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CityMan Business Solutions Ltd

Copyright 2015
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Copyright 2015 CityMan Business Solutions Ltd

Lucys Bonus Cash Guide

First published in Great Britain in 2015 by CityMan Business Solutions, of 9
Park Hall Avenue, S42 7LR.
CityMan Business Solutions Ltd have asserted their rights to be identified as
authors of this work in accordance with the Copyright, Designs and Patents Act
1988.

All rights reserved. No part of this publication may be reproduced, stored in a

retrieval system, or transmitted in any form or by any means, electronic,
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Table of Contents

1. Introduction Page 5

2. The one thing you must do first! Page 6

3. Exploiting Bookie Bonuses Page 8

4. Rinse and Repeat! Page 17

1. Introduction
1.1 Background
It's a remarkable fact that bookmakers buy their customers.

Unlike almost any other business I can think of, bookmakers will give you free cash just so
that you will do at least a small amount of business with them.

Of course, they are hoping that you'll stick around once you've exhausted the possibilities
presented by their bonus schemes and continue to do business with them indefinitely.
But you're not obliged to do so. You can just take the bonus money and run.
And lots of people have been doing precisely that!
Honestly, how bad does an industry have to be at sales, and indeed at customer service
generally, for it to have to give away massive freebies just to get anybody to shop at their
place?

Well, that's the bookies for you: they are so desperate that they make ridiculous cash offers
just to get you to sign up.

And this one simple fact is the basis for the opportunity described in this guide.

1.2 The Basic Idea

Our goal here will be to sign up with each of the major bookmakers in turn and exploit their
new account offers. Once you've done this with all of them, you'll have pretty much
exhausted the opportunity (though there are one or two bookies who run similar promotions
for existing customers just to keep them interested).
This technique is called bonus bagging. It represents the simplest, easiest opportunity in
the betting world and everybody should do it even if they're not interested in sports betting.

I can summarise the opportunity in three short paragraphs.

1. To get the free cash you have to place a couple of bets at the bookies. There is no need
to worry that you might lose money because we use the bookmaker's bonus cash as
insurance against things going wrong.

2. To bag a particular bonus, we place a series of sports bets that cover all possible
outcomes in such a way that we profit no matter what the final result.

3. If we were to do this without exploiting a bookmaker offer, we would probably lose a little
money overall; but the bookmaker's bonus sweetens the deal to the extent that we are
guaranteed to end up as winners.
2. The one thing you must do first!
2.1 Taking the risk out of betting!
You might be wondering how its possible to cover all possible outcomes of a sports event.
Well, we could pick an event with just two possible results, such as a tennis match perhaps,
and bet on each player at different bookmakers.
Now this is a viable option but is potentially quite complicated.
Specifically, what do you do if you havent currently got any bookie accounts yet? Do you
have to play off your first two bookies account opening offers against each other?
This approach also involves accepting not one but two different bookies prices and the
bookies are not noted for generosity in their pricing!
Youll be pleased therefore to hear that there is an easier option.
Its called Betfair.

2.2 Welcome to Betfair!

Betfair isnt a bookmaker but a betting exchange.
The difference between the two is that exchanges allow you to bet against other punters
instead of against the bookie. And this one apparently small difference has transformed the
betting world.
In practice, what it means for us is that we can now bet either that something will happen
(e.g. Liverpool will win their next game) or that it will not (in this case, that they will not win).
Crucially, you dont have to specify what else may happen if Liverpool dont win. You dont
care whether the game ends as a draw or a win by the other team. You can just bet that
Liverpool wont win and will make a profit if youre right.
Just think for a moment how different this is from what bookies traditionally let you do. They
almost always ask you to make a specific prediction that a certain thing will happen
(Liverpool winning, in our example) and they profit if youre wrong.
Can you see the opportunity here?
What we can now do is bet at the bookie that Liverpool will triumph and also bet at Betfair
that they wont. Thus in two bets weve covered all possible outcomes. We dont need to
have separate bets on all three potential results (a win for either side or a draw).
Incidentally, betting that something doesnt happen is called laying. Betting that something
will happen is termed backing.
Thus, if you wish to cover all eventualities, as we do in this case, we simply back a particular
outcome at a bookie and lay off the same possibility at Betfair.
2.3. So what does all this mean for our cunning plan to exploit bookmaker bonus offers?
Most bookie offers involve you:

Filling in a form on their website with personal information (name, address etc.)

