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Issue 52 | July 2017



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Discover Germany | Contents

JULY 2017

22 58
Photo: Misfortune Cookies Photo: digitalSTROM

28 Michael Fassbender yond geographical borders. Find out more LAME in the heart of Vienna is one of the
In this interview, A-lister Michael about great Swiss architects, their work citys top addresses.
Fassbender talks through some of his and their process in this special theme.
most famous roles, discusses how he gets 54 A piece of German Gemtlichkeit
into character, his journey to stardom, In Germany, the beach chair has for
the people who helped him along the FEATURES generations been an integral part of the
way and much more. 32 Restaurant of the Month, Austria countrys seaside culture. From spring to
The Al Borgo in Vienna is a place where autumn, on Germanys shores, the motto
you can feel at home while discovering prevails My Strandkorb is my castle. Our
SPECIAL THEMES the manifold layers of Italian regional cui- writer Wibke Carter finds out more.
16 Made in Germany sine. It has certainly become an insider tip
The Made in Germany label is well for celebrities.
known all over the world. Thus, in this
special theme, we wanted to find out 38 Star-Interview: Josephin Busch 10 Dedicated to Design
what great products and innovative ideas Best known as playing the female lead Whether you are searching for a new, styl-
Germany has brought forward lately. role in Udo Lindenbergs musical Hinterm ish summer outfit or innovative design
Horizont (Beyond the Horizon), German ideas from the DACH region, be sure to
56 Smart Business actress Josephin Busch talks to Discover take a look at our design section.
The term smart home has become more Germany about playing in the theatre, her
and more omnipresent. It is no wonder, love for Berlin and more. 32 Wine & Dine
as smart home products offer great living This month, our wine & dine section has
comfort in many ways. 40 Museum of the Month, Austria all eyes on great wines, luxury hotels and
The Museum der Moderne Salzburg is numerous excellent restaurants.
68 Germanys Business Coaches our museum of the month. Enchanting
Business coaching can greatly improve culture enthusiasts with outstanding ex- 42 Travel
ones skills and chance of success, hibitions and memorable sites, it is defi- Whether you are searching for a great ho-
whether you are an employee, a CEO, a nitely worth a visit. tel, your next holiday experience or even a
manager or looking for a new job. Find dream property abroad, we have got you
out what Germanys business coaches 42 Destination of the Month, Germany covered in the travel section.
have to offer in this special theme. On around 204 square kilometres, Wolfs-
burg North Germanys underrated gem 56 Business
74 Germanys Consulting Experts presents itself as a young, modern city. Our business section is filled with inno-
The German consulting industry is Unlike any other city of its size, Wolfsburg vative companies, coaches, consultants,
booming. Thus, we have handpicked offers numerous leisure activities for city start-ups, architects, legal experts as well
some of the countrys industry leaders in travellers. as a beauty expert. Our columnist Gregor
this theme. Kleinknechts further takes on the inter-
46 Hotel of the Month, Germany esting topic of starting up in Brexit Britain.
103 Switzerlands Successful Start-Ups The Kameha Grand Bonn is our German
In this special theme, we take a closer hotel of the month. Here, on the banks of 128 Culture Calendar
look at Switzerlands creative minds the Rhine river, green technology meets a Discover Germanys culture calendar is your
and their innovative ideas. Discover the powerfully designed environment for busi- perfect guide to what not to miss in July.
inspiration behind the latest start-up ness and events.
ventures and more. 132 Barbara Geier Column
48 Hotel of the Month, Austria This month, our columnist Barbara Geier
108 Swiss Architects 2017 With its luxuriously designed rooms, a chic explores why more and more Germans
Switzerlands architectural heritage is as atmosphere and a rooftop terrace offering decide to stay at home during summer
diverse as it is impressive and goes far be- a spectacular view, the extravagant hotel holidays.

Issue 52 | July 2017 | 3

Dear Reader,
As our columnist Barbara Geier found
out this month, more and more Germans
trade in their summer holidays abroad
with staying at home. In fact, according
to statistics by the German Tourist Board,
Discover Germany Ina Frank more than a third of Germans love to
Issue 52, July 2017 Jaime Heather Schwartz explore their own country during summer.
Jane Frahm No wonder, because Germany has a great
Published 07.2017 Jessica Holzhausen deal to offer from enchanting forests
ISSN 2051-7718 Marilena Stracke to impressive mountains and beautiful beaches. Impressive
Nadine Carstens mountains and forests can, of course, also be found in Austria and
Published by Silke Henkele Switzerland both also well worth a visit. To cater for your last-
Scan Magazine Ltd. Wibke Carter minute summer plans, we have thus handpicked luxurious hotels,
interesting destinations and great experiences to not miss in the
Print Cover Photo DACH region.
Liquid Graphic Ltd. Shutterstock
If you plan on visiting Germanys beautiful beaches this summer,
Executive Editor Sales & Key Account Managers you will most likely come across the famous Strandkorb that
Thomas Winther Emma Fabritius Nrregaard literally translates as beach basket. An integral part of the
Laura Hummer countrys seaside culture, our writer Wibke Carter wanted to
Creative Director Noura Draoui found out more about this exceptional item in her special feature
Mads E. Petersen Sophie Blecha about the Strandkorb.
Catriona Noble
Editor You might have already noticed, but on our cover this month is
Nane Steinhoff Publisher: none other than A-lister Michael Fassbender. It has been ten years
SCAN GROUP since he shot to fame and now the German-born actor, who grew
Copy-Editor Scan Magazine Ltd. up in Ireland, is a two-time Academy Award nominee and a British
Isa Hemphrey 15B Bell Yard Mews Independent Film Award winner amongst many others. In our
Bermondsey Street cover interview, he talks through some of his most famous roles
Graphic Designer London SE1 3YT over the past ten years, discusses how he gets into character, his
Mercedes Moulia United Kingdom journey to stardom and the people who helped him along the way.

Feature Writer Phone: +44 (0)870 933 0423 If youre not yet saturated with great celebrity stories, be sure
Thomas Schroers Fax: +44 (0)870 933 0421 to also take a look at our interview with actress Josephin Busch.
Best known as playing the female lead role in Udo Lindenbergs
Contributors Email: info@discovergermany.com musical Hinterm Horizont (Beyond the Horizon), she has recently
Barbara Geier released her first EP. In our interview, she talks about what it is
Cornelia Brelowski For further information please visit like to be Udo Lindenbergs all-purpose weapon, her time at the
Elisabeth Doehne www.discovergermany.com theatre and her love for Berlin.
Gregor Kleinknecht
Other inspiring topics in our July issue are great design items
Made in Germany, innovative start-up companies, Swiss
architects, interesting consultants and coaches, restaurant and
hotel tips, tasty wines and much more.

Sit back, relax and thanks for reading.

All rights reserved. Material contained in this

publication may not be reproduced, in whole or in part,
without prior permission of Scan Group a trading
name of Scan Magazine Ltd.

This magazine contains advertorials/promotional articles. Nane Steinhoff,


4 | Issue 52 | July 2017

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Discover Germany | Design | Fashion Finds

Fashion Finds
This month, from 4 to 7 July, Berlin will turn into an innovative melting pot for models, designers, visitors, buyers,
fashion bloggers, journalists and fashion industry professionals. We take a sneak peek at some of this years
Berlin Fashion Week designers who will showcase their products in the German capital.


The label Mariana Jungmann puts special emphasis on

sustainability, Renaissance lace and intricate details, while
mixing craftsmanship and technology something that should
be seen with ones own eyes at this years Berlin Fashion Week.
Dress POA.

6 | Issue 52 | July 2017

Discover Germany | Design | Fashion Finds

Another great look by Mariana

Jungmann is this blue jumpsuit with
lace details on the shoulders. The
labels looks are powerful and bold
but still very delicate. Jumpsuit 600.

The Munich-based label holyGhost seeks to create

unconventional, yet contemporary, pieces that highlight the
strong and self-confident side of a woman. This gorgeous
kimono is made out of 100 per cent velvet. Approx. 331.

The German eyewear label MYKITA will also be showcasing

their exceptional sunglasses at Berlin Fashion Week. This
eyecatcher is sure to grab everyones attention. Model

Another fashion label from Munich is Antonia Zander. The

cashmere label produces the finest clothes for modern nomads
and sophisticated bohemians. Spice up any outfit with this
unconventional skirt. Approx. 828.

Issue 52 | July 2017 | 7

Discover Germany | Design | Waidzeit

The perfect combination - Waidblick

sunglasses, Wildfang jewellery and Waidzeit
wooden watch. Photo: Lukas Bezila Watch Sissy & Max by Waidzeit. Photo: Christian Biemann

The timeless beauty of sustainable

watches and jewellery
When you think of watches or jewellery, you will probably think of precious metal which we are sure to attract new retail
or sparkling diamonds. Think again as Austrian-based design company Waidzeit partners like high-end fashion boutiques.
is about to revolutionise the market for traditional watches and jewellery.
People wearing products by Waidzeit feel a
TEXT: SILKE HENKELE close bond with nature. They like to wear
eye-catchers and they like the traditional
When Elisabeth Hutegger sold the first by only using sustainably grown lumber and timeless design of Waidzeits products.
wooden watches in 2014 at a Christmas and woven fabric made in Austria for our Are you one of them? Take a look at their
market, she was overwhelmed by the pos- bracelets, we can also support our envi- produce online or in a shop and decide for
itive reactions of her customers. We were ronment, explains Christoph Hutegger. yourself. It is definitely worth a peek!
wholeheartedly convinced of the quality
and the design of our wooden watches; Waidzeits business partners are equal- www.waidzeit.eu (also for online orders)
and yet were entirely unprepared for the ly consciously chosen. Our sales chan- info@waidzeit.at (for interested retailers)
huge amount of praise our watches re- nels clearly focus on retailers in Austria
ceived. It encouraged us to take our busi- and Germany. Even retailers in Switzer-
ness further and to engage full-time in land, country of watchmakers par excel-
the design and manufacture of wooden lence, are convinced of the quality of our
high-quality watches, recounts Elisabeth, watches with Swiss movements and stock
who founded the company together with Waidzeits products, boasts Hutegger.
her husband Christoph.
The plans to bring his family-run design
Waidzeit grew fast and today employs up business forward are promising.The pos-
to six people.As a trained wood engineer, itive feedback over the last three years has
I have an in-depth knowledge of wood. encouraged us greatly. It helped us to grow
The decision to process solely Austrian, and to believe in our products. It also en-
sustainably grown wood was thus made couraged us to expand our product range,
consciously: I do think that Austrian wood which now also includes matching jewel-
gives Waidzeits products the tradition- lery and cool wooden glasses, Hutegger
al and timeless look of a masterpiece we praises the latest additions to Waidzeits Waidzeit - high-precision watches made from domestic
Austrian wood. Photo: Christian Biemann
want our products to emanate; moreover, collection, and adds: Valuable additions,

8 | Issue 52 | July 2017

Discover Germany | Design | Jeanslife

Jeanslife Quality Clothing

We love denim and blue hands
Enter the world of natural, genuine material and quality, breathe the smell of tanned
leather and untreated denim and listen to the music that transfers you back to a time
when jeans were predominately worn by blue-collar workers. At Jeanslife Quality
Clothing` you will only find the products of carefully selected manufactures from all
over the world that live up to the high standards of its owner, Roger Schmuki.


We recommend everyone to dial down enjoy shopping, says Schmuki, with a This shop, located in Winterthur, transfers you back in time.
their consumerism and to concentrate smile on his face. Jeanslifes staff offers a
on small and sustainable manufacturers, professional and individual assistance for
of which you know where and how the all its clients and the shop even has an
production takes place, says Schmuki, in-house tailor, who customises the new
who has created a unique selection of den- garments to perfection.
ims, jackets, shoes and shirts, all follow- The shop is open from Monday
ing his philosophy of sustainability and to Saturday and customers are wel-
authenticity. come to simply come by or to make an
Not only does the cosy shop radiate appointment, if desired. For further in-
the atmosphere of someones home, the formation and directions, check out their
customer service is also hearty and infor- website.
mal. When they can take their time and
are offered a coffee or a beer, even men www.jeanslife.ch Mens department: the variety of denims and other goods.



W W W . M AT T I O L I - B A G S . D E
Discover Germany | Design | Dedicated to Design

Dedicated to Design
Summer is here and we want you to go outside. Seriously, take a walk in the park, get to the beach, go on
holiday. But of course, you want to do it in style without missing out on the essentials. That is where we come in.
We have found five wonderful gadgets that will enable your perfect summer from a technological point of view.


1. Talking about going to the beach. Kreafunks

aGLOW speaker will provide rich audio on warm sum-
mer evenings. Smartphones can be plugged in via
Bluetooth or cable. The battery lasts up to 20 hours
and the design is one of a kind, as the aGLOW is not
only a speaker but also a dimmable LED light. 112.

2. A spontaneous evening of movies and music? Here

is a mini LED projector that will fit into your backpack.
Just set it up, plug in whatever device is available and
start screening your files in your friends living rooms or
your own backyard. 70. www.monsterzeug.de

3. We all know it, battery life is short these days. That

is why veho designed an exceptional mobile power-
bank, which will take care of all your devices. The best
thing? The Veho Pebble Aria is not only a charger,
but also a speaker able to play all of your music. 43.

4. To avoid the mobile charger, you should also be

prepared at home. For example, with the Konstantin
Slawinski cable box, which secures and hides all your
cables while your devices sit safely and visibly on its
elegant tray. 70. www.design-3000.de

5. Just a watch you might think, but Biegert & Funk

have created something more. A simple push illumi-
nates the words which show the time in the language

of your choice. It is a must-have for fans of unu-
sual watches and a clever design and for those not
wanting to lose track of time when outside. 605.

4 5
10 | Issue 52 | July 2017
Discover Germany | Design | Ideal Standard

Above: Beauty and strength: Ideal Standards

When lightness designs space the Connect Air collection. new Ipalyss vessel range.

The perfect combination of style,

quality and functionality
We use them daily and probably never give them second thought - bathroom to craft extremely robust and sturdy tub
products. It comes in different forms, sizes and colours. Bonn-based company walls that are still ultra-thin and thus ema-
Ideal Standard has brought the art of bathroom products to perfection. nate effortless elegance. Available in three
variants and in five pastel colours and in
TEXT: SILKE HENKELE I PHOTOS: IDEAL STANDARD white, Ideal Standards latest design give
every bathroom a timeless, sophisticated
Ideal Standard is a modern company, but our customers well-being any day and, above all, aesthetic look.
deeply rooted within its over 115-year-old and every day, elucidates Robin Levien,
history. Traditionally, the brand is first and award-winning British product designer Ideal Standards designs and products
foremost associated with high-quality and who is regularly teaming up with Ideal have convinced buyers for a long time.
innovative design, technology and service. Standard. With new designs like the most recent
Ideal Standards collaborations with fa- Ipalyss series, Ideal Standard is certain
mous international top designers as well Series like Connect Air, Tonic II or DEA to retain its position as one of the top
as the employment of the latest technol- are proof of this timeless design. They also players on the international market for
ogies allows the company to focus on in- show that modern design, style and func- bathroom accessories for a long time to
novative solutions for modern bathrooms tionality can be a very charming combina- come indeed.
such as high-end ceramics, fittings, taps, tion indeed. Always eager to embrace the
bath and shower tubs as well as bathroom new, Ideal Standards most recent design www.idealstandard.de
furniture and accessories. coup Ipalyss, which will be introduced
to the market this summer, is the result
Ideal Standard is widely known for the of Leviens latest collaboration with Ideal
singular quality and winning design of Standard. Ipalyss novel design elegantly
its products. Our aim is the design of combines clean aesthetics and longevi-
timeless products products that still ty and is thus a perfect fit for those with
look stylish and modern in 20 years time. sophisticated taste. The ultra-thin ma-
Ideal Standards very precise and high- terial Diamatec is extremely durable a
class workmanship guarantees the du- fact which enabled the designers at Ideal Ipalyss combines ultra-thin, high-end design aesthetics
with extreme durability.
rability of our products and increases Standard to make the impossible possible:

Issue 52 | July 2017 | 11

Discover Germany | Design | xxx

Ovum gets rolled to its place.

Passion and authenticity

Steel sculptor and designer Andreas Reichlin is the inventor of the original Andreas, Reduction to the Essentials
Feuerring that opens up new and stylish possibilities for barbecuing. Discover is a principle that can be perceived in
Germany spoke to him, the Swiss architect Ivan Marty and photographer Sylvan your work. What is the importance of
Mller to find out more about their 2017 Feuerring campaign Form in Space. the reduction theme when you think of
the Feuerring?
Reichlin: The simpler a form, the bet-
Always looking for the perfect stage for Your style is infinitely reduced, ter it functions in various contexts. The
the Feuerring, Andreas Reichlin collabo- Sylvan. In our world, we are often Feuerring fits into historical space just as
rated with photographer Sylvan Mller at faced with abundance. How do you well as into modern architecture. Thats
the plants of the Kssnacht-based Isen- reduce abundance to get to the the result of reduction. It prevents catego-
schmid AG. Here, Reichlin and Mller essentials? risation into a particular era. The Feuerring
used the large production hall to move would have functioned 300 years ago and
around the heavy Feuerrings with cranes. Mller: By leaving out. I like to leave will still do so in 300 years time.
With the Feuerrings base material, they things out, as I can concentrate better
created steel spaces that show the Feuer- when Im not surrounded by things. The Ivan, which projects of yours display a
ring from new perspectives. The result are decision on what to leave out is intuitive. very reduced style?
beautifully reduced, wonderfully aesthetic You can achieve reduction by not decorat-
and creatively significant photographs that ing; consciously not embellishing, to give Marty: Reduction is a central theme, along
accompany the Feuerring in 2017 through- the subject the necessary weight and not with the materials used. Good architecture
out its Form in Space campaign. distract from it. functions from the point of view of material

12 | Issue 52 | July 2017

Discover Germany | Design | Feuerring

authenticity and reduction to the essentials. we get from the Feuerring. The great thing would not part with it; it belongs in our
I can only counter our cluttered-up region is that the sculptural aspect is appreciated everyday life.
by reducing and restricting. although you can live and work with it on
an everyday basis. Our product keeps its Mller: That is the difference; to me the
The Feuerring team perceives itself promises and I find that wonderful. Feuerring is still more an art object and,
as experts in scene-setting. Is there through my work, has really become a
such a thing as the perfect form-space Marty: The first piece of artwork in my sculpture. I am fascinated by the fact that,
solution? garden, and it means a lot to me. Particu- in addition to the sculptural power, there
larly as I was able to accompany you, An- is evidently a whole lot more besides. Of
Marty: When I am in conversation with dreas, in your development. A Feuerring is course I have already considered where the
customers, they often have a fixed idea. I incorporated into the planning of all my Feuerring could go beside the vineyard
always take them back to the question of house designs. The Feuerring works as a
wellbeing. My classic question: when you sculpture, but offers a whole lot more. I www.feuerring.ch
enter a restaurant, where do you choose to
sit? In the middle of the room, or with your
back to the wall? This makes it clear to the
customer what is right for him.

Reichlin: There are situations that are simply

right, where a sculpture has its true posi-
tion.You could put is somewhere else, but it
would speak a different language. I also be-
lieve that there are arrangements of which
one could globally say, they are right.

Mller: I prefer the word harmonious. I

Andreas Reichlin (left) with lithographer Georg Sidler
believe that there are harmonious arrange-
(middle) and Sylvan Mller (right). Production hall of Isenschmid AG.
ments. The question is: what mood do I
want to generate? Thats why I am fascinat-
ed by the dramatic composition, the story I
want to tell.

What is it that people perceive when

they look at your rooms, your forms,
your pictures?

Reichlin: To me, it is important to not only

see the work itself, but also the entire de-
velopment behind it. In the last work, you
just find the essence.
Sylvan Mller at work. Attention to detail: one of Reichlins hallmarks.

Marty: There are projects where everything

comes together like in a funnel. I believe
you feel it when you enter; you see how I

Mller: My hope is that the story reaches

the viewer, without my presence being
felt. Of course I want people to feel my
passion for the topic. That also applies to

What is Feuerring for you?

Reichlin: We founded the company be-

Ivan Marty. Andreas Reichlin (left), Sylvan Mller (right).
cause we wanted to pass on the pleasure

Issue 52 | July 2017 | 13

Discover Germany | Design | estragon

Handle for the Alpa TC 12. estragon designs for VONSCHLOO.

Design versatility made in Switzerland
For any company, product design is one of the most important aspects of their ing, digitalisation of models and further
value chain. Especially in modern, crowded marketplaces, the right design makes methods influence the daily work. For
for a sharp, recognisable image that transcends the multitude of products. It is also Fleischhut and Lthy, new tools are val-
the key element for communicating a coherent sales story. Since its foundation, uable when applied properly. At the core
Swiss company estragon specialises in the collaborative development of specific, of our work is always the creative vision
sustainable product design. and the formal expression. In the end, it
is the quality and thorough execution that
TEXT: THOMAS SCHROERS | PHOTOS: ESTRAGON GMBH counts and is needed to give the design
and product the necessary sustainability
Design to us is a reduction to the essen- SIGG, SCOTT, Thule or VONSCHLOO. and longevity.
tials, the omission of redundant aspects. For SWIZA the two created a concept
Because omitting something and focussing for a new Swiss Knife, which possesses a www.estragon.ch
on a clear message takes courage, a cour- modern self-sufficient design, while also
age, that enables one to take a step into portraying the longstanding history of the
the unknown. When Dirk Fleischhut and brand. Daily we experience the different
Andr Lthy met during their studies at ways how our customers approach design
the Art Centre Europe, they did not know and that there are various approaches to
that some years later they would take such solving similar problems, explains Lthy.
a step themselves. After gaining experience At estragon, we are always confront-
in various design sectors, they reunited and ed with new questions and challenges,
combined their new insights with their ba- but that is where our creativity comes
sic creative disposition to form estragon. from. Creativity, which also enabled the
estragon team to develop a design DNA
Over the years, the name estragon, which and concept, both artistically and techni-
served as an abstract image for taste and cally, for an all new line of urban packs for
sense, has been filled with a diverse, ex- the brand Jack Wolfskin.
citing array of projects. Versatility and
diversity have been an initial goal for In the past 15 years, the design process has
Fleischhut and Lthy, who are working not changed as much as the tools have.
SWIZAs Swiss Knife.
with brands such as ASICS, Tissot, ALPA, Photo-realistic imaging, rapid prototyp-

14 | Issue 52 | July 2017

quality products are produced using
gentle methods, are rich in valuable
nutrients, aromatic and vegan.

E lm ir a B e rt
a g n o li , C E O
L e m b e ro n a :

F o r p e o p le w h o
a p o s it iv e a t t it u a k e
t o w a r d s h e a lt h e

LEMBERONA: We offer our customers only

the best, all products are organic and vegan!
TO DOMESTIC ORGANIC FARMERS! Fairtrade: Pearls of Samarkand

Organic quality and premium, regionally produced vegan foods are very much in demand. Lemberona, a family-run company based in
St. Plten, produces Bio-Leben foods in accordance with strict organic guidelines, sustainably and using only the finest raw materials
from Austrian farmers.
Healthy, pure, natural foods strengthen the immune system and help prevent illness. At the Elmira Health Centre, customers are
advised on all aspects of nutrition. Courses and seminars help people suffering from food intolerances, allergies, diabetes, high
cholesterol or excess weight to a healthier lifestyle.
Healthy nutrition instead of medicine, sensible choices for more quality of life!

Traditional Austrian family-run company Gluten free products guarantee enjoyment and
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Discover Germany | Special Theme | Made in Germany

Photo: Cosima Hanebeck, Bremen


The history of Made in Germany

Despite widespread belief, the Made in Germany label is not a German invention. Instead, it was an idea of Great Britain.
Find out why on the next page and in the following special theme, we have also handpicked some great products and
innovative ideas Germany has brought forward recently.

Photo: Ute Thoma, FR, Photo: Bandelin, Berlin

Keller Brsten GmbH

16 | Issue 52 | July 2017

Discover Germany | Special Theme | Made in Germany

Photo: Weingut Emrich-Schnleber

Did you know that the Made in Germa- companies and their products sank to Vorsprung durch Technik in their inter-
ny label is over 129 years old and that it an all-time low. Today, the reputation national advertising campaigns.
was an invention of Great Britain? To be for Germanys well-made products has
precise, Great Britain introduced the la- recovered and, especially in recent dec-
In the following special theme, find out
bel in 1887 when it passed a law to force ades, companies take advantage of this.
what other great products and innovative
foreign companies to make the origins of For example, Volkswagen shows its roots ideas Germany has brought forward lately.
their products clear. Apparently, sever- with the slogan Das Auto and Audi has
al German companies had copied Brit-
Photo: Sennheiser Photo: Misfortune Cookies
ish products and Great Britain wanted
to keep German products from gaining
popularity in their country by labelling
exactly where they come from.

However, this clearly backfired as the

Made in Germany trademark is now
probably the most famous and appreciat-
ed one all over the world. This came about
as German products vastly improved
by the end of the 19th century. They
grew in popularity due to their meticu-
lous attention to detail and high-quality

During the First and Second World War,

Germanys economy was obviously dev-
astated and the reputation of German

Issue 52 | July 2017 | 17

xxxxxxin Germany
Discover Germany | Special Theme | Made

The PXC 550 Wireless headphones.

Speak without interruption, listen

without interference
Sometimes you just need to get away from the hustle, bustle and stress of the With the PXC 550 Wireless headphones,
world for a little while. The latest generation of travel headphones helps to do just the audio specialist translated its innate
that with active noise cancellation that fades out the noisiness of airports, trains spirit of innovation to the travel segment,
and fellow passengers. Now it is time for an upgrade. Manufactured by German demonstrating Sennheisers expertise in
audio specialist Sennheiser, the PXC 550 Wireless offers high-performance ANC the field of noise-cancelling headsets. The
and up to 30 hours of battery life, while delivering the high-quality sound that the headphones are a particularly fitting solu-
company has become renowned for over the past seven decades. tion for discerning business travellers who
need their headphones to provide both an
TEXT: NANE STEINHOFF | PHOTOS: SENNHEISER oasis of calm, which allows perfect focus
in a busy environment, and a working tool
After its modest beginnings in a farmhouse to Sennheisers innovative drive. This is that allows travellers to stay connected on
in Wedemark near Hannover, Germany, in embodied by four research and develop- the move.
1945, Sennheiser set out to become one ment centres worldwide as well as by the
of the worlds leading manufacturers of Innovation Campus at the headquarters Just like the best business travel expe-
headphones, microphones and wireless in Wedemark. Opened in 2015, the facil- rience, Sennheisers PXC 550 Wireless
transmission systems. The family-owned ity is the audio industrys largest and most headphones anticipate the users every
company is driven by the vision to shape modern centre for innovation. In the same need, letting them travel in supreme wire-
the future of audio. Numerous patents and year, Sennheiser launched what is now less comfort and free from distractions.
awards including an Emmy, a Grammy, considered to be the best headphones The PXC 550 Wireless is built to meet the
a Scientific and Engineering Award of in the world the HE 1. Hand-crafted in demands of the frequent traveller with
the Academy of Motion Picture Arts and Wedemark, the HE 1 delivers exceptional long-haul battery performance of up to
Sciences, and the Engineering Emmys spaciousness and a frequency range that 30 hours. Even with Sennheisers Noise-
Philo T. Farnsworth Award bear witness extends far beyond human hearing. Gard hybrid adaptive noise cancellation

18 | Issue 52 | July 2017

Discover Germany | Special Theme | Made in Germany

engaged, the PXC 550 Wireless can span calls ensured by a beamforming array with cellation ensures uninterrupted listening
the world on a single charge. three microphones. No matter how noisy by seamlessly monitoring and adapting to
the environment, the PXC 550 Wireless ambient noise levels to provide the exact
A smart travel companion offers crystal-clear speech and gives trav- level of suppression needed whether on
Sennheisers PXC 550 Wireless offers a ellers an ideal private space for relaxing a plane, train or a noisy street.
smart travel experience that combines su- or staying focused on work. Sennheisers
preme ease of use with features that dis- NoiseGard hybrid adaptive noise can- www.sennheiser.com
cretely anticipate the needs of the user.
The intuitive, earcup-mounted touch
control panel and voice prompt system al-
lows for a convenient selection of settings,
while the PXC 550 Wireless can automat-
ically pause music and calls when the
headphones are taken off.

The enhanced user experience starts with

effortless NFC pairing for high-quality
Bluetooth audio transmission for pristine
sound, which can be tailored precisely ac-
cording to preference.

A personalised listening experience

with CapTune
The PXC 550 Wireless features four pre- The PXC 550 Wireless headphones.

sets for adjusting sound and one custo-

misable Director mode that can be tailored The Innovation Campus at the headquarters in Wedemark.
with ease using Sennheisers companion
app, CapTune. The audio specialists
first sound personalisation app has been
developed with the discerning head-
phone user in mind. Free to download for
Android and iOS smartphones, CapTune
is both a premium quality music player and
a powerful sound tuning app that gives us-
ers greater sonic control. Permitting precise
adjustments with the equaliser and featur-
ing the unique SoundCheck, with which
users can tune their musics sound by A/B-
testing different set-ups, CapTune allows The farmhouse in Wedemark near Hannover,
Germany, where Sennheiser was founded in 1945.
for a personalised listening experience.

Sennheiser quality for assured comfort

Class-leading ergonomics, lightweight
design and high-quality materials make
the sleek PXC 550 Wireless extremely
comfortable even for the longest of lis-
tening sessions. Its earpads have been
designed in accordance with Sennheisers
dedicated research into ear shape ergo-
nomics for supreme comfort.

