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Oviatt and McDougall, (2005, p.8) define it as as the discovery, enactment, evaluation, and
exploitation of opportunities- across national borders- to create future goods and services,
which is embedded in the organizational culture of the firm and which seeks through the
business and marketing. This is evidenced by special issues in two leading journals; International
Business Review (Vol. 14, 2005) and International Marketing Review (Vol. 23, No. 5, 2006).
international small and medium-sized enterprises (SMEs). It is as well highlights the role of
organizational culture under a new construct International Entrepreneurial Culture (IEC), with a
particular emphasis on how cultural values embedded in organizational cultures might influence
SMEs' performance through a strategic management process. Using data from SMEs engaged in
international transactions based in Thailand, results suggest that IEC consists of three dimensions
which are somewhat different from what was conceptually explained in the literature. The
literature as well as managerial implications for policy makers dealing with SMEs in small open
To begin with, the title is appropriate and clear. However, we do not use
acronyms in title without spelling them out. Because the title uses the word SMEs which readers
who are not familiar with this may simply skip this article even if this is relevant to their study.
The abstract provided detailed information. The usual sections defined in a structured abstract
are the Background, Methods, Results, and Conclusions. In the abstract of this journal article, no
methods were indicated even if methods were discussed in the article. There is no introduction
indicated in this article, I suppose that the abstract serves as the introduction. However, a
background was introduced wherein it has detailed, precise, and sufficient information based on
the analysis of the study. The background also defines the scope and limitation of the study of
The purpose of the article is ambiguous. There were methods used as the article
goes on, but if you tried to look closely on the abstract, you will be confused as to what is the
purpose of the study. It was somehow elaborated in the background but you have to read it all
over again just to justify that the study has its purpose. As I go along, the article was reinforced
with fact and interpretation from different literature and study. The discussions were relevant
because it stated different interpretation that helped me determine what is more speculative.
Hypothesis were presented, which I believe helped me understand directly the relevant issues.
Results were relative to the expectations and to the literature. Also, results clearly state why they
were acceptable and how they were consistent with previous studies. The conclusion was briefly