BOOK LIST FOR MMS III & IV SEMESTER

1. Rainer, Prince & and Cegielski, Introduction to Information Systems: Supporting and Transforming Business, 2014
Wiley Publication -- 9187/-
2. Business Process Management A Rigorous Approach by Martyn A Ould , British Computer Society, First South A
--6000/-
3. Pierce & Robinson, Strategic Management: Formulation, Implementation & Control, 9 th Ed, Tata McGraw Hi
4. David Fred R, Strategic Management: Concepts & Cases, 10 th Ed, Pearson Prentice Hall, N. Delhi
5. Thomson, Strickland, Gamble & Jain, Crafting & Executing Strategy, 14 th Ed, Tata McGraw Hill, N.Delhi --
6. Hit, Ireland, Hoskisson & Manikutty, Strategic Management: A South Asian erspective, 9 th Ed, Cengage Lear
--349/-
7. Integrated Business Processes with Enterprise Systems by SimhaMagal published by Wiley -5783/-
8. Enterprise Systems for Management by LuvaiMotiwalla published by Pearson--5193/-
9. Business Analytics: Data Analysis and Decision Making by S. Christian Albright --29340/-
10. Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance by B
401/-
11. Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses by Michael M
12. Work Study by ILO --545/-
13. Essentials of Entrepreneurship and Small Business Management Thomas W. Zimmerer St. Leo University Norma
Presbyterian College with Doug Wilson University of Oregon-- 481/-
14. Digital rights management: implications for libraries DM Davis, T Lafferty - The bottom line, 2002
15. Don Tapscot,(1995),The Digital Economy, Mc Graw- Hill Publication -- 1678/-
16. Mark Skilton, (2015), Building the Digital Enterprise, Palgrave Macmillan. ---2026/-
17. Software development in startup companies: A systematic mapping study N Paternoster, C Giardino, M Unterkal
bth.se
18. Bharati V. Pathak, The Indian Financial System-Markets, Institutions and Services. --435/-
19. Mishkin and Eakins, Financial Markets and Institutions. --725/- Available - 1 copy
20. L M Bhole and Jitendra Mahakud, Financial Markets & Institutions.--650/-
21. Siddharth Shankar Shah , Indian Financial System and Markets. --550/-
22. Shashi K. Gupta and Nisha Aggarwal , Financial Services --425/-
23. Guruswamy , Merchant Banking and Financial Services. --350/-
24. Banking with Technology, Uppal RK, New Century Publications, New Delhi --450/-
25. Information System for Modern Management Murdick RG, Ross JHE and Clagget JR Prentice Hall of India, New
26. Prasanna Chandra , Security Analysis and Portfolio Management.---350/-
27. 2 Donald E Fischer, Roland J Jordan, Security Analysis and Portfolio Management Available - 1 copy
28. Redhead Keith, Financial Derivatives - An introduction to futures, forwards, options and swaps ---5787/-
29. Yadav Surendra S, Jain PK, Foreign exchange markets: understanding derivatives and other instruments Hull John
Futures and other derivatives
30. The Art of Digital Marketing Ian Dodson Wiley Publication ---799/-
31. Digital Marketing Vandana Ahuja Oxford Publication ---525/- Available - 1 copy
32. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Damian Ryan Ko
---1270/-
33. Digital Marketing: Strategy, Implementation & Practice Dave Chaffey & Fiona Ellis-Chadwick ---6112/-
34. Convert! Designing Websites For traffics and Conversions Ben Hunt ---2200/-
35. The Social Media Bible: Tactics, Tools & Strategies for Business Success Lon Safko --1606/-
36. Global Content Marketing Pam Didner ---650/-
37. The Power of Visual Storytelling Ekaterina walter ---365/-
38. Digital Marketing Dr. Hari Krishna Maram
39. Sales Management, Still, Cundiff & Govani, Prentice Hall India ---730/-
40. Professional Sales Management, Anderson, Hair & Bush , Tata McGraw Hill ---1499/-
41. Management of sales force, Stanton & Spiro Mc Graw Hill International ---845/-
42. Sales Management , Futrell 6th edition Thomson South western ---350/-
43. Sales and Distribution Management , S L Gupta, Excel Books India ---520/-
44. Text Book on Sales Management , Dr. R.K. Srivastava, Excel Books India
45. Marketing Strategy, Walker Mullins Boyd & Larreche, Tata McGraw-Hill ---2600/-
46. Marketing Strategy, Luck & Ferrell, Southwestern ---3600/-
47. Marketing Strategy, Stephen Schnaars, Free Press
48. Marketing Metrics, Reibstein , Farris , Bendle, Pfeifer, Pearson ---4956/-
49. Strategic Marketing, Dr.Shahjahan
50. New Product Policy & Plans , Yoram Wind
51. Lead Users, Eric Von Hippel
52. Strategic Brand Management by Kevin Lane Keller, M G Parameswaran, Isaac Jacob, Pearson ---499/-
53. Brand Management by David Aaker, Tat McGraw Hill ---999/-
54. Brand Management-Indian Perspective by YLR Murthy, Vikas Publishing
55. Services Marketing International Edition Zeithamal V., M. J. Bitner and D.Gremeler ---2000/-
56. Services Marketing Text and Cases Rajendra Nargundkar, 2 nd Edition by McGraw-Hill Companies ---300/-
57. Services Marketing by Lovelock, Wirtz & Chatterjee 7 edition ---3024/-
58. Services Marketing, Indian Edition By Valarie A Zeithmal, Dwayne D Gremler, Mary Jo Bitner, Ajay Pandit - 845
59. Effective Training Systems, Strategies and Practices P. Nick Blanchard, James
1 W Thacker second edition Pearson Education ---2338/-
60. P. Nick Blanchard, James W Thacker second edition Pearson Education
61. E-Training and Development Collin Barrow, John Willey and Sons-Capstone
Publishing 2003-EXPRESS EXEC.COM ---400/-
62. Text book of HRM P. Subha Rao.
63. Managing Human Resources Bohlander, Snell, Sherman ---8500/-
64. Compensation Management Dipak Kumar Bhattacharya Oxford Publications ---465/-
65. Compensation Management in a Knowledge Based World Richard I Henderson Pearson Publications ---34980/-
66. Armstrong, M. & Baron, A., Performance Management and development, Jaico
Publishing House, Mumbai.
67. Armstrong, M., Performance management: Key strategies and practical guidelines, Kogan Page, London.---3886/
68. Bagchi, S. N., Performance management, Cengage Learning India ---414/-
69. Bhattacharyya, D.K., Performance management systems and strategies, Pearson
Education ---499/-
70. Ganesh Shermon: Competency based HRM; Tata McGraw Hill; Latest Edition. ---885/-

