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This chapter presents the introduction and purpose of the study, the
history of the project, the proponents, proposed name of the business, type of
Introduction
up with a good business ventures the proponents must first know the answers to
some important questions. For example is the future business needed by the
community, do they want the proposed business or is it a necessity that they will
willingly buy or purchase in the future. As the proponents answer these questions
farm or at a dairy plant, either of which may be called dairy) for eventual sale of a
dairy product. Although any mammal can produce milk, commercial dairy farms
typically consist of high producing dairy cows. Other species used in commercial
dairy farming include goats, sheep, and camels. In Italy, donkey dairies are
As the proponents observed the community they have found the needs
and wants of dairy products and the shortage of the said products. For some
case dairy products is sometimes used as substitute breast milk for infant
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feeding. But this is not suggested by the professionals because breast milk is
better for infants. The proponents ought to be a supplier of milk for the well
established businesses. It will also help to lessen the price of the processed
foods from milk. And the shortage of milk production will be lessened.
The objective of the study is that milk should be produced on-farm from
farmers need to apply GAP in the following areas; animal health, milking hygiene,
animal feeding and water, animal welfare, and environment. Dairy farmers are in
the business of producing food. They aim to ensure that the safety and quality of
their raw milk will satisfy the highest expectations of the food industry and
healthy animals under acceptable conditions for the animals and in balance with
In 2010, two Filipino scientists, Dr. Johnny Alibay and Dr. Arceo Bautista,
said that the local industry needs a massive upgrading, particularly of its cattle
that dairy industry development can be achieved with the massive upgrading of
domestic cattle using artificial insemination from genetically superior Holstein and
Jersey sires and that the industry could be developed through active involvement
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of local government units in the barangays and villages all over the country. It is
also said that the country in 2006 imported US$500 million worth of milk and
dairy products with only one percent of its consumption sourced from locally
produced milk. A successful dairy industry will not only reduce importation but
boost the countrys milk-based feeding program and it will also shield us from
health risks that come with dependence on imported milk and dairy products.
aim to sharply increase its dairy herd and breeding program, but analysts feel the
country faces a long arduous fight to reduce its heavy dependence on the U.S.,
New Zealand and Australia because of a rapidly growing population and strong
demand for products like milk. Philippine milk production stands at just under
19,000 tons, or less than one pint per person, that means the Philippines is
producing less than one percent of the dairy products it consumes in a year. In a
report by the U.S. agriculture attach at the U.S. Embassy in Manila, it is said
that late last year (in 2012) dairy products are the countrys second largest
agricultural import after wheat. Attach reports are not official data of the U.S.
the commodity community. That picture could soon change rapidly. With a
strong economy and a growing population of roughly 100 million in 2012, the
Philippines is a large and rapidly expanding market for milk and milk products,
In 2015, two lady senators vowed their support for programs by the
Department of Agriculture (DA) to improve dairy production after learning that the
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country produces only one percent of the demand for milk. Sen. Cynthia A. Villar,
countrys dairy production after she and Sen. Loren Legarda, chairwoman of the
Senate finance committee, heard DA officials defend their proposed 2016 P90-
billion budget.
have a lot of untapped potential in the dairy industry and if we focus on this, the
dairy industry to support the growing population which are related to malnutrition
and to achieve self-sufficiency in milk by boosting its dairy herd and active
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Project Proponents
Table 1.1
Table 1.1 shows the proponents information where Iriz T. Calupas takes
34% of the contribution while Maria Claudine F. Habal and Mark Anthony M.
derived from the combination of words, as Nutri for nutritious, L for latte which is
another term for milk, and Fresco for fresh. The name of the business should
reflect and represent its product and it should be nutritious fresh milk.
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Emblem
Figure 1.1
The design of the logo represents the product and the proposed business
itself. The black and white spots encircling the name of the business stand for the
source of dairy, which is cow, the shape symbolizes continuity, and the green
they will start in a small-sized business with four partners. Each individual will
contribute assets to the business like money, property or industry and will have a
share in the profits and losses of that business. This will help the business to
grow, each partner takes part in the management of the business, and also takes
considered effective and easy to organize because each owner will take part in
all activities, can combine their talents, skills and ideas and will work as a team
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for the growth of their business considering they have equal responsibilities. The
Project Location
research and studying thoroughly that the location is suited for dairy farming
because it has a wide range of fertilized land that is used and needed for pasture
and produce as well as sustain sufficient silage for cattles continuous feeding
consumptionto meet their food requirement that is very important to achieve the
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Figure 1.2
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Chapter 2
wherein the flow of command starts from manager, who will also be responsible
for marketing and promotion of the product, and the workers to take care of the
Manager
Worker Worker
Figure 2.1
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The organizational chart from higher to lower position will follow the
Personnel (Administrative)
Table 2.1
Management Style
has the opportunity to contribute ideas to the decision that helps the business in
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harmonious relationship within the organization. It is a participative style of
management as it give the employees the confidence to raise their insights and
let them be a part of the decision making process of the business. Democratic
Administrative Policies
Punctuality.
the quality of the product at its best before it reaches the manufacturers for
organization.
