JAQUAR OFFERED CUSTOMERS

EXPERT ADVICE IN REAL-TIME

ACROSS 50 SHOWROOMS
With Airtel Video Conferencing solutions.
The Challenge
Jaquar is the market leader in the bathing solutions industry with a 60% market share.
In this industry customers still prefer consulting with experts when making a purchase
decision. With over 50 showrooms across the country, expert availability at all Jaquar
stores was a challenge. This in turn, led to delayed buying decisions by customers.

Airtels Solution
Airtel connected 50 Jaquar stores through a Video Conferencing solution with
connectivity provided over MPLS. Multiple stores could now connect real time through
video conferencing and chat seamlessly. This allowed customers to have in-depth
discussions with Jaquar experts and get advice on how to create the best solutions for
their homes.

Business Impact
Airtels solution gave Jaquar customers a single window to access design options,
material availability and expert consultation, that too through personal interaction with
a sales rep. This led to superior customer experience and 15% higher sales. Moreover,
Airtels connectivity solutions ensured 99% uptime of ERP applications leading to
higher eciency.

This is how Jaquar used the Airtel Advantage