Speak without interruption, listen

without interference
Staying connected on the move is easy
with the PXC 550 Wireless, with unrivalled
speech clarity for business and personal

Issue 52 | July 2017 | 19

Discover Germany | Special Theme | Made in Germany

Main image: Brstenfabrik Keller GmbH is one of the leading European

manufacturers of fine brushes. Photo: Olaf Herzog, Waldkirch

Keller Brsten GmbH

Top right: Men gentleline gift set. Photo: Jasmin Keller, TO
Right: The right brush for any type of hair and any purpose.
Photo: Ute Thoma, FR

Beautiful brushes with many purposes

One of the leading European manufacturers of fine brushes, Brstenfabrik Keller striking design. Each grooming set consists
GmbH offers its customers first-rate products for hair and body care, selected of two different hairbrushes, a face brush,
household brushes and complete ranges of pet and animal brushes quality made a handwashing brush and a beard brush.
in Germany. With these brushes you can perfectly im-
plement any styling and have a natural and

Who said that brushes have only one pur- massage your skin, adding to the general Another innovative approach to mak-
pose? Who said they only consist of one well being and body care. ing brushes is the use of organic, vegan
material? Surely, a bristle brush is a great materials. Vegan brushes with cellu-
staple for almost any kind of hair. The nat- Gentlemen and vegan brushes lose-based bristles, the Vegafibre, are
ural boar bristles are excellent at distrib- This modern understanding of using made of unique, natural and re-newable
uting your scalps natural oils down the natural brushes for a variety of purpos- resources. All components (wood, wax
hair shaft, and are so flexible that they will es is characterised by Kellers series: and bristle covering) are of natural ori-
not break your hair. But vegan brushes are gentleline - an elegant, timeless and clas- gin and without animal components. The
also ideal for naturally caring for any type sic design made of pear wood, and rough- antistatic vegan bristle cover is made of
of hair. Body brushes help exfoliate and line made of sturdy walnut and with a innovative filaments and is produced in

20 | Issue 52 | July 2017

Discover Germany | Special Theme | Made in Germany

an exceptional cellulosic manufacturing craftsmanship. To give an example, indi- of natural resources and life. Protection
process. Algae essence has also been in- vidual pieces are manufactured using the of natural habitats, commitment to our
corporated into the wellness brush. traditional hand-drawn method, explains region and the highest quality are the
owner Jasmin Keller. Only a very small premises that form the basis of how we
Committed to tradition number of experts still master the tech- manufacture our products, describes Jas-
The companys dedication and exper- nique of hand drawing brushes, the so- min Keller. The responsible handling of
tise spans almost 150 years. In 1869, the called Stirneinzugsbrsten. Made purely natural resources for us as manufacturers
Brstenfabrik Keller GmbH was estab- by hand, the holes are bored and thick wild of natural products forms an important
lished by Johann Baptist Keller and initially boar bristles are drawn into the precious part of our corporate philosophy and
specialised in the production of brush- wood body bundle after bundle. These ex- company policies.
woods. Around 1920, the company addi- clusive and rare brush exemplars are creat-
tionally began to manufacture functional ed with expertise and passion. The company has followed sustainable
brushes, selling them throughout Germany principles for many years. We consider
and beyond. Today, the company continues Creative, flexible production ourselves to have a permanent ecologi-
to cover the entire depth of production in The company only uses select high- cal, economic and social responsibility to
order to operate flexibly, sustainably, and to quality raw materials in making a wide our customers, suppliers, our staff and our
maintain its focus on customer service. variety of brushes. In fact, creativity and region. As an FSC certified firm, we sup-
flexibility are today required more than port the environmentally friendly, socially
This means that all manufacturing steps ever. This is true, not only when it comes responsible and economically viable use of
from the processing of the raw wood to fulfilling market and customer wishes, the worlds forests.
to the completed and printed brush are but also on the production side. Short-
done in-house. To this day, the compa- er product life cycles mean that models www.keller-buersten.de
ny has remained at its historical site in need to be developed ever faster, new info@keller-buersten.de
Todtnau in the Black Forest. Jasmin and material deployed and new production
Andreas Keller own and operate the fami- techniques mastered.
From top left:
ly business in the fifth generation. The Vegafibre brush is one example of Kellers products using
Ecological and social responsibility high-quality raw materials. Photo: Jasmin Keller, TO
Craftsmanship and care The firms understanding of working The history of Brstenfabrik Keller GmbH spans almost 150
years. Photo: Archivfoto
In addition to our modern production responsibly strikes a balance between Hair and body care brushes.
facilities, we also cultivate traditional quality production and the preservation Beautiful brushes for any type of hair.

Issue 52 | July 2017 | 21

Discover Germany | Special Theme | Made in Germany

Bad luck is your new stalker

Misfortune in a cookie,
or how to enjoy Schadenfreude
Teasingly evil quotes hidden in a biscuit as black as the night: Misfortune Cookies that someone else probably had the same
are the mischievous and high-quality equivalent to the well-known fortune cookies. a long time before me. It was therefore a
As a fun game during a party, a present or simply as highlight after a miserable day, surprise when he realised that something
Misfortune Cookies show once more how much fun dark humour can be. But that like Misfortune Cookies actually did not
a German of all people has invented them might come a surprise. exist.

TEXT: JESSICA HOLZHAUSEN I PHOTOS: MISFORTUNE COOKIES With a professional approach right from
the beginning, Pechkeks is a success sto-
Germans are well known for craftsman- cause some small evil has befallen some- ry that searches comparison. Not only
ship, their inventions and accuracy but one who actually deserves it. did customers like the new Misfortune
normally not so much for their wicked Cookies, the media also got wind of it.
sense of humour. That black humour in- Quotes like these speak of the underlying In 2013, many German news outlets
deed runs deep in some German innova- mind-set of Schadenfreude: Things will published a story about Andreas Pohls
tors might therefore come as a surprise. get better. Sometime. Maybe. Or The idea. The question of who invented the
With their Misfortune Cookies, called stars are in your favour Two light years Misfortune Cookies was even asked in
Pechkeks in German, Pechkeks inventor away. Or Your dreams will come true one of Germanys most popular TV quiz
Andreas Pohl and his team have brought the weird ones where youre naked and shows. Today, the Pechkeks brand still
gift items to the market that will leave everyone is laughing. And You will grow sells 60 per cent of its products to the
people reeling with laughter. This is sim- old, wise and have to wear nappies. German market, but also expanded and
ply so, because the darker and far better successfully sells as far as Australia. More
designed version of the well-known Chi- Andreas Pohl first had the idea for than 1,800 shops from trendy gift shops
nese fortune cookies are wicked, naughty, Misfortune Cookies at a dinner party to delis and supermarkets currently
a little bit evil and very funny. There is no when he realised how boring normal for- have Pechkeks products on offer, among
better word to describe it than the Ger- tune cookies could be even when read out them household names like Harrods and
man word Schadenfreude: to laugh be- loud. I had this idea but was convinced Selfridges in the UK.

22 | Issue 52 | July 2017

Discover Germany | Special Theme | Made in Germany

Starting out with cookies, Pechkeks has (Just cry!) and hair combs (Your hairs Pohl. The quotes are all, in a way, more
widened its portfolio, selling various gifts are numbered) are among the products than just teasing and are often a tiny bit
all with the same wicked sense of humour sold internationally. The range is wider cruel and simply not nice. Nice is bor-
as the original product. The most surpris- on the German market and expands con- ing. People want authenticity, says Pohl,
ing part is that they address people from stantly. Every year, between five to ten and not only good luck charms or colour-
completely different backgrounds, from new products are brought to market ma- ful teddy bears with I love you hearts.
housewife to manager, from teenager turity.When compared with other prod- But there is a certain mark we do not
to elderly couple, from suburbia to the ucts in the gift sector, we are complete- overstep, adds Andreas Pohl. We have
dark alternative scene. We are the head- ly different when it comes to style and moral compass when it comes to how far
quarters of black humour, says inventor quality, explains Pohl. Every product is we can go. It should sting a bit, but not
Andreas Pohl about the companys suc- made with a lot of love and is something severely hurt anyones feelings. So, what
cess. That the quotes are not only dark, we would buy ourselves. makes Misfortune Cookies so popular
but also intelligent, is a key success factor. and outstanding? They are everything
Today, more than 1,000 quotes already but definitely not mainstream. And that
Most products like the cookies are exist for the cookies and Andreas Pohl is something customers have realised,
produced in Germany. Among them are and his team work with professional text says Andreas Pohl. Now, instead of con-
travel mugs telling coffee drinkers Do experts to write new ones constantly. tinuing reading: Give up. At least for
everyone a favour and go back to bed But we also think about new ideas our- today.
and You bring others happiness when selves when having a glass of wine or
you leave. Anti-greeting cards, snot rags a beer and even under the shower, says www.pech-keks.de/en

Issue 52 | July 2017 | 23

Discover Germany | Special Theme | Made in Germany

Take a bow:
Stange bow ties let you show your personal style
Family-owned Stange Berlin is the only self-manufacturer of bow ties in Germany pre-bound and simply adjusted. The com-
and was originally founded in 1934. From the colourful to the classic, Stange pany will gladly take on special requests for
Berlin offers a wealth of choice and a bow tie for every occasion. custom-made products as well.

TEXT: JAIME HEATHER SCHWARTZ I PHOTOS: BANDELIN, BERLIN Although holding on to their traditions,
Stange Berlin has still moved into the
Providing some insight into what has kept For the Stange family, bow ties are a sym- modern age. Besides visiting them at their
the business going, Jrgen Stange, second- bol of individuality and self-esteem and Berlin location, customers can browse
generation leader of Stange Berlin says: they allow the wearer to express these through their collection and purchase their
Our product is an accessory for individ- sentiments in their own personal way. wares through their online shop. Speaking
ualists and we have created a niche that The bow tie can be viewed as the crown on how the bow tie has maintained its al-
stands out from what is nowadays mass of every outfit, explains Jrgen Stange. It lure over time, Jrgen Stange says: The
produced in Asia. sets the tone and feel of any look, either world is changing. Often, its the small
through its harmony with the rest of the things that have the biggest effect, and that
Speaking about what he likes best about outfit or through its contrast. The two extends to very personal matters as well.
the work, he says: I particularly enjoy our most popular Stange bow ties are the profi For those ready to set themselves apart
cooperation with the Italian silk weavers, and the easy, both available in six different from the crowd, an elegant and eye-catch-
and knowing we produce products that forms. The former is manufactured in one ing bow tie makes a bold statement.
fulfil not only our high-quality expecta- piece according to specific collar widths
tions, but those of our customers as well. and tied by the wearer, while the latter is www.stange.berlin

24 | Issue 52 | July 2017

Discover Germany | Special Theme | Made in Germany

Knitwear to love
Soft, comfortable and long-lasting: with Leuchtfeuers high-quality knitwear made hats to socks, scarves and knitwear for
in Germany, one can feel the difference. The products of the long-established men and women.
family business are made of high-quality wool and wool blends representative
for the companys commitment to care and well-being. A history of success
Leuchtfeuer Strickwaren, as an authentic
customers, specialist retailers and textile
In our fast-paced world, where the slo- moisture management. It is also known industry partners for over half a century.
gan quantity over quality is omnipresent, for its mechanical self-cleaning abili- Founded by Adolf Grohmann in North
high-quality materials like wool increas- ty and thus does not get dirty as quick- Germany in 1956 and now run in the
ingly fall into oblivion. But the Lilienthal- ly. Further advantages of wool are that third generation, the company balanc-
based family business Leuchtfeuer seeks the fibre rarely creases, that it is of low es tradition and future goals. A strong
to fundamentally change this. After all, flammability and that it is, of course, very entrepreneurial spirit is combined with
wool is a natural fibre that provides unique comfortable to wear as the extremely fine extensive experience, quality craftsman-
properties that no synthetic fibre could fibres adapt to the skin. ship and innovative industrial process-
ever provide. For example, wool offers ide- es and technologies. From the yarn to
al temperature regulation during all activi- Therefore, it seems no wonder that wool the end product, the quality of goods is
ties, even when wet, and allows the wearer is the material of choice for Leuchtfeuers constantly monitored and brought to the
to move around comfortably. exceptional outdoor clothing perfect for market with a clear conscience. The yarns
work, exercise, relaxation and outdoor are subject to permanent quality control.
Wool absorbs up to 30 per cent of its activities. Influenced by North Germanys We have always had a strong focus on
own weight in moisture, such as sweat, maritime heritage and tough climate, the using and sourcing excellent sustainable
without actually feeling wet and still firms products are made to last. Its prod- materials and wools, explains CEO Olaf
keeping warm. It also does not start uct portfolio, which includes contempo- Grohmann.
to smell. Furthermore, wool is water- rary styles and timeless classics, ranges
repellent and possesses impressive from high-quality Troyer sweaters and www.leuchtfeuer-strickwaren.de

Issue 52 | July 2017 | 25

Discover Germany | Special Theme | Made in Germany

Frank Schnleber.

Sustainable winegrowing with a

centuries-old tradition
The first indication to viticulture in Monzingen can be dated back to the year of the vines, it was not too hot and there
778. The forefathers of winegrowers Schnleber have held onto their winegrowing were quite a few extensive rainfalls. To-
traditions since the middle of the 18th century. day, ten years later, the wines from this
site are already of great quality. Yet, it will
TEXT: INA FRANK | PHOTOS: WEINGUT EMRICH-SCHNLEBER take some more years before they show
enough depth to carry the name of the
The viticulture at VDP-Weingut Emrich- within a radius of only three kilometres. famous VDP.GROSSE LAGE (grand cru)
Schnleber is based on three principles: In total, Emrich-Schnlebers vineyard Halenberg on the label. These wines from
their wine offers true drinking pleasure; area has a size of 19 hectares. Riesling is Monzingen have been awarded with the
it is authentic, showing unflatteringly its their favourite variety and makes up more rating world class in the relevant wine
origin; and it has a distinctive character; than 85 per cent of the cultivation, along guides in Germany.
wines that are only good are not enough. with Grauburgunder, Weiburgunder and
These principles have been natural long Mller-Thurgau. So, what is the wine experts insider tip?
before they were actually formulated and My favourite Riesling is the Mineral,
set out in writing, as Frank Schnleber, In the past 25 years, recultivation has been Schnleber reveals.It has a strong, special
holder and winemaker of the estate, ex- an important issue to Emrich-Schnle- character and one can always discover new
plains. Our principles are based on our bers vineyards. Some of the best sites exciting aspects of it.
own experiences in drinking wine. Of in Monzingen were not used for decades
course, we try many different wines, but and then overgrew, Schnleber tells. We www.emrich-schoenleber.de
we always realise that we only empty the have been recultivating about five hectares
bottle if one can assume that that the prin- of these areas since the beginning of the Wine cellar.

ciples were fulfilled for that specific wine. 1990s. In 2007, the steepest part of the
Thats why it has been always our aim to Halenberg vineyard was cleared and the
produce these kind of wines. soil was loosened for the future young
grapevines. On the steep slope, the vines
The Emrich-Schnleber estate is located had to be planted by hand. The hard work
in Monzingen, in the region of Nahe. The paid off particularly in 2007, there were
grapes grow very closely to the winery, optimal conditions for the quick growing

26 | Issue 52 | July 2017


Gira X1 smart home mastered.

Interface design: schmitz Visuelle Kommunikation

Award interface design:

German Design Award 2017, winner in the Excellent Product Design Building category
Red Dot Award: Communication Design 2014, Best of Best for highest design quality
For more information: www.gira.com
Discover Germany | Cover Feature | Michael Fassbender

28 | Issue 52 | July 2017

Discover Germany | Cover Feature | Michael Fassbender

Michael Fassbender
A decade on the
big screen
In this interview, Michael Fassbender talks through some of his most famous
roles over the past ten years, discusses how he gets into character, his journey to
stardom, the people who helped him along the way and more.


It has been ten years since Michael sequel to the legendary directors Alien
Fassbender shot to fame on the big prequel Prometheus, he is seen reprising
screen in Hunger. The German-born his character of sentient android David.
actor, who grew up in Killarney, Ireland,
was 30 when he got his big break in Steve So Michael, you shot to fame with
McQueens biopic of Irish republican Hunger, which you made ten years ago,
hunger-striker Bobby Sands. Now, at 40, and youve now made three movies
he is a two-time Academy Award nomi- with Steve McQueen. How did you
nee (12 Years a Slave, Steve Jobs), a SAG and find each other?
Critics Choice Award winner (Inglourious
Basterds) and a British Independent Film Michael Fassbender: Well, really I have to
Award winner (Shame, Hunger) to name thank a casting director called Gary Davy.
some of his many accolades. He called me in to meet Steve initially. Id
got the script for Hunger and I was very
He has also done his turn as a super- sensitive to the material. My mum comes
hero playing Magneto in Marvels X-Men from the north and I just wanted to make
movies and starred as Macbeth in Justin sure that if we were making a film about
Kurzels adaptation of the Shakespeare this topic that it was handled with the ut-
play. Other films of note include play- most respect.
ing Carl Jung in A Dangerous Method
and donning a papier-mch head to Had you heard of Steve or did you know
play a character inspired by comedy his work before getting the script?
musician Frank Sidebottom in Lenny
Macbeth. Photo: DVD/Blu-ray
Abrahamsons Frank. In his latest pro- Michael Fassbender: No I didnt. Im pretty
Macbeth, STUDIOCANAL ject, Sir Ridley Scotts Alien: Covenant, the ignorant when it comes to art, I have to

Issue 52 | July 2017 | 29

Discover Germany | Cover Feature | Michael Fassbender

say. Embarrassingly so. So Gary was like, And then I later found out he hated me What is the difference between
youve got to come in and meet this guy. [laughs]. making a big Hollywood sci-fi film
It wasnt like my door was getting knocked with someone like Sir Ridley Scott, or
down with offers or anything [laughs] so I Really? Why did he hate you? an X-Men film, compared to the work
went in to meet Steve and I immediately youve done with Steve McQueen?
knew that I had to work with him, that he Michael Fassbender: I dont know. I think
was special. he said I was arrogant [laughs]. But I Michael Fassbender: Patience [laughs].
dont understand. I guess I was maybe a Its a slow process. With Steve its fast.
What was it? little defensive. I hadnt been working a Like Steve shot... I cant remember what
lot and I dont know how I came across in Hunger was because there was the break
Michael Fassbender: It was just the way he the room. I thought I came across well but in between and I went off for ten weeks
answered my questions. [] Just the way that just goes to show how much I know. to lose the weight and then we came back
he talked about people Steve has got But Gary again said to Steve, you need to and shot the last ten days. But Shame was
such an empathy for humanity. He loves get him back in and let him read and do shot in 25 days, that was tight but its not
people in all their greatness and in their the scene, this is the guy for the part. So unreasonable to think. But he shot 12 Years
flaws. It was palpable sitting there with I came in and I did a section of the scene a Slave in 35 days with one camera, which
him. So, I left the room thinking that between Bobby and the priest and then is nuts. So, we work fast. Whereas on the
was a good meeting. I was pretty happy. they offered it to me after that. big productions you work slowly.

Steve Jobs. Photo: DVD/Blu-ray Steve Jobs,

Universal Pictures Macbeth. Photo: DVD/Blu-ray Macbeth, STUDIOCANAL, Jonathan Olley/See-Saw Films

Song to Song: Faye (Rooney Mara), Cook (Michael Fassbender) and BV

(Ryan Gosling). Photo: STUDIOCANAL, 2016 Broad Green Pictures

Kate Winslet and Michael Fassbender at Steve

Jobs closing night premiere, London Film Festival.
Photo: UPIMedia, 2015 Getty Images

30 | Issue 52 | July 2017

Discover Germany | Cover Feature | Michael Fassbender

Steve Jobs. Photo: DVD/Blu-ray Steve Jobs, Universal Pictures

There are some funny scenes in your been perhaps in an area where I thought, do this for a living. I was 30 and I got this
movies like Frank. We dont see you do jeez, am I going to be able to pull it off? opportunity to play a lead role in a film
comedy enough. Do you like comedy? or what sort of scope are these characters and I really wanted to make sure I grabbed
in and is it something that I can find or that opportunity with both hands. And
Michael Fassbender: I do. I try and sort reach? then I also spent ten weeks by myself los-
of bring it in wherever I can. Like David ing the weight and it was a very solitary
(Prometheus, Alien: Covenant) as well, there There was a lot of emotion between experience and a very profound one. So
are some fun moments there. Its some- you and Alicia Vikander in The Light that whole story was very personal to me
thing that I have to do more of. Between Two Oceans. How do you get as well. The fact that it was part of my his-
to that place when youre shooting an tory thats got to be the most personal. The
Would you ever do a full-on comedy? emotional scene? toughest one was Jobs.

Michael Fassbender: Absolutely yeah. May- Michael Fassbender: It can be various dif- Because of Aaron Sorkin [laughs]?
be people dont think of me [laughs]. I ferent ways. Sometimes you try and re-
spoke to Seth Rogen about it. Wed met member something that was sad or trau- Michael Fassbender: [laughs] He wrote all
before, I was a fan of his work. I think I matic or a time that really affected you that stuff! No, it was just so dense and it
threw a blueberry at him actually, it was emotionally and try and sort of relive that. was such a mountain. Like I said earlier,
at one of these dinners and he was at Thats one way of doing it. But as the years Im a slow learner. When the script arrived
the table across the way and so that was go on I find that just by relaxing, I try to for me and the opportunity to play the part
our introduction and then I got talking to get to a place where Im physically and I really thought, this is not me, this should
him. So, when we were on Jobs he said, I mentally very relaxed and focussed. And be somebody else. Its a miscast scenario.
thought wed work together at some point then its kind of strange because you sort Then I spoke to my agent and my dad and
but I thought it would be in one of my of exercise that muscle over many years they were like, youve got to go for it. So, I
movies. So yeah, maybe at some point. and go into that sort of state, it becomes was like, okay, Ill go for it. But at the be-
a trigger. ginning in rehearsals I was trying to find a
You choose characters that push way to get out of the job. I remember tell-
boundaries and sometimes you have to Finally, what was your most personal ing my driver, if I put my arm in the door
do extreme things for your roles. Is that experience with a character and most and you slam it, it should cause a break
the kind of thing you seek out? difficult time as a character? and should get me out of this gig. But I
thankfully didnt and I just went back to
Michael Fassbender: It appears so some- Michael Fassbender: Personal, I suppose my room and continued learning the lines.
times [laughs]. I dont know. I guess Ive would be Hunger, just because I was so But there were some daunting moments
always wanted to learn as much as I can in hungry [laughs] in more ways than one. I in that process.
the time thats been afforded to me. And just wanted to get an opportunity to act.
the roles that have really attracted me have I wanted to really have the opportunity to Thank you.

Issue 52 | July 2017 | 31

Discover Germany | Wine & Dine | Restaurant of the Month, Austria

Carlo Borelli, founder

and manager.

Stylish interior. Al Borgo team.

R E S TA U R A N T O F T H E M O N T H , A U S T R I A

Italian hospitality and regional delights

The Al Borgo in Vienna is a place where you can feel at home while discovering Eve events, Carlo Borelli and his chef
the manifold layers of Italian regional cuisine. With its stylish interior dominated Francesco co-create a constantly chang-
by hues between dark brown and cream, the combination of cuisine and style ing, season-oriented menu. They intro-
has long become an insider tip for celebrities. duce regional delicacies at the weekly
Settimanas and offer an impressive se-
TEXT: CORNELIA BRELOWSKI | PHOTOS: ADIN KRAJISNIK, AL BORGO lection of more than 100 wines, delicious
Grappas and, of course, their Limoncello.
As founder and manager Carlo Borelli delights of the Italian cuisine with passion
states, the main objective behind the and craftsmanship. The fresh preparation Borgo means a small spot of Italy,the pa-
Al Borgo was to create a restaurant where of food for them is a matter of course, as drone states, a place where people meet
high-level culinary standards are met with well as a changing menu. and the clocks are going a little slower.
an ambiance of harmony, reflecting the Being at Al Borgo therefore simply means
Italian focus on family and warmhearted Whether in the evening by candlelight or being at home.
hospitality. At the Al Borgo, both business during the day, the Al Borgo team around
guests and friends enjoy the same wel- Carlo Borelli pay attention to their guests www.alborgo.at
coming atmosphere. culinary wishes six days a week. The spe-
cial atmosphere of the Al Borgo is marked
After having assembled expertise and by its trademark mix of comfort and mod-
skills at world-renowned hotel chains and ern design. All friends of Italian cuisine re-
Viennese restaurants, Carlo Borelli brought ceive a hearty welcome at the restaurant,
the Al Borgo into being through his sheer amongst which are many celebrities from
love for the hospitality sector, as he likes TV and sports. Actor and frequent guest
to say. The well-hidden insider tip opened Alfons Haider is even known for occasion-
its doors in September 2010, located be- ally jumping in as waiter or sous chef,
tween the Stephansdom (St. Stephens for extra entertainment.
cathedral) and the city park, in one of
the most popular districts of Vienna. Chef Apart from organising regular live music
Open-air ambiance.
Francesco and his team create daily palatal concerts through to roaring New Years

32 | Issue 52 | July 2017

Discover Germany | Wine & Dine | FRANKS, MERCADO and YOHM

FRANKS. Photo: Leonardo Ramirez Photography MERCADO. Photo: C.U.G.

Gastronomie BetriebsgmbH

YOHM. Photo: E.A.G.


YOHM. Photo: E.A.G.


FRANKS. Photo: Leonardo Ramirez Photography

20 years of culinary pleasures in Vienna

The world of international cuisine has become big indeed; various types of and then cooked to perfection in a pizza
European, Asian, American or countless other types of food are omnipresent. oven fired with beech wood, says Piber,
Three exceptional restaurants in Vienna are exemplary for this trend. explaining the uniqueness of restaurants
While all three restaurants focus on differ-
Inspired by extensive travels to many ing the beginnings and the ensuing suc- ent cuisines, their food shares an undis-
parts of the world and discontented with cess of his first restaurant. putedly outstanding and uncompromising
the somewhat bleak scarceness of menus quality that has been a convincing argu-
listing fresh ingredients in Vienna, Klaus Other restaurants followed. The menu ment for gourmets and epicures alike for
Piber, owner of a variety of restaurants, es- at YOHM, for example, lists dishes that more than 20 years. My team and I, we
tablished FRANKS American Bar & Res- reinterpret Asian cuisine, while at res- have always set out to delight our guests
taurant & Music in Viennas first district taurant MERCADO guests are offered with an ever-changing offer of delicious
more than 20 years ago. Latin-American-inspired dishes with a and exceptional flavours in a professional
light and aromatic twist. The concepts yet personal atmosphere. So we are par-
Back then, McDonalds or Pizza Hut of these three restaurants cut their very ticularly proud that even after 20 years we
were representative of American food in own paths. We do not intend to present are still able to surprise our guests taste
Vienna. Fascinated by the immense variety our guests with authentic international buds with fresh sensations, exults Piber.
of American cuisine, I wanted to change cuisine but with an attractive approach
this very limited and somewhat biased that reinterprets and underlines the A visit to either FRANKS, YOHM or
perception here at home. FRANKS, the multitude of flavours of the Asian and MERCADO is certain to convince you and
result of my considerations, definitely hit Latin-American cuisine. At FRANKS, we your palate - the choice is all yours!
a mark and developed into what you may also focus on the manner of preparation.
call a hotspot for dry-aged Austrian and We are the only restaurant who dry-ages www.franks.at
wet-aged American steaks, popular with steaks in an ageing chamber on location. www.mercado.at
both locals and visitors, says Piber, recall- Our meat is seared on a lava stone grill www.yohm.at

Issue 52 | July 2017 | 33

TOP LUXURY HOTEL Golfers in front of Schlosshotel Kronberg.