Making a modest deposit into your shiny new bookie account

Placing your first bet (known as a qualifying bet).

Once youve completed these three steps, most major bookies will reward you with a free
bet.
You usually put on two bookie bets as follows:
1. You place a qualifying bet that you also lay off at Betfair (The idea being to ensure a
net zero, or near-zero, outcome, irrespective of the result of the event were betting
on)
2. You then use the bookies free bet to back on a second event. Again, we lay off the
bookie bet at Betfair, but this time in a slightly different way that ensures we lock in a
profit, no matter what the result is.
We may lose a little money in step 1 but the idea is that the profit from step 2 leaves us in
profit overall.
We then repeat the process for all major bookies. You should be able to make a risk-free few
hundred pounds in this way.

2.4 So You Now Need A Betfair Account!

You can join Betfair here.
Youll find that even Betfair offers you a free bet when you sign up. More or less everyone
does!
Dont worry about how to exploit that. Well just concentrate on using Betfair as a mechanism
for ensuring we dont lose money to the bookies.
So for now, just sign up with Betfair and youre good to go!
3. Exploiting bookie bonuses
There are four basic steps:

Sign up with your first bookie

Back and lay your qualifying bet

Back and lay your free bet

Collect your winnings!

You then simply repeat the process with the next bookie!
Lets look at the four steps in more detail.

3.1 Sign up with your first bookie - William Hill!

Signing up with your first bookie is straightforward.
William Hill is a major UK bookmaker that permanently runs sign-up offers. So lets start with
them.
Click here to get Hills great 20 free bet offer.
Make sure you enter the promo code F20 when you fill in your personal information or you
may not get the free bet!
You enter the promotional code in the field highlighted below.

You also need to deposit at least 10 so that you have got some money to bet with.
3.2 Back and lay your qualifying bet
To qualify for a free bet, our friendly bookmaker insists that we first risk a little of our own
money.
So, once weve created our new account at Hills, we simply place a 10 sports bet on a
major sports event that is due to take place soon. This is the qualifying back bet.
We then place a lay bet on the same event for slightly more than 10 at Betfair. We have to
lay at just over 10 as Betfair charges a commission that, for new customers, is usually 5%.
Lets look at an example. English Premier League football matches work well so well use
one of them.

I do not recommend horse racing as a good sport to use when extracting bonus
cash. The volatility of racing markets can make returns unpredictable.

You can use other sports if you prefer and the method will work just as well. Just
make sure youre betting on very popular events that are likely to take place within a
few days. I find it easier to explain the process with football but the principles are just
the same.

3.2.1. Example
First of all, log in at both William Hills and Betfair.com.
Now, before you start putting bets, you will find it a lot easier to compare prices if you use
decimal odds on both sites. Fractional odds are not easy to follow.

To quote the Betfair help page, Do you know the difference between 8/13 and 4/7? No?
Well, not many people do! You should therefore switch to decimal prices at every site you
use.
Betfair defaults to decimal odds but many bookie sites dont.
e.g. at Hills, there is a dropdown box near the top of the screen where you can switch
between decimal and fractional price:
Once youve adjusted the odds, find the Premier League coupon at both William Hill and
Betfair.
Both sites work with a system of menus, whereby you first select Football as the sport then
choose the Barclays Premier League.
Next, compare the odds for the upcoming weekends set of games.
At time of writing, the available odds for the next round of matches at William Hills are:

and at Betfair, we have:

The first thing youll notice is that there are three numbers by each football match at Hills but
six at Betfair!
Well, we are only interested in the numbers in the pink boxes at Betfair. These are the prices
for a lay bet, which is what were after.
Now, what we are looking for is odds for the same team that are very close together.
So, for instance, the odds for Everton, the home side, to beat Leicester, at Hills, are 2.05.
(See under home meaning, the price for the home team, Everton).
The odds to lay Everton at Betfair are 2.16. This is the number in the first pink box next to
the Everton v Leicester match at Betfair (under the 1 column, where 1 means home win,
X means draw and 2 means away win).
2.05 and 2.16 arent really very close together so well pass on this one.
But the good news is: theres a much better option just a little further down the screen.
Just compare the odds for Newcastle to beat Aston Villa.
Newcastle are 2.05 to win at Hills and 2.08 to lay at Betfair. Thats a much smaller gap than
we had for Everton.
So lets go ahead and back Newcastle at Hills and lay them off at Betfair
To do this, we now need to calculate the right stakes to use.
Now, doing so isnt entirely straightforward as we have to allow for Betfair commission.
Fortunately however, I can point you at a super little website that does all the sums for you!
Just go to http://www.trickybet.net/lay-calculator
This should bring up a screen that looks something like this:

