Question text

Which of the following areas is not one found by research to be appropriate for
study in a marketing channel audit?

Select one:

a. Customer's satisfaction with new products being introduced

b. Sales force performance in servicing the accounts
c. Pricing policies and allowances
d. New products and their marketing development through promotion
e. Extent and nature of the product line

Question 4
Correct
Mark 1 out of 1

Flag question

Question text

A prospective wholesaler channel member's sales strength can be measured by:

Select one:
a. Gross profit.
b. The geography covered by the sales force.

c. The number and quality of its sales reps.

d. The quality of its current product lines.
e. Total sales revenue.

Question 5
Correct
Mark 1 out of 1
 Flag question

Question text

Some producers use outside marketing research firms to learn about channel
members' needs and wants because:

Select one:
a. the use of outside parties generally is less expensive.
b. channel members will be provide more complete answers if an outside party is
conducting a survey.
c. outside parties generally do the job much more quickly.

d. a higher degree of objectivity is likely.

e. the internal marketing research department members tend to focus on other
types of projects.

Question 6
Correct
Mark 1 out of 1

Flag question

Question text

The most sophisticated approach to providing channel member support is the:

Select one:
a. Partnership approach.
b. distributor advisory council approach.

c. distribution programming approach.

d. Cooperative approach.
e. strategic alliance approach.