Very British
Schlosshotel Kronberg
Built in 1889 by Victoria Empress Frederick in English Tudor style, the castle design. Beds of the highest quality, marble
Schloss Friedrichshof became a castle hotel of the first order in 1954 and has bathrooms and luxurious care products
impressed with its tradition, imperial atmosphere and special British flair since. round off the hotels luxurious offerings.
Today, the breathtaking five-star superior hotel, owned by the family foundation Additionally, numerous antiques and
of the Landgrave and Princess of Hesse, is an established name in the high-end artworks of Empress Victoria Friedrich
international hotel scene and poses as a cosmopolitan place where tradition can be found in the salons and suites.
meets modernity. Emperor Wilhelm IIs desk, for example,
still stands in the royal suite.
Furthermore, the hotels highest levels im-
In the car, the romantic castle hotel can be unique, historic royal suite are individual- press with great views of Frankfurts sky-
reached in only a few minutes from Frank- ly furnished and fulfil the guests premium line and guests that book a balcony room
furts city centre or the international airport. demands. Canopy beds, Toile-de-Jouy can not only enjoy a panoramic view of
Idyllically situated in a listed park on the wallpapers, open fireplaces or precious
outskirts of Kronberg in the Taunus moun- furniture bestow an imperial ambiance
tains, the hotel poses as the perfect place for upon each room. In recent years, exten-
private vacations and business trips alike. sive reconstruction and modernisation
measures were conducted to implement
Live like an empress the highest technical, design and comfort
The Schlosshotel Kronberg counts to- standards. Princess Floria of Hesse and the
wards Germanys most exceptional castle British interior designer Nina Campbell
hotels not least because of its 62 mag- were responsible for the magnificent in-
nificent rooms and suites. Each one of the terior design. Exclusive fabrics, cushions
eight luxurious single rooms, 42 fantastic and carpets, as well as holistic colour, pat-
double rooms, 11 exclusive suites and the tern and room concepts define the interior

34 | Issue 52 | July 2017

Discover Germany | Wine & Dine | Top Luxury Hotel

Kronberg castle, but can also look over the also look forward to new, modern crea- of cigars and a tasty menu with small
hotels extensive castle gardens. Speaking tions, a vast variety of fine international dishes.
of castle gardens: designed as an English wines, as well as own wines from Prince
landscape garden and equipped with a of Hesses winery that are served on the Globally distinguished tradition and
historical rose field, it poses as the perfect castle terrace in summer. Here, one can comfort
backdrop for relaxation. Why not stroll enjoy a magnificent view of the park. From generation to generation, the family
down to the Empress grotto, an idyllic However, eating inside in one of Hesses of Hesse succeeded in modernising the
place in the castle gardens where Victoria most beautiful saloons is a pleasure itself. castle without losing its classical flair and
Empress Frederick used to have her af- At the time of Victoria Empress Freder- tradition. This commitment paid off: since
ternoon tea? ick, royal personalities already dined here 2009, the five-star superior hotel has been
and today, small details like the Prussian member of the Small Luxury Hotels of
Exclusive pleasures emblem on the mantel or the Gothic ceil- the World and was awarded the World
Also embedded into the 58-hectare-large, ings English rose remind guests of the Travel Award as Germanys best resort
listed park complex of Schlosshotel halls impressive past. hotel for the fourth time in 2015. In 2016,
Kronberg is one of Europes most beau- the Schlosshotel Kronberg was named
tiful 18-hole golf courses. The holes with Furthermore, the Victoria Lounge on the Germanys Luxury Cultural Retreat at the
steep slopes, undulating fairways, small castle terrace invites guests for extensive World Luxury Hotel Awards and it was
creeks and doglegs even challenge golf- relaxation in summer, whether for lunch, honoured as the Hotel of the Year 2017 by
ers with low handicaps. No wonder the for small delicacies during sunset or sim- the Schlemmer Atlas.
golf course is a chosen venue for many ply for a refreshing drink in between. In
notable tournaments and golf events. Jimmys Bar, on the other hand, heavy www.schlosshotel-kronberg.com
After an eventful game of golf, one should leather armchairs, wood-panelled walls
not miss Schlosshotel Kronbergs culi- and piano live music give guests the Dream weddings and business meetings
nary highlights. The culinary team cooks feeling of a classic British bar. Here, one The magnificent castle hotel also poses as the
a French-inspired cuisine, while putting can indulge in creative cocktail creations perfect backdrop for a variety of events, weddings,
special emphasis on seasonal products like the Kaiser Friedrich Cocktail with private parties or business meetings. For the latter,
eight modern conference rooms for up to 350 peo-
from the region. Besides serving tasty homemade thyme vodka, a wide range of ple can be found in the historical castle building.
classical dishes in the menus, guests can whiskeys and gins, an exquisite selection

Blauer Salon.

Golfing at Schlosshotel Kronberg.

Summer terrace.

Wedding in the Grner Salon

Issue 52 | July 2017 | 35

Discover Germany | Wine & Dine | Bataillard

Successful marketing for wine brands

The wine market is characterised by an abundance of many different wines. Stefan Keller, CEO of Bataillard AG, proud-
Swiss-based wine merchant and marketer specialist Bataillard offers an inspiring ly explaining Bataillards beginnings.
concept for the sales and distribution of high-quality wine that makes the
company a trustworthy partner for wine shops, retailers, gastronomy and end More than a wine merchant
consumers alike. To call Bataillard a wine merchant is an
understatement and describes only one
TEXT: SILKE HENKELE I PHOTOS: BATAILLARD aspect of its business. Bataillard is much
more than a wine merchant. While we
Wine merchant Bataillard can look back on international exquisite wine brands. Our focus on the import and distribution of
a long and colourful history. What start- history is a notable one indeed. It is marked high-quality wine brands mainly from
ed as an importer and exporter for wheat by determination, innovation, and quality Switzerland (Provins, Delea), Italy (Senza
back in the 16th century, has today become orientation and constitutes the fundament Parole, Villa Sandi), Spain (Mariposa,
a successful wine merchant of Swiss and of what Bataillard represents today, says Contino), France (Guigal, Jacquart), Chile

36 | Issue 52 | July 2017

Discover Germany | Wine & Dine | Bataillard

(Montes) and Argentina (Kaiken) and gies ranging from the taste of a product, its innovations. We have, for example, noticed
many other countries, our standards and label, marketing campaigns and similar, that there are certain areas of public life
visions are more complex and go beyond Keller further elucidates. that seem inaccessible for the consump-
this focus. We market international wine tion of wine. This is particularly true for
brands as well as our own brands through Bataillard, the innovator business areas that for, a multitude of rea-
our B2B business partners. One of the big Its future and people-oriented concept sons, are sensitive to weight, handling, or
differences though is the fact that we as well as its highly dedicated, service- security, as for example in-flight catering.
are actively involved in the marketing of oriented staff has made Bataillard one of They have therefore launched a set of PET-
these brands, says Keller, outlining Bat- the most important wine merchants in packaged wine (filled on-site in Batail-
aillards concept. Switzerland. Both factors have also made lards own state-of-the-art bottling fa-
sure that while the overall consumption of cility), which is successfully being tested
Bataillard, the marketing expert wine in Switzerland has recently dropped by a number of airlines. As a service to
Bataillard is people-centred and family- by two litres per person, Bataillard has still our customers, we have also initiated the
owned and both transcends into the managed to grow by an impressive three improvement of the digitalisation of our
companys atmosphere; our decisions are per cent. This figure clearly supports Bat- offers and services, which will be online
marked by long-term vision rather than aillards approach, which is based on expe- soon, says Keller.
short-sighted profit making, which gives rience, innovation and a close connection
our business a very strong fundament. We with its business partners. Merchants are only very rarely actively in-
are very lucky to have a team that shares volved in the marketing of their products,
and supports this vision. It is thus 100 per While we are aware that the concept of and Bataillard is a very good example of
cent committed to its work and the par- a densely supported partnership network how this type of marketing can be lifted to
ticular familial atmosphere we strongly is a novelty on the wine market, Bataillard a higher level.
encourage here at Bataillard, Keller elab- does not grow tired of looking for (and
orates. Ultimately Baillards focus is al- finding) other areas to introduce valuable www.bataillard.ch
ways on the end consumer, and the close
cooperation with our B2B partners serves
to that end.

While it may be unusual to discuss and

draft marketing concepts with ones cus-
tomers, Bataillard sees itself in the role
of a service provider. We consider our
wines to be marketable brands and our
business partners to be a valuable link
to the end-consumer: We have 110 peo-
ple working at Bataillard, and 45 of them
are employed in marketing/sales-related
positions. So, nearly half of our staff are
involved in the marketing of our brands
and the support of our partners a
number that clearly shows our firm be-
lief in the importance of a consumer-
oriented cooperation with our business al-
lies, says Keller and adds, a cooperation,
by the way, which we are currently looking
to expand to an international level.

In order to have a well-grounded know-

ledge of the end-consumers demands,
Bataillard has initiated a close cooperation
with trend agencies that regularly supply
Bataillard with up-to-date trend studies.
Thanks to these studies, we are in a posi-
tion to evaluate current and future trends
and thus in corporation with our business
partners develop holistic marketing strate-

Issue 52 | July 2017 | 37

38 | Issue 52 | July 2017
Discover Germany | Star Interview | Josephin Busch

Josephin Busch
Udo Lindenbergs all-purpose
Best known as playing the female lead role in Udo Lindenbergs musical Hinterm You were born in Berlin and still
Horizont (Beyond the Horizon), German actress Josephin Busch has just released live in the city today. Why do you
her first EP. She talks to Discover Germany about playing in the theatre, her music, love Berlin so much? Could you ever
the love for Berlin and much more. imagine moving away?

TEXT: NANE STEINHOFF | PHOTO: ALEXANDER HRBE J. Busch: I have my surroundings here, my
roots. I can hardly imagine giving all this
You are especially known as Udo J. Busch: German music simply touches up. I like everything that this city breathes.
Lindenbergs all-purpose weapon as me much more directly because I feel There ought to happen something rather
you do concerts with him, while also each word, each pun and each emotion extreme to entice me away from Berlin.
playing the lead role in his musical directly as a story and because I under-
Hinterm Horizont. What is it like to stand everything without the need for What else is planned for this year?
work with a star like him? translation. Its very personal to write in What can we look forward to?
German. You have to watch out that the
J. Busch: Its incredible to work with Udo texts are very direct as they dont forgive J. Busch: This year will already be quite
because he meets each person eye-to-eye any carelessness. When artists like Udo taken up by Letzte Spur Berlin and my mu-
and gives one every trust in the world so or Marteria, who Im a big fan of, achieve sic. At Udos tour in May, I supported him
that you can thrive and go openly and this, then this is simply the coolest. as a guest here and there. I want to play
courageously on stage alongside him. my own songs live this year and, since
At the moment, one can also see you June, we also shoot the seventh season
In April, you released your first EP as detective superintendent Lucy Elbe of Letzte Spur Berlin. Lets see if a great
Jetzt (Now). What is the song about? in the sixth season of Letzte Spur Ber- project comes up, I will be somehow able
lin. What is exciting about this role? to do it as well [smiles].
J. Busch: The song is about the fact that
many of lifes beautiful moments often J. Busch: I like how Lucy grows in herself Is there an absolute dream role that
just flash by. I sometimes have the feel- and more and more finds into her job, you would love to get? What other
ing that I quickly want to turn on the while always keeping true to herself. She dreams and wishes does Josephin
slow-motion apparatus to point out to comes from humble conditions, is a true Busch have?
myself that the moment that happens Berliner and always gives her best in her
now will be gone again soon. You cant job, as well as in life. J. Busch: I am still keen on many exciting
hold onto anything in life, you can just roles that are yet to come. I obviously still
enjoy the moment. Thats what the song If you had to decide between singing dont know them as they still get devel-
is about. What time is it? It doesnt mat- or acting? What would you prefer? oped, but I would love to try everything
ter. Theres no yesterday, no tomorrow, out. I love love stories, dramas or histor-
only now! J. Busch: I cant decide. Decision-making is ical movies, but a comedy would also re-
not one of my strengths. For me, making ally interest me. And I also want to stick
What is the greatest thing about this decision would be the same as aban- with the theatre... yes, yes turn on the
German music and German lyrics? doning one of my senses or one of my legs. slow-motion apparatus!

Issue 52 | July 2017 | 39

Discover Germany | Culture | Museum of the Month, Austria

Left: Museum der Moderne Salzburg,

MUSEUM OF THE MONTH, AUSTRIA Mnchsberg. Photo: Marc Haader

Centre: Museum der Moderne Salzburg,
Rupertinum. Photo: Marc Haader

The Museum der Moderne Salzburg

Right: Sabine Breitwieser, director of
Museum der Moderne Salzburg.
Photo: Maria Ziegelbck
Bottom: William Kentridge More Sweetly
Play the Dance, 2015, exhibit at the EYE

Outstanding exhibitions and Filmmuseum, Amsterdam, 2015.

Photo: Studio Hans Wilschut Courtesy
William Kentridge, Marian Goodman Gallery,
Goodman Gallery and Lia Rumma Gallery

memorable sites
Salzburg, famous for wunderkind Wolfgang Amadeus Mozart and the Salzburg South African artist William Kentridge,
Festival, has so much more to offer. Museums come to mind in particular the which comprises of immersive multime-
Museum der Moderne Salzburg. dia installations on view on the premises
on the Mnchsberg as well as an over-
TEXT: SILKE HENKELE | PHOTOS: MUSEUM DER MODERNE SALZBURG view of his work for the theatre and op-
era stage in the Rupertinum. The latter is
The museum, housed in a newly built graphy, paintings as well as sculptures, especially exciting because it shows the
structure right on top of Salzburgs needed to be widened to also include artists developing work of his production
Mnchsberg and in the Rupertinum in architecture, dance and performance art of Alban Bergs Wozzeck, an opera that
the centre of Salzburgs quaint old town, and, in particular, cross-border art forms. is going to be performed at this years
is widely celebrated for its striking prem- This programme was enthusiastically wel- Salzburger Festspiele an event that is
ises. In recent years, it has held impressive comed by the public and put the Museum certain to underline the museums status
solo exhibitions by female artists in par- der Moderne Salzburg on the internation- as a major venue and an innovative hot-
ticular and groundbreaking exhibitions of al map of highly acclaimed museums. spot for contemporary art.
modern and contemporary art in general.
Some of the most distinguished works on The museums concept embraces a multi- www.museumdermoderne.at/en
view are part of the General Foundation tude of national and international art-
Collection, which agreed to permanently ists and likewise maintains collabora-
loan its top-class collection of contempo- tions with Austrian as well as overseas
rary art to the museum. institutions; a characteristic that makes
the Museum der Moderne Salzburg one
This marks an important collaboration in- of the most singular in Austria. One of
itiated by Sabine Breitwieser who, when the museums upcoming exhibitions is
she became director of the museum, a novel cooperation with the Salzburger
strongly felt that with an on-going, ever- Festspiele(Salzburg Festival). In summer,
developing artistic scene, the museums the Museum der Moderne Salzburg is
focus on classic media like prints, photo- going to host an exhibition of works by

40 | Issue 52 | July 2017

Bye-bye Grossstadtdschungel.
Rein in die Natur.
Ein wilder Natur- und Tierpark fr Entdecker.
Nur 40 Minuten von Zrich entfernt und tglich
fr Sie geffnet.
D E S T I N AT I O N O F T H E M O N T H , G E R M A N Y The Autostadts summer festival Cirque Nouveau:
Urbanatix on the harbour stage. Photo: Matthias Leitzke

North Germanys underrated gem
On around 204 square kilometres, Wolfsburg presents itself as a young, modern with around 10,000 employees, the com-
city. Unlike any other city of its size, Wolfsburg offers numerous great leisure panys research and development depart-
activities for city travellers who want to spend a couple of days here. ment is Europes largest extramural inno-
vation centre.
One great experience for the entire fam-
Nestled between the Harz Mountains in Of course, with the rise of the Volkswagen ily is a visit to Volkswagens production
the south and the Lneburg Heath in the production plant, Wolfsburgs population facilities during the week. Or why not
north-west, Wolfsburg has a great deal to also grew. While 22,000 people called head to the architecturally impressive,
offer. Whether you want to spend a relax- Wolfsburg their home in 1948, today, 28-hectare-large park and laguna land-
ing day in nature, visit historic alleys, go around 125,400 people live in Wolfsburg. scape, the Autostadt, where Volkswagens
on a shopping spree, see state-of-the- With the increase of inhabitants, the num- brands architecturally and artistically
art museums or indulge in great culi- ber of tourists has also steadily grown. At stage their respective brand philosophy
nary treats, Lower Saxonys fifth-largest just over 70 years old, it impresses with in several pavilions? Furthermore, with
city has it all and most attractions can numerous attractions that are unique in the multi-brand car museum ZeitHaus,
be reached by foot from the city centres Germany. many seasonal shows, interesting theme-
main station. Known internationally based exhibitions and numerous ad-
for its Volkswagen factory that became Cars and currywurst venture attractions, the Autostadt offers
the worlds largest industrial enterprise First of all, when we talk about Wolfsburg, many highlights throughout the year. For
and automotive plant under one roof, we have to talk about Europes largest auto- example, from 12 July to 20 August 2017,
Wolfsburgs visitors can also look forward motive group, Volkswagen. Here, in one the CIRQUE NOUVEAU, the Autostadts
to an exciting insight into the world of of the worlds largest plants, more than summer festival, will attract many cul-
automobile production. 70,000 people are employed. Furthermore, ture enthusiasts. The six-week festival

42 | Issue 52 | July 2017

Discover Germany | Travel | Destination of the Month, Germany

programme will feature more than 300

breathtaking shows with artists and per-
formers from around the world. Children,
teenagers and adults alike can look for-
ward to introductory courses, workshops,
as well as a hands-on circus. Additionally,
the Park World and the Water World will
invite visitors to discover, take part and
enjoy. After an eventful day at this exciting
theme park, one should not miss one of
Volkswagens most popular originals: the
currywurst. Together with the companys
own curry ketchup, it is a favourite meal in
the plant and the city centre alike. In 2015,
Volkswagen produced 7.2 million sausages
in its in-house abattoir thus selling even
more sausages than Volkswagen cars. .

Enchanting history meets innovation

Futuristic high-tech architecture and
light-flooded building structures or old
churches and historic buildings: you can
find all of this in Wolfsburg. While the mod- Summer in the Autostadt,
ern city centre offers an abundance of great Cool Summer Island.
Photo: Waldemar Salesski
shopping opportunities and impressive,

Wolfsburg Castle and the Wake Park for water skiing. Photo: WMG Wolfsburg

Issue 52 | July 2017 | 43

Discover Germany | Travel | Destination of the Month, Germany

View from THE VIEW skybar onto the Volkswagen factory

and the Autostadt. Photo: Janina Snatzke

contemporary architecture, history enthu- tion. Until 3 September 2017, Hans op Delicacies and designer fashion
siasts will also find their fair share of treats de Beecks Out of the Ordinary exhibition Of course, visitors can also look forward
as small towns that are over 1,000 years can be admired here. In the phaeno, on to an abundance of great restaurants, cute
old are as part of Wolfsburg as modern, the other hand, children and adults can cafs, relaxing bars or convivial beer gar-
architectural masterpieces. The moated learn about the world of natural scienc- dens in Wolfsburg. Those that want to try
castle in Neuhaus, the artisan street in es. At over 350 experimentation stations, a first-class menu should head to Aqua
Vorsfelde or Fallerslebens old town will in visitor laboratories, the idea forum or restaurant where Sven Elverfeld (three
take visitors back to long-gone periods. the science theatre, one can vividly expe- Michelin stars) cooks on the highest level.
Fallersleben, for example, is the birth place rience astounding facts from the world of After strengthening oneself with great food
of Hoffmann von Fallersleben, the writer science and technology. A current exhi- and tasty drinks, one should visit the de-
of the German national anthem. The town bition, called Manometer! Die unglaubliche signer outlets Wolfsburg Germanys first
itself impresses with a beautiful old town Ausstellung ber deinen Krper will run until inner-city outlet centre. Here, visitors can
with numerous half-timbered houses and 11 February 2018 and explores the human find over 70 international brands at signifi-
a castle from the 16th century in which body. The phaeno was designed by the cantly reduced prices. On 4 August, visitors
a museum can be found. After an inter- Pritzker award-winning architect Zaha Ha- can look forward to late-night shopping
esting day trip, one can relax in the Altes did and, according to experts, counts toward until 10pm and on 15 and 18 August, live
Brauhaus (old brewery) where beer is still the worlds 12 most important, modern music will enlighten ones shopping trip
brewed to this day. buildings. from 7pm onwards. If this shopping expe-
rience is not yet enough, one can conven-
Another great way to spend a day in Buildings that are just as impressive: the iently walk towards the Porsche Street in
Wolfsburg is to explore the many interest- Kulturhaus, the Stephanus Churchs the heart of Wolfsburg from here, where
ing museums. Art enthusiasts should defi- community centre and the Heilig-Geist boutiques, numerous shops and the City-
nitely not miss Wolfsburgs art museum. Church. They were all designed by the Galerie mall with over 100 shops can be
The large exhibition hall gets an architec- world-famous Finnish architect Alvar found.
tural overhaul from project to project and Aalto and they describe Aaltos most im-
serves as the perfect shell for showcasing portant projects outside of his home coun- Get active
international contemporary art, themat- try of Finland. Another architectural sight Sport enthusiasts, on the other hand,
ic exhibitions or elaborate artist projects. that should not be missed is famous archi- should visit the Volkswagen Arena VfL
Visitors can expect four changing exhi- tect Hans Scharouns theatre the only Wolfsburgs home ground. The team has
bitions per year that also integrate works theatre that this important representative been in the Bundesliga for 20 years and
of the museums own extensive collec- of modern architecture ever built. its womens team is also very successful.

44 | Issue 52 | July 2017

Discover Germany | Travel | Destination of the Month, Germany

With the Grizzlys, who are at home at the The designer outlets Wolfsburg. Photo: designer outlets Wolfsburg
Eis Arena, Wolfsburg also has an ice hock-
ey team in Germanys highest ice hockey
division (DEL). Another fun-packed ac-
tivity for the entire family can be found at
Wolfsburgs Allersee: the high rope course
monkeyman. Here, one can push ones
boundaries on an obstacle course that
comprises numerous exciting stations that
must be overcome in heights between four
and 13 metres.

Lets talk business

With Volkswagens headquarters based in
Wolfsburg, it seems no wonder that the
city counts towards Germanys five most
promising business locations accord-
ing to the Handelsblatt and Prognos AGs
Zukunftsatlas 2016. But the city will
not rest on its laurels. Together with
Volkswagen, the city of Wolfsburg seeks
to develop into a model city for digitalisa-
tion to further foster the attractiveness of
Wolfsburg as a business and living stand-
ard location. The city also offers excellent
conditions for companies that seek to hold
or attend a conference or congress. Around
5,000 hotel beds (primarily in the four-star
category) and exciting locations offer the
perfect setting for events in Wolfsburg. The
great transport links and the convenient
location are great conditions for events
with participants from all over Germany. A
train from Berlin to Wolfsburg only takes 60
minutes and the nearest international air-
DFB-Cup winner 2017. Photo: VfL Wolfsburg
port is Hannover (HAJ), only 90 kilometres
away. From here, a shuttle brings visitors
to Wolfsburg in 60 minutes. Of course, the Kunstmuseum Wolfsburg. Photo: Marek Kruszewski

various leisure activities offer unusual pos-

sibilities for the framework programme.


Travel offer:

- Two nights in a double room with

breakfast in a hotel of ones choice
on the weekend.
- Day ticket for Autostadt.
- Food and beverages in the Autostadt
for ten euros per person.
- Day ticket for phaeno.
- Brauhausteller dish in the Altes
Brauhaus zu Fallersleben.
Price per person in double room: 164,00
euros (including 19 per cent VAT)

Issue 52 | July 2017 | 45

Kameha Grand Bonn.

Infinity Pool. Beethoven Suite.


Resourceful entertainment giant

Green technology meets a powerfully designed environment for business and The Kameha Grand Bonn opened its doors
events in the giant wave-shaped Kameha Grand Bonn hotel, situated on the in 2009 and quickly became the event ho-
banks of the Rhine river. tel of the region. A favourite of both users
and experts within the gastronomy sector,
numerous prizes. The imposing elliptical
The word Kameha stems from the Hawai- open and generous are fitted with luxurious structure is situated at the Bonner Bogen,
ian language and stands for the unique furnishings and cutting-edge technology. a newly developed area on the banks of
one. The Kameha Grand Bonn presents the Rhine river. Quickly reached from the
itself as a total artwork package, mutually Apart from offering a one-of-a-kind Bonn city centre, the site features a pictur-
created by the Bonn-based architect Karl- place for a stayover, the Kameha Grand esque view of the Siebengebirge moun-
Heinz Schommer and internationally ac- also hosts events like car and product tain range. The architect fondly links the
claimed Dutch designer Marcel Wanders, presentations and is conveniently locat- hotel to the spirit of generosity of the
co-founder of the Moooi brand. With its ed and easily accessible. In the evening, English glass domes and the passages
neo-baroque, detail-oriented interior, it enchanted guests enjoy the only Alpine that were built in European cities in the
offers a potential favourite space for each chalet set by the Rhine river and come 19th century.
individual guest. Marcel Wanders stresses next morning, due to the unique location,
that the unique project has createda space one can board a boat trip to Linz starting Generosity is also a main aspect of the ser-
both cool and sexy. Guest rooms that feel directly from the hotel grounds. vice and one of the prize-winning features

46 | Issue 52 | July 2017

Discover Germany | Travel | Hotel of the Month, Germany

of the Kameha Grand Bonn. In their own management sector. A hotel should As for gastronomic delights, the restau-
words: Our service is marked by ease, ex- entertain, inspire and stimulate. That rant brasserie Next Level serves breakfast
clusivity and individual solutions. From way it needs a design supporting those buffet in the morning, lunch and dinner,
shopping to event ticket to restaurant visit, qualities, says interior designer Marcel with local specialties prepared and served
our guest service team often use their own Wanders. We want to give the guests an at the table. The Riverside Terrace in-
contacts to suggest insider tips, making absolute life & style ambiance by creat- vites for relaxing meals overlooking the
your stay a unique experience. ing a space full of beauty and surprises. Rhine and children playground. There
Guests are invited to explore themed is the Michelin-star Japanese restaurant
Green technology is a given with the suites such as the Fair Play Suite, com- Yunico, the Stage Bar & Lounge for ex-
Kameha Grand Bonn. Up to five floors plete with punching ball, soccer table and otic teas and coffees and last not least the
high, with a gross floor area of 31,100 Wii console; the Beethoven Suite featur- Zino Platinum Cigar Lounge for the ci-
square metres (a third of which is under- ing its own piano and the extended Hero gar connoisseur.
ground), the giant structure features an Suite, with a spacious terrace and space
inhouse geothermal power station, con- for up to eight guests. Kamehameha was the first Hawaiian
nected to one of Europes biggest geo- ruler who managed to unite the various
thermal plants and saving a whopping For Wellness points, the Kameha SPA and Hawaiian Islands to one single state. The
400 tonnes of CO2 emissions per year, Fitness Power House offers a heated roof- Kameha Grand Bonn may not be an is-
compared to a conventional energy sup- top pool, sauna and steam bath as well as land per se, but it certainly has the ap-
ply system. massages and beauty treatments. The In- pearance of a kingdom, where everyone
finity Pool especially draws weekend spa finds all forms of shared entertainment,
Apart from investing in its state-of-the- guests, who enjoy the special ambiance as well as their very own exclusive retreat.
art technology, the hotel sets a primary and the close vicinity to the Rhine river
accent on entertainment and the event and its picturesque natural panoramas. www.kamehabonn.de

Kings Bed.


Queen Suite. Dome.

Issue 52 | July 2017 | 47

Discover Germany | Travel | Hotel of the Month, Austria


Left: The LAME Rooftop terrace.
Photo: Katharina Gossow (katharinagossow.com)

Residing at the top of Vienna

Right: Hotel LAME is very close to St. Stephens Cathedral
Middle: The Caf Bar BLOOM.
Bottom: The Prestige rooms have a free-standing bathtub.

With its luxuriously designed rooms, a chic atmosphere and a rooftop terrace can enjoy a particularly stunning view of
offering a spectacular view, the extravagant hotel LAME in the heart of Vienna is the city centre, while drinking a glass of
one of the citys top addresses. wine or a cocktail.In summer, we want to
offer several extraordinary, creative events,
TEXT: NADINE CARSTENS I PHOTOS: MARKUS THUMS 2016 for example club events such as a silent
disco or an open-air cinema, Wexberg
By combining a 1930s-style Viennese with a king-size bed and a rain shower or states.
charm with a cosmopolitan atmosphere, a Prestige room featuring Macassar wood
Hotel LAME makes guests feel like mov- and a free-standing bathtub everyone Another highlight is our Caf Bar
ie stars, enjoying life to the fullest. Locat- who has spent a night at the hotel prob- BLOOM situated on the ground floor,
ed in the centre of the city, distances to ably does not want to leave anymore. That where a great range of culinary delights
museums, exclusive shopping spots, the is also because a team of 50 hotel em- are being served. Viennese citizens, as
Chamber Opera and other sights are very ployees takes care of every guests wishes. well as hotel guests, come to this place to
short. The most direct neighbour of the If you want to find sports programmes quickly get an espresso or to enjoy lunch
design hotel is St. Stephens Cathedral, offered nearby or would like to have an- or dinner with cocktails. The BLOOM
which is just a stones throw away and other pillow or a vegan meal, our recep- sandwich with grilled beef, bacon, eggs
can be perfectly seen from some of the tion team is looking forward to helping all and potato wedges is just one example for
facilitys rooms. Nevertheless, those who guests to make their stay as comfortable various delicious meals.
prefer to sleep in do not need to worry as possible, says Isabella Wexberg, hotel
about waking up when St. Stephens 22 manager of LENIKUS Hotels that runs the www.hotellamee.com
bells start tolling since all the windows are establishment. www.lenikushotels.com
We are also very proud of our LAME Air passengers who directly book their stay
Guests can stay at one of the boutique ROOFTOP terrace, which is the most at Hotel LAME on www.hotellamee.com
can profit from an exclusive offer by using
hotels 32 rooms that are all decorated spectacular one in Vienna.On this terrace,
the promotion code LAMEE2017. The offer
with a loving attention to detail. Whether which was redesigned just recently by the is valid until the end of August 2017.
they choose a Superior room, for example, interior designer Gabriele Lenikus, guests

48 | Issue 52 | July 2017

Discover Germany | Travel | Top Conference Hotel

Top left: Enjoy a relaxing drink at Sky Lounge.


Left: Boost your energies with an invigorating breakfast in the bright breakfast room.
Right: Sweet dreams in a green superior double room with Regensburg-themed photographs.
Bottom: Atrium im Park Hotel in Regensburg a distinct place to stay.