You then simply enter the odds you plan to take (2.05 at Hills and 2.08 at Betfair) in precisely
the same way I have done here.
I have also entered the backing stake of 10, lay commission of 5%, and chosen a Bet type
of Normal bet / Qualifier / Arb in the top left hand corner. You should do the same.
Now press the Calculate / Refresh button. This works out your stakes.
Scroll down slightly and you will see the following three outcomes:

Ignore the Under lay and Over lay. All we care about is the Standard match.
As you can see, Tricky Bet is telling you that you should put on a lay bet of 10.10 at Betfair
at odds of 2.08.
You should also back Newcastle as planned for 10 at 2.05.
According to Tricky Bet, putting on these bets will guarantee you a net loss of either 40p or
41p, depending on the outcome of the game.
This is a small price to pay when we still have 20 worth of free bets yet to come!
So: all that remains now is to place your bets.
To do this, just click on each website on the odds you have decided to take. Doing so will
take you to a betting slip where you enter your stake.
The Hills betting slip looks like this

and the Betfair one is similar.

Click on Place Bet and youre done. You have successfully entered your qualifying bets!
3.3. Back and lay your free bet
The next thing you do is wait.
Specifically, you wait until:

The match you have bet on is finished

Your bets are settled by the bookie and Betfair

Your bookmaker has awarded your free bet.

Most bookie offers provide with a single free bet. There can be exceptions though. In the
case of the Hills offer were currently looking at, you are awarded two free bets, but not at
the same time. You deal with the first one, wait again for the bets to be settled, then receive
your last freebie. You handle each free bet in the same way.
Free bets are of two types:

Stake not returned (SNR)

Stake returned (SR).

Most free bets are of the SNR type. This means you dont get the free bet stake back if the
bet wins.
This is important as SNR and SR bets must be staked differently.
We now go through the same process as before, finding a match at both our bookmaker site
and at Betfair where there is a close match in the odds.
For the purposes of this document, I will choose another Premier League taking place in a
few days time: Arsenal vs. Manchester City.
At the moment, William Hill are offering 2.5 on Arsenal to win the game.

At Betfair, the lay price on an Arsenal win is 2.52.

Once again, we plug these numbers into Tricky Bet at http://www.trickybet.net/lay-calculator,
but this time we select the Free bet SNR option in the top left-hand corner.

Again, we press the Calculate / Refresh button and then look under the Standard match
heading to get our lay stake:

We now put on our 10 back bet on Arsenal at William Hill and a 6.07 lay bet on
Manchester City at Betfair.
Doing this will lock in a profit of 5.77 no matter what the match result happens to be!
Once the game has completed and our bets have been settled, we can repeat the process
one last time for Hills second free bets. However, most bookies only provide one free bet.
Incidentally, if Hills had been so kind as to return our free bet stake, wed simply have
selected the Free Bet SR (Stake Returned) radio button at Tricky Bet, as overleaf.
In this case, we would have put on a lay bet of 10.12 and locked in a profit of 9.61.
You can see therefore that Stake Returned free bet offers are more appealing than Stake
Not Returned.
Sadly, they are also rarer!

3.4 Collect your winnings

Once your free bets have been settled, you can withdraw your winnings.
If the back bets win, your profit will be at the bookies. If the lays come up, you need to
withdraw from your Betfair account.
And of course, your profit can be spread across the two sites if just one of the two back bets
wins.
4. Rinse and repeat!
The process you go through is essentially the same for all bookies.
I have created a fantastic passworded offers page where I intend to add the best offers I
find.
Simply go there now to pick up your next offer, then follow the instructions in section 3 to
extract the bonus cash.
The password is bonuscash2015
Some of the offers are worth a bit more than the Hills one above and some a bit less.
Once youve finished with this lot, write to me at lucylastik@laybackandgetrich.com and Ill
let you know which ones to do next.
And of course, let me know how much money you end up making!

Lucy Collins, 17/12/2015