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Secondary Research
Millennials make up one-third of the population in the Philippines. Not only that they are the working force
but they are also the customers.
Millennials value experiences over owning things - travel, charity, entrepreneurship and passions. This is
why their spending is more of services rather than goods.
Millennials are also the first generation to embrace freelancing. According to Time, millennials have a
mantra of Challenge convention. This means that millennials seek to find better ways of doing things.
According to a study, the number of freelancers within the Philippines increased by roughly 77 percent
from 2014-2015. Unsurprisingly, a large percentage of this demographic are young people or the
millennials.
Websites such as Facebook, Instagram, and Twitter have enabled millennials to connect with potential
clients around the world and provide digital services remotely. For example, coding, designing, writing
and marketing are all very attractive careers on the freelance market.
Millennials also expressed by far the most confidence about this new way of working, with 82% of young
freelancers saying theyre optimistic about the future of freelancing.
References:
https://www.fastcompany.com/3044478/why-millennials-understand-the-future-of-work-more-than-anyone
-else
http://www.sunstar.com.ph/pampanga/feature/2016/09/23/why-millennials-are-taking-freelancing-path-498
605
https://medium.com/the-millennial-freelancer/navigating-an-alternative-career-in-the-digital-age-1cdd881c
e311
http://primer.com.ph/blog/2016/06/27/millennials-in-the-philippines-who-are-they-and-what-do-they-do/
https://www.forbes.com/sites/ashleystahl/2016/11/15/how-millennials-spend-their-money-hint-experiences
-trump-possessions/#ccd48345cfbd
http://pana.com.ph/decoding-millennials/
Primary Research
Survey: 100 millennials
RESEARCH QUESTIONS
1. What are the considerations of millennials when hiring service providers for outsourced services?
5. Age
6. Location
Freelancers 52
Not Freelancers 49
19 6
20 7
21 8
27 6
In a survey of 100 random millennials, more than half already hired a freelancer and more than
half were already freelancers.
Most of the jobs that were hired are matched with the jobs that the freelancers are doing or are
willing to do.
Art and design (graphic designing, photography, videography and photo and video-editing) is the
service mostly requested.
Surprisingly, they were found their freelancers and freelancing jobs not in sites but in social
media and recommendations by friends.
Without prompting as an option, recommendation was one of the considerations in hiring
alongside with quality, portfolio and work ethics.
10%-20% is the preferred company cut - which agrees with the 15% result of the first market
validation.
More than 50% of the freelancers want a savings part.
With these results, we decided to pivot in a booking and recommendations platform for
millennials micro projects.