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(OR)
1.c) Explain the importance of Marketing in the banking sector with relevant examples? (8)
1.d) What are the various factors influencing the choice of a service locations? (7)
(OR)
2.c) Elaborate on the different Marketing channels utilized in distribution of goods with
appropriate examples. (8)
2.d) Elaborate in detail on the various steps involved in Marketing Research. (7)
3.a) Explain the marketing mix in Banking sector with suitable examples? (8)
3.b) Define Marketing channel. Explain the role of Marketing Channels? (7)
(OR)
4.a) Explain the reasons for the growth of services in India? (8)
4.c) Explain the different physical Evidence practiced in Banking Sector? (8)
a) Advertising
b) Marketing Research
c) Price in Services