Particularly distinct
the Atrium im Park Hotel in Regensburg
UNESCO World Heritage Site Regensburg in South Germany is a gem you may The newly formed service team enhances
have missed. This may change as Atrium im Park Hotel provides the perfect place the experience of a stay at Atrium im Park
to stay during your visit to this inspiring city right on the shores of the Danube. Hotel. Our team is an integral part of our
hotels success and its popularity with our
TEXT: SILKE HENKELE | PHOTOS: DUSCHNER FOTO & DESIGN guests. So, no matter whether you organ-
ise a conference or whether you are stay-
Regensburg holds a whole set of alluring mix of individuality, regional charm, a high ing with your family, you will always find
attractions. Visitors may find romantic plac- level of service standard and comfort as well a friendly, helpful and forthcoming support
es in Regensburgs old town as well as by as a pronounced level of hospitality. Our in each of our team members, Leidner
the river; age-old buildings like the Golden hotel is easy to reach. Located in a business concludes. Atrium im Park Hotel Regens-
Tower, a house tower from the 13th century, park, Atrium im Park Hotel is surrounded burg a singular hotel in a singular spot.
may propel you right back into ages long by lots of green, which gives the hotel that
gone. Regensburg and its surroundings very particular natural feeling. Restaurants www.atrium-regensburg.de
have a lot to offer and myself and the team and other amenities are nearby and park-
at Atrium im Park Hotel want our guests to ing spaces are free. The picturesque centre
make the most of their stay in our beautiful of Regensburg is only a 15-minute bus ride
city. We see our hotel as a convenient and away. Our 96 spacious rooms are family
welcoming base from which our guests friendly and have been styled in a wel-
may explore the magic sites of Regensburg coming manner that immediately connects
and as a reliable partner for business or the guests to Regensburg. A daily bottle of
conference guests,says Ralf Leidner, direc- fresh water is complimentary in all rooms
tor at Atrium im Park Hotel. and dogs are welcome and well catered for
on our premises, Leidner lists just some of
As part of the Libertas Hotel Group, the the many advantages and characteristics of
Atrium im Park Hotel boasts an appealing the Atrium im Park Hotel.

Issue 52 | July 2017 | 49

Group of visitors in the Fuggerei.
Photo: Friedrich Stettmayer

St. Annes Church.

Photo: Friedrich Stettmayer

City hall with Perlach tower

and Augustus fountain.
Photo: Friedrich Stettmayer

The city hall, the Perlach tower and the St.

Ulrich church. Photo: Friedrich Stettmayer


Experience Italys most northern city
Founded between the Lech and Wertach rivers over 2,000 years ago by Roman The Golden Hall in Augsburgs city hall.
Photo: Siegfried Kerpf, City of Augsburg
troops, Augsburg is the second-oldest city in Germany. Today, one will find several
signs of ancient Rome in the city and can also feel a flair from the south. Augsburg
rightly calls itself the most northern city of Italy.


A popular destination for city and culture ties, cute cafs and much more. No won-
tourists alike, many visitors flock to Augs- der, Augsburg is a favourite for tourists all
burg to gaze at exciting exhibitions, to year around.
visit great conventions or to discover the
innovative university. In this city, a varied Today, the Renaissance city hall with the
architecture that includes medieval guild Golden Hall and the splendid fountains
houses or Renaissance buildings is com- and the palaces situated along the his-
bined with top-class shopping opportuni- torical Maximilianstrae are still impres-

50 | Issue 52 | July 2017

Discover Germany | Travel | German Holiday Experience

sive reminders of this golden Augsburg was most likely the richest man in the town, in the ancient Dom (cathedral), on
of the Renaissance. Along Augsburgs world up until today) reconstructed the a walk through the silent bulwarks and in
Kaisermeile, one can relax in the many Fugger buildings into a splendid city pal- the award-winning parks of this city.
sidewalk cafs on warm summer days, ace. Karl V lived here, Luther and Titian
while enjoying a view of the Augustus were guests. The story of the Fuggers rise The city of Augsburg is also entering
fountain, the city hall, the Perlach tower, to Europes most important trading house the competition for inclusion in the
the Mercury and Hercules fountains, the in only three generations is told in the UNESCO World Heritage list. The topic
St. Ulrich churches or the residential pal- Fugger and Welser Museum. Historical water management and water
ace and savour the unique Mediterranean art in Augsburg has now been nominated
charm of the city. But you will find even more great names for an entry in the UNESCO list of cultur-
in Augsburg: Leopold Mozart, the father al and natural heritage at the Conference
Another brilliant aspect is the story of of Wolfgang Amadeus Mozart, was also a of Ministers of Education and Cultural
the wealthy Fuggers who left behind citizen of Augsburg, as well as Bert Brecht Affairs. A decision is expected for 2019.
the worlds oldest social settlement in (the poet and author whose works are per-
Augsburg. The Fuggerei annually attracts formed on stage worldwide only second to
hundreds of thousands of visitors.You will William Shakespeare). The birthplaces of For further information please contact:
find Jakob Fugger the Rich, the Augsburg both can be found while strolling through Regio Augsburg Tourismus GmbH
merchant and banker who financed em- the city of Augsburg. Tourist-Information
perors, kings and popes and baffled im- Rathausplatz 1, D - 86150 Augsburg
perial leaders with his financial power in But these delights are only a few excerpts, Tel: ++49 821/50207-0
the Altdeutschen Galerie in the Schaezler and Augsburg has so many faces. Some www.augsburg-tourismus.de
palace. Here his portrait hangs, painted are easy to find, others must be sought out, tourismus@regio-augsburg.de
by Albrecht Drer. Jakobs nephew (who in idyllic, narrow lanes in the old part of

Water towers at Rotes Tor, left: St. Ulrich church. Photo: Reinhard Paland The Fugger and Welser Museum. Photo: Rudolf Morbitzer

The Brecht Houses exterior with illumination.

The historical Maximilianstrae at night. Photo: Reinhard Paland Photo: Norbert Liesz, Wolfgang F. Lightmaster

Issue 52 | July 2017 | 51

Discover Germany | Culture | German Holiday Experience

With the virtual reality camera, clients can visit a property when visiting Victor Investments exhibition stand.

Find a home away from home and

develop it professionally
Behind a dream property at home or abroad always hides a property specialist promotions. In June 2017, the compa-
who found or developed it in the first place. Most people prefer to buy such a ny finally opened its new retail shop in
property in a discreet way. This is something Victor Investment GmbH can Grunewald, one of the best living quarters
guarantee. With its head office in Berlin, the company has a wide portfolio of in Berlin, where Victor Investment GmbH
properties in Germany and abroad. now offers high-class flats for national and
international clients. In our view, this of-
TEXT: JESSICA HOLZHAUSEN | PHOTOS: VICTOR INVESTMENT GMBH fers our clients an additional service. For
our clients, we want to be as close as pos-
Victor Investment GmbH procures and sale of a large hotel with joint golf course sible to our properties, says Sven Johns,
sells upper-class properties in Berlin and in Northern Germany. This only became CEL at Victor Investment GmbH.
other parts of Germany here lies the public knowledge even among people
companys main focus. On the other hand, working there when the client decided to Clients and their needs are always in the
Victor Investment also facilitates holiday make it so. The client could thus determine centre no matter where they are looking
homes and larger plots of land for hotels when it was the right time to go public and for a property. To, for example, visualise
and commercial property developments. no one let anything slip in advance. We properties for clients, Victor Investment
Especially in the latter area, confidenti- put great emphasis on implementing our GmbH works with the newest technology.
ality is key. If it is our clients wish, we clients wishes when marketing properties. Visualisation is very important especially
work with all the necessary caution when for holiday properties, so that clients get a
searching for potential buyers, says CEO Last year, Victor Investment GmbH feeling for a propertys surroundings, says
Markus Nonnenmacher. In great secre- opened a pop-up store in a prime location Nonnenmacher.We are using 360-degree
cy, we recently for example mediated the at the Berlin Kurfrstendamm for special visualisations, virtual reality lenses and

52 | Issue 52 | July 2017

Discover Germany | Travel | Victor Investment GmbH

video footage shot with a drone, 3D floor also with property developers planning company also has properties ready for de-
plans and more. Indeed, this is an effort new investments in foreign countries. velopment in its current portfolio.
not many property investment companies
are making for their clients. But we think Choosing the right property is one thing, Legal questions also play an important
that we should always offer our clients the but afterwards navigating through the le- role when buying property in Germany
newest technology. gal jungle can become quite complicated especially if you are from a foreign coun-
especially in an international context, try and struggle with the German legal
Victor Investments thesis is that own- says Sven Johns, lawyer and CEL at Victor system. Here, Victor Investment GmbHs
ing property follows upon great holidays. Investment GmbH. We prepare and pres- legal department also offers the necessary
Whoever has been to a holiday destina- ent all the necessary information clients support. When for example a declara-
tion more than once might think about will need. For Croatia, we for example have tion of division for a residential complex
buying a property there; they might have even created an e-book that tackles the has to be made, says Johns. In Germany,
felt at home in a foreign city, liked a certain most important legal questions concerning the company focuses on three separate
region, the landscape or the people they real estate acquisition in that country. areas and markets: hotels, new buildings
have met. But since buying a property is and project development. At the moment,
far more permanent than renting a hotel Croatia is among the top five locations Victor Investment GmbH has a golf ho-
room or an apartment, getting profession- for buyers from the DACH region. The tel in the Frankfurt area and newly built
al advice in this case is always a good idea. number of overnight stays is constantly flats in an excellent location in Berlin
Expert advice secures making the right growing, so it has become a hotspot for Grunewald on offer, but also works inten-
decision about a property so that people investments in holiday resorts and apart- sively to develop a project with 300 newly
will feel happy about their choice for many ments. Victor Investment GmbH advises built flats in Leipzig.
years. The company not only works for investors when it comes to choosing the
private clients looking for themselves, but right spot and planning the layout. The www.victor-investment.de

Top left: Mediterranean coast in Croatia, one of the hotspots for

vacations and vacation properties in summer 2017 in Europe.
Top centre Clever floor plans, balconies, completely furnished
kitchen, pool, renting service for renting out to holiday guests
these are clients most important parameters for holiday
Top right: Victor Investment pop-up store for second home
properties, Kurfrstendamm 29 in Berlin.
Above: Victor Investments office, Kurfrstendamm 29 in Berlin.
Right: The Berlin Marathon directly passes by Victor
Investments office in Berlin.

Issue 52 | July 2017 | 53

Discover Germany | Special Feature | German Holiday Experience

Ahlbeck Pier, Usedom. Photo: J. Triepke

The German Strandkorb

A piece of German Gemtlichkeit
The German Strandkorb, literally meaning beach basket, is a beach chair that has Elisabeth opened the worlds first Strand-
for generations been an integral part of the countrys seaside culture. From spring korb rental service. Literature Nobel Prize
to autumn, on Germanys shores, the motto prevails My Strandkorb is my castle. winner Thomas Mann recorded in a letter:
For writing I must have a roof over my
TEXT: WIBKE CARTER head, and since I enjoy working by the sea
better than anywhere else, I need a tent or
If there is one thing that distinguishes Ger- while sitting on the sand was certainly not. a wicker beach chair.
man beaches from any other ones in the Unwilling to forgo her annual visits, Von
world, it has to be the presence of beach Maltzahn commissioned Wilhelm Bartel- Since about 1910, a typical Strand-
chairs. Adorning the beaches of seaside mann, a chief basket maker who resided korb seats two people. Its roof can be tilt-
resorts on both the North Sea and Baltic in nearby Rostock, to weave a windbreak ed backwards and the back reclines into a
Sea, the sight of hundreds of beach chairs for her. The first ever beach chair, looking comfortable sunbathing position. The arm-
might be a bit strange for foreign first-time something like a large armchair and lik- rests have foldable trays for mealtimes and
visitors, but renting a Strandkorb on holi- ened at the time to an upright washing drawers at the base transform into leg rests
day is something quintessentially German basket, was first used on 15 June 1882. when pulled out, providing storage space
and not to be missed. for books, unneeded garments and snacks.
The new invention not only gave shelter
The beach chair as we know it today from the wind, rain, sand and sun, but Newer add-ons include seat heating and/
was invented in 1882 when Elfriede von the occupant was also hidden from view, or rainproof covers so it is possible to sit
Maltzahn was on holiday at the imperial affording some privacy. Von Maltzahns through violent storms without becoming
seaside resort of Warnemnde, a part of beach chair became so popular that Bar- damp. There are also models for children
the Baltic Sea often battered by strong and telmann began production at once. The and three-seaters for even more space.
chilly winds. Doctors advised that the sea following season, in 1883, he designed a PVC strips have replaced wicker as the
air was good for her rheumatoid arthritis, two-seater while his business-savvy wife main material, but construction is still a

54 | Issue 52 | July 2017

Discover Germany | Travel Feature | A Piece of German Gemtlichkeit

joint project needing the skills of a carpen- Beach volleyball North Sea. Photo: Deutsche Zentrale Seagull. Photo: Deutsche Zentrale fr Tourismus e.V.
fr Tourismus e.V.
ter, basket maker, seamstress and uphol-
sterer, with each Strandkorb taking two
days to produce and the finished product
usually costing several hundred euros.
There are two main designs: the round
rolling Baltic Sea version and the straight
angular North Sea shape.

Even though German beach chairs are sold

in countries as far as Brazil, South Africa,
the USA and Japan, they still enjoy their
greatest popularity in Germany. It is esti-
mated that there are over 70,000 of them
along Germanys coastline. It has also be-
come fashionable to furnish living rooms,
patios, balconies or gardens with beach
chairs. Occasionally, they also decorate ho-
tels, restaurants in southern Germany, soc-
cer arenas or ski lodges in the Alps.

In 2007, the beach chair was catapulted

into the international spotlight when the
G8 Summit was held in Mecklenburg-
Vorpommern. A Super Strandkorb,
Juist Island - beach chairs in the twilight. Photo: Kurverwaltung Juist
which is two metres high and almost
six metres long in the shape of a half
Baltic resort of Warnemnde - organ grinders and sailor. Baltic Sea - seaside resort Heringsdorf.
hexagon, was specially made. The official Photo: Deutsche Zentrale fr Tourismus e.V.
Photo: Deutsche Zentrale fr Tourismus e.V.
family photo of the eight world leaders
including German Chancellor Angela
Merkel and Presidents Bush and Putin,
shows them all sitting together in a blue
and white upholstered beach chair in

The beach chair is considered a cult ob-

ject of German Gemtlichkeit, which has
Beach chair in Cuxhaven. Deutsche Zentrale fr
survived two world wars, social and in- Tourismus e.V.
dustrial revolutions and the East-West
divide of Germany. Many Germans book
their beach chairs together with their ac-
commodation, some as early as Christmas,
and a good number of vacationers become
quite attached to their canopied wicker
baskets. Regular guests ask for the same
Girl playing in the sand.
beach chair every year such as beach
front row, but not next to Mr X and Mrs Y.
In a labour of love, often renters then build
low sand walls around their Strandko-
rb and decorate it with stones and shells.
With its gate safely put in place whenever
they are not there, it becomes their holi-
day home from home. As Mann wrote
fittingly: A beloved, incomparably satisfy-
ing and befitting situation indeed, which
my life prescribes with strict regularity!

Issue 52 | July 2017 | 55



Make your life smarter

The term smart home has become more and more omnipresent. It is no wonder, as smart home products offer greater
living comfort in many ways.

Photo: digitalSTROM

56 | Issue 52 | July 2017

Discover Germany | Special Theme | Smart Business

Photo: GROHE AG Photo: Ulrich Beuttenmller

Simply imagine that after a long day at on smart home. Their latest intelligent a major leak is detected a revolution-
work, the house has already heated itself smart home solutions monitor room ary water security system for your home.
up to your preferred temperature. What temperature and humidity, detect frost Intrigued? Find out more on the follow-
might have sounded like a sci-fi dream risk and shut off the water supply when ing pages.
only a couple of years ago, is now easi-
ly attainable for ones house, flat, garden
and more.

In the following special theme, we take a

closer look at some of Germanys smartest
businesses that could improve your home
and your life. For example, the German
company digitalSTROM AG offers an in-
novative smart home technology for each
home with digitalSTROM this technol-
ogy communicates across existing power
lines and interlinks several electronic de-
vices, as well as broadband devices.

Another great company that we show-

case in this special theme is the Gira
Giersiepen GmbH & Co. KG, a leading
full-service provider of intelligent system
solutions for electrical or interconnected
digital building control. In this issue, we
explore how intelligent building technol-
ogy can provide greater living comfort in
ones own four walls.

Last but not least, we spoke to the

Photo: digitalSTROM
GROHE AG to find out about their take

Issue 52 | July 2017 | 57

By connecting the lamps in an intelligent way, it is possible to provide individual moods in all rooms of the penthouse at the Hard Turm Park tower.

Smart home and digital assistant in one
digitalSTROM is a smart home system that makes living easier, more comfortable, an intelligent way, it is possible to provide
secure, and energy efficient. It connects all electronic devices with each other and individual moods in all rooms that are tai-
to the internet. lored to the residents needs.


With a simple Im leaving to the voice
When you wake up in a digitalSTROM for your special type of tea, providing time control of the apartment or a convention-
house, the day starts differently for you: you never had before. You can enjoy your al pushbutton, which was defined as leave
the light is dimmed, so your eyes can ad- breakfast without feeling rushed. With home, you can pursue your plans without
just to your surroundings and you wake up digitalSTROM you can have a perfect day bothering about your home. A signal is sent
well rested. The bathroom welcomes you because your digital assistant prepares to all devices, which then react individually
with your favourite music and everything is what you need. depending on their type. The lights go out,
ready for you: the shower has exactly the heating turns off, shutters close and the flat
temperature you prefer and the light mood The penthouse at the Hard Turm Park tow- iron is switched off. If a window is open,
slowly changes to daylight you feel vi- er in Zurich is proof of how perfectly this digitalSTROM sends a notification. With
talised and ready for your day. You slowly kind of intelligent interconnection and only one command, the house takes care of
start your day by looking at a mirror that contemporary design can interact. While everything.
also displays the current weather and your the interior was designed by the artist col-
appointments. Therefore, you know what lective Dyer-Smith Frey, the builders chose digitalSTROM even ensures that the house
to wear and expect in the following hours. digitalSTROM as a smart home platform is secure even if nobody is at home: pres-
While you are still in your bathroom and to orchestrate the entire light control of ence simulation turns on the audio sys-
getting dressed, water is being preheated the penthouse. By connecting the lamps in tem as well as lights and moves the shut-

58 | Issue 52 | July 2017

Discover Germany | Special Theme | Smart Business

ters accordingly to daytime, so it looks as ligent by connecting it to a small terminal open platform, so the customer can choose
if someone is at home. If digitalSTROM block. This way, it can interact with all other any manufacturer, whether it is lights, push
is connected with an alarm system and devices or household appliances. Secondly, buttons, shades and so on. Home applianc-
someone breaks into the house, the devic- communication takes place via the existing es can be integrated as long as they have
es raise individual alarms, for example the power line so that no additional wiring is publicly documented interfaces.
audio system starts a siren or dog barking necessary and even old buildings can be
and the lights turn on. If a fire alarm is in- equipped. A third advantage is that the To get an idea of the perfect interplay be-
tegrated and there is a fire, digitalSTROM system can be upgraded at any time. As a tween the different digitalSTROM prod-
clears escape routes and illuminates them. result, customers have the chance to extend ucts, you can visit one of the companys
At the same time, it informs family and their smart home step by step. Another ad- showrooms in Schlieren or Cologne. There,
neighbours. vantage is that digitalSTROM orchestrates you can experience how a bathroom can be
all devices, which means they work in the turned into a spa at the touch of a button,
In comparison to other smart home sys- manner people living there expect them to, how a kitchen follows a short command,
tems, digitalSTROM has several advantag- therefore no configuration is necessary. A and how a living room reacts to simple ges-
es. Firstly, each device can be made intel- real plug & play. Finally, digitalSTROM is an tures. Since operating on an international

Sven Oswald, TV host from Berlin and

digitalSTROM customer.

The showroom in Hong Kong is designed and equipped together with partner V-ZUG.

With digitalSTROM you can control your home using mobile devices, voice control or a conventional pushbutton.

Issue 52 | July 2017 | 59

Discover Germany | Special Theme | Smart Business

Church Berghusens pastor Baltzer - the historic church

was equipped with a state-of-the-art lighting system
thanks to digitalSTROM. Together with partner Smartbox, digitalSTROM has a showroom in Singapore.

Angelika Heier-Zimmer,
Showroom Singapore shows how smart home electrical engineer and
technology and contemporary design fit together. digitalSTROM customer.

level is important to digitalSTROM, it has connected almost all his devices, from the house takes care of the rest. Angeli-
also opened showrooms in Shanghai, roller shutters to lighting and to his ste- ka Heier-Zimmer, electrical engineer, also
Hong Kong and Singapore in cooperation reo.I and my family have been convinced decided to set up this smart home system
with partner companies such as Sauter of all the practical advantages offered by at her guesthouse on the island of Fhr.
China, V-ZUG and Smartbox. the digitalSTROM system, Oswald states. Right from the beginning, it was my wish
For Jonas Hiller, an ice hockey goalie from to offer a smart home in a comfortable,
Those who have already installed the Switzerland, Arrive and Leave are the traditional setting to my guests. Besides,
digitalSTROM system include Sven most practical functions:When I leave the in the living area of my guesthouse there
Oswald,TV host from Berlin, who has house, I just push the Leave button and are many windows and lamps the idea

60 | Issue 52 | July 2017

Discover Germany | Special Theme | Smart Business

of an intelligent, comfortable light control

according to different activities such as
reading, watching TV, or cooking seemed
to suggest itself.

New possibilities for people of all ages

In times of digitalisation, digitalSTROM
heralds a new smart home era, offering
new ways of interaction, intelligent ap-
pliances and almost endless connectivity.
The ability to understand speech and
contexts, as well as recognising certain
processes by means of sensors or imag-
es allows a whole new way of interacting
with your house, explains Martin Vesper,
CEO of digitalSTROM AG. In the face of
demographic change, this development
offers new possibilities for people of all
ages, independent from their affinity with
technology.We want to focus on our cus-
tomers, therefore using our products has
to be very simple.
Chancellor Angela Merkel and Martin Vesper, CEO of digitalSTROM, at the Girls Day.

Even Chancellor Angela Merkel was im-

pressed. On this years Girls Day, an annu-
al event that encourages girls and young
women to learn more about technology
and science, digitalSTROM visited the
Federal Chancellors Office. The company
presented Merkel and a group of girls how
exciting programming can be by letting
the girls program a humanoid robot that
interacted with the digitalSTROM system.

What is a smart home?

A smart home is a house where all devices are
digital and connected, meaning everything is
controlled by software. It is also connected to
the web, so that services can be added and
every device has access to the best algorithm
in the world. Once a home is fully digital and
connected, a feature like voice control is easily
Each device can be made intelligent by connecting it to a small terminal block.
done just by adding the device and log-in.
The marginal cost of new functions is close to
zero in a smart home and because of regular
updates, it continually becomes better.

Company data
digitalSTROM AG represents a coherent
interconnection concept and a more digital
way of life. While the companys headquarters
are in Zurich-Schlieren, it sells digitalSTROM
products in Germany, Austria, Switzerland, the
Netherlands, and in various other countries
worldwide. digitalSTROM works in cooperation
with companies such as Sonos, Microsoft,
Amazon, V-ZUG, and Dornbracht. By now,
the company has also been awarded various
prizes, for example by Juniper Research and
Focus Money.
Focus Money announced
www.digitalstrom.com digitalSTROM the most popular app Juniper Researchs Future Digital Award for digitalSTROM as the best consumer
in the Smart Home category. product in the Smart Home category.

Issue 52 | July 2017 | 61

Discover Germany | Special Theme | Smart Business

How smart is your home?

Smart homes are on everyones lips, yet few have become familiar with them. Do home already knows that you will soon
we need all those extra apps and features around us, or will they complicate our arrive. You have announced your arrival by
lives even more? Gira, a leading brand for building systems technology, will help smartphone. The heating adjusts to your
us get a better idea. desired temperature. The door opens by
fingerprint, and your preferred light am-
come. At the touch of a button, your living
In our cars, we have long become used to it: This has been the approach of Gira, lo- room converts into a cinema. You can see
doors open without a touch and the lights cated in Radevormwald in the Bergisches on your television screen when dinner
go on. At the touch of a button, the seat and Land region. For more than 100 years, is ready, or who is ringing your doorbell.
steering wheel move into our memorised this family-owned company has been de- When you wish to relax in the privacy of
position of convenience. Doors automati- veloping and manufacturing systems to the spa area under the massage shower,
cally lock when we start driving. The sound provide more convenience and safety in your home will keep you perfectly shield-
system plays our favourite music, and turns buildings through electrical engineering. ed from the world outside. Your home is
off when the phone rings. In modern ve- It all began with simple light switches and secured at any time, even when you leave
hicles, many smart, networked functions socket outlets today, full control sys- again the following morning, or if the chil-
are pre-programmed for extra conveni- tems are able to interlink a wide variety of dren are ever alone at home.
ence, safety and energy efficiency, and can functions and devices in a home network.
be individually adapted to the driver. Now Modern design, the art of engineering, Connected Comfort and Gira eNet:
why should this level of convenience end and quality Made in Germany this is space becomes an experience
in our garage? Once we enter our home, what the brand has been representing for A vision of the future? Not at all. In a loft
rather than us having to adapt to our tech- many decades. near Munich, several leading premium
nology, would it not be nice if our technol- brands in building technology demonstrate
ogy would rather adapt to us, individually, So, what happens when you enter a home how the different convenience and safe-
without us giving it a second thought? that is equipped like that? First of all, your ty functions can be networked together.

62 | Issue 52 | July 2017

Discover Germany | Special Theme | Smart Business

Miele, Vaillant, Loewe, Warema, Brumberg, benefit from the extra convenience and arrangement, local skilled craftsmen who
Revox, Viega, Dornbracht all these brands safety. That is why a wireless system has are qualified service partners provide
are focusing on the smart interlinking of been developed for retrofitting without consultation and the installation and pro-
their products. The heart of the entire sys- any major renovation work. This system gramming of the systems. Anybody who
tem is the Gira Home Server. It ensures is called eNet SMART HOME, and equal- has ever attempted to install complex de-
at the same time that the home can easi- ly offers a wide range of functions to take vices in his home will welcome this kind
ly be controlled by smartphone, tablet, or your living experience to a new level. The of assistance. Especially with regard to
simply by a switch on the wall. Together, eNet SMART HOME also covers an en- sensitive security functions, the flawless
these brands are thus defining an equip- tire range of brands for smart networking. operation of the new systems must be
ment standard for new residence buildings, ensured.
designed to cover all rooms, brands and The entire world of networked living
building trades, and making it so much The idea behind the Gira platforms is There are many aspects to security in this
easier to achieve convenient and safe living. clear: No single brand on its own can offer context. For example, when it comes to
This standard is called Connected Comfort all the devices needed for turning a home confidentiality of personal data, many
(www.connected-comfort.de) and its agenda into a smart one. Markus Fromm-Witten- home owners will prick up their ears. At
is in the name. Markus Fromm-Wittenberg, berg: Only if a system is used by many an early stage, Gira has understood that
one of the minds behind Connected Com- brands and partners can it develop its full digitally networked living also involves se-
fort, puts it succinctly: If you erect a new potential. That is why cooperation is so curity at the data and IT level. Therefore,
building today without a network, you will important to the company. It allows each they offer a very high encryption standard
have an old building from day one. brand to contribute its own competence with their systems. Data is only stored
without abandoning the common basis. on servers within Germany. In fact, most
Connected Comfort is only one of the The result is that the home owner ben- of the data never even leaves your home.
platforms where Gira is active in the smart efits from the security of an established, Thus, you can enjoy smart home living free
home market. Of course, smart technol- future-proof Smart Home standard, and from worries.
ogy should not be limited to new build- can still access the entire world of smart
ings. Existing structures should equally networked functions. As part of this www.gira.de

Gira eNet Mobile Gate App.

Photo: Gira

Issue 52 | July 2017 | 63

Discover Germany | Special Theme | Smart Business

CargoBeamer Gates are compact, scalable and fit everywhere.

Revolutionising smart home:

GROHE Sense and Sense Guard
GROHE Sense and GROHE Sense Guard are GROHEs latest intelligent solutions Moreover, the sensor tracks room tem-
for the smart home. The GROHE Sense smart water sensor monitors room perature and humidity. Multiple devices
temperature and humidity, detects frost risk and gives warning if the levels become across different rooms or at critical loca-
too high or too low. GROHE Sense Guard is installed in the main water pipe and tions can facilitate detection of leaks. This
can stop water flow automatically in case of, for example, a major leak. Both use makes it possible for the home owner to
ground-breaking smart technology, allowing them to be monitored and controlled react quickly and prevent further damage.
using the GROHE ONDUS App. GROHE Sense and GROHE Sense Guard combined,
constitute a revolutionary water security system for your home. Being installed in the central water pipe
of the house by a professional installer,
TEXT: EDELMANERGO | PHOTOS: GROHE AG GROHE Sense Guard serves as a smart
water controller which detects frost risk
Innovative products for a smarter future: ter in the home. When water touches the or cracks in the downstream piping sys-
GROHE Sense is a smart water sensor. sensors base due to for example a leak or tem and shuts off water supply automat-
Easily placed on the floor, it detects wa- flooding, GROHE Sense gives an alert. ically. A micro leak test is conducted once

64 | Issue 52 | July 2017

Discover Germany | Special Theme | Smart Business

every 24 hours by which even the smallest Your personal water profile and GROHE Sense Guard whenever
leaks in the cold-water pipes can be de- The innovative GROHE Sense system is and wherever. The users receive alerts on
tected. Even leaving a tap open will not re- based on industry standard wireless LAN the smartphone connected to the internet
main unnoticed anymore! GROHE Sense technology, controlled through the GRO- when there is a water issue at home. The
Guard tracks water consumption and con- HE ONDUS App the centerpiece of the water supply can be shut off with the app
tinually monitors water flow, pressure and GROHE Sense system. It offers the highest to prevent major damage. Additionally,
temperature. Users can always check their level of water safety, allowing to continu- the app has a feature that allows users to
individual water consumption at any time. ally monitor and control GROHE Sense track their domestic water consumption.