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The business must have office files of each employee, to be used as their
compensation. The business also considers the use of time card to monitor the
record of the workers day of work and tardiness. The organization will also use
Legal Requirements
As required by the law and to comply with legality, the business needs to
Building Permit
Sanitary Permit
PhilHealth
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Chapter 3
MARKETING FEASIBILITY
demand and supply gap analysis, general marketing practices, and sales
projection.
Market Description
choco milk and other commodities which uses milk as an ingredient. The
Farmers Multi-Purpose Cooperative, the Malejana Ice Cream, Rizal Dairy Farms,
and the Moolk Creamery. They consume 110, 21, 100, and 50 liters of fresh milk,
respectively.
Market Demand
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Table 3.1
Table shows that in the last five years Batangas has the highest
demand of dairy followed by Laguna and Rizal with the least demand of dairy.
Table 3.2
The proponents use the arithmetic straight line method to compute the
projected demand for the next five years. That is, current years estimated
demand (2015), 7, 174, 773 liters, minus the first years estimated demand
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(2011), 6, 967, 108. The answer is 207, 665 divided by the number of years (5),
which is equal to 41, 533 liters and it will be added to the current years estimated
demand.
Market Supply
through research and gathering data from trusted sources, like NDA, DA, PSA.
Table 3.3
The table shows the supply in CaLaBaRZon for the last five years
based on the data from the value chain analysis on Dairy Milk Industry in Region
IV-A. The highest contributor in milk production is Batangas with 63%, followed
by Quezon with 20%, Laguna with 14%, Rizal with 2%, AND Cavite with only 1%.
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Table 3.4
Table 3.5
The table 3.5 shows the market demand and supply gap for the next
five years. It shows that there is a demand and supply gap every year for raw
fresh milk. The NutriLfresco Dairy Farm aims to supply the necessary liters of
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General Marketing Practices
shows that the business proposal, as supplier, produce products not directly to
the end users. Its target market is businesses that produce dairy products that
Market Share
1% 65% - Batangas
25%
19% - Laguna
1%
65% 1% - Rizal
19%
25% - Unsatisfied
1% - Target Market
Figure 3.1
Market Share
Malejana Ice Cream, Moolk Creamery, KKMI, Laguna Creamery (Real Fresh).
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Marketing Plan
a milk can with a brand name, NutriLfresco Dairymaid. The price of the proposed
The pricing strategies of proponents for the product will be based per
liters, it will cost Php35 per liters that meets good and high quality of the
products.
Dairy Farm in the market are through wholesaling and retailing with the use of
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Place Mix Strategies
vehicle.
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Sales Projection
Table 3.6
Sales Projection
Product Quantity Cost Sales Quantity Cost Sales Quantity Cost Sales Quantity Cost Sales Quantity Cost Sales
(PhP) Revenue Revenue Revenue Revenue Revenue
Milk 90,000 35 3,150,000 90, 000 35 3,150,000 102, 000 35 3,570,000 102, 000 35 3,570,000 114, 000 35 3,990,000
Calves 13 20,000 260,000 13 20,000 260,000 15 20,000 300,000 15 20,000 300,000 17 20,000 340,000
Sales projection for the next five years was computed by getting the 1% target market of Supply and Demand
Gap and multiplied by the unit price, another product that can be source of income of the proposed business is by selling
calves after a year of giving birth. Based on the assumption of the proponents, NutriLfresco Dairy Farm will produce 300
liters of milk a day, and a total of 90, 000 liters of fresh milk annually.
The calves that can be sold in a year is 13 with a gradual increase of two calve after two years, costing 20, 000
per calve. This also determines the gradual increase in the production of fresh milk in NutriLfresco Dairy Farm.
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Chapter 4
This chapter presents the details of the proposed business, how they will
using their own location, buildings and facilities, capacity and lay-outing
proposals; what will be specific machineries and equipment, raw materials, and
system.
Product
many nutrients and provides a quick and easy way of supplying these nutrients to
the diet within relatively few calories. Milk from cows mammary glands has long
been associated with good health. Milk and dairy products are providers of
calcium, phosphorus, magnesium and protein which are all essential for healthy
bone growth and development. The amounts of calcium and phosphorus in milk
and dairy products are also beneficial for the development and maintenance of
healthy teeth. Studies have shown that higher calcium intakes may reduce high
levels of bad cholesterol in the blood, and increase low levels of good cholesterol
both of which are known to be risk factors for cardiovascular disease, thus milk is
good for the heart. Cows milk are often fortified with vitamin D, adequate vitamin
appetite and sleep, while vitamin D deficiency has been associated with
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depression. Protein found in dairy can support muscle growth and repair.
