Questionnaire for the Study of Advertainment and its impact on

consumer behaviour in present Business Scenario

Dear Respondents, I have undertaken this project on advertainment. Advertainment is the

brands we see while watching movies or television serials such as we see some characters of
movie or television serials, reality shows using the product of a particular brand. Example
Karizma bikes being advertised through the reality show Roadies where contestants used to ride
on it or Hrithik Roshan drinking Bournvita in the movie Koi Mil Gaya etc.

In the picture Aishwarya in the movie Taal sips Coca Cola over the other soft drinks kept
there.
Now, in the above context kindly give your responses on a scale of 1 to 5 where; 5 being the
highest and 1 being the lowest.

1. Where do you devote maximum time out of the following entertainment options:

Entertainment Activities Maximum Minimum

Watching movies 5 4 3 2 1
Reality shows 5 4 3 2 1
T.V shows 5 4 3 2 1
Playing video games 5 4 3 2 1
Online videos 5 4 3 2 1
Any other please specify 5 4 3 2 1

2. Have you seen Brands and Advertisements in the STORY LINE of the programmes
during following (Not as Normal Advertisements):

1
Entertainment Activities Maximum Minimum
Feature films 5 4 3 2 1
Video Games 5 4 3 2 1
Television 5 4 3 2 1
Print Publication 5 4 3 2 1
Online media 5 4 3 2 1
Any Other Entertainment Source Please 5 4 3 2 1
Specify and rate

3. Please See the following Pictures, Read the Caption and Answer the Questions:

Figure: 1. A Picture from the movie Do Dooni Chaar showing Rishi Kapoor in Wagon R.

Rate the following on the given scale (Please the appropriate box):

Criteria Excellent Poor

Brand Presentation 7 6 5 4 3 2 1
Media Selection 7 6 5 4 3 2 1
Movie Selection/Show Selection 7 6 5 4 3 2 1
Celebrity Selection 7 6 5 4 3 2 1

Figure: 2. Madhavan using Apple ipod in the show BigMoney on NDTV imagine. Rate

the following on the given scale (Please the appropriate box):

2
 Criteria Excellent Poor
Brand Presentation 7 6 5 4 3 2 1
Media Selection 7 6 5 4 3 2 1
Movie Selection/Show Selection 7 6 5 4 3 2 1
Celebrity Selection 7 6 5 4 3 2 1

Figure 3 In the following picture, actor Ranbir Kapoor is using a NIKON DSLR in the

movie Wake Up Sid: Rate the following on the given scale (Please the
appropriate box):

Criteria Excellent Poor

Brand Presentation 7 6 5 4 3 2 1
Media Selection 7 6 5 4 3 2 1
Movie Selection/Show Selection 7 6 5 4 3 2 1
Celebrity Selection 7 6 5 4 3 2 1
4. The above statements about what you have answered is called Advertainment. Rate
the following on the given scale where SA strongly agree; A- agree; UD- undecided;
DA disagree; SDA- strongly disagree for the following statements related to
Advertainment:

1. Showing brands as a part of storyline is more effective. SA A UD DA

SDA

3
2. You feel emotionally connected to the brand SA A UD DA

SDA
3. It is Better way to communicate with marketers SA A UD DA

SDA
4. It gives a positive impact on the brand being focused. SA A UD DA

SDA
5. Advertainment has a great potential in todays world SA A UD DA

SDA

5. In your opinion, what is the future of Advertainment in India?

--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
6. In your opinion, what can make Advertainment more effective?
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
General Information:
Name: .. Gender: M F
Age: Below 25 25-40 Above 40
Education: Graduation Post Graduation or Above

Occupation

Income (Per Month): Up to 25000 25000 to 40000 Above 40000