Issue 52 | July 2017 | 65

Discover Germany | Special Theme | Smart Business

Water damage an underestimated risk can cause. Participants estimated that only aged goods can add up to around 2,300
GROHE Sense and Sense Guard have 37 per cent of European households have euros while 39 per cent of total costs are
been developed to address the issue of suffered from water damage while actu- not reimbursed by insurance companies.
water damage in households as an under- ally 54 per cent of European households
estimated risk as a survey shows: in experienced one this is much more than Water damage a preventable risk
January 2017, GROHE conducted its own participants suspected. With a growing number of people using
Water Security Survey in ten Europe- smart home devices, there are new intelli-
an countries, focusing on water-related Water damage an expensive risk gent solutions for water security. GROHE`s
damages caused by burst pipes, rooftop If water damage occurs, the cost of repair Water Security Survey shows that 67 per
leaks, pipe leaks or defective household can add up fast. However, insurance may cent of people would consider buying an
appliances. The survey revealed a consid- not cover the total sum. On average in early detection system for their homes,
erable gap between peoples perception of Europe, water damage costs including but currently only one in four are aware
water damage and the actual problems it detection, repair and replacement of dam- that water damage warning systems exist.

66 | Issue 52 | July 2017

Discover Germany | Special Theme | Smart Business

Only three per cent own such a product. As cases in 2015, while 50 per cent of the total water damage occurs, you want things
GROHE always wants to ensure that cus- residential damage is due to mains related fixed right away, but it can take weeks
tomers can enjoy their water experience, water damages. The GDV report has also if not months before everything is re-
developing intelligent devices to moni- shown that 93 per cent of the cases could paired. Therefore, prevention is the best
tor and prevent water damage incidents have been prevented. These figures show remedy. That is why we developed the
has been a natural next step in product that water damage is indeed a big issue GROHE water security system: enjoy the
innovation. and an underestimated risk. day enjoy peace of mind, while GROHE
Sense and Sense Guard take care of your
Statistics provided by the German Insur- Enjoy peace of mind home, says Michael Rauterkus, CEO
ance Association (GDV) offer further sup- Our aim is to be a source of enjoyment. GROHE AG.
porting evidence. Water was an issue in Mains-related water damage is the most
56 per cent of residential home insurance frequent damage in the house. When www.grohe.de

Issue 52 | July 2017 | 67

Photo: https://perzonseo.com


The leadership experts

Business coaching can greatly improve ones skills and chance of success, whether you are an employee, a CEO, a
manager or looking for a new job. Find out what Germanys business coaches have to offer on the following pages.

Photo: https://perzonseowebbyra.se

68 | Issue 52 | July 2017

Discover Germany | Special Theme | Germanys Business Coaches

Left: Cover of Simone Stlzels Unendliche Weiten. Photo: Verlagsgruppe Vandenhoeck & Ruprecht Middle: German terms for self-reflection, self-determination and self-responsibility.
Photo: Metaloge. Right: Cover of Thomas Stlzels Staunen, Humor, Mut und Skepsis. Photo: Verlagsgruppe Vandenhoeck & Ruprecht

A different approach to coaching

When a dialogue is led by Thomas and Simone Stlzel it becomes more than a ing as a way of discovering new thoughts
conversation, it transforms into a metalogue. With a diverse background in about topics. Hence, Staunen, Humor, Mut
literature, culture and philosophy, the two founders of the Metaloge Berlin GbR und Skepsis examines the advantages
have developed their own ideas about coaching. Through their consulting firm, they of philosophic competences in profes-
apply their unique, goal-oriented, often humoristic, line of thinking when supporting sional circumstances, while Unendliche
individuals and businesses in finding different points of view or sustainable quality. Weiten presents the original Star Trek
as an example for solving problems by
TEXT: THOMAS SCHROERS developing particular psychological skills.
Through these books, the two are able
We want to show that there is a different but also about the way we communicate to make their discoveries available to
way of talking about topics. That people with each other. Through this differentia- others.
are storytelling beings, whose lives are tion, the metalogue generates a new level
dependent on the stories they tell them- of knowledge. All Metaloge consultations, coaching or
selves and others. Like any human be- workshops are held in the German lan-
ings, the Stlzels themselves are made up One subject that has become very im- guage.
of a variety of stories. Some are about ex- portant for the Stlzels is sustainability
periences in literature, philosophy, histo- in management. For us, this is about a www.metaloge.de
ry of arts and culture. Others dive into the resource-efficient development for making
fields of therapy, consulting and coach- a company socially and economically sus- Simone and Thomas Stlzel.
ing. All come to play in the process of a tainable regarding not only environment, Photo: Metaloge

Metaloge project, where both use their but also the resource of employees and
experiences to offer a constructive com- management. Correlating with sustain-
panionship for all kinds of professional ability is the subject of nurturing quality
and personal topics. throughout a companys value chain. We
have developed methods for supporting
A metalogue is a special form of a dia- individuals and institutions at preserving
logue, enabling the participants to view their qualitative level through renewal.
a topic or problem from a diverse array of
perspectives. During a metalogue, one is Keen on improving their methods,
not only talking about the matter at hand Thomas and Simone have chosen writ-

Issue 52 | July 2017 | 69

Discover Germany | Special Theme | Germanys Business Coaches

Jasper Dehner (left) and Ulrich Dehner (right) in a meeting.

A holistically developed personality as the

basis for success
We are living in times where the value of each individual employee, their potential very short time,says Dehner, introducing
as well as the need for professional advancement are acknowledged and actively this singular tool.
promoted. Employers and employees alike are aware that personal development
is key to a fulfilled and above all successful working life. dehner academys coaches have a sound
understanding of psychology as well as an
TEXT: SILKE HENKELE I PHOTOS: ANJA REITH in-depth knowledge of the various types
of a companys operational departments.
When certified psychologist Ulrich a multitude of tools that enable them They have a well-grounded understand-
Dehner established Konstanz and Berlin- to interact with their team members on ing of systemic connectivities within com-
based dehner academy in 2014, he had al- many different levels. Todays managers panies; this holistic knowledge as well as
ready been working as a coach for almost need to be multi-functional: they need to dehner academys personality-centred
30 years. Together with his children, trainers be able to coach individual employees as approach helps managers to develop their
and coaches Jasper and Alice, he decided to well as whole teams. They need to stim- personality in a way that benefits them-
take their ideas that one significant step ulate their employees personal develop- selves and their employer.
further.The three of us had already worked ment and, if possible, retain the employ-
as coaches in the Konstanzer Seminare, a ee. They also need to be able to moderate www.dehner.academy
collection of seminars for managers, sales conflicts in a way that leaves neither win-
people and human resources, says Alice ners nor losers, Dehner explains. Put-
Dehner, co-founder and one of the three ting the individuals personality in the
CEOs at dehner academy, remembering focus of our seminars, we want to equip
the academys outsets. dehner academys managers, sales personnel and human
message has always been clear: the per- resources alike with the above described
sonality of an individual is his or her most tools. Moreover, dehner academy has de-
valuable asset. It was this belief in particular veloped IntrovisionCoaching, a tool that
we wanted to pass on to a German as well is based on transactional analysis, Mind-
as an international clientele. fulness Based Stress Reduction and Intro-
vision. IntrovisionCoaching is highly effi-
Current demands on managers are varied cient in pointing out and in permanently
Alice Dehner in a coaching situation.
and they thus need to be equipped with overcoming a clients mental blocks in a

70 | Issue 52 | July 2017

Discover Germany | Special Theme | Germanys Business Coaches

Finding inspiration in nature

and shouldnt hesitate to include their
Executive coach Gudrun Happich helps business leaders to improve their employees ideas as well.
management style.

Nature can be a helpful guide for compa- ity, and transparency from natural forms Executive coach
Gudrun Happich.
nies. Similar to biological systems, com- of organisation. Her strategy not only
panies also have to adapt to their envi- turned out to be very successful, she also
ronment and to changing circumstances. enjoyed being an executive again.
Gudrun Happich came to this conclusion To share her experience with others,
when working as an executive a job she she has been working as a freelance ex-
did for 12 years.I was expected to manage ecutive business coach since 1994 and
the companies in a way that did not suit established Galileo . Institut fr Human
me. I had to act like a different person and Excellence in Cologne. With her expertise
realised that this management style was as a biologist and former executive, she
ineffective, Happich explains. creates individual solutions by combin-
Therefore, she was looking for alter- ing these disciplines. The key to being a
native models. Since she studied biology, successful executive is staying true to
she found inspiration in nature and de- yourself, says Happich. Many of my cli-
veloped the bioSystemik management ents think that they have to orientate
approach: I was looking for consistent themselves towards other companies
solutions, Happich explains.So I derived or that they have to stick to certain be-
this management style based on principles havioural patterns. Instead, they should
such as self-organisation,
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Know yourself and become who you are

423 BT Beratung und Training fr die Wirtschaft offers seminars in many specialist The competence of 423 is expanding
areas: development of personality and managers, coaching, mediation and and enhancing the leadership qualities.
supervision. All classes are custom-made to the clients personalities. What exactly distinguishes leadership
personalities? They have a wide range
TEXT: INA FRANK of possibilities and instruments to guide
their employees. Leadership personalities
423 was founded in 1996 and has pursued employees using convictions, attitudes and can take many roles: from role models to
its mission ever since: supporting man- a clear stance, the business management companions, from motivator to problem
agers in becoming empathetic leadership will be excellent. It has to be emphasised solver, from supporter to advisor.
personalities through coaching, trainings that working only with demands and in-
and seminars. The idea behind their con- structions does not work a real leadership Another important issue to the coaches at
cept is that companies can implement personality takes any specific situation and 423 is the learning company. Leadership
their vision and fulfil their mission if all the individual employee into consideration. personalities know how to get rid of old,
managers and employees take full advan- inefficient leadership and how to develop
tage of their potential. But how does becoming a good leadership innovative options for action. 423 coun-
personality actually work? According to sels, trains and accompanies businesses
Leadership is also an issue of ones per- 423, it can be compared to boxing: a leader- in becoming learning companies. The
sonal development. One can only motivate ship personality needs a sparring partner coaches help leadership personalities to
others to do their best for their company, who offers constructive feedback and helps build up a respectful and wary commu-
if he or she permanently reflects his or her to develop leadership competences. 423 nication culture which prioritises the cli-
thinking and acting towards others. The with its directors Dr. Bernd M. Wittschier, ents needs and expectations.
coaches at 423 believe that if a leadership Christian Polz and Gerda-Marie Wittschier
personality knows how to motivate the is that strategic partner you need. www.423gmbh.de

72 | Issue 52 | July 2017

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with up-to-date content at their fingertips. With cloud-based tech-
nology and running on Microsoft Azure x.news can be used
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S P E C I A L T H E M E : G E R M A N Y S C O N S U LT I N G E X P E R T S

A fast-growing industry
According to a study by the Federal association of German management consulting (Bundesverband Deutscher
Unternehmensberater), the German consultant industrys turnover increased by over seven per cent to 29 billion euros in
2016. Additionally, 5,000 new consulting jobs were created. The industry is booming.

Photo: Flickr.com, Flazingo Photos

74 | Issue 52 | July 2017

Discover Germany | Special Theme | Germanys Consulting Experts

Photo: Copyright: Flickr.com, Lucas

In 2016, around 115,000 business consult- per cent according to a market study by Photo: Flickr.com, Michael Porter

ants worked in Germany and, all in all, the Bundesverband Deutscher Unterne-
140,000 employees were employed in the hmensberater (BDU). Another forecast
consulting industry. This clearly shows a predicted by the study is the targeted ex-
booming industry, but why exactly is that? pansion of companies digital consulting
Companies, organisations and adminis- portfolio, as well as their own business
trations are subject to a profound, digital models. BDU president Ralf Strehlau says:
transformation. Thereby, they increasing- The consumers information and purchase
ly look for support through management decision-making process severely changes
consultants in order to continue to be suc- through digitalisation. Through this, classic
cessful with the needed strategy, process consulting and IT topics, as well as com-
and IT adaptations. municative tasks, have to interact more
closely. Management consultants react to
Not least because of this factor, the con- this development with the targeted acqui-
sulting industrys turnover has increased sition of tech companies, as well as digital
by 7.4 per cent to 29 billion euros in 2016. and advertising agencies or the intensive
At the same time, the job market is boom- cooperation with suitable partners.
ing: an additional 6,000 jobs were created
in 2016 in consulting companies 5,000 of
In order for you to find out what Germany
these on consultant level. has to offer on the consulting front, we
handpicked some of the countrys industry
For 2017, consultants remain optimistic. leaders on the following pages.
They expect an increase in turnover of 8.3

Issue 52 | July 2017 | 75

Discover Germany | Special Theme | Germanys Consulting Experts

Hidden champions of Automated Disposition

Masters of the global flow of goods
To ensure that goods always arrive where they are needed, complex processes and global, the only way to efficiently con-
must be regulated and new decisions must be continually made. In todays world, trol the flow of goods is by relying on an
that means automated disposition is necessary to optimally control the stream of automatised planning schedule and corre-
goods. Abels & Kemmner Group just happen to be the hidden champions of the sponding ordering process.
trend towards the digitalisation of disposition.
As in many sectors, the emerging auto-
TEXT: JAIME HEATHER SCHWARTZ mated disposition market has its own
Hidden Champions. That is to say, the
The digitalisation of the world is progress- are just some aspects of these connect- medium-sized companies who are the
ing ever more quickly. Behind the devel- ed networks. But how do systems know technology and / or market leaders of
opment, which reaches the end user in the where things should be delivered and the niche. In Germany, that would be the
form of intelligent search engines, social what should be done when production corporate A & K Group, comprised of the
networks or simplified ordering processes capacity is limited? Or what has priority? consulting firm Abels & Kemmner, the
on the internet, is the automation of com- How does one reach a high delivery ca- software company SCT and the training
plex sequences and decisions. The digitali- pacity with a small amount of inventory and seminar provider AWF. The latter re-
sation of supply chains and industrial pro- and within reasonable costs? How does a cently developed an accredited course of
duction, often referred to as Industry 4.0, is company find the optimal balance? study for disposition managers, the first
the new economic megatrend. Machines of its kind to ever exist. Together, the A
collaborate in so-called cyber-physical Typically, these sorts of high-level deci- & K Group can provide all the necessary
systems and thus are increasingly able to sions are the responsibility of a companys services for companies to optimise their
produce goods more efficiently. Automat- disposition manager. However, as supply supply chains in a sustainable manner.
ed moving conveyors and seeing robots chains become more complex, fragmented Despite the fact the A & K Group is not

76 | Issue 52 | July 2017

Discover Germany | Special Theme | Germanys Consulting Experts

as well-known as they perhaps should be, those responsible will default to making tice planning algorithms, which require
many consumers have already indirectly decisions based on their personal experi- none, or very little, additional oversight
benefited from the groups achievements; ence. Ultimately, this means important de- by dispatchers. Appropriate staff training
especially when it comes to the capability cisions are made according to someones is offered by AWF and its application can
to deliver goods. gut-feeling. Even if this intuitive process produce savings as well as higher optimi-
has proved some level of success it keeps sation potential for industry and trade.
In the past, the ability to deliver goods was the potential optimisation only between
often ensured by maintaining a large in- 20 to 30 per cent. www.ak-online.biz
ventory. That meant any manufacturer or www.diskover.eu
distributor with a large warehouse could Even if companies use specialised add-
First page, left: When users no longer need to intervene,
create a successful supply chain. However, on systems, says Dr. Kemmners partner the delivery process can be highly automated. Delivery
capacity can be enhanced with the same personnel, or this
keeping a high amount of stock on hand Dr. Bernd Reineke. Delivery capacity is
work force gains time to focus on areas that require critical
these days is not profitable enough to justi- still heavily reliant on instinct. Although IT attention. Professor Dr. Gtz-Andreas Kemmner, managing
partner of the A & K Group. Photo: Abels & Kemmner
fy, especially as the demand for goods, and systems can bring transparency and make
Business Consultants Ltd.
the kinds of goods, changes too fast. Today it possible to visualise decision-making
First page, right: By using the A&K Groups Dispo 4.0
the amount of inventory business custom- situations, these systems often make order
DISKOVER tool, we currently have about 250 warehouses
ers are willing to keep is too low to bridge proposals that a dispatcher considers im- which are operating almost fully automated, and were able
to increase delivery capability even with reduced inventories.
a suppliers delays in delivery, as this has plausible; so again going with a feeling is
Christian-Hans Bltemeier, CFO at the Bremen Hydraulic
often been the fact in the past. How then, what wins out. Many companies are con- Expert HANSA-FLEX AG. Photo: HANSA-FLEX AG
can dispatchers establish a supply chain fronted with another challenge: business
Bottom left: We consolidated disposition for more than
with a high delivery capacity while keeping is growing, but finding sufficiently quali- 140 locations with three different ERP systems with the A
& K Group Dispo 4.0 DISKOVER tool and enabled a broad
inventories as low as possible? fied dispatchers is becoming more diffi-
automated disposition. With DISKOVER we also have
cult. There are many reasons, therefore, an excellent reporting tool that, even with more than ten
Strong solutions instead of instinct to work towards automated disposition million Stock Keeping Units, makes a drill down from KPI
to individual item levels possible. This is extremely efficient.
Many companies are failing today because solutions and to optimise them by gener- Dr. Reiner Schmitz, head of central disposition / director
corporate replenishment at TROST, which belongs to the
of the above dilemma. No wonder, says ally accepted rules so users can obtain the
Wessels & Mller Group. Photo: TROST Fahrzeugteile
Professor Dr. Gtz-Andreas Kemmner, overall optimum.
Bottom middle: We call our simulation system for the
managing partner of the A & K Group.
automatised flow of goods Disposition 4.0, since it
Keeping delivery capacity high with a For this reason, the Aachen consultants represents the complete automation of the disposition
procedure, as with Industry 4.0. Dr. Bernd Reineke,
low supply of inventory for thousands of from Abels & Kemmner, together with
managing partner of the A & K Group. Photo: Abels &
Stock Keeping Units is a statistical chal- the software house SCT, are continuous- Kemmner Business Consultants Ltd.
lenge, and one that cannot be solved with ly developing a disposition methodology
Bottom right: Working with A & K Groups Dispo 4.0
good instincts. The economy has been and have implemented a special simula- System DISKOVER is an important component for us to
further develop several Industry 4.0 projects. Andreas
struggling for many years now with this tion system that makes it possible to de-
Bergen, coordinator for procurement processes at Nolte
exact problem that, in moments of doubt, velop a company-specific set of best prac- Kchen. Photo: Nolte Kchen

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Processline change management. Photo: Tom Merton, Avenue Images

Management change done differently

Business consultancy processline helps medium-sized companies to unfold their make a difficult decision between soft
full potential and keep up with the change of time. Thinking outside the box and skills or hard facts. We present the symbi-
ensuring an overall holistic and individual support are just some of processlines osis of both in connecting the classic pro-
many secrets to success. cess and project management skills with
a systematic consulting approach.
Over the years processline has specialised
During the past decade, our world has improved is often already on the compa- in complex projects in the field of change
changed like never before. With the rise nys leaders minds. But in order for it to management and is a trusted partner for
of the internet, social media and envi- be recognised as such, it requires an ex- upper medium-sized enterprises. Today,
ronmental consciousness, we all must pert outsider to point it out. processlines impressive portfolio includes
think a little differently. That is exactly the over 200 projects focusing on change
same for businesses, but often on a much CEO Jennifer Reckow, who founded management in about 100 companies.
bigger scale. Even well-established com- processline in 2002 during the stock mar-
panies have to ask one critical question: ket crash, remembers how it all started: I It should come as no surprise that
Does our business model stand the test recognised the necessity for companies to Reckow and her team of 20 consultants
of time? incorporate more organisational flexibil- were recently awarded the prestigious
ity and hence to be able to manage new seal of quality as Best Consultant 2017 in
Adjusting to changes that occur outside challenges with optimised structures and change management, transformation and
a company inevitably means embedding motivated loyal employees. reconstruction.
some internal changes as well. That is
where processline comes in. The essential I clearly hit a nerve, Reckow continues. We are very proud to be amongst the top
knowledge of what aspects need to be Previously, companies were forced to consultant agencies in Germany,enthus-

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es Reckow. Processline is a small giant. process consulting to project and change With her extensive experience, Reckow is
I am particularly happy about reaching management, but also include drafting also part of the board of the Federal Associ-
outstanding marks in the category of concrete work instructions or job descrip- ation of German Management Consultants
client evaluation. We work hard to be tions. (Bundesverbands Deutscher Unterneh-
amongst the best of the best and our cli- mensberater BDU e.V.). The associations
ents recognise that. Looking at all aspects of a business as a purpose is the mutual exchange about in-
whole right from the start is certainly a dustry trends and quality assurance in the
Processline promotes custom-made solu- criterion that sets processline apart from field of change management consultancy.
tions that are developed together with a its competitors. The holistic approach
companys management and staff. This and the understanding that change man- Reckow concludes: Here at processline
can be seen as one of processlines pil- agement only succeeds if structure and we understand the needs of medium-
lars of success. For the team of experts at culture work hand in hand has resulted in sized companies and help our clients
processline, it is absolutely crucial to the companys excellent reputation. giving birth to something new. We take
properly include all employees and make responsibility for them and the achieve-
use of their know-how. Their clients range from municipal util- ment of their goals. Looking beyond the
ities, energy service providers and cable surface and thinking of changes that are
An open and regular information policy network operators to telecommunication sustainable is part of our work.
strengthens everyones trust in the project companies, plant engineering and auto-
and the management alike and is also a vi- motive suppliers. There are also clients To ensure that Reckow and her team are
tal part of processlines strategy. This over- from the pharmaceutical and chemical able to provide top services at all times, it
all approach ensures that a new structure industry. goes without saying that she does not shy
is not only filled with life right from the away from analysing her own business:
start, but also - and more importantly - it We are currently receiving a lot of re- For a consultancy and service company,
means that it is sustainable in the future. quests from the health and finance sec- which supervises businesses when they
tors, Reckow adds.Both industries need undergo changes, it is only natural to fre-
Vertical integration is at the heart of some re-thinking during the next years in quently put ourselves to the test so that
processlines philosophy and is fairly un- order to meet the challenges the shifts in we continue to grow with our clients.
usual within their industry. Their services our society and the global political land-
span across management, organisation and scape present. www.processline.de

CEO Jennifer Reckow.

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CEO Michael Bitzer.

Lumics is a joint venture between McKinsey and Lufthansa Technik.

Lumics Consulting
CEO Dirk Mulzer.

Bottom-up change
Innovate simplify engage. These attributes are at the core of Lumics business tional and professional backgrounds. We
philosophy and consulting services. Through their highly specialised expertise, are a young team of highly experienced
the firm helps clients achieve the highest levels of productivity and quality in all of practitioners and experienced consult-
their maintenance, repair and overhaul activities as well as associated processes. ants in a company with flat hierarchies
and open doors. Every Lumics employee
TEXT: ELISABETH DOEHNE I PHOTOS: LUMICS GMBH & CO. KG has access to the management and can
and should help shape our company with
Our consulting follows more a bottom- aviation, but their vast portfolio also in- new ideas and their know-how, says
up rather than a top-down approach. cludes clients from heavy and chemical managing director Michael Bitzer. Look-
We work closely with our clients, enabling industries as well as defense and phar- ing forward, he believes that Lumics will
them to make changes. All communication maceutical companies. Currently, Lumics grow continuously, recruiting top talents
is open, direct, clear and authentic. This supports the Lufthansa Group during the and practitioners.
philosophy also means that Lumics does implementation of process orientation
not only help the companys top man- structures in many areas. End-to-end partnerships
agement, but we ensure that the working We are convinced that good advice not
environment is improved for all employees Sustainable change only helps the company but also increas-
from the board room to the shopfloor, Lumics supports the implementation of es the motivation and satisfaction of em-
explains managing director Dirk Mulzer. sustainable change through conceptu- ployees. We take the time to understand
alisation of business processes and the where the real problems lie, and well
Founded in 2013, Lumics is a 50/50 joint on-site implementation of their lean tackle them. Part of the Lumics claim is to
venture of Lufthansa Technik AG with management philosophy. Their industrial be seeing eye to eye with blue and white
the management consulting company background means experience in com- collar workers. We consider our job done
McKinsey & Company. Lumics has office plex production processes with the high- when we are truly convinced that our
locations in Hamburg and Frankfurt and est security requirements. clients can continually improve, states
their client base is truly diverse. Lumics managing director Dirk Mulzer.
background is maintenance, repair and Another asset is that all of the firms 60
overhaul processes with a clear focus on employees have a vast set of skills, educa- www.lumics-consulting.de

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GEOS Germany
A business enabler and partner for security worldwide
Almost every enterprise is aligned globally nowadays whether with the distribution With the services of GEOS Germany,
of its products and services, procurement of raw materials in other countries, or you receive a complete security package:
with assigning their staff to other countries for industrial projects. At the same time, continuous risk consulting and advice,
a rise of threats and all kind of risks is omnipresent: political ones, organised or qualified risk assessments and integra-
violent crimes, corruption, natural disasters and many more. tion in existing protection strategies
along with a global operative support.
TEXT: GEOS GERMANY | PHOTOS: FOTOLIA The tried-and-trusted management
experience of our staff at small, medi-
For company owners and management in ment and serves its clients worldwide, or um and large-scale enterprises provides
charge of human resources, this means rec- if you want to export your produced food the footing for our strategic expertise.
ognising the obligation to care for, as well products all over the world GEOS Ger- Contact us today for an informal first
as protect, employees and preventing any many offers preventive support in building meeting and find out how to improve
organisational failure. At the same time, up a proper security setup, including crisis your security organisation, concludes
company values need to stay protected. and emergency management procedures. Washausen.
We also support you in your operations
GEOS Germany, as part of the Group of infrastructural projects in critical regions GEOS Germany is at your side so you can
GEOS, supports clients in developing an worldwide. And, in case of an incident, you take better care of your daily business.
awareness for travel security as part of can always fall back on our emergency hot-
company security. We provide special line where our consultants advise you im- www.geos-germany.com
resources and know-how to support your mediately, notes Washausen. www.groupegeos.com
corporate security department and to build
up a crisis management organisation.
Our experts will advise your employees in
specifically designed security trainings as
well as intercultural training programmes
and if the worse comes to worse support
your crisis management teams in resolving
even a heavy crisis such as kidnapping
or extortion, explains Jens Washausen,
managing director of GEOS Germany.

It is of no importance if you are a global

player who acts in an industrial environ-

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Richard Hilton, managing director EMEA, Miller Heiman Group.

Analysis and transformation

Customers focus or customer-focus? Miller Heiman Group frontline research puts Group, serves as a basis for Miller Heiman
customer experience right at the centre of all sales. Groups own product innovations. They
deliver the data and benchmarks that
TEXT: CORNELIA BRELOWSKI | PHOTOS: 2017 MILLER HEIMAN GROUP allow Miller Heiman Group to support
companies with developing successful and
The customer as a person is a unique part- for any challenges an enterprise might professional strategies.
ner for any interaction related to sales. face within the sales and service division.
Ideally, the experience, or customer jour- For each phase of the selling process, the The Miller Heiman Group is the merger
ney, spans from a successful marketing Miller Heiman Group portfolio of sales of five leading providers for sales and ser-
strategy via the actual contact/service to training programmes offer just the right vice training within the USA. The roots of
the final conclusion/purchase. practice-oriented training. With more Miller Heiman, Achieve Global, Channel
than 60 branches worldwide and training Enablers, Huthwaite and Impact Learning
The latest research has shown that long- in 20 languages, the group is one of few Systems reach back to the 70s. The 2014
term oriented values in customer service consulting companies offering consistent merger therefore did not only pool the
eventually lead to greater revenue and staff training on an international level. competencies and product portfolios of
sustainable company growth. Their programmes are setting interna- five enterprises; the newly formed organ-
tional standards and count as the most isation also profits from the mutual sum
The new comprehensive approach of the attended ones within the sales and service of 150 years of experience in consultation
Miller Heiman Group supports clients sector, with more than 1.5 million alumni and staff training of customer organisa-
from organisation to talent assessment worldwide. tions.
and management through to process con-
sulting, by using the latest in digital train- The independent CSO insights research Miller Heiman Group clients are individ-
ing methods. The firm offers solutions company, part of the Miller Heiman uals like sales managers, striving to im-

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prove their teams performance, as well as potential future regular user of a compa- blement, Sales Transformation and Cus-
service managers who realise the growing nys products and services. Thus, not only tomer Experience are at the focus of Miller
potential that customer service entails by do the staff members become brand am- Heiman Group research and product de-
turning employees into brand ambassa- bassadors, but the customers as well. velopment. They pass on their classified
dors. Another big part of Miller Heiman knowledge with products like their Be
Group clients are leaders who want to Miller Heiman Group have come to the Ready Solutions, both through their on-
support their staff in meeting future mar- conclusion that including customer jour- line webinars and platform tools and face-
ket challenges regarding both service and ney analysis into any sales strategy will to-face consulting.
sales and who regard training as an effec- lead to higher quota achievement and
tive investment into the future sustainabil- increased revenue. Therefore, Sales Ena- www.millerheimangroup.co.uk
ity of their company.

For 2017, the Miller Heiman Group will

strengthen their position as an interna-
tional market leader. New and innovative
products and methods meet the growing
challenges that customer organisations
face at present. By developing, for exam-
ple, the Learner-Ready-Platform, face-
to-face training is being effectively com-
bined with the digital teaching of course
contents; an extension that is especially
useful for globally oriented teaching

The Miller Heiman Group will also con-

tinue to fulfil their pioneering role regard-
ing trends within the sales and service
sector, for example through boosting the
Sales Enablement function. Related re-
search lately has shown the effectiveness
of including service and marketing into
the sales strategy.

