Chloe Mark

ADVERTISING ENTHUSIAST, MEDIA FANATIC, FUTURE PR PROFESSIONAL

CONTACT EDUCATION SKILLS

Growth Marketing
281 - 678 - 4712
UNIVERSITY OF TEXAS Social Media content
B.S Public Relations, May 2018 Project Management
chloemark@utexas.edu Media Planning
Texas Media Sequence
Business Foundations Certificate Public Relations
linkedin.com/in/chloemarkut Adwords

EXPERIENCE
DIGITASLBI Work closely with the media supervisor to develop strategicmedia approaches for Goodyear Tires
Managing cross-departmental issues/questions regarding campaign execution
MEDIA PLANNINGINTERN
Analyze campaign results to highlight key learnings to translate into concise, actionable recommendations
Boston, M A | Present Utilize media research tools and resources to aid in buying recommendations and campaign development

CLOUD [8] SIXTEEN

Conduct marketing campaigns for clients through social platforms to raise brand awareness among SOV
SOCIAL MEDIA MARKETING Produce content and manage each clients online social presence to drive traffic to website
INTERN Conduct citation audits, clean up directories, and analyze competitor efforts to improve client visibility in
Googles search engine results
Austin, TX | J anuary - May 2017

AMERICAN HEART ASSOCIATION Plan and publicize the Go Red For Women Summit and Heart Ball that resulted in 1000 guest total
Interact with local media, pitch stories and secure media attention as required to increase impressions
COMMUNICATIONS INTERN Assist with social media management, including generating content, utilizing software to create videos
Austin, TX | F ebruary - May 2016 that resulted in over 5,000 followers on social platforms

LEADERSHIP
PUBLIC RELATIONS STUDENT STAN RICHARDS SCHOOL TEXAS TOWER PR - ACCOUNT
SOCIETY OF AMERICA DIVERSITY AND INCLUSION MANAGER FOR SUNCHINE
CHAPTER PRESIDENT STUDENT COUNCIL MEMBER COMMUNITY GARDENS
Spring 2 017 - Present Fall 2016 - Present Fall - Spring 2017
Direct overal chapter operations by Develop the schools diversity and Designed PR campaign for client that has
establishishing goals and objectives for the inclusion messaging strategy, including generated a 30% growth and positive
chapter with the approval of the the website and print andadvise them recognition. Also, created marketing and
membership. Alsodelegate all on matters related to diversity and promotional materials, both print anddigital.
responsibilities of officers and committees. inclusion within the school.

ACADEMIC PROJECTS
Spring 2 017
GOOGLE ONLINE MARKETING CHALENGE-CLIENT: CLOWN DOG BIKES,
In February of 2017, we began GOMC, claiming Clown Dog Bikes as our local client in a Google Adwords and Analytics fueled campaign. A keyword
bidding strategy was designed to maximize site traffic and increase brand awareness, resulting in great exposure and increase in CTR.

MEDIA PLAN -CLIENT: HOOVER'S COOKING, Fall 2016

Created media campaign for Hoover's to generate 50% brand awareness of target market as well as drive 100 - 150 daily foot traffic through new
Atlanta location. My task included budgeting media byidentifying KPI's to calculate ROI and ensure efficient use of allocated dollars.

AWARDS & HONORS HOBBIES

Multicultural Advertising Intern Program Fellow, 4A's -February 2017 Fly Boarding
Positive Perseverance Award, Given by Lisa Dobias -December 2016 Refurbishing Funiture
Most Outstanding Intern, AMOCO -August 2015 Running Marathons
Dean's Honor List
Researching Brands & People