Production Process
have been raised successfully in the Philippines with proper management and
nutrition. The business will start with 12 heads of cattle heifer. The mature weight
of the female Holstein Friesian is 500-568 kilogram with an average daily milk
production of 22 liters.
Milk Collection
Feeding
Delivery
Packaging
Figure 4.1
Production Process
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Figure 4.1 shows the production of NutriLfresco from grazing of cattle to
The feeding system will be zero grazing. The pasture which is planted of
different grasses and legumes is cut by the strip and then carried and fed to the
cattle. The advantage of this system is 50% less grass consumption, absence of
internal and external parasites, less bacterial infection, less chances of injury,
pasture grasses and legumes thereby assuring more harvest per area.
Feeding Formulation
Table 4.1
Feeding Formulation
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Nutrient Composition
Table 4.2
Nutrient Composition
x.02
Apportion that 75% of dry matter would come from Napier grass and 25%
DM from centrosema.
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Nutrient Supply
Table 4.3
Nutrient Supply
TDN CP
(kg) (g)
Napier grass 53 kg 3.78 610
Centrosema 10 kg 1.18 500
Total 63kg 4.96 1110
Nutrients Supplied by Concentrate
Table 4.4
TDN CP
(kg) (g)
Total Requirements of milking Cow 10.42 2,236
Nutrients from forage 4.96 1110
Additional nutrients needed 5.46 1,126
Since there is still a need for 6 kg, TDN, the 6 kg concentrate will only
supply 3.92 kg, TDN (6 x .654) this amount will not meet the additional TDN
needed of 5.46 kg (5.46 3.92 = 1.54). An energy supplement such as rice bran
(CP= 0.716; TDN= 53.6%) can be used to supply the balance of 1.54 kg TDN.
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Feeding Consumption
Table 4.5
It is estimated to have 300 days of production per head in one year allowing them
Breeding Management
kilograms. For milking cows, should be bred 60 days after calving depending on
the condition of the animal. A general guide is to breed them on the second heat
after calving. Ample time should be given for the uterus to return to its normal
state.
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The use of artificial insemination as part of breeding management is a
popular practice. Some of its advantages are; obtaining top quality semen is
much cheaper than maintaining a bull, eliminates injuries to small cows or female
when mated to large bulls, extends the use of a good proven sire, and effective
Gestating Management
average of 283 days. During early pregnancy, the animals can be managed
together with the heifer herd. In the last two months of pregnancy, the animals
may be separated from the heifer herd and mixed with the dry herd. The animals
should be given more care and attention and better nutrition. They should be free
from hazards and stress. Do not make the pregnant cows fight or butt with other
Lactating Management
and care, and regularity of feeding and nutrition is a must for maximum milk
production. Good quality forages should be fed as much as possible. Keep the
cows clean, cool the animals by sprinkling or splashing them with water during
the hot hours of the day and provide them a clean drinking water.
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Health Management
impossible to control diseases of dairy cattle. Eliminate all wet and marshy areas
as well as any stagnant pools of water. Remove rocks, wire, boards or any
extraneous materials from buildings and pastures to minimize injury. All buildings
should be so constructed for easy cleaning and disinfecting. All persons who
travel from farm to farm should disinfect footwear upon entering and leaving the
premises. Control rodents, flies and insects. Keep animals segregated according
to age groups. Isolate immediately any animal that appears sick and call the
veterinarian and herdsman should maintain a health and breeding record for
each animal. A more complete record is more useful for future reference.
only semen from bulls free of diseases should be used. Cows that abort should
be rebred only artificially, if a herd problem develops and several cows abort or
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Water Management
The cows should be given unlimited clean drinking water, and away from
The proposed business will be situated in the town of Tanay, Rizal. The
land area is approximately 17.5 hectares, nearby Pililla River and away from the
The land area of the proposed business is 150, 000 sq.m. or 15 hectares,
we are estimating the plant size of the animal shelter of 3.5 height 4m length and
Table 4.6
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Table 4.7
Animal Assumption
Table 4.8
Figure 4.2
Holstein Friesian
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Type of Pasture
The proponents will use cut and carry pastured, to make sure that dairy
cattle will be properly fed with good quality silage, some are Napier grass,
molasses, rice bran, and concentrate feeds these are for optimal growth to
AldeaTanay, Rizal will be used as pasteurization area of the animals. The 3,000
sq. m. will be used for animal shelter, milking area, calf stalls, feeding and
production area and the remaining 147, 000 sq. m. will be used as propagation in
Pasture Propagation
The land area was plentiful of grass but it cant support the animals daily
animals food requirement to produce good quality milk. The land area, 147,000
sq.m. will be divided into 4 parts, 36,750 each quarter. The process of pasture
1. Plant the whole area with grass when rainy season starts, or when rain is
regular.