Sales Transformation is the resulting, im-

portant initiative. Instead of focusing on
one-off sales, the customer journey is
put at the centre of a long-term strategy.
It reaches from brand awareness, created Sales System.

through marketing, to sales and after-sales

support and allows a deeper custom-
er analysis, eventually leading to better
sales results. For example, Miller Heiman
Group believe in the customers own in-
itiative as a driving force for sales. They
advise you to build your enablement strat-
egy around letting the customer drive the
conversation, while the sales professional
guides it down the right path to the en-
visioned solution and outcome. They also
suggest to constantly analyse customer
behaviours that enable a sales team to be
responsive and nimble to make on-the-
fly adjustments. In short, it helps to take
the customer seriously, both as a person
who expects a certain experience and as a Be Ready Solutions.

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The management team from the left: Dr. Thorsten Liebehenschel,

HPP Consulting
Andr Khler, Uwe Harnischfeger, Robin Desens and Roland Pietsch.

German marketing and strategy

specialist for the digital revolution
Founded in 1996, the Frankfurt-based consultancy HPP Consulting, which trained in the company, own HPP as major
focuses on marketing and strategy optimisation, supports their clients growth shareholders, employing a staff of 60 highly
through discovering new market possibilities. While the origins of the consultancy qualified people.
are in the automotive sector, their portfolio has continuously widened. Nowadays,
HPP Consulting has, next to projects in various technology and service industries, In its 20 years of doing business, the con-
established a second core focus in the telecommunication sector. Currently, all sultancy has emancipated itself from its
these sectors are facing the challenges of digital transformation. Challenges that former parent company Daimler, but is
the consultants at HPP are more than willing to address. still uniquely tied to the automotive sector.
It has also developed extensive expertise
TEXT: THOMAS SCHROERS I PHOTO: HPP CONSULTING within the telecommunication sector. We
have always chosen a path of qualitative
Initially, HPP was a business segment for ough restructuring gave the new company growth, explains Uwe Harnischfeger,
the Daimler daughter debis Marketing its strategic foundation and new name, founder and managing partner. It has been
Services. Integrated in the company, the the HPP Harnischfeger, Pietsch & Partner the choice for this path that enabled HPP
segment became a success and conse- Straegie- und Marketingberatung GmbH. to establish itself in the fast-changing en-
quently an independent business. A thor- Since 2016, five partners, who were all vironments of their core markets and with

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regard to modern topics like digitalisation. for the customer. When this value is not Know-how and do how
Currently, it is the latter that continues to obvious, something is preventing develop- HPP Partner Andr Khler explains that
transform business and social life at large ments, explains HPP Partner Dr. Thorsten the companys strength lies in being aware
and initiate exciting projects for HPP. Liebehenschel. of the know-how, knowing what should be
done, and the do how, knowing how this
Challenges of digitalisation Digitalisation expertise can be done. Because of this line of think-
In the automotive sector, digitalisation Due to constant training and education ing, a topic like digitalisation is not just ab-
has become an item of daily news. Catch- activities, HPP Consulting has accumu- stract and theoretical for the consultants,
phrases are connected cars, e-mobility, lated experience and expertise in digital but a lived and applied practice. For HPP,
online sales and digital sales tools. Not transformation. In the value chain of digi- combining both the know-how and do
only is the car itself revolutionised by tal transformation, the customer journey is how has been the key to an international
technological advancements, the facilitat- identified as a core item for change. When customer base and projects for markets in-
ing business structures around it are as developing this customer journey, HPP cluding Japan, China and the US. It has also
well. For the automotive sector, the main follows a holistic approach that reviews led to acknowledgements by publications
challenges arise when it comes to the sales all influencing factors. Starting with the like the German business magazine brand
and service process. The processes have to definition of a target picture, this process eins, which rated HPP Consulting among
be translated into the digital environment follows a constant reviewing of the status the best German marketing, brand and
and they have to be implemented into re- quo in relation to the target state. In order pricing consultancies in 2016. As the rating
tail organisation. Nowadays, digitalisation to truly make the change to a successful, took the reputation within the consulting
is an integral component of each automo- digitalised customer journey, HPPs con- industry, as well as client satisfaction into
tive project that HPP does. Next to the sulting is further addressing internal and account, HPPs management team is proud
development of digital products, business external challenges in adaptation. Various of their achievement. Acknowledgments
models and processes, early attention instruments are used for different market, like this reassure the qualitative path HPP
should be directed to brand integration, customer and competition analysis, all of has followed for 20 years and continues to
clear positioning and customer commu- which become a part of the main process follow as the digital revolution plays out.
nication. And not only in terms of func- of identifying and solving these adapta-
tionality, but in relation to the added value tion challenges. www.hpp-consulting.de

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Jochen Schmid, SCM interim manager.

A holistic approach to company optimisation

When consultant Jochen Schmid tackles a project, everybody is included, from tactically and operationally. Through long
top management throughout the complete hierarchy down to the basis. years of experience, he also has an eye
for synergies of SCM with other divisions
TEXT: CORNELIA BRELOWSKI I PHOTOS: PROMAPROD within a company. In fact, Jochen Schmid
looks at himself as an SCM generalist.
He constantly keeps both goals and results
Following on the motto of breaking down Jochen Schmid the go-to address when it of a project in mind, while analysing and
layers and talking to people, not only to comes to efficient company optimisation. optimising both structures and processes
receive relevant information but also to from an integral point of view.
implement change at both management With a focus on SCM, he acts on a
and base levels, Jochen Schmids hands- cross-sector level in the producing indus- His clients, mostly entrepreneurs and
on mentality helps with losing fear and tries, from the engineering and automo- owners of medium-sized companies with-
realising the advantages and added value bile sector to pharmaceutical and chem- in the producing industries, enjoy services
coming with change. ical companies, through to sanitary and from project planning and management,
energy systems providers. As a mechan- sales order processing and purchasing op-
Tackling problems together with an on- ical engineer with a profound business timisation, through to intralogistics and
site team, the consultant believes in the management background, he provides his cross-sectoral processes.
principle of the sum of little steps, eventu- expertise for top leading and project man-
ally leading to a lasting result. A strong im- agement positions. My mandates, first and foremost, deal
plementation expert and emphatic prob- with optimising organisational structures
lem solver, Jochen Schmid acts goal and Apart from analysis and consulting, and processes. Simple as it sounds, pro-
decision-oriented, while providing both Jochen Schmid also takes on the actual found expertise and know-how, as well
support and challenge for the team. implementation process, from planning to as a sound knowledge of team leadership,
realisation. With the ultimate goal of fos- are actually needed to effectively imple-
With 25 years of professional experience tering financial and production efficiency, ment change. With a palette of optimising
under his belt in total, the engineer looks Jochen Schmid also provides insights into methods at the ready, his excellent SAP
back on a decade of consulting and 15 further important topics, making SCM a know-how and a high personal flexibili-
successful mandates as interim manager. central and strategically important field of ty, Jochen Schmid sees a project through
Methodical Supply Chain Management enterprise policy. while also allowing the overall process to
(SCM) knowledge to a Lean Six Sigma become transparent, much to his clients
Black Belt level, profound SAP exper- Beginning with the overall project to benefit.
tise as well as years of leadership experi- subsection through to specific measure,
ence within the producing industry make Jochen Schmid acts strategically as well as www.schmid-scm.de

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TurnFriendly CEO
Marco Rothberg.

Customer Experience Management with TurnFriendly.

The smart way to Customer

Experience Management
From start-up to hidden champion, TurnFriendly, founded by Marco Rothberg its many features can be customised for
in 2001, has developed from a simple idea to a comprehensive Customer the requirements of currently more than
Experience Management System. Working as an IT consultant, Rothberg saw that 10,000 individual users worldwide. In
customers were seldom asked about their opinion or input for a solution. From this TurnFriendly, all factors that shape the
insight, development on TurnFriendly, a software assisting customer experience customer experience come together.
management in all kinds of environments, began. Starting with requests, the software is
integrating sales, different web portals,
TEXT: THOMAS SCHROERS I PHOTOS: TURNFRIENDLY analysis and reporting, gained knowledge
and feedback.
In 2000, during one of Rothbergs early ly to a comprehensive Customer Expe-
projects in the banking sector, it became rience Management System and turned Through the feedback gained by their
necessary to ask customers about their Rothbergs company into a hidden cham- customers and consequent application to
opinion regarding real-time stock quota- pion with deep knowledge in the banking TurnFriendly, Rothberg and his team have
tions. To do so, a first version of a web- and tourism sector. Regarding tourism, I become experts in Customer Experience
based questionnaire was created over the have to thank Willi Verhuven of Alltours. Management. Therefore, clients such as
course of nine months. The questionnaire When Alltours asked if TurnFriendly the Deutsche Bank not only profit from
was tested and quickly a difficulty arose: could be applied to manage complaints the software solution, they also learn from
What happens when the customer is not in tourism, it opened up whole new av- the deep insights and sector-related know-
satisfied? enues for us. ledge of the company. In the future, the in-
dependent hidden champion will continu-
It was obvious that we needed to start a Not only is the software web-based and ously refine its own product, thus following
dialogue with the customer and that com- easy to use, it can also be used company- its ambition to grow and Rothbergs motto:
panies need to understand complaints wide without limits of multi-client ca- Only who really knows his customers
and professionally process them,explains pabilities. Through automatic allocation needs, will make fans out of clients.
Rothberg. A whole new development cy- of cases, TurnFriendly saves the cus-
cle began, one that expanded TurnFriend- tomer experience managers time, while www.turnfriendly.com

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WARGITSCH & COMP. AGs headquarters in Bavaria.

Responsiveness is key for adapting to

an ever-changing business world
WARGITSCH & COMP. AG is an agency that dedicates its work to all aspects of bodies and are therefore refused, says
transformation processes. With many years of experience, the agency, based Dr. Christoph Wargitsch. Often enough,
in Bavaria, advises its clients but also provides concrete tools and training that transformation processes fail not be-
enable clients to help themselves in future. Service, tools and training are the three cause of how they are implemented, but
pillars that guarantee a successful business transformation. because mistakes had already been made
in the design. This is why WARGITSCH &
TEXT: JESSICA HOLZHAUSEN | PHOTOS: WARGITSCH & COMP. AG COMP. AG not only offers traditional con-
sultancy work, but tangible tools that help
But why is transformation so important for WARGITSCH & COMP. AG has devel- companies to work out their transforma-
companies at all?When companies do not oped a framework for helping companies tion process on their own.
adjust regularly to a changing environment, with transformation processes that can be
the risk heightens that they will not survive summed up with four easy words: Think. When Dr. Wargitsch still worked as a young
in the long term, says CEO Dr. Christoph Design. Plan. Do.What is most important project manager and moderator, he often
Wargitsch. Adaptation at best happens is not to take over the transformation com- wished for tools that could help him mod-
as conscious and actively led, structured pletely, because this means that chang- erate the wild discussions and stressful
transformation process that brings a com- es and protagonists are seen as a foreign workshops. What already existed were un-
pany from state A to an envisioned state B.
WARGITSCH & COMP. AG mainly works
for internationally operating companies,
often in the automotive sector. In their ap-
proach, the consultants follow the logic of
Charles Darwin and the idea that respon-
siveness is key to survival or, as Darwin has
put it: It is not the strongest of the species
that survives, nor the most intelligent, but
the one most responsive to change. The
same applies to companies: responsiveness Dr. Christina Weigert,
means the ability to transform and adapt to head of marketing and
Dr. Christoph Wargitsch, CEO. Monika Lamby, CFO. product development.
a dynamic market.

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structured whiteboards or white flipcharts Next to these analogue tools, WARGITSCH of todays interconnectivity, explains Dr.
on the one hand, and structured software & COMP. AG also provides software solu- Wargitsch. But even here transformation
tools on the other. But here only one person tions. Even though they are not software includes more than reforming IT struc-
could work on a project at a time. developer themselves, the transformation tures or going mobile, it always also in-
agency has partners in the IT sector that can cludes the consolidation of legacy IT and
How do you bring both together? With develop the necessary software solutions. existing processes.
analogue transformation tools that are Additionally, to analogue and virtual tools
not only effective but also fun to work with the company also offers high-class training Indeed even though at the heart of
and address certain management groups programmes to prepare management and digitalisation Digi-Labs and internet
or processes directly. WARGITSCH & staff for transformation processes and give start-ups are heavy users of post-it notes
COMP. AG developed paper-based tools them the necessary knowledge at hand. and flipcharts simply because they are
as well as magnetic ones to be used on a so practical and their haptic inspires the
whiteboard. The Scrum & Kanban Toolkit What most clients appreciate is the con- creative process. WARGITSCH & COMP.
for example supports collaborative pro- sultants ability to function as connector AGs transformation tool kits address
ject management in providing different between business and IT, which is even exactly that. Compared to simply scrib-
categories that differentiate the status of more important for processes that con- bling on paper they also have the ad-
actions to be taken. A similar kit exists for nect and intertwine both. One challenge vantage that they can be re-shuffled and
example for value chains; it is designed currently in many companies focus is the re-written without making a complete
to ideally depict and visualise sequential so-called digital transformation the em- mess of the chart. Overall, having the
connections and the different processes bodiment of new technology into busi- right approach to transformations and
that form a value chain, using different ness. One can currently observe a hype the right tools and training is the basis for
shapes and colours. The same idea shaped around this special form of transforma- a successful process of change in a com-
all the other tools available, allowing for tion. That IT allows new business mod- pany no matter if the transformation is
example to easily create a business mod- els and process changes is indeed noth- analogue or digital.
el. All tools can be bought directly online ing new, but the amount of possibilities
(www.analog-transformation.tools). has rapidly grown through the dynamic www.wargitsch.com

Process Modeling Toolkit. Value Chain Toolkit.

Scrum & Kanban Toolkit.

All tools available at


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COMATCH founders Dr. Christoph Hardt (left) and Dr. Jan Schchtele (right), two former McKinsey consultants.

Mind the gap

Bring your project to completion with the help of a COMATCH, a digital marketplace Those interested in finding a consultant
filling in resource and knowledge gaps for international projects with top-calibre can start the process at any time online
independent consultants. With their quick-acting algorithm, they can match any by filling out a project briefing form, or
project to a talented pool of specialised experts. via a phone conversation with a CO-
MATCH account manager. Either way, it
TEXT: JAIME HEATHER SCHWARTZ | PHOTOS: PHIL DERA will only take about ten minutes before
your request is ready to be run through
We created a digital model that works panies of all sizes, including seven from the the matching algorithm. One of the
with independent consultants and intro- DAX30. COMATCH was founded by Dr. things our customers really value is how
duces quality criteria to a market that for Jan Schchtele and Dr. Christoph Hardt, fast we can connect them with a qualified
too long was not transparent, says Dr. both former consultants themselves, and is consultant, says Dr. Hardt. Within just
Christoph Hardt, COMATCH co-founder currently active worldwide. Their freelance 48 hours our clients are given three to
and managing partner. And this has consultants are especially engaged with five matching consultant profiles to look
worked. In the last two years alone we projects in the DACH countries, France, through and in urgent cases we can make
have realised over 450 projects with com- Benelux, the Nordics and the Middle East. that happen even faster.

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Based on the project briefing, the or Roland Berger. The other half is gen- digital workplace. We operate almost
COMATCH algorithm is able to identify erally, but not limited to, finance and in- more on a startup-like mentality that
suitable consultants for the project. The dustry experts, who have often spent time allows us to be more hands-on and dy-
selection is then narrowed down through at top firms. namic, Dr. Hardt explains. Our clients
a second individual screening process be- appreciate this working style, its fast, still
fore the best options are presented. The Through their careful two-tiered selec- very personal and flexible, and we can
client can review potential candidates CVs tion process, COMATCH can gather an meet their demands with confidence in-
as well as set up interviews with poten- exemplary roster of consulting experts, stead of tight control.
tial consultants in order to make the final which in turn creates a mutually benefi-
decision. This is again where our digital cial situation. Clients get to choose from Another element that contributes to
platform really demonstrates its advan- top-level candidates, and COMATCH is the success of COMATCH is their close
tages, says Dr. Hardt. A client can really able to provide talented consultants with attention to both sides of the experi-
set up projects and finish tasks 24/7. That a way for them to do their best work. As ence. Client feedback is important to
means even on a Sunday evening a client independent contractors, consultants are COMATCH as it allows the platform to
can be making feedback requests or re- more motivated for each project they take continually improve. Through honest re-
viewing candidates. on, coming in with a fresh perspective views COMATCH can offer more trans-
and innovative approach. Continually parency to clients and maintain the high
Matching great minds with great working on new projects also keeps them calibre of their pool of consultants. We
projects abreast of the latest trends and allows are proud to say that we have received
COMATCH is proud of providing a mar- them to continually hone their expertise 9.2 of ten possible points in evaluations
ketplace of highly qualified independent and skills. by our clients and we know their satisfac-
consultants with diverse backgrounds tion to be true as many have returned to
and skill sets. They have gathered an in- Successes are celebrated together us and used our services for further pro-
ternational pool of around 2,500 indepen- COMATCH itself is a diverse team of 40 jects, says Dr. Hardt. The approach has
dent consultants who are native speakers who hail from ten different countries, clearly been a success as COMATCH is
from over 50 countries. In general, their and everyone on board is well-versed currently the largest European player in
candidates are about half management in the consulting field. The marketplace the field of marketplaces and platforms
consultants, almost the majority of whom that they have created goes beyond the for independent consultants.
have professional experience working at old model of consulting firms and really
top consulting firms like BCG, McKinsey reaches the needs of the contemporary, www.comatch.com

COMATCH finds the perfect consultant for your project.

The COMATCH consultant network. COMATCH

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Strategic succession planning ensures a smooth transition

InterSearch Executive Consultants GmbH & Co. KG is a HR consulting firm and ly 2016 through an online survey with more
recently determined in a study how to ensure the best outcome when handling than 200 participants. InterSearch focused
a succession. It states that every second company only thinks about filling age- on the first and second management lev-
related vacancies when they finally arise and do not plan accordingly. el of companies from trade, industry and
service sectors with more than 250 em-
TEXT: JESSICA HOLZHAUSEN | PHOTO: RYANKING999, DREAMSTIME.COM ployees. InterSearch Executive Consultants
has German offices in Hamburg, Cologne,
Management has become strategically coordinate strategic succession planning Frankfurt and Munich and belongs to a
more relevant and personnel planning with their overall strategy. worldwide network of HR consulting firms
more complicated. Every second compa- Often enough, key talents and lead- with more than 100 offices in 50 countries.
ny names the grown requirements for ership potentials remain undetected, the
example the digital transformation or the study claims based on data collected in ear- www.intersearch-executive.de
dynamic of markets as one of the main
obstacles. But less than one in three com-
panies has a proactive approach to deal
with the challenges of arising vacancies
through age or other reasons. Strategic
succession planning is very rare and the
implementation incomplete. With that,
companies risk the loss of know-how.
While 40 per cent at least consider suc-
cession planning for the first and second
management level, most do not include
the third or other important key positions.
Above that only half of the companies
Discover Germany | Special Theme | Germanys Consulting Experts

Streamlined for success

Left: Optimisation of candidate management workshop.
Right: Andrea Kaden as office raider.

Zeitgewinn gives you back your time

and a better work-life balance
It is becoming increasingly apparent that when it comes to creating success in the adapt in a timely manner; whether in re-
business world, less is more. However, knowing when, where and how to streamline gards to how the workplace is organised
your office or personal work activities is not necessarily easy on your own. or how to communicate with customers.

TEXT: JAIME HEATHER SCHWARTZ I PHOTOS: RALF WESTPHAL I teach clients how to hone in on what
is important, says Kaden. When there
Many of my clients are feeling stressed, work most is when I motivate my clients is too little structure there is no time for
overwhelmed and feel like they are lack- so much that they start to come up with strategic thinking. We only react instead
ing structure, says Zeitgewinn director their own ideas about how they can im- of having time to reflect as well, and this
Andrea Kaden. I help them find their prove. can hold us back from achieving all that
way back to a place where they can start is possible.An optimised, efficient struc-
working smarter not harder, which gives Inspired by the likes of the Kaizen prin- ture is better equipped to keep things
them a chance to rediscover their crea- ciple and other lean methods, Ms. Kaden moving forward and recognise when
tivity and make room for new ideas. has her own system: the Lean Digital something is not working. Of course,
One of the main goals of Zeitgewinn is Office. Besides process optimisations changes do not have to happen immedi-
creating a paperless office. Kaden shows and digitalising, she offers clients an in- ately or be adopted in a radical fashion.
clients how they can lose the paper trail dividualised approach rooted in fulfilling Sharing her experience, Kaden says: I
and gain more mobility and flexibili- the needs of the business end and the find that continuous small steps towards
ty. Instead of folders and storage boxes, customer side as well. Her tips and tools improvement are what really end up cre-
she demonstrates how a digital office are complementary to the New Work ating lasting, and larger, changes.
can save on costs and actually provide concept that is becoming a global trend.
easier access to archived information. From new technologies to changing de- www.zeitgewinn-hamburg.de
Kaden says: Part of what I love about my mands, businesses need to respond and www.mrs-paperless.com

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CEO Dr. Inacker and his team.

Communication is the key

The WMP Eurocom AG, an independent communications agency based in Berlin serves as CEO of the WMP Eurocom AG.
and with offices in Frankfurt, Munich and Hamburg, is very aware of the necessity He has extensive experience in the media
for communication in todays business climate. Whoever does not communicate world, for example as a managing editor of
properly will soon be out-communicated by competitors. Since its foundation the WELT am Sonntag, as well as in lead-
in 1998, WMP has worked with its diverse clients to establish sustainable ing corporate functions at Daimler AG and
communication strategies regarding all relevant topics. Metro AG.


Based on their values of trust, discretion,
In its almost 20 years in the field, WMP a board member in 2000, he went on to dependability and open-mindedness, the
has been shaped by various influences. Of become chairman and is currently head consultants at WMP approach each pro-
course, there are developments with re- of the board of directors. Over the years, ject with complete transparency towards
gard to the market and clients, but more many more personalities have worked their clients and an ethical code of con-
than anything else it has been the different with WMP and made their projects suc- duct. With an extensive network in the
notable personalities, from the founders to cess stories. German economy, media and politics, the
current managers, who made the agency agency is able to offer services that include
what it is today. While the founders were Among them are Bernd Schiphorst, all fields of communication. Among them
entrepreneur Roland Berger, long-time head of the board of directors at Her- are public relations, financial communi-
German foreign minister Hans-Dietrich tha BSC, political consultant Klaus-Peter cation, crisis communication, healthcare,
Genscher, Ulf and Ernst-Wilhelm Rit- Schmidt-Deguelle, former business sec- litigation PR and digital communication.
tinghaus, as well as Ludger Staby, former retary Gnter Rexrodt and former Porsche
managing editor of the Bild newspaper CEO Wendelin Wiedeking and former Speaking the journalism language is one
Hans-Hermann Tiedje has led the com- Mercedes and Metro CEO Eckhard Cord- of the most important aspects of the con-
pany for the longest time. Starting as es. At the moment, Dr. Michael J Inacker sultancy work. With longstanding experi-

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ence talking this language and invaluable

contacts to relevant decision makers in
media, business and politics, WMP is able
to support its customers at all times with
the necessary penetration power.

Holistic communication
One example for illustrating WMPs
unique market position and abilities can
be found in financial communication. As
for any topic, WMP takes a holistic ap-
proach. Rather than just communicating
numbers, the agency is interested in for-
mulating messages of social and political
relevance. Looking beyond the pages of
the business section, it can present infor-
mation and react to situations in whole
different ways. Be it in a crisis or normal Digital Communication is a key at WMP.
situation, it is valuable to notice in advance
whether communication is needed. For
both types of situations, WMP develops
the right narrative and point of view with
thoughtful sensibility and diligence.

Networking across borders

In the future, WMP aims to continue its
growth process. Currently, the agency is
developing international partnerships
that will enable a client base from all
kinds of geographical backgrounds. Tak-
ing this stance and following this poten-
tial is needed, as Germanys internation-
al importance continues to grow. WMP
Eurocom anticipates a further trend: as
the countrys importance rises, there will
Head of the board of directors Hans-Hermann Tiedje.
be other states and governments that aim
to be represented properly in the German
public. For these parties, WMP has adapt-
ed one of their core competences, Nation
Branding, and will continue to invest in
the matter.

Many CEOs may be reserved when it

comes to the media landscape including
digital platforms. Especially in relation to
sensible sectors and complex situations it
is difficult to find the proper way of com-
municating. For many businesses, this
is a challenge. For WMP Eurocom, it is a
challenge worth taking. Mastering it ena-
bles real growth and a sustainable market
presence. To achieve this, WMP is a strong
partner, lending support at all times and
constantly communicating your message.

Working at WMP.

Issue 52 | July 2017 | 95

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Shaping the future together

Management consultancy PROTEMA helps companies recognise and unfold their across the globe in the areas of strategy
full potential. With headquarters in Stuttgart and a branch in Detroit, PROTEMA and process consulting, plant and logis-
understands the international playing field and works hand in hand with their tic engineering and simulation as well as
clients to boost growth rates efficiently and sustainably. transformation in the meaning of change
management, organisation development
TEXT: MARILENA STRACKE | PHOTOS: PROTEMA and personnel development.

A successful company will never rest on long-term solutions. Just like for all of us, Working hand in hand with their clients is
its laurels, but instead it will continuous- sometimes it is hard to see the wood for an integral part of their corporate philos-
ly look at how to improve performance the trees. ophy and has been a bulletproof success
and customer satisfaction. There is always recipe for over two decades. PROTEMA
a way to grow as a business, but even Like a good friend who sits down with us, represents the PROcess-oriented con-
within top companies it is often difficult listens and talks a problem through, con- nection between TEchnology and huMAn
to really pinpoint problem areas and find sultancy PROTEMA supports companies resources in a performance-oriented or-

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PROTEMA has an impressive interna- It should come as no surprise that

tional track record and the team of 60 PROTEMA has been announced TOP
consultants has the capability to take on CONSULTANT by compamedia eight times
a large number of projects. We introduce in a row already and four times in a row
process-oriented organisation and busi- by Brand eins and Statistik as well as many
ness process management with multiple other awards and excellent customer eval-
organisations in order for the company to uations such as the benchpark rating. Plac-
independently maintain and expand the ing great importance on their employees
addressed areas after our work is done, and relationships, they have also been
Mezger adds. awarded best employer.

He continues: Our services are relevant Just like their client companies are always
for medium-sized companies. We usually growing and expanding, PROTEMA is
work with the owner family or the man- looking to develop and strengthen various
aging director in that sector and we speak new parts of their own service in the future.
the clients language, emphasising practi- We want to master the challenge, which
cal solutions that are feasible. the digitalisation of business models in the
consultancy industry represents. The goal
Larger corporations demand a different is to become an equally well-known con-
approach and PROTEMA works direct- sultant when it comes to agility and dig-
ly with the management to complement italisation, appeases Dr. Jrg Pirron, also
ambitious complex goals with concrete one of four management partners.
measures and hence realise the objec-
tives accordingly. Previous clients include Transformation within companies with
a variety of well-known brands such as European footprints in all countries is
Daimler, Bosch, Birkenstock, Porsche, Fes- another big subject we would like to ex-
to, Trumpf, BMW, BBraun and Airbus to pand as it demands keeping cultural and
name but a few. country-specific aspects in mind, Dr.
Pirron concludes. Lastly, we want to keep
At the moment, we focus on the automo- living up to our reputation of providing
tive and supplier industry, mechanical and holistic consultancy under one roof.
plant engineering, consumer goods sector
and retail. We can offer in-depth specialist Living for their clients success, the team at
expertise in the fields of automotive after- PROTEMA welcome new challenges and
market as well as spare parts management, are ready to ignite your journey into the
Executive management of PROTEMA Group.
after sales and services for capital goods. future.

There is no one-solution-fits-all ap- www.protema.de

ganisation, says Michael Mezger, one of proach and at PROTEMA it is under-
four management partners. stood that people, not principles, move
times forward. Following that philosophy,
Companies often consult with PROTEMA PROTEMA employs a diverse team of
when they are facing the question of high-profile consultants, planners, ex-
whether they are able to grow further perts, coaches and trainers who not only
at their current location, or if a move to bring their outstanding expertise to the
green field sites is necessary. table, but also their individual personality.

Mezger explains: If the decision has been Aside from senior consultants with prov-
taken in favour of green field sites, we help en success rates, recent graduates are also
to find the ideal location and achieve the part of the team as they bring fresh per-
move through different expansion stages spectives and creative solutions. That mix
and in line with the business develop- of different personalities who are all highly
ment. If it makes more sense for the com- empathetic and determined, and the skill
pany to remain at its original location, we to match the right consultant with the
evaluate and develop other options for ex- right company or project, gives PROTEMA
panding and realising change on site. a clear advantage over their competition.

