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RAMNIRANJAN JHUNJHUNWALA COLLEGE, GHATKOPAR- MUMBAI 400086

THIRD YEAR B.COM (B&I) SEMESTER V


DATE: 26/09/2016 TIME: 10.30 to 1.00pm
SUBJECT: MARKETING MARKS : 75

Note: 1) All question are compulsory.

2) Each Question has choices.

1.a) Define Marketing . Explain its scope. (7)

1.(b) Explain the characteristics of services. (8)

(OR)

1.c) Explain the importance of Marketing in the banking sector with relevant examples? (8)

1.d) What are the various factors influencing the choice of a service locations? (7)

2.a) Define Marketing Research. Explain its importance (8)

2.b) Explain the different factors influencing channel decisions . (7)

(OR)

2.c) Elaborate on the different Marketing channels utilized in distribution of goods with
appropriate examples. (8)

2.d) Elaborate in detail on the various steps involved in Marketing Research. (7)

3.a) Explain the marketing mix in Banking sector with suitable examples? (8)

3.b) Define Marketing channel. Explain the role of Marketing Channels? (7)

(OR)

3.c) Explain the 7ps of Marketing mix in Insurance sector? (8)

3.d) Define Marketing .Explain the Importance of Marketing? (7)

4.a) Explain the reasons for the growth of services in India? (8)

4b) Distinguish between Goods and Services (7)


(OR)

4.c) Explain the different physical Evidence practiced in Banking Sector? (8)

4.d) Explain the Direct and Indirect Marketing Channels ? (7)

5. Write the short notes for the following (Any 3) (15)

a) Advertising

b) Marketing Research

c) Price in Services

d) Promotion in Insurance Sector

e) Managing Channel Intermediaries

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