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Bank Alfalah Limited is the sixth largest Bank in Pakistan with a network of 648 branches
across 196 cities in the country. The Bank has an international presence in Afghanistan,
Bangladesh, and Bahrain with a representative office in the UAE. Bank Alfalah is owned and
operated by the Abu Dhabi Group. Incorporated as a public limited company on 21 June
1992 under the Companies Ordinance 1984, Bank Alfalah commenced banking operations
from 01 November 1997. The Bank provides financial solutions to consumers, corporations,
institutions and governments through a broad spectrum of products and services, including
corporate and investment banking, consumer banking and credit, securities brokerage,
commercial, SME, agri-finance, Islamic and asset financing.
Since its inception, as the new identity of H.C.E.B after the privatization in 1997, the
management of the bank has implemented strategies and policies to carve a distinct position
for the bank in the market place. Strengthened with the banking of the Abu Dhabi Group and
driven by the strategic goals set out by its board of management, the Bank has invested in
revolutionary technology to have an extensive range of products and services.
This facilitates our commitment to a culture of innovation and seeks out synergies with
clients and service providers to ensure uninterrupted services to its customers. We perceive
the requirements of our customers and match them with quality products and service
solutions. During the past five years, we have emerged as one of the foremost financial
institution in the region endeavouring to meet the needs of tomorrow today
Vision
To inspire and empower people to do things differently and shape their own path in life and
business.
Mission
Look at the market with fresh eyes to find new opportunities, seek new ways of enabling our
customers to succeed and advance the world of finance.
Financial Security
Branch Security
PEPs
Entrepreneurs
Businessmen's
Investors
Retired Residence
Foreigners
SWOT ANAYLYSIS:
Listed below are the various strategies that we developed under the light of SWOT Matrix.
The findings show a clear strategic decision for Bank Alfalah.
Strength:
Our Easy Banking Service
Strong Customer Relationship
Our Products
Service Standards
Weakness:
Inexperienced Staff
IT Related Issues
Opportunities:
Regaining Lost Potential Customers
Commercial Area
Utility Customers
Threats:
Fluctuations in Discount Rates
Competitors
Bank Alfalah offers you a wide range of products which ensure your savings grow in
a way which protects your future. Following are the area in which Bank Alfalah is
providing services to the customers.
Lease Finance
Agriculture loans
Bancassurance
Credit Cards
Auto Loans
Conclusion
Bank Alfalah is one of the most important, emerging and profitable bank in Pakistan which
is owned by the Abu Dahbi Group and is governed by His Highness Sheikh Nahayan
Mabarak AlNayayan
Bank Alfalah has aimed to provide the customers all those financial services which is
better for them and to become the leading bank of Pakistan. The mission of the bank is
complement and to the services which the bank is providing to the customers. Bank
Alfalah has a uniquely defined list of financial products