Issue 52 | July 2017 | 97

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The path towards total interconnectivity

challenges and chances for SMEs
Every manufacturing company has probably already dealt with Industry 4.0. depicted as a digital process. However, the
Unquestionably, Industry 4.0 or IoT (Internet of Things) offers incredible potential processs complete digitalisation from
and numerous possibilities for improvement, such as process improvement or the the commission or ideally from the order
fostering of new business models. The latter are the result of data that emerges initiation to the provision of raw materials,
through new technical possibilities - either on site or at the client. surveillance and control of production, to
automated shipping and delivery, invoic-
implemented. Manual steps or analogue
However, total interconnectivity also holds way towards complete digitalisation thus aids are commonplace. These situations
challenges. Industrial companies from the falls short due to practical and technical not only hold optimisation possibilities
DACH region especially SMEs (small conditions. To use each manufacturers re- through analytics but also solid saving
and medium-sized enterprises) usually spective analytical system will bring about potential through process improvement,
face one or more of these. information about one specific machine inventory reduction and more.
but a comprehensive overview is simply
Heterogeneous machine parks not possible. Additionally, the transfer of Grown IT infrastructure
Usually companies comprise heterogene- gained knowledge from one machine to At its core, the central company IT consists
ous machine parks that further complicate another, and thus the implementation of of an ERP system, which is often based on
uniform digitalisation. Machines from uniform results into uniform reactions, outdated technology. Built from demands
different generations and with different seems impossible. of different times, the systems were further
control systems exist. The machine man- fortified with the expectation to exchange
ufacturers analytical systems often only Incomplete process digitalisation them soon. Many time periods later, they
take machines of one generation into ac- Often individual subdivisions, such as the hardly offer any expansion potential and
count and ignore machines of other man- process from a commission to the machine a changeover to digital processes and
ufacturers or generations. The quickest and to the manufacturing feedback, are their connection to interfaces represent

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a seemingly insurmountable hurdle. As such complex processes. There is a lack within a company and that keep stake-
a first task, the change of the central IT of experts that are qualified to meet the holders happy. The measure that brings
would be listed on the digitalisation list. contentual and technical challenges of about the largest possible benefit and
An aggravating factor is the purchase of digitalisation and that comprise economic has the best chance of success needs to
different IT systems during company ac- and technical know-how to enhance old be identified. When one starts with such
quisitions. These might be sufficient for business models or to develop entirely projects, one achieves the stakeholders
the current tasks at individual branches, new ones. In summary, it can be said that acceptance of the strategy. This simplifies
but they cause major problems while de- comprehensive in-house changes, as well change management and secures financ-
picting comprehensive, generalised pro- as additional know-how, is needed for ing and continuation.
cesses. Often, isolated, rural company lo- such projects. At the same time, a com-
cations are simply the obstacle to a central petent change management is needed The fourth factor is project division into
network due to a weak digital connection. to involve employees in the change and individual projects, so-called loops. Con-
thus, to secure their motivation and com- trolling and measuring these is easier and
Fearing change mitment. thus, secures the overall projects success.
Employees from all levels fear new pro- Mistakes become lessons learned and
cesses, production methods and findings The solution? improve the follow-up project as well as
that can be derived from new data. They First of all, a clear strategy with a big pic- market changes can be considered.
see it as threats to their jobs or they fear ture is needed. A comprehensive solu-
that the loss of expertise that seemingly tion with a focus on holistic digitalisation Conclusion
goes hand in hand with it reduces their seems inappropriate due to the men- The challenges are diverse and complex.
value in the company. These fears are a bar tioned obstacles. But, even with step-by- Grown company structures and systems
to change and pose a threat to successful step procedure, vision and strategy for are often difficult to transform into a digi-
project implementation. Without the sup- digitalisation are indispensable. tal process. The enormous complexity of
port of know-how carriers, projects with a large digitalisation project often leads
such high change potential can hardly be The second decisive factor is workforce into dead ends, success often comes later
sensibly realised. training and the expansion of project and the risk of stakeholders dropping out
teams through experienced advisors. early is great. Creating a clear digitalisa-
Further developing IT Many tasks need know-how in areas tion strategy, identifying exemplary pro-
For the central IT department, an inevi- in which little or no expert knowledge jects, dividing projects into learning loops
table development is imminent: from a is found within a company. Workforce and strengthening internal and external
bothersome cost centre to a fixed part of strengthening, know-how development know-how not only make digitalisation
the value chain. It needs to participate in and partial consultation of experienced manageable it turns into a future op-
developing new business models and in specialists thus seem sensible. portunity for companies. The first step?
contributing to value creation. The IT de- Starting!
partments human resources are, however, The third factor is the identification of
usually not geared towards supporting lighthouse projects that convince sceptics www.trevisto.de

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Mobile devices. Photo: Fotolia

Embracing the future through a

successful digital transformation
SEVEN PRINCIPLES AG, based in Cologne, is specialised in digitalising business 1. A pioneering spirit allows keeping
models. No matter if an international corporation or a small-scale business: up with the newest trends and
everyone needs mobile devices and solutions to accelerate processes, to gain developments.
and process data in real-time, close gaps in communication and, in the end, save 2. Participation in success means that
money. SEVEN PRINCIPLES AG develops successful mobility strategies for various employees benefit from the companys
business sectors. success as well.
3. Performance: SEVEN PRINCIPLES
TEXT: JESSICA HOLZHAUSEN supports clients by creating perfectly
fitting services and solutions.
To be competitive in a changing market and this is often a riddle for companies. SEVEN 4. Perfection, because quality is at the
business world digitalisation is a key factor. PRINCIPLES AG, in short 7P, has a com- centre point.
The digital transformation and the opti- prehensive performance spectrum that 5. Professionalism, which means the
misation of business processes associated tackles the complete value chain. 7P con- company only works with the best in
with it are the drivers of mobile innova- sults companies on how to enhance their their field.
tion, says SEVEN PRINCIPLES AGs CEO processes or create the right architecture 6. Personality is as important as
Joseph Kronfli. Processes, applications and and develop the necessary software tools. individuality.
users have become more and more compli- SEVEN PRINCIPLES AG has many years 7. Partnership builds the fundament for
cated and demand more from companies of experience in different business sectors each co-operation.
than this has been the case only a few years and with various digitalisation projects.
ago. To stay competitive, the digitalisation Our promise of performance is based on
of core processes is mostly inevitable. The The companys name originates in the these seven principles. The client is always
basis for this is created through an inno- seven principles that form the core of their in our focus and we act as an innovative
vative IT architecture. But how to tackle approach: and strategic partner throughout, says

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Joseph Kronfli, explaining the companys devices like tablets and smartphones and to worry about reworking incorrect orders
philosophy and approach. What differen- can thus safely store sensitive company or reporting mistakes made in the sys-
tiates SEVEN PRINCIPLES AG from oth- data. tem. Digitalisation has made the process
er companies working in the same field smooth, cost-effective and fast and there-
is not only the vast experience and that Today, the app has optimised the com- fore is an ideal example of why digitalisa-
it implements the same principles in its plete sales process not only by reduc- tion makes companies more competitive
own company, 7P tackles every aspect of ing the timespan needed for delivery, and is the future of business.
digitalisation internal and external pro- but also by reducing the work effort. The
cesses so that clients get everything out sales team for example no longer needs www.7p-group.com
of one hand. We consequently expand
the three main topics of digitalisation: big
data, security and agile software develop-
ment, says Kronfli.

The first step when tackling digitalisation

is the analysis of existing processes, to
work out how they can best be digitalised.
Most times we first initiate a workshop
with the companys top management, in
which the actual goal is worked out, says
Kronfli. A holistic enterprise mobility
solution optimises business models and
achieves the highest possible efficiency
in regard to sales increase as well as in
reducing costs. But, of course, it is also
possible to digitalise only certain areas or

To give a more tangible example, one only

needs to look at mobile distribution solu-
The seven principles. Photo: SEVEN PRINCIPLES AG
tions. SEVEN PRINCIPLES AG has opti-
mised the sales process for a well-known
Consultation. Photo: Fotolia
German direct selling company through
implementing a mobile solution. Among
others, this halved the timespan between
orders and delivery to end users, says
Joseph Kronfli about 7Ps success.
Through daily sales figures, the company
gained new possibilities in sales manage-
ment and for optimising sales campaigns. SEVEN PRINCIPLES AGs CEO Joseph Kronfli.
7P developed a concept for a middleware
based on Microsoft Share Point and a na-
tive Apple iOS App for on-premise use
on an iPad. Design and functionality have
been tested in advance using a laboratory
environment to measure its operability.
In the end, all functions are integrated
seamlessly: the transmission of customer
data, delivery, invoice and direct payment
of provisions to the consultant who en-
sured the sale. The app cannot be down-
loaded over the normal app store, but is
delivered through the 7P Mobile Device
Management-System, a safe platform
7P uses when cooperating with compa-
Development. Photo: Fotolia
nies. Clients gain access through mobile

Issue 52 | July 2017 | 101

Discover Germany | Business | Austrias Consulting Expert

Dr. Karin Schreiner. Photo: Felicitas Matern

A U S T R I A S C O N S U LT I N G E X P E R T Dr. Karin Schreiners book.

A bridge between cultures

Dr. Karin Schreiner is an author and consultant for intercultural competence. in European countries such as the UK or
Based in Vienna, Schreiner shows how to work successfully within an Austria, it will not be well received at all.
international context.
It can be a fine line and hence it is im-
TEXT: MARILENA STRACKE portant to consult with experts like Dr.
Schreiner who can navigate through inter-
Today, most companies maintain relations Dr. Schreiner explains. Managers lead by cultural differences. Schreiner covers India,
abroad. Although the world is getting example and are responsible for showing China, France, Belgium, Finland, Czech
smaller, cultural differences can still be a how openness and respect can be embed- Republic, Slovakia, Slovenia, Hungary,
challenge when it comes to negotiating ded in business. Croatia, Serbia and Bosnia-Herzegovina.
deals or establishing work-flows. A di- She explains that understanding what is
verse playground is beautiful, but in order Whether you do business in Austria where considered polite is not just helpful, but
to benefit it is vital to understand different Dr. Schreiner is based, or if you are looking crucial when it comes to negotiating deals.
cultural values, attitudes and expectations. to expand from Europe, it is the same prin-
ciple. You need to understand the culture Her third book, published in May 2017,
Dr. Karin Schreiner, an expat in Asian and that is new to you. gives practical guidance for managers who
European countries for many years, knows work within intercultural context and in-
first-hand that mentalities are different Dr. Schreiner says: One of the biggest cludes new sectors such as health care and
across the globe. As a cross-cultural facil- problems I address is that managers often education.
itator, she has witnessed many business dont know how to communicate effective-
challenges that could have been mastered ly within a different cultural context. Inter- With her warm attitude, Dr. Schreiners
better if cultural differences had been ad- acting with employees the right way can advice is an invaluable asset for anyone
dressed. make everything a lot easier. If, for exam- who is interacting with different cultures.
ple, I start to work in India and my profes- In the wonderfully diverse world we live
Our day-to-day work is a constant set- sional demeanor is not overly confident in in, that includes almost all of us.
ting for intercultural encounters because terms of demonstrating leadership, Ive im-
cultural diversity is part of our society, mediately lost. But if I appear authoritarian www.iknet.at

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Photo: Flickr.com, christcovenantchurch Photo: https://homethods.com

S P E C I A L T H E M E : S W I T Z E R L A N D S S U C C E S S F U L S TA R T- U P S

Switzerlands creative minds

In this special theme, we take a closer look at Switzerlands creative minds and their innovative ideas. Discover the
inspiration behind the latest start-up ventures and much more on the following pages.

Photo: Flickr.com, perzon seo

Issue 52 | July 2017 | 103

Discover Germany | Special Theme | Switzerlands Successful Start-Ups

Latest fashion only one click away TEXT: MARILENA STRACKE | PHOTOS: FASHWELL

Have you ever seen a must-have fashion item online without any info on where to increase the sales of a fashion brand or
to buy it? Yes, we have all been there. Luckily Swiss B2B tech start-up Fashwell retailer. The future of online shopping is
holds the key to our shopping desires and bridges the gap between content and based on searching visually and pictures
eCommerce by making every image shoppable. that are shoppable. Fashwell makes that
In times where social media has become search for a particular item through using
our steady companion, a large part of our photos, rather than having to struggle https://tech.fashwell.com
communication happens visually. Espe- with describing an item accurately.
cially with platforms like Pinterest or In- Marketing manager Sophia Cosby Left: During the picture analysis a box appears around
stagram, where 140 million pictures are says: On the one hand, our technology every fashion item and it is then matched with fitting
products in the online shops.
uploaded daily, photos inspire us to buy helps buyers to find the desired product Right: Fashwell founders Matthias Dantone, Lukas
certain outfits. quicker, but on the other hand it also helps Bossard and Michael Emmersberger (from left to right).

Fashwell co-founder Matthias Dantone

explains: I am a big fan of sneakers. But
I always got frustrated when I saw a cool
pair on Instagram and didnt know where
to buy it. That is why Lukas Bossard,
Michael Emmersberger and I developed
Fashwell. So that everyone can finally find
exactly what they are looking for.
Fashwells technology recognises gar-
ments in photos. It then compares it to
items in a large data bank from certain on-
line stores and offers either the exact item
to buy or a similar one. Customers can also
Discover Germany | Special Theme | Switzerlands Successful Start-Ups

Tennis elbow on PRS. The PRS in a plane. Photo: Singapore Airlines

Neurological protocols:
gateway to higher quality of life
A.R.P. Concept (Europe) SA is a Swiss start-up with its head office in Wollerau. In one can deliver desired results through
2016, they were invited to the prestigious scientific event, The Brain Forum, and maximised performance potential, mitigate
reached the semi-finals of this very competitive Innovation Startup Competition. any type of injury risk, recover faster from
The MyARP Concept was recognised as a highly effective opportunity and tool to fatigue, stress, muscle soreness or injury
address the challenges in rehabilitation, performance and lifestyle management. and, finally, sleep better and lead a pain-
free life.

The MyARP Concept provides the profes- fect tool for all those who are, or would like,
sional support for the proper use and ap- to be active without the pains and aches,
plication of the innovative ARPwave elec- as well as recover faster from work and ac-
trostimulation technologies and patented tivity. In short, to lead a higher quality life
neurological protocols. The key outcome: a without pain. Too good to be true? Try it!
more effective communication between the
central nervous system and our musculo- The PRS is especially beneficial to those
skeletal function leading to extraordinary who are exposed to repetitive and stren-
results whether in the area of rehabili- uous tasks (sitting or standing jobs, pre-
tation (50 80 per cent faster and more senters, surgeons etc.), those who work in
efficient than with traditional treatments), stress-related environments (fatigue, burn-
performance management (better, quicker out) and travel (avoid jet lag), those who
and stronger with reduced injury risk) or practise recreational sports (golf, tennis,
lifestyle management (live more actively running, yoga etc.) with the aim to avoid
pain free). injuries, muscle soreness and recover faster,
The PRS.
as well as those who want to benefit from
Travel an independent mobile aid for preparation
stress or opportunity to recover? and recovery on the go. Contact details:
Your opportunity as a busy business exec- info@myarp.ch
+41 43 888 92 37
utive and traveller is: the MyARP Personal The key benefits of this are: one can live, www.myarp.ch
Recovery System (PRS). The PRS is the per- work, train and compete restriction free,

Issue 52 | July 2017 | 105

Discover Germany | Business | Solicitor Column

Starting-up in Brexit Britain


Setting up a new business is as exciting a labour market flexible, and the corpora-
project as it is a challenging one (I know, tion tax rate one of the lowest in the de-
I have done it), regardless of whether you veloped world. The weakness of Sterling
are a dot.com kid fresh out of university has helped exporters and the tourism
and about to rock the gig economy, or an industry. There will therefore be indus-
old hand at business and seasoned seri- try sectors, in particular those serving
al entrepreneur. Britain has always been the domestic economy, not dependent
a welcoming environment for start-ups on foreign labour, and without the need
and the statistics suggest that this con- necessarily to access the single market in
tinues to be the case. According to the future, in which now is as good a time as
start-up tracker at startupbritain.org, some any to launch a new business.
2,465 new companies were registered to-
day alone (over 300,000 this year to date). On the other hand, many foreign investors
Now, some of these new companies will are adopting a wait-and-see attitude, in
simply sit on the shelf, some will never particular if setting up a subsidiary busi-
take off as an actual business and, even ness in the UK, which involves significant
if they do, famously, four out of ten new capital expenditure and long-term con-
businesses will not be around to see their tracts. A serious commitment of resources
fifth anniversary. may be more difficult to justify for now if
there is uncertainty about the terms of ac-
Thankfully, the impending economic cess to European markets, or the ability to
gloom, which some predicted in the im- post personnel in the UK, and there is a In the long term, however, the UK will re-
mediate aftermath of the Brexit referen- risk that the regulatory environment will main one of the leading European econ-
dum last year, has not so far materialised start to diverge. Other potential problem omies and an attractive market place.
and, for now, the British economy has areas include a range of tax questions, Once there is more clarity about what
been enjoying relative health. Never- from VAT on cross-border transactions, to Brexit actually means, businesses will no
theless, there are signs that this may be double taxation and customs duties, which doubt find a way to work with whatev-
about to change, with consumer spend- will require careful consideration. er the future brings. Fingers crossed and
ing down and the outcome of last weeks good luck.
general election having made the shape However, that need not place business on
and potential political and economic con- hold. Alternative approaches include the
sequences of Brexit yet more uncertain. appointment of a local distributor, subject Gregor Kleinknecht LM MCIArb
to contractual safeguards with enough
So, does it make sense to set up a new flexibility to permit termination of the is a German Rechtsanwalt and English
solicitor, and a partner at Hunters Solicitors,
business in Brexit Britain? The lawyers arrangement in the event that the future
a leading law firm in Central London.
standard answer to any question will trading relationship between the UK and
(as always) fit: it depends. Well, it actu- the rest of the EU should eventually turn Hunters Solicitors, 9 New Square, Lincolns
ally does. Many of the fundamentals re- out to be more difficult than everybody Inn, London WC2A 3QN,
main unchanged: Britain continues to hopes for now. The first step in the right E-mail: gjk@hunters-solicitors.co.uk
attract the brightest and the best, is the direction will always be to obtain profes-
international hub par excellence, the reg- sional advice tailored to the specific cir-
ulatory environment is benevolent, the cumstances of the new business venture.

106 | Issue 52 | July 2017







Da muss man schon zweimal hinschauen: Der knallrote Sicherheitsschuh MAVERICK red Low ESD S3 aus der Serie EN AR
ELTEN FUN sieht zwar aus wie ein Basketballschuh, kann aber viel mehr. Dank zuverlssiger Sicherheitsausstattung
wie Stahlkappe und metallfreiem Durchtrittschutz wehrt er im Job Gefahren fr die Fe zuverlssig ab. Und
ziemlich lssig aussehen tut er auch!
Discover Germany | Special Theme | The Future of Mobility

Hamburg Elbphilharmonie by Herzog & de Meuron. Photo: Maxim Schulz


Timeless architecture made in Switzerland

Switzerlands architectural heritage is as diverse as it is impressive. From the stone houses in Ticino, to the half-timbered
houses in Switzerlands eastern parts and the UNESCO world heritage Old City of Bern, there is much to cherish.
Contemporary architects pick up on the Swiss architectural traditions and offer a unique diversity that has garnered them
worldwide followings.


Schaulager by Herzog & de Meuron. Photo: Tom Bisig

108 | Issue 52 | July 2017

Discover Germany | Special Theme | Swiss Architects 2017

ETH Zurich School. Photo: ETH Zurich

Messe Basel by Herzog & de Meuron. glise Saint-Pierre, Firminy, by Le Corbusier.

Photo: Rosmarie Voegtli Photo: Richard Weil

In the past, it was Charles-douard Jean- Nest in Beijing, the Elbphilharmonie in Tate Modern London by Herzog & de
Meuron. Photo: Hayes Davidson
neret, better known as Le Corbusier. Today, Hamburg and many more sites stand as and Herzog & de Meuron
it is the duo Herzog & de Meuron. On a a testament to their abilities. At home in
regular basis, Swiss architectural artists be- Switzerland, the two have created the St.
come international stars. Most often, they Jakob Park in Basel and the Schaulager,
arrive at that status because of innovative which combines a public museum and an
thinking and devotion. Le Corbusier is fa- art store.
mously known for his attempts to combine
human existence and the industrial socie- The examples above show that the coun-
ty, making his work both exhilarating and trys architectural reach goes far beyond
controversial. geographical borders. Switzerland may be
a small country but, due to a long history
Herzog & de Meuron, both of whom grad- in the field, new creative voices constantly
uated from the ETH Zurich University, are arise and widen the reach. Look no further
known for their minimalist designs, which than the following pages to find out about
have become an international sensation. some of these voices and get an insight into
The Tate Modern in London, the Birds their work and process.

Issue 52 | July 2017 | 109

Discover Germany | Special Theme | Swiss Architects 2017

Outdoors lighting concept. Residential and office building Baden (CH).

Classic elegance meets imagination

I want the people living in my buildings to experience a sense of well-being, buildings, a spiral staircase, one of the pro-
without exactly knowing why, says architect Lucienne Antonia Kpfli. jects beautiful eye-catchers, unites the two
structures to an ensemble.
My clients are people with a strong sense
Marked by a timeless quality and classic For a residential and office building at cen- for aesthetics and comfort,states the archi-
elegance, Atelier LAK designs are func- tral Theaterplatz in Baden, Switzerland, tect. Often, the people approaching Atelier
tional and economic, as well as ergonomic Atelier LAK planned, designed and im- LAK have their own, clear views on archi-
and easy to inhabit. plemented a classic structure containing tecture, or they even stem from the building
five condominiums, two medical practices industry itself.
As the architect Lucienne Antonia Kpfli and two offices. Flanked by a heteroge-
herself states: Though my architecture is neous mix of solitary buildings, the house For the near future, the architect wants to
unassuming in general, there will always provides for a solid yet elegantly grounded tackle mainly remodelling and refurbish-
be a playful element, capturing the imagi- quality, adding to the overall value of the ment projects. With her sense for unobtru-
nation for a moment and thereby creating Theaterplatz city square. The future owners sive yet elegant designs, Lucienne Antonia
a pleasant distraction. of the apartments, all in retirement, were Kpfli will find the path just right for pre-
looking for suitable city flats. Lucienne serving old values while adding modern
Thanks to a direct commission, the archi- Antonia Kpfli designed a six-storey build- comfort and levity.
tect was able to start her office right after ing, with a limestone concrete base. Lime-
finishing her studies around ten years ago. stone is a typical traditional building ma- www.atelierlak.ch
Since then she has applied her skills to terial in the region, and the house blends
building and remodelling concepts, fea- in with the urban surroundings effortlessly.
sibility studies, as well as building assess- Oriented on a former 120-year-old tower
ment and competition advice. Her range building, the structure also features an attic
of offers further include cost calculation floor, complete with roof terrace. While the
and implementation planning, site man- main building breathes a charming solidity,
agement as well as construction adminis- an attached glass pavilion to the back adds
Stairwell eye.
tration. light-flooded fragility. Set between the two

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Discover Germany | Special Theme | Swiss Architects 2017

Security centre in Weinfelden,

2017, KIT architects Zurich.

Discover Germany | Special Theme | The Future of Mobility

Residential studios, Meisenrain Gockhausen,

2015, Jakob Steib architects.

Dessau, Bauhaus masters houses, 1926,

Walter Gropius 2014 BFM architects Berlin. Residential homes in Wetzikon, 2017, MRH architects Bern.

Depicting our built environment

When it comes to architectural photography, for Pit Brunner, depicting the shell who have started their own offices. With
that society chooses to live in means depicting society itself. Our constructed architects, editors, developers and builders
environment, he says, is the exact expression of our society. counting to his main clientele, sometimes
Pit Brunner likes to take a little detour by
TEXT: CORNELIA BRELOWSKI | PHOTOS: PIT BRUNNER photographing events. He enjoys this lit-
tle sideline as it exclusively deals with
In his opinion, there are many capable its future and society, the photographer depicting human beings. Human beings,
photographers as well as architects also tries to track down the architectur- the houses they live in and, in conclusion,
around, so when Pit Brunner takes pic- al mindset behind a structure and then an interest in the structures of society it-
tures of buildings, he tries to stick to the transports it through the picture. self form the motivation for Pit Brunners
simple facts to What Is. Calm per- photographic work.
spectives, clear-cut pictures taken from a As a trained architect, Pit Brunner started
potential observers eye level, the houses his work as architectural photographer Having established a profound basis over
and their connection to the surroundings, on the sidewhile working at a renowned past years, the photographer at present
the gaps, the spacial interactions: Pit Zurich office. His former second mainstay seeks to embark on more international
Brunner sees potential in everything, gradually grew until becoming a full-time commissions, especially those depicting
even in disturbances or obstacles like job as of three years ago. Apart from com- architectural developments within EU
cleaning personnel performing their final missions, he works on his own projects countries such as Germany and Austria,
tasks before hand-over, moving boxes, or that also deal with constructed surround- as well as countries of the Mediterrane-
tools left behind by craftsmen. Such ex- ings; architectural photography with an an region. When asked about his fore-
tra items are a welcome element of com- extended focus, as he himself calls it. His most interest at the time, he simply states:
position to Pit Brunner, as they provide networking began early, during his own Europe, I guess.
a link to the real, future life of a build- architectural studies. Today, his client list
ing. Apart from connecting a house to still includes many former fellow students, www.pitbrunner.ch

Issue 52 | July 2017 | 111

Discover Germany | Special Theme | The Future of Mobility

Seefeld loft, Zurich. Photo: Chen Qing

Custodians of common property

Frei & Ehrensperger architects believe in the responsibility of architecture, both to end, the structure thus becomes the car-
the builder and society. While representing the individual interests of the builder, rier of meaning: Between the inner and
they are acting as custodians of the public space at the same time. the outer, emotion, mood and usage melt
into life itself.
The resulting range in urban planning and
As caretakers of both common and pri- ty also always entails a strengthening of design is dazzling and ranges from fitting
vate property, the architects make a point identification. a whole field and track stadium into an
of always applying diligence and accuracy. existing city structure through to the sen-
As the architects state:Rather than being By fulfilling needs while using resourc- sitive task of adding rooftop apartments to
unique in its handwriting, our architec- es in a careful and economical manner, historical structures. The respective choice
ture strives to be conscientious. How- Frei & Ehrensperger architecture thus of materials varies strongly, which in turn
ever, the handwriting is still charmingly negotiates between the individual and leads to manifold design patterns, nat-
visible and at times reminds of architec- society. As the architects say: We un- urally avoiding any trace of architectural
tural and societal philosophers such as derstand architecture as not only the narcissism. That way, the unifying charac-
Walter Gropius. To Frei & Ehrensperger, a built structure itself but the force of the teristics of Frei & Ehrensperger architec-
wholesome approach that strives towards in-between, where life can blossom and ture often emerge at a second glance. For
an inclusion of the individual into socie- thrive. Rather than being a means to an example, to them, all buildings are instru-

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Discover Germany | Special Theme | Swiss Architects 2017

ments, creating emotional quality through

the use of light. The user or inhabitant
plays the structure, with the respective
daytime and season providing the basso
continuo, or tonality.

The architects started their common work

in 1989 by participating in public competi-
tions, of which they won the first four right
away (each of which counting more than
a hundred participants). Since then, more
than 90 prizes on both a national and in-
ternational level mark the work of Frei &
Ehrensperger, who regard competitions as
essential laboratories of our own develop-
ment as well as contribution to the dis-
cussion important for a broadly supported
cultural development of a space.

From first draft to cost calculation through

Letzigrund Stadium. Photo: Guido Baselgia
to implementation planning; from urban
development studies to designing a piece
of furniture, the architects themselves
strive to cultivate building culture from
start to finish, and beyond. Post-realisation
project support is part of their portfolio and
mirrors their attachment to each structure
they help to create.

We have taken a closer look at the Frei

& Ehrensperger approach by diving into
their manifold range of projects.
Cultural and Sports Center Gries, Volketswil. Photo: Bruno Klomfar
Rooted connections
Bongert until today names the tree gar-
den in front or behind a house; tradition-
ally a meadow with fruit trees. Also, the
senior residency of Bonaduz is set within
a bongert. Although the old building had
to be replaced with a new structure fea-
turing 15 apartments, the goal of the new
design was to retain the character of the
original atmosphere as an effort of contin-
uance and renewal. The result is a compact
garden cube sculpture, structured in a way
that mirrors the varying forms of the sur-
rounding buildings as well as combining
landscape with social life.

A sense-oriented living surrounding

was created for the inhabitants of the
Schaffhausen Knzle home: a multi-
layered, simulating environment that is
full of character. Influenced by the respec-
tive light of both daytime and seasons,
Brhl multipurpose hall, Gebenstorf. Photo: Chen Qing
the building changes its moods and hues

Issue 52 | July 2017 | 113

Discover Germany | Special Theme | Swiss Architects 2017

playfully. There are rooms with a view of

the park trees, and such with a vast pan-
orama of the town or surrounding land-
scape. Meeting spaces alternate with quiet
areas for retreat. The wooden faade both
symbolises and enhances the overall play-
ful range of moods.

For the Langrti nursing home, samsara

the Sanskrit word for wandering or
the cycle of life, acted as the fundamental
philosophy behind the design. The exten-
sion organically adjusts to the existing old
building. Bending repeatedly, the new part
returns to the original building, leaving
enough space for a central square.

Working life goes paradise

Staying with the eternal myths, from hell
to paradise or the emancipation of modern
working life mark the Dietlikon municipal
works yard (Werkhof). The architectural
concept presents an interpretation of the
space allocation plan: a horizontally struc-
tured, 70-metre-long building in three
layers. Set above a cave-like, subterranean
Langrti senior residency and nursing home. Photo: Chen Qing
storage floor, only visible through two side
ramps, the four-metre-high base level is
used as a light-filled workshop. The floating
mezzanine floor presents an administra-
tion landscape (five gardens of paradise).
The cantilever structure of the mezzanine
stresses its autonomy, while the overhang-
ing roof shields the workshops access area
at the same time.

Relations and interventions

An initial analysis of the site quickly revealed
the necessity of giving the village-facing
north side of the Boppelsen multipurpose
hall a unique and expressive shape, a face.
With the planning for a new building, the
chance arose to create a powerful layout
showing an expressive yet respectful out-
line, thereby creating an ensemble that be-
came more than just the sum of its parts.
An Agora functions as a schoolyard and the
former wire-mesh fence was replaced by a
spacious awning, displaying big windows
towards the village. The buildings thus in-
terrelate with each other and the transpar-
ency and connection between village and
school complex was preserved.

