Traditionalists Baby Boomers Generation X Millennials
Birth Years 1900-1945 1946-1964 1965-1980 1977-1994) 1981-2000 Famous Bob Dole, Bill Clinton, Barak Ashton Kutcher, Serena People Elizabeth Taylor Meryl Streep Obama, Williams Jennifer Lopez Core Adhere to rules Anti-war Balance Achievement Values Conformers/Con Anti- Diversity Avid consumers formity government Entrepreneuri Civic Duty Contributing to Anything is al Fun Confidence the Collective possible Highly Diversity good is Equal rights Educated Extreme fun important Equal High job Fun! Dedication/Sacr opportunities expectations High morals ifice Delayed Extremely loyal Independent Highly tolerant Reward to their children Informality Hotly competitive Discipline Involvement Lack of Like personal attention Dont question Optimism organization Self-confident authority Personal al loyalty Social ability Duty before Gratification Pragmatism Members of global pleasure Family Personal Seek life community Focus Growth balance Most educated Giving Back is Question Self-reliance generation important Everything Skepticism/C Extremely techno savvy Hard Work Spend now, ynical Extremely spiritual Law and Order worry later Suspicious of Now! Loyalty Team Oriented Boomer Optimism Patriotism Transformation values Realism Patience al Trust no one Think Street smarts Respect for over 30 Youth Globally authority Work Want to Techno Responsibility make a literacy Savers difference Stabilizing Trust in Government Attributes Committed to Ability to Adaptable Ambitious but not company handle a crisis Angry but entirely focused. Look Competent Ambitious dont know to the workplace for Confident Anti- why direction and to help Conservative extablishmentis Antiestablish them achieve their Dedication m ment goals. Doing more with Challenge mentality At ease in teams less Ethical Authority Big Gap with Attached to their Fiscally prudent Competent boomers gadgets & parents Hard-working Competitive Historical Consensus Can change Best educated - viewpoint Honor Leadership Crave Confident Linear work style Consumerism independen Diversity Focused - Loyal to Ethical ce Confident Multiculturalism organization/em Good Competent Have not lived without ployers communicatio Ethical computers (duty, honor, n skills Flexible Eager to spend money country) Idealism Focus on Fiercely Organized Live to work Results Free Independent Patriotic Loyal to agents Focus is children/family Respectful of careers and Highest Focus on change using Authority employers Most number of technology Rules of educated as divorced Friendly Scheduled, conduct compared to parents structured lives Sacrifice other 3 High degree Globalism (Global way Strong work generations of brand of thinking) ethic Task Multi-taskers loyalty Greatly indulged by fun oriented Rebellious Ignore loving parents Thrifty-abhor against leadership Heroism - Consider waste Trust convention Independent parents their heroes hierarchy and beginning with Loyal to High speed stimulus authority their Manager junkies conservative Pampered Incorporate individual parents. by their resp. into their jobs. Traditionally parents Innovative-think our of found their Pragmatic box Individualistic yet worth in their Results driven group oriented Invited as work ethic but Self-starters children to play a lead now seek a Self-sufficient role in familys healthy Skeptical of purchasing and travel life/work institutions decisions balance Strong sense Loyal to peers Optimistic of Sociable - Makes Political entitlement workplace friends correctness Unimpressed Me First Attitude in Strong work with work life ethic Authority Most doted upon of any Willing to take Willing to generation@work on responsibility take on Net-centric team players responsibility Open to new ideas Willing to put Optimistic in the extra Parent Advocacy time to get a (Parents are advocates) job done Political Savvy (like the Work/Life Boomers) Balance Respect given for Work to live competency not title Respectful of character development Self absorbed Strong sense of entitlement Techno Savvy - Digital generation Think mature generation is cool Want to please others Hope to make life contributions to world Very patriotic (shaped by 9/11) Seek responsibility early on in their roles Family Traditional Disintegrating Latch-key Merged families Experience Nuclear Cleaver kids Women Coddled kids (they got a Family widely trophy for coming in 8th Mom stayed expected to place) home work As children outside the were seen as home special The first day care generation Dual Income families Education A dream A birthright A way to get An incredible expense there Work Ethic Dedicated Driven Balance Ambitious Pay your dues Workaholic-60 Work smarter Whats next? Work hard hr work weeks and with Multitasking Respect Work long hours greater Tenacity Authority Hard to establish self- output, not Entrepreneurial work worth and work longer Age=seniority identity and hours. Company first fulfillment Eliminate the Work ethic = task worth ethic Self-reliant Quality Want structure & direction Skeptical Focus Task Relationships Task and Global and Networked and Results Results Technology Adapted Acquired Assimilated Integral Work Ethic Adhere to rules Challenge Care less Believe that because of and Values Dedicated work authority about technology, they can ethic Crusading advanceme work flexibly anytime, Duty before fun causes nt than anyplace and that they Expect others to Dislike about should be evaluated on honor their