71. Whiddett and Hollyforde: A Practical Guide to Competencies; Chartered Institute of Personnel and Developme
72. Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India. Himalaya Publication House Available
73. Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya Publishing House ---460/-
74. Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour Legislations Himalaya Publishing House
75. Kapoor N.D. Elements of Mercantile Law Sultan Chand and Sons ---695/-
76. Human Resource Planning James W Walker ---4355/-
77. Human Resource Development Uday Kumar Haldar Oxford Publications ---200/-
78. Managing Diversity: Toward a Globally Inclusive Workplace Book by Michalle E. Mor Barak.---4610/-
79. HR Analytics: The What, Why and How : Tracey Smith ---1650/-
80. The new HR analytis: Predicting the economic value of your companys Human Capital ---1208/-
81. Investment Jac Fitz-enz
82. Human Resource Planning D.K Bhattacharya ---405/-
83. Human Resource Planning M.S Reddy ---670/-
84. Planning & Managing Human Resources William J Rothwell, H.C Kazanas---599/-
85. Predictive HR analytics: Mastering the HR Metric:Dr. Martin R.Edwards, Kristen Edwards ---2618/-
86. Information Systems Control and Audit Ron Weber Prentice Hall Auditing in a computerized environment M
Tata Mc Graw Hill ---870/-

87. Contemporary Auditing Kamal Gupta Tata Mc GrawHil Introduction to DATA MINING with CASE STIDIES
88. Introduction to Data Mining by Tan, Kumar published by Pearson ---800/-
89. Successful Service Operations Management Metters, King-Metters, Pulliman and Walton ---8164/-
90. Operations Management- Theory & Practice B Mahadevan --5086/-
91. Service Operations Management Improving Service delivery, Robert Johnston Graham Clark, ---5032/-
92. Service Operations Management Fritzsimmons
93. Elements of production planning & control - Samuel Eilon
94. Operations Planning & Control S.K Mukhopadhaya
95. Manufacturing Planning and Control Volmann, Berry, Whybark ---950/-
96. Purchasing and Materials Management P. Gopalkrishnan (Tata McGraw Hill, New Management Delhi).---728/-
97. Materials Management An integrated approach P.Gopalkrishnan and M. Sundaresan (Prentice Hall India, New
Available - 3 copies
98. Purchasing & Material Management N.K.Nair ---455/-
99. Operation Management for competitive advantage Chase- Jacobs-Acquilano ---550/-
100. Manufacturing Strategy: Text and Cases.- Terry Hill 3rd ed. Boston: Irwin McGraw-Hill, 2000.---5599/-

Total Cost
Cost

9187

6000

2442

349
5783
5193
29340

401
390
545

481

1678
2026

435
725
650
550
425
350
450
325
350

5787

799
525

1270
6112
 2200
1606
650
365

730
1499
845
350
520

2600
3600
2500
4956
650
1500
2500
499
999
1250
2000
300
3024
845
2000
2338
2000

400
2500
8500
465
34980
2000

3886
414
499

885

5000
 460
950
695
4355
200
4610
1650
1208

405
670
599
2618

870

5000
800
8164
5086
5032
3000
3000
2500
950
728

211
455
550
5599

244788