Business Park Zofingen (reconstruction). Photo: Alexander Gempeler

Displaying its autonomy, the Brhl multi-
purpose hall design features a compact,

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Discover Germany | Special Theme | Swiss Architects 2017

Senior Residency Bongert, Bonaduz. Photo: Guido Baselgia Dietlikon municipal works yard. Photo: Guido Baselgia

Boppelsen multipurpose hall. Photo: Chen Qing Schaffhausen Knzle home. Photo: Guido Baselgia

streamlined building. With its floating roof days, with access to a restaurant overlook- This year, Frei & Ehrensperger will further
above a site modulation, the ensemble is ing the grounds from the highest point of expand their horizons by diving deep into
viewed as a topographical intervention. the arena. foreign cultures once again, implementing
and widening their expertise through yet
Large gesture Delicate features more international competitions and com-
Entering the arena through a mouth hole, The Seefeld loft conversion is once more missions. From large gestures to delicate
the visitor of the new Letzigrund Stadium based on the interplay of space and light. compartmentalising, Frei and Ehrensperger
suddenly faces the stunning effect of the With one room leading into another, a flight continue to provide an architecture utterly
gigantic sloping roof. The view from below of rooms was created, reminding of the Ba- unpretentious yet full of the right ambi-
streamlines the powerful dense, compos- roque enfilade layout. For the more seclud- tions, while displaying a deep sense of soci-
ite support columns, making load-bearing ed upstairs area, the stairs were designed etal responsibility and cultural curiosity.
architecture an experience in itself. As in a way that the light shines through from
part of the Zurich city structure, the above while from below, the view is denied, www.swiss-architects.com/de/frei-and-
stadium remains open outside match creating a light-filled yet shielded access. ehrensperger-architekten-zurich

Issue 52 | July 2017 | 115

Discover Germany | Special Theme | Swiss Architects 2017

Hospital patio in Kaya, Burkina Faso. Jolimont balcony.

Illustration: Pyo Arquitectos Photo: Joel Tettamanti

Connecting old and new, tradition and innovation

Swiss architecture that leaves an impact
The Geneva-based architectural office Nomos works on very diverse projects, from the new energy and new ideas, says
residential buildings and social housing to commercial projects in Switzerland, Lucas Camponovo. This allowed us to do
Europe and abroad. Looking closely at the contemporary environment they are in three years what would normally take
building in, architects at Nomos embrace modernity but combine it with the love ten. They established themselves very
for the old, the patina and history. successfully and today Nomos has about


Photo: Miguel de Guzman

By creating something new out of nostal- Nomos was founded in 2009 as a partner
gia, Nomos architects are trying to chal- office with five partners. The two young-
lenge todays standardisation, carelessness est partners, Lucas Camponovo and
and chaos. At the same time, the architects Katrien Vertenten, met at university the
are inspired by the diversity, complexity lAccademia di Architettura di Mendrisio
and contradictions of our times in order and later on worked all over the world,
to build specific, poetic and intelligent ar- from Zurich and Madrid, to New York and
chitecture. The diversity of our projects China. In 2010, a big opportunity arose
reflects the diversity of our office, says for both of them when they opened an
architect Lucas Camponovo. The office architectural office in Geneva together
works with inspirational young architects with three experienced architects, todays
and brings these young innovators togeth- partners. They brought the know-how
er with experienced architects. and the clients, we as younger architects

116 | Issue 52 | July 2017

Discover Germany | Special Theme | Swiss Architects 2017

30 employees in the Geneva office and two

international offices in Lisbon and Madrid.

We know that we are living in a very

complex modern world and we em-
brace that, as we embrace the past, steal
from it, re-interpret it, but also invent
new things, says Nomos partner Katrien
Vertenten. Her colleague Lucas Campono-
vo adds: We challenge the modern world
in marrying the ideas of young and old.
Being at the border between two worlds
is something you can easily embrace in a
city like Geneva. Situated at the border be-
tween the Latin world and the Northern
Hemisphere, the city has always been in
between different cultural contexts, lan-
guages and ideas.

Taking the time to make the

right choices
One example for interior design done by
Nomos architects is the Caf Paradiso in
the centre of Geneva.Looking at what we
did here makes it easier to illustrate how we
position ourselves in time and tradition,
the architects explain. The client was very
specific when determining the look of the
caf. He took over a year to choose the cof-
Nubian vault in Kaya, Burkina Faso. Illustration: Pyo Arquitectos
fee beans.And it was the same kind of pro-
cess when we chose the building materials,
says Katrien Vertenten about the long talks Construction site in Kaya, Burkina Faso. Photo: Clara Gbodossou Sawadogo

they had to determine materials and finish.

The chosen design is not anchored in a

specific time but embraces different tradi-
tions, addresses different kind of people.
Nostalgic marble countertops unite with
contemporary medium density wood that
is CNC cut to look like an old Roman col-
umn. People coming into the building for
the first time are never sure if the interior
is very old or really modern. We re-united
nostalgia and a contemporary feel, ex-
plains Lucas Camponovo. I think the
interior speaks to every generation from
a small child to a 90-year-old man, adds
Katrien Vertenten.

Before starting on a project, Lucas

Camponovo and Katrien Vertenten ex-
plain, they always look at the area they
are building in; the history and traditions
of the village or city and, of course, at the
people they are building for. Their projects
are ambitious and realistic at the same

Issue 52 | July 2017 | 117

Discover Germany | Special Theme | Swiss Architects 2017

time. This also applies for JOLIMONT, a important for us to get the landscape into about the new flats and why it was impor-
social housing project Nomos developed the building, says Lucas Camponovo. tant for the architects to let nature enter
in Geneva. To make housing affordable the the new building in providing a huge bal-
building costs had to be kept very low, so The building is located in an old cony for each flat. The result simply does
the architects developed a twisted concrete working-class area formerly characterised not look like social housing, says Lucas
structure. We created a very spectacular by very small houses, all with their own Camponovo. Which has also to do with the
looking faade with large balconies that garden. The idea was to create the same fact that the area is overlooking a lake and
seem to move in a specific way. It was very quality of housing, says Katrien Vertenten nature reserve.

JOLIMONT exterior. Photo: Miguel de Guzman

JOLIMONT faade. Photo: Miguel de Guzman

JOLIMONT living room. Photo: Joel Tettamanti

JOLIMONT railing.
Photo: Miguel de Guzman

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Discover Germany | Special Theme | Swiss Architects 2017

Caf Paradiso, Geneva.

Photo: Miguel de Guzman

The entrance of Caf Paradiso, Geneva.

Photo: Miguel de Guzman

Bar of Caf Paradiso, Geneva. Photo: Miguel de Guzman

Embracing the landscape that and prove the opposite, states on the other hand is economic and getting
The specifics of the surroundings were im- Katrien Vertenten. Indeed, concrete is a people into work was an important factor
portant from the very beginning when the very old building material and has often for making a social impact. Nomos did a
architects still brooded over ideas. Where been used in very artistic ways. Even the great deal of research and, together with
the new building should be erected, spec- Romans used concrete. What we hope to a team of local and international building
tacular nature and old trees already exist- achieve is to change peoples perception experts, they found the right solution. For
ed, including a beautiful cedar. The archi- of certain materials. Lucas Camponovo 4,000 years, people in northern parts of
tects wanted to protect that and, instead compares the treatment of materials to a Africa have built vault-like buildings us-
of landscaping the area after the build- human body; treated well, it brings out the ing earth without form-work, concrete
ing was finished, they shaped the house best forms, shapes and looks. or steel. It is a very specific technique the
around the existing landscape so that the architects themselves and their local team
trees did not have to be cut.As soon as the Empowering communities of architects, masons and workers had to
building was finished it looked like it had through education learn.The centre in Kaya is a great chance
always been there. Working with very basic building materials for us to do a humanitarian project in
is at the core of their third project: a hos- Africa, says Katrien Vertenten. Exchang-
Nomos worked with rather rough and pital the architects developed and built in ing ideas and building in a very essential
inexpensive materials, but gave them an Kaya, Burkina Faso, as part of a centre for way is not only helping the local commu-
elegant touch. The main building material people with disabilities. Keeping material nity, but it also empowers us to take a new
was concrete.The perception of materials costs very low was important. Concrete look at architecture in Switzerland.
is very important. And the perception of and steel are very expensive in the region
concrete is very negative. We try to change because they have to be imported. Labour www.nomos.archi

Issue 52 | July 2017 | 119


The DACH regions innovators

On the following pages, find out what the country of Austria has to offer on the business front.

120 | Issue 52 | July 2017

Discover Germany | Business Profiles | Dr. Brigitta Balogh

Dr. Baloghs surgery.

Univ.-Doz. Dr. Brigitta Balogh.

Dr. Balogh performing surgery.

Avoid white skin cancer:

enjoy the sun, but protect the skin
Today, most people know that UV-radiation and the following sunburns are risk Dr. Balogh. If the scar is treated properly
factors for white skin cancer, so-called basal cell carcinoma. Austrian plastic and regularly massaged afterwards, it will
surgeon and skin specialist Dr. Brigitta Balogh says protection is important, but heal until only a tiny scar line is left.
fast treatment is key when detecting changes in ones skin.
The chance of successful therapy is quite
TEXT: JESSICA HOLZHAUSEN I PHOTOS: UNIV.-DOZ. DR. BRIGITTA BALOGH high. The cancer cells might grow back but,
unlike other cancer types, white skin can-
95 per cent of all basal cell carcinomas are people should avoid sitting or working in cer does normally not spread through the
the result of too much direct exposure to the sun at noon and during the early after- whole body. But why take the risk at all?
sunlight, even though genetic factors play noon,explains Dr. Balogh, when the sun is Just make sure the skin is protected before
a role as well. The human skin actually at its highest point. going into the sun.
memorises each sunburn, so that damage
caused by UV-radiation adds up over the Those with light skin or those working out- www.drbalogh.at
years until a certain barrier is crossed and doors should particularly check their own
Dr. Balogh performing surgery.
the skin develops cancerous cells. Avoid- body for skin changes regularly and consult
ing direct sunlight is the best prophylaxis. a specialist once a year.In the early stages,
People should protect the parts of the skin changes in the skin can be treated with a
that are most exposed to sunlight, says Dr. special ointment that removes the tumour,
Balogh, especially the face. Here, wearing a explains Dr. Balogh. This treatment is nor-
hat with a wide brim will provide necessary mally done by a dermatologist. In later
shade. Of course, there are many skincare stages, white skin cancer must be removed
products on the market providing a pro- through plastic surgery.We are using local
tective barrier, which should be chosen flap procedures or skin transplants to close
according to the skin type. But actually, the defect after removing the tumour, says

Issue 52 | July 2017 | 121

Discover Germany | Special Theme | The Future of Mobility

Caramel office, ground floor. Photo: Hertha Hurnaus, Caramel


Putting humanity front and centre

Circumstances count. Caramel Architekten strongly believe in the influence of ice Biennale based on their constructive
surroundings and future users on the creative act, rather than being influenced by problem-solving attitude towards urban
trends and artificially created standards. densification, successfully also shown
with their award-winning Haus CJ_5 in
TEXT: CORNELIA BRELOWSKI Vienna. The abbreviation CJ_5 stands for
Cooking-Jockey_5m. It is named after
Every Caramel project therefore is unique creative approaches aimed at improv- the kitchen unit that features only five me-
and perfectly adjusts to the given situa- ing the living conditions for refugees in tres in width, as does the entire house. The
tion, preferably by using new, or newly Austria. The resulting structures look like CJ_5 floor plan thus had to be constructed
interpreted, materials. Take Caramels a merger between rotary clothes dryer on a plot measuring five by 35 metres. By
contribution at last years Venice Bien- and Roman tent. Easy to set up and dis- integrating the aspect of density into the
nale for example, showing that the ma- mantle again, they succeeded in improv- buildings design, while at the same time
jor influence by no means lies with the ing the user experience at a Vienna-based managing to create an air and light-filled
financial background of their clients: We shelter at the modest cost of 50 euros
simply enjoy working for and with peo- per person. The Home Made tool set is
ple, that is the central point of our work now being used in a further range of both
always! says architect Gnter Katherl. professional and private situations. This
Working with our clients on a long-term resulting closed loop fulfils the original
basis has created lasting friendships. aim of the architects to build for not just
one target group, but for everyone.
The Places for People Biennale project in-
volved three teams of architects and de- Caramel were chosen as one of three Science Park - Unit I- III.
Photo: Hertha Hurnaus, Caramel
signers with the objective of developing Austrian representatives at the 2016 Ven-

122 | Issue 52 | July 2017

Discover Germany | Business Profiles | Top Austrian Architect 2017

living space, Caramel provide the answer by connecting each room with a rooftop Germany. However, private housing is as
to an open question that urban society fac- garden idyll. Opening up to various di- high on the list as ever right now. Next is
es everywhere. The CJ_5 did not only pave rections, all free spaces offer panoramic the Mietgestalten rental project, a space
the way to the 2016 Biennale in Venice, it views. With most rooms following up on co-created together with the future inhab-
has also won numerous prizes such as the the idea of flowing transitions, two bed- itants. Last but not least, a compact res-
best house award in 2015 and 2016 and rooms and a home office provide for the idential high-rise in Viennas Simmering
an AIT award for innovative architecture. necessary retreat. district is being realised, together with the
former Caramel co-workers of heimspiel
The three architects Gnter Katherl, Caramel architects also frequently cover Architekten. As Gnter Katherl states:
Martin Haller and Ulrich Aspetsberger larger projects. Successful examples are Caramel have finally arrived at creating
started out in 1999, by working on compe- the Science Park Linz to which an exten- the kind of housing that Vienna so desper-
titions together, in Martin Hallers kitchen. sion is currently being tackled, the Krems ately needs.
They won with their very first entry, a big, federal school centre and, last but not
international bidding with 300 partici- least, the World of Sports headquarters in www.caramel.at
pants and a great deal of prestige. Though
never realised, winning that competition
brought a great deal of recognition for the
trio who suddenly saw their names on
the title pages of several renowned archi-
tecture magazines. We basically had no
choice than further collaborate and weve
never regretted it! recalls Gnter Katherl.
The official founding of the office in
Vienna followed in 2001.

Having now grown into a team of 20

co-workers, Caramel just recently moved
into a new space perfectly designed to the
architects needs. For designing the new
office, we finally came to be our own cli-
ents about time! says Gnter Katherl.
With the compact working spaces effi- House CJ_5, patio view. Biennale Architettura 2016.
Photo: Hertha Hurnaus, Caramel Photo: Paul Kranzler, Caramel
ciency and the invitingly spacious mo-
bility sections for everything else, the
co-workers enjoy the new surroundings
so much they never feel the urge to go
home. With newly enhanced enthusiasm,
the team have resumed working on their
busy 2017 agenda.

Caramel projects currently in the works

are the two private homes of Haus Rock
and Haus am Berg. Two clean-shaped
and constructivist modern structures, they
offer interesting solutions, managing for
example a sloping plot (Haus am Berg)
and making use of overhanging upper
floors, a Caramel favourite to grant even
more space both up and below.

With the recently finished m24, a roof ex-

tension for a Vienna Grnderzeit house,
urban densification takes yet another turn
with Caramel. Almost not visible from
down below, the specific construction al-
Roof garden. Photo: Hertha Hurnaus, Caramel
lows the outer flowing into the interior,

Issue 52 | July 2017 | 123

fwp reception area.


fwp lawyers compete to win, with a

detailed view of the big picture
Always on the ball and highly efficient, the lawyers at Fellner Wratzfeld & Partners business law. The specialised know-how
(fwp) know their game. Highly praised by both clients and peers, the firm is of the partners and their teams in their re-
constantly expanding its circle of specialised and competent partners while at spective fields guarantees expertise for all
the same time keeping internationally connected through influential networking. scenarios. fwp represents mainly Austrian
and international private companies, but
TEXT: CORNELIA BRELOWSKI | PHOTOS: CHRISTOPH PANZER also has clients from the public sector.

Commitment is the key word and fwp keep us always at it. Down to the last mile, With top modern office spaces set in the
likes to use sports-related language when on any court, at any match. Compete to heart of Vienna, the one-stop shop law
they speak about their passion for law: win, indeed, with a detailed strategy laid firm of Fellner Wratzfeld & Partners has
When it comes to working out the best out upfront. made accessibility and service their high-
strategies for our clients, we get right into est aims. Their clients experience and ap-
the thick of things. A precise knowledge of As an internationally active Austrian law preciate a 24-hour availability. At fwp, fast
the rules of the game and maximum effort firm, fwp covers the entire spectrum of response, quality and efficiency are the

124 | Issue 52 | July 2017

Discover Germany | Business Profiles | Austrias Legal Expert

measure of all things. Academically based of large corporations. Besides his law de- Partners work has become increasingly
legal expertise combined with economic gree, Markus Fellner holds a degree from international, they can rely on an inten-
and commercial know-how form the pil- the Vienna University of Economics and sive longstanding cooperation with in-
lars of the firms international success. Business Administration. ternational partner firms. To fwp it makes
all the difference and is one of the most
Founded in 1999 in the heart of Vienna by Co-founder and partner Kurt Wratzfeld important criteria for success. fwp has a
co-founders and lawyers Markus Fellner specialises in individual and collective widespread international referral network
and Kurt Wratzfeld, the firm started out employment law as well as general civil with law firms in over 110 countries. The
with a staff of five. Immediately adopt- law. He studied in both Vienna and Linz, firm is also part of the global law firm net-
ing a pioneering role, the firm has since where he gained his doctorate, and has work TerraLex having more than 15,000
followed the vision of a modern working been working as a lawyer since 1997 be- lawyers as members. fwp is also part of
approach matching contemporary needs. fore co-founding fwp in 1999. the Association of European Lawyers
fwp was founded with the goal of growing (AEL), which provides a strong platform
into a large law firm with a wide-reaching A classic tool for fwps own business strat- for pan-European cross-border transac-
structure. egy is networking. As Fellner Wratzfeld & tions and legal advice.

Today, fwp has more than a hundred quali- fwp reception area.

fied personnel. The fwp competence teams

are led by 22 partners. One of the leading
Austrian law firms in the business sector,
fwp offers legal support for banking and
finance, corporate, M&A (mergers and ac-
quisitions), real estate, infrastructure and
public procurement as well as reorganisa-
tion and restructuring. While mostly look-
ing after Austrian and international com-
panies, fwp also works for the public sector.
Markus Fellner advises on high-profile
corporate / M&A transactions, banking
and finance law, dispute resolution and
antitrust and competition law as well as
on complex corporate restructurings /
insolvencies. He has been extensively in-
volved in bank rescues and restructurings

fwp entrance area.

Modern offices.

Issue 52 | July 2017 | 125

Discover Germany | Business Profiles | Austrias Legal Expert

fwp reception area. fwp reception area.

fwp reception area. fwp reception area.

fwp ranks among the best of Austrias law Kurt Wratzfeld for labour law, Paul Luiki anticipate the legal challenges and issues,
firms. Their wide-ranging excellence in for CEE work and Gregor Schett in the and guide its clients accordingly.
corporate/M&A, banking & finance, cap- field of investor lawsuits.
ital markets, as well as labour law plac- Corporate / M&A: developing optimal
es them regularly at the top of rankings. Banking & Finance: fwp advises major solutions in these fields requires extensive
This year, partner and co-founder Markus banks on financing issues on an ongoing knowledge and vast experience in many
Fellner took first place in the FORMAT basis, not only about project financing, different legal areas, including corporate,
lawyers ranking in the category of bank- but also in connection with funding com- tax, capital market, labour and tenancy as
ing law. A total of 100 law firms voted in plex consortiums and financing for com- well as numerous other fields. fwp advis-
22 categories. Other top rankings went to pany reorganisation purposes. fwp can es national and international companies

126 | Issue 52 | July 2017

Discover Germany | Business Profiles | Austrias Legal Expert

in the acquisition and sale of companies helping clients to become pro-active right ward. A top choice for large-scale, complex
as a core strength of the firm. The services from the start, for instance by implement- mandates with an excellent level of service.
cover everything from legal due diligence ing suitable compliance programmes. fwp
to antitrust regulations and fwps wide also provides advice on merger control, Clients mention outstanding negotiation
experience in the private and public sec- antitrust and market abuse proceedings, skills and the ability to see the big picture
tor, especially relating to cross-border before Austrian and European courts as in a transaction. A market leader with
transactions, takeover bids, private equity well as antitrust authorities. an impressive track record, Dr. Markus
and venture capital ensures the highest Fellner is known for possessing a detailed
degree of efficiency and deal stability. Transaction law makes up one of the big- commercial understanding and for effi-
gest chunks of fwps work and has re- ciently pushing transactions forward.
Other subfields of commercial and busi- ceived significant international recognition.
ness law covered by fwps specialists are With long-standing experience in struc- Fast response, efficiency and a view of
real estate, infrastructure and procurement turing tailor-made solutions and an all- the whole while never forgetting a cru-
as well as dispute resolution, both in court encompassing understanding of business cial detail make for the highly committed
and before arbitral tribunals. matters under their belt, the teams at fwp full-service strategy of Fellner Wratzfeld &
feel right at home in this area. In theCham- Partners. When fwp throws a ball, it will be
Antitrust violations, another specialist bers and Partners Europe 2016 rankings, the perfect throw. They are happy to catch
field of fwp, have become more and more fwp and especially co-founder Dr. Markus yours at any time, safely and securely.
costly. Entire industries have come under Fellner have recently received high acco-
the scrutiny of antitrust authorities. fwp is lades: Very efficient, quick and straightfor- www.fwp.at

fwp partners.

Issue 52 | July 2017 | 127

Discover Germany | Culture | Culture Calendar

Mussels on a Beach is part of the exhibition Pure Nature Art. Photo:Photo:
VG Bild-Kunst

Culture Calendar
Save the date as there are plenty of great events scheduled for the weeks to 12 Steiff Summer, Giengen an der Brenz
come. From music festivals and exciting exhibitions, to fantastic sport events and (30 June 2 July)
social highlights, Discover Germanys Culture Calendar is your perfect guide to In 2017, legendary German brand Steiff is once
what not to miss in July. again inviting to its annual Steiff Summer. Taking
place at the Steiff museum, it is a family event
TEXT: THOMAS SCHROERS by a family company with special auctions and
many more highlights for young and old.
altonale19, Hamburg (until 2 July) Pure Nature Art, Fhr www.steiff.com
Celebrating one of Hamburgs most fascinating (25 June 7 January 2018)
districts, the altonale19 is a festival for music, This exhibition is dedicated to natural materials
art, film and literature. It is a unique conver- in art. There are many ways artists weave nat- Silvretta Classic Rallye, Montafon
gence of street festival, culture programme, ural material into their pieces. The exhibition will (4 9 July)
commerce and art and is always exciting and examine such ways and dive deep into various For the 20th time, classic car enthusiasts gath-
exceptional. related installations. er for the Silvretta Classic Rallye in the Austrian
www.altonale.de www.mkdw.de Montafon region. Kicking off on the four with

128 | Issue 52 | July 2017

Discover Germany | Culture | Culture Calendar

pre-Rallye events, the start of the Rallye is dated

for the 6 July. Both from the inside of the cars
and from the outside, there is much to see and
experience for car lovers.

Splash Festival, Ferropolis near

Grfenhainichen (6 9 July)
This year, the Hip Hop festival Splash is taking
place for the 20th time. Staged at Ferropolis,
Splash is devoted to bringing some of the gen-
res biggest stars. The 2017 line-up includes
Marteria, Travis Scott and Mac Miller.

YOU 2017, Berlin (7 9 July)

The trade fair YOU is the main fair for youth
culture targeting the segments music.sports.
Steiff. Photo: Son Tran
lifestyle and Education.career.future. It is a mix

Performing at the Splash Festival: German rapper Marteria. Photo: Der Robert

Issue 52 | July 2017 | 129

Discover Germany | Culture | Culture Calendar

Fireworks over the illuminated Heidelberg castle. Photo: Patrick Freitag

Il Barbiere di Siviglia will be staged during the Komische Oper Festival. Photo: mariozeffiri

130 | Issue 52 | July 2017

Discover Germany | Culture | Culture Calendar

MTB Festival. Photo: Zach Dischner

of entertainment and education, attracting more

than 50,000 visitors who are interested in their
culture and future possibilities.

Heidelberg castle lighting (8 July)

Thousands of people visit Heidelberg to see
this. Bengal fires plunge the historic castle into
a mysterious light, before a spectacular fire-
work production illuminates sky and city. The
Heidelberg castle lighting follows a more than
400-year-old tradition

East meets West, Thalwil / Zurich

(until 15 July)
Swiss gallery AB43 is bridging the gap between
east and west. The new exhibition, titled East
meets West presents porcelain works from var-
ious Eastern and Western artists highlighting a
multifaceted approach to contemporary culture.
The Hidden Czanne. Photo: The Metropolitan Museum of Art/Art Resource/Scala, Florence

Issue 52 | July 2017 | 131

Discover Germany | Culture | Culture Calendar

Komische Oper Festival, Berlin (11 16 July)

During this one-week festival, the Komische
Oper takes a look back at the new produc-
tions of the season. Dedicated to both the
music and the theatre in the term musical the-
atre, events will include works by Strawinsky,
Strauss and more.

Melt Festival, Ferropolis near

Grfenhainichen (14 16 July)
One of the leading electronic music festivals
takes place in mid-July. The Melt festival fea-
tures an impressive line-up: Die Antwoord,
Bonobo, Phoenix and many more will take cen-
tre stage during the three-day event, bound to
make you dance.
The Melt Festival in the evening. Photo: Martin Terber

Classic Open Air, Berlin (20 24 July) MTB Festival, Serfaus-Fiss-Ladis The Hidden Czanne, Basel (ongoing)
Each month, Berlin offers many attractions. In (31 July 6 August) Dedicated to one of the founders of modern
July, one of these will be the Classic Open Air It is Europes only MTB youth festival and art, Paul Czanne, the exhibition looks behind
at the Gendarmenmarket, taking place for the thus the stage for the stars of tomorrow. The the curtain of his groundbreaking work as a
26th time. Roofed by the stars, classic and Mountainbike Festival in the Austrian Bikepark draftsman. It is a little known, but astonishing,
modern melodies will be played in front of en- Serfaus-Fiss-Ladis offers a great opportunity part of his oeuvre and at the kunstmuseum
ticing architecture. for young bikers to compete in all disciplines. Basel more than 154 sheets will be shown.
www.classicopenair.de www.bikepark-sfl.at www.kunstmuseumbasel.ch

Parade at the altonale in Hamburg. Photo: Klaus Friese

132 | Issue 52 | July 2017

Discover Germany | Culture | Culture Calendar

Silvretta Classic Rallye. Photo: Conal Gallagehr

Berlins Classic Open Air. Photo: visitBerlin

Issue 52 | July 2017 | 133

Discover Germany | Culture | Barbara Geier Column

Theres no place like home


Here we are. Summer. Ive finally decid- tains, great hiking, cycling and a wide
ed that it might actually be worthwhile array of cities to discover. In particular,
to change the wardrobe order from win- city trips are a growing trend with the
ter to summer and move those tees from big three Berlin, Hamburg and Munich
back to front row. Lets just hope that, by as long-term favourites but, increasing-
the time youre reading this, I havent had ly, smaller cities are also on the list for
to chuck them back again. In any case, Germans when exploring their coun-
were thinking sun and were thinking try. Ive always thought that from north
holidays. to south and west to east, from Lbeck
to Regensburg and Trier to Grlitz, the
Any plans yet? Maybe the usual British country has so much to offer in terms of
suspect Spain? Or staying in the UK beautiful, interesting and historic cities
and following the growing trend of do- that many international visitors overlook.
mestic holidays. Be it for Brexit-induced Well, you shouldnt, I said it here.
pound devaluation reasons or others.
Germans, for their part, who are known So, yes, I can understand my fellow
as Urlaubsweltmeister (holiday world countrymen and women pencilling in
champions), have known for years that a Deutschlandurlaub. According to
their country is a prime holiday destina- German holiday site trivago.de, whove
tion. Holidays at home are all the rage. analysed search enquiries, there are celebrations of the 500th anniversary of
Yes, sure, the classic beach destinations a number of specific summer holiday the Reformation. So, you can see theres
Italy, Spain and Greece are still top but, trend destinations this year for Germans. variety and every interest being catered
based on figures by organisations such Theyve compiled a top ten list and, in- for in good old Germany. In any case,
as the German Tourist Board (Deutsche terestingly, half of them are in Germany. and no matter if you consider giving it a
Zentrale fr Tourismus), on average more At number one: a place called Glowe on go for a quick trip this year or not, I hope
than a third of Germans also go on holi- Rgen, Germanys largest island in the you enjoy your holidays! Fingers crossed
day in their own country each year. Baltic Sea, described as a small town with for all of us that the sun continues to
kilometres of fine, sandy beach. Sounds shine down on the British Isles, just for
Why? Well, its convenient in times of good to me. a change
international unrest. The Preis-Leis-
tungs-Verhltnis (value for money), If youre into history or monumental his- Barbara Geier is a London-based freelance
a particular German obsession, is very torical events, you might want to check writer, translator and communications
good and, it needs to be said, the coun- out another one in the said top ten list: consultant. She is also the face behind
try actually has a great deal to offer and Lutherstadt Wittenberg, birthplace of the www.germanyiswunderbar.com, a German
travel and tourism guide and blog that was
is much more varied than many would Reformation where Martin Luther nailed
set up together with UK travel writer Andrew
think. Theres beaches (yes, in the north, his 95 Theses to the door of the local Eames in 2010.
and beautiful they are), lakes and moun- Castle Church and a centre of this years

134 | Issue 52 | July 2017

Your Shortcut to Germany



g G enburg


A rhu


London City






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