conformity and work/life work product-not how, commitments rules balance when or where they got and behave Heavy focus on Expect to it done. responsibly work as an influence the Expect to influence the Individualism is anchor in their terms and terms and conditions of NOT valued lives conditions of the job Like to be Loyal to the the job Have a work ethic that respected team Work/family no longer mandates 10 Like to hear Question balance is hr days. motivational authority important to High expectations of messages Process them bosses and managers to Linear Work style oriented Enjoy work, assist and mentor them Socialization is Relationship but are more in attainment of important focused at concerned professional goals. Their word is work about Want long-term their bond Strive to do work/life relationships with Value due their very best navigation employers, but on their process and fair Value ambition Have a work own terms Real play Value ethic that no Revolution>decrease in Value Honor collaboration longer career ambition in favor Value Value Equality mandates 10 of more family time, compliance Value Personal hr days. less travel, less personal Value Sacrifice fulfillment/gratif Like a casual pressure. Value ication work Goal oriented Dedication Value personal environment Looking for meaningful Value Hard work growth Looking for work and innovation Value Good Value meaningful May be the first Attitude teamwork work and generation that readily Value Value innovation accepts older leadership Attendance youthfulness Move easily Looking for careers and Value Practical Want respect between stability Knowledge from younger jobs and Mentoring is important to Value Loyalty workers criticized them Want a flexible for having no Obsessed w/ career route into attachment developments retirement to a Prefer Willing to take particular diversity,technology,infor risks job/employe mality&fun Work efficiently r Recognize that people Outcome make the company oriented successful Output Tolerant focused Prefer Thrive in a collaborative diversity, work environment technology, Training is important to informality them and fun Understand importance Rely on their of great mentors technologic Want to enhance their al acuity and work skills by business continuing their savvy to stay education marketable. Want to get in, get the work done and move on to the next thing. What They Recognition and Ability to Dynamic Want to be challenged- are Looking respect for their shine/be a young Dont want boring for in a Job experience star leaders job Value placed Make a Cutting Expect to work with on contribution edge positive people and history/traditions Company systems/tech company that can fulfill Job security and represents a Forward their dreams stability good cause thinking Strong, ethical Company with Fit in w/ company leaders/mentors good reputation company Flexibility in Treated w/ respect in and ethics vision/mission scheduling spite of age Clearly defined Team Input Social network rules/policies approach evaluated They expect to learn Do what you Need clear on merit, not new knowledge and know needs to and concise age/seniority skills (they see repeating be done job If you cant tasks as a poor use of expectations, see the their energy and time and will get it reason for and an example of not done the task, being taken seriously) Like to achieve they will Friendly environments work question it. (Respond poorly to throughteams. If you cant inflexible hierarchical keep organizations. them Respond best to more engaged networked, less then they will hierarchical seek it in organizations. another Flexible schedules position. Want to be evaluated on output not input- on the work product itself They expect to be paid well They want to make a difference Because of being a product of the drop down and click menu, they may need to be given a list of options Work Assets Bring value to Anxious to Adapt well Consumer mentality the workplace please to change Collaboration with their Challenges the Consumer Goal oriented experience, status quo mentality Highly educated knowledge Can creatively Direct Multitask Fast Consistent break down communicat Optimistic Disciplined the big picture ors Positive attitude Dependable into Dont mind Technical; savvy Detail Oriented assignments. direction but Tenacious Hardworking Good at seeing resent Loyalty the big picture intrusive Stable Good team supervision. Thorough players Eager to Use their Mission Learn, institutional oriented Very experience and Politically Determined intuitive Savvy-gifted in Good task wisdom to face political managers changes in the correctness Good short workplace. Service term oriented problem skills Will go the Highly extra mile educated Works hard Multitaskers Not intimidated by authority Thrive on flexibility Technologic ally savvy Will do a good job if given the right tools Value information Want feedback Communic Rotary phones Touch-tone Cell phones Internet ations One-on-one phones Call me only Picture phones media Write a memo Call me at work E-mail anytime Training Training should Training is a Training Willing and eager to and contribute to contribution to enhances take risks; dont mind Developme the the their making mistakes-they nt organizations organizations versatility in consider this a learning goals goals, but is the opportunity. also a path to marketplace promotion and and additional investment in compensation. their future. Not necessarily loyal to the company who trained them.