3. The second quarter can be harvested after consuming all the grass in the
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Figure 4.3
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15 Hectares
Figure 4.4
Pasture Area
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Machineries and Equipment
Table 4.9
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Figure 4.5
Milking Machine
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Figure 4.6
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Figure 4.7
Milk Can
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Table 4.10
Table 4.11
Table 4.12
Utilities Requirement
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Man Power Requirement
Table 4.13
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Production Cost
Table 4.14
Table 4.15
Total 6 kg 15 90 kg 435,650
animals in a year.
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Waste Disposal Management
possible waste produced by the business are mostly biodegradable like manure
of cows which is good for the land as fertilizer it will be buried in a compost pit,
proper disposal of farm waste including dung, urine and waste fodder etc, to
improve the farm hygiene and to reduce the odor problems on dairy farms,
including proper selection of a farm site, general farm management and manure
means.
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Chapter 5
FINANCIAL FEASIBILITY
This part of the feasibility study of the proponents should present the
the next five years and the analysis of the financial statements.
Table 5.1
Fixed Capital
Building 100,000
Pre-Operating Capital
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Financiers
Table 5.2
Financial Assumptions
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Financial Statements
Table 5.3
Assets
Current assets
Fixed Assets
Building 100,000
Liabilities 0
Total Liabilities 0
Owners Equity
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Table 5.4
Building 100,000
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Table 5.5
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Table 5.6
stockholders of the firm. Analysis of the financial statement is based on the use
Table 5.9
Table 5.9 shows that in year 2016, 74% of sales will remain and 26% will
Table 5.10
Table 5.10 shows that after deducting all operating expenses from 2016 to
2020, 23%, 49%, 54%, 54% and 58% of sales will remain, respectively.
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Table 5.11
Table 5.11 shows that after reducing tax expense, 16%, 34%, 38%, 38%
and 41% of sales will remain from year 2016 to 2020 respectively.
Table 5.12
Table 5.12 shows that in year 2016,assets will generate 37% of income.
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Table 5.13
Computed Return on Investment for the Next Five Years
Table 5.13 shows that in year 2016, for every 1 peso investment it
Table 5.14
Table 5.14 shows that in year 2016, 37% of the net profit is earnedby the
owners equity.
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Payback Period
Payback Period refers to the period of time required for the return on
Initial Investment
Payback period=
Average Annual Cash Flow
Number of Years
12,852,438.69 40,000
=
5 Years
1,553,400
Payback Period =
2,562,487.7
= .6 or 7 months
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Schedule
Schedule A
Cost of Production
Total 880,475
Schedule B
Salaries and Wages
Total 414,000
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Schedule C
Utilities Expense
Schedule D
Supplies
Schedule E
SSS/ PhilHealth
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Schedule F
Organization Expense
Fire 300
Total 19,200
Schedule G
Expense Amount
Schedule H
Other Expense
Total 40,000
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Depreciation
10 years
Annual Depreciation = 9,950
Table 5.15
Table 5.16
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Annual Depreciation = 460,000 - 500
= 45,950
10 years
Table 5.17
Schedule I
Building 9,950
Machineries and Equipment 45,950
Furniture and Fixture 1,900
Total 57,800
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Chapter 6
SOCIO-ECONOMIC FEASIBILITY
This chapter presents the contribution of the business to the National and
The proposed business do not focuses only on profit but it also aims to
contribute to the socio-economic stability of the society. It will aid to lessen the
The business can help the government through payments of the legal
requirements needed such as permits, taxes and other registration fees. These
payments are part of the revenue collection of the government which is used for
the locality.
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Contribution to Employees
opportunities to the people of the locality, it will give employment, and help
people to have source of income. The proposed business also offers benefits like
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Chapter 7
This chapter presents the schedule of activities and time frame in the pre-operating period of the proposed
business.
Table 7.1
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Table 7.2
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Chapter 8
recommendation.
Perceived Problem
The proponent may encounter the following problems which may affect
manager.
problems and plan for the necessary solution that corresponds to these
problems.
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Recommendation
2. The employees must learn to obey the rules and regulation of the
them job-oriented.
Conclusions
The proponent concludes that during the operation of the business they
must possess intelligence in the decision-making process and they must think of
a good solution of these problems that will occur in the near future. The
researchers also conclude that the proposed business is feasible, presented and
justified in the financial profitability, and provided that there are proper
business.
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