar as habilidades dos robs s dos seres humanos.

voltar a fabricar robs que possam ser comercializados pela indstria norte-americana.

projetar um rob que imite as habilidades bsicas de movimento e percepo dos seres humanos.
Tpicos desta questo: Ingls

55 (FUVEST 2012 - Primeira Fase)


JUST 10 YEARS INTO A NEW CENTURY, MORE THAN TWO-thirds of the country sees the past decade as
a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on
the decade since the tragic events of Sept. 11, 2001. Osama bin Laden is dead and al-Qaeda seriously weakened,
but the impact of the 9/11 attacks and the decisions that followed have, in the view of most Americans, put the
U.S. in a tailspin that the country has been unable to shake during two administrations and almost 10 years of
trying.
ACCORDING TO THE POLL, ONLY 6% OF MORE THAN 2,000 Americans believe the country has
completely recovered from the events of 9/11. Some of this pessimism can be tied to fears of more terrorist
attacks. Despite the death of bin Laden, most Americans think another terrorist attack in the U.S. is likely.
Com base nos grficos que acompanham o texto, correto afirmar que, para os norte-americanos,

o evento de 11 de setembro de 2001 mais significativo que outros eventos ocorridos na ltima dcada.

a morte de Osama bin Laden reduz o receio de novos ataques terroristas contra os EUA.

o governo de Obama avaliado com pessimismo e descrdito, hoje.

o risco de um ataque praticado por terroristas internos maior que o de um ataque praticado por terroristas
externos.

a recesso econmica tem relao com os ataques e as ameaas sofridos pelos EUA.
Tpicos desta questo: Ingls

54 (FUVEST 2012 - Primeira Fase)


JUST 10 YEARS INTO A NEW CENTURY, MORE THAN TWO-thirds of the country sees the past decade as
a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on
the decade since the tragic events of Sept. 11, 2001. Osama bin Laden is dead and al-Qaeda seriously weakened,
but the impact of the 9/11 attacks and the decisions that followed have, in the view of most Americans, put the
U.S. in a tailspin that the country has been unable to shake during two administrations and almost 10 years of
trying.
ACCORDING TO THE POLL, ONLY 6% OF MORE THAN 2,000 Americans believe the country has
completely recovered from the events of 9/11. Some of this pessimism can be tied to fears of more terrorist
attacks. Despite the death of bin Laden, most Americans think another terrorist attack in the U.S. is likely.
A sequncia most Americans think another terrorist attack in the U.S. is likely significa que, para a maioria
dos norte-americanos, outro ataque terrorista nos EUA

iminente.

muito temido.

impensvel.

provvel.

uma incgnita.
Tpicos desta questo: Ingls

53 (FUVEST 2012 - Primeira Fase)


JUST 10 YEARS INTO A NEW CENTURY, MORE THAN TWO-thirds of the country sees the past decade as
a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on
the decade since the tragic events of Sept. 11, 2001. Osama bin Laden is dead and al-Qaeda seriously weakened,
but the impact of the 9/11 attacks and the decisions that followed have, in the view of most Americans, put the
U.S. in a tailspin that the country has been unable to shake during two administrations and almost 10 years of
trying.
ACCORDING TO THE POLL, ONLY 6% OF MORE THAN 2,000 Americans believe the country has
completely recovered from the events of 9/11. Some of this pessimism can be tied to fears of more terrorist
attacks. Despite the death of bin Laden, most Americans think another terrorist attack in the U.S. is likely.

A pesquisa descrita no texto mostrou que a maioria dos norte-americanos

est satisfeita com as respostas dos EUA aos ataques de 11 de setembro de 2001.

avalia a ltima dcada nos EUA de forma desfavorvel.

pede ao governo aes mais efetivas de combate ao terrorismo.

acredita que, desde os ataques de 11 de setembro de 2001, o governo conseguiu melhorar sua imagem.

espera que o pas supere, completamente, o trauma dos ataques de 11 de setembro de 2001.

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