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Recently I returned from a trip to Seoul, Korea where I was asked to speak at the Global Sports
Marketing Forum on the future of sports. This event was part of a series being planned to draw
attention to the 2018 Winter Olympics in Pyeongchang, Korea.

Heres how I began my presentation in Seoul.

In 1980, Carnegie Mellon University announced the formation of the $100,000 Fredkin Prize,
named after computer pioneer Edward Fredkin, for anyone who could develop a computer
capable of beating a world chess champion. In 1997, IBMs Deep Blue team took up the challenge
and proceeded to beat Gary Kasporov, the reigning world chess champion.

In 2011, IBM waged a similar battle on the TV game show Jeopardy. This time they pitted their
Watson Computer against Ken Jennings and Paul Rudder, the all-time top Jeopardy champions.
Again the computer came up the winner.

So if computers can win at chess and Jeopardy, are we about to see similar contests between
robots and basketball players, driverless cars and NASCAR drivers, or robots and golf champions?
More importantly, do we run the risk of automating these sports out of existence?

Yes, we will see many more human-vs-machine staged competitions. But no, this wont
jeopardize the sporting industry. Were asking is the wrong question.

Even though the human-vs-machine competitions wont be an issue, there are several possible
threats around the corner for professional sports. Heres why.
ITF sport science and medicine
Founded in 1913, the ITF is responsible for the Olympic Games (tennis rejoined in 1988), the
Grand Slam tournaments (Australian Open, Roland Garros, Wimbledon and the US Open), the
Davis Cup (men only) and Fed Cup (women only) team events, and a wide range of junior,
veteran, wheelchair and lower level professional events.

Among the aims of the ITF is the continued growth and development of tennis worldwide, and
to amend and uphold the rules of the game. The ITF has 205 member National Associations
spread across every continent, and six Regional Associations that work within their respective
regions to assist the development and coordination of tennis.

Within the ITF, Sport Science and Medicine activities are supported and guided by the Sport
Science & Medicine Commission (SSMC), which is one of the ITF's 17 committees and
commissions. Current membership of the SSMC includes three of the four Grand Slam Chief
Medical Officers, ATP and WTA Medical Services representatives, Davis Cup and Fed Cup
doctors, and leading academics.

The remit of Sport Science & Medicine at the ITF comprises the core sciences of biomechanics,
physiology, psychology, nutrition, motor learning and sports medicine. The focus is on the
provision of Sport Science & Medicine to National Associations, in particular those developing
tennis nations that have little or no such expertise, such that the overall level of provision
throughout the tennis world is enhanced. To focus its activities and provide a sense of direction,
the SSMC has adopted the following mission statement:

To analyses, develop and disseminate tennis information relevant to sport science and medicine
worldwide in order to maximize healthy participation in tennis, to reduce injury risk and to
facilitate optimal performance.

The primary means by which the remit and mission statement of the SSMC are accomplished
include effective dissemination of information (primarily through its website), but also other
sources such as publications, presentations at conferences and original research. At present, the
SSMC is involved in a number of key research projects, including:

a revision of the Medical Time Out rule;

the establishment of the health benefits of tennis and to promote tennis as a healthy lifelong
sport;

evaluation of the socalled heat rule' in professional tennis;

injury registration to establish the factors that are associated with injury and tennis, using the
results to implement policies and strategies to minimize such injuries.

Articles from British Journal of Sports Medicine are provided


here courtesy of BMJ Publishing Group
Hablan sobre los inicios de forma general del tenis y como se van modificando atreves de los
atletas, las generaciones, las mujeres, la tecnologa y los estudios de la medicina aplicada para
ir cambiando las reglas, de esa manera los jugadores tienen un mejor rendimiento desde lo
fsico, tcnico, tctico y mental.

Lo que la itf intenta hacer es que todas las personas tengan un mejor performance para todo
tipo de personas y de esa manera masificar el tenis.

En conjunto con varias disciplinas la itf es guiada a hacer que todos los pertenecientes a la
organizacin estn mejor preparados para que los jugadores tengan una mejor experiencia a
todos los niveles.

Con esto han logrado a medida de largos estudios en esa rea a que las lesiones sean el menor
de los males de los tenistas y si sufren algunos tengan a donde acudir.

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