SOME OF THE TOP F.M.C.

G COMPANIES IN INDIA:

HINDUSTAN UNILEVER LIMITED (HULL)

PROCTER AND GAMBLE INDIA LIMITED (P&G)

GODREJ

BRITANNIA INDUSTRIES

COLGATE PALMOLIVE INDIA LIMITED

NESTLE INDIA LIMITED

ITC

MARICO INDUSTRIES

DABUR INDIA

GODFREY PHILIPS INDIA

The Indian economy has undergone drastic changes over the past decade and
the number of multi-national companies or MNCS coming in to India is growing
with every single day. There were days when companies only gave a small
advertisement in the local newspaper on a Sunday and popularize their product
but with increasing competition companies are forced to give prime importance to
the way they advertise and the amount they spend on advertisements. The
increase in the number of advertising agencies in India just goes to show how
vastly the advertising has grown in India.
Indian ad-spend as compared to some of the other countries

Ad Spend to GDP (in %)

1.6
1.4
1.2
1 U.K
% OF AD-
0.8 U.S.A
SPEND
0.6 Brazil
0.4
China
0.2
India
0
2001 2002 2003 2004
YEARS

(Source: Business World magazine)

The above graph proves the fact that even though Indian companies are
spending heavily on advertising, they still rank behind other countries around the