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School of Business
INSTRUCTIONS
Section B is made up of five short answer questions, each worth a total of 10 marks.
Answers to Section B should be written in the spaces provided in this paper.
Students must return the whole paper at the end of the test
SECTION A: ANSWERS
Q No. 1 2 3 4 5 6 7 8 9 10
ANS
Q No.
ANS
5. Suppose the income elasticity of demand for toys is +2.00.This means that:
A. a 10% increase in income will increase the purchase of toys by 20%.
B. a 10% increase in income will increase the purchase of toys by 2%.
C. a 10% increase in income will decrease the purchase of toys by 2%.
D. toys are an inferior good.
Page No. 2 of 8
7. The demand schedule, or curve, confronted by the individual purely competitive firm
is:
A. relatively elastic; that is, the elasticity coefficient is greater than unity.
B. perfectly elastic.
C. relatively inelastic; that is, the elasticity coefficient is less than unity.
D. perfectly inelastic.
10. Lead is an important input in the production of crystal. If the price of lead decreases,
all else equal, we would expect the supply of:
A. crystal to be unaffected.
B. crystal to decrease.
C. crystal to increase.
D. lead to increase
11. If a firm, in a purely competitive industry, is confronted with an equilibrium price of $5.
Its marginal revenue:
A. may be either greater or less than $5.
B. will also be $5.
C. will be less than $5.
D. will be greater than $5.
12. If the income elasticity of demand for coffee at a local Starbucks was 0.5, then one
would expect a 10% increase in regular customers incomes to result in:
A. 5% increase in coffee sales
B. 10% increase in coffee sales
C. 12.5% increase in coffee sales
D. 20% increase in coffee sales
Page No. 3 of 8
13. The price elasticity of demand coefficient indicates:
A. buyer responsiveness to price changes.
B. the extent to which a demand curve shifts when incomes change.
C. the slope of the demand curve.
D. how far business executives can stretch their fixed costs.
14. Suppose that a 20% increase in the price of normal good Y causes a 10% decline in
the quantity demanded of normal good X. The coefficient of cross elasticity of demand
is:
A. negative, and therefore, these goods are substitutes.
B. negative, and therefore, these goods are complements.
C. positive, and therefore, these goods are substitutes.
D. positive, and therefore, these goods are complements.
15. Other things being the same, the shortage associated with a price ceiling will be
greater, the:
A. smaller the elasticity of both demand and supply.
B. greater the elasticity of both demand and supply.
C. greater the elasticity of supply and the smaller the elasticity of demand.
D. greater the elasticity of demand and the smaller the elasticity of supply.
Page No. 4 of 8
18. The following is the total output and cost data for a firm.
Total Total
Output Cost($)
0 24
1 33
3 41
3 48
4 54
5 61
6 69
Refer to the above cost data. The average total cost of producing 3 units of output:
A. is $14.00.
B. is $16.00.
C. is $13.50.
D. cannot be determined from the information given.
19. Alyssa rents 5 movies per month when the price is $3.00 each and 7 movies per
month when the price is $2.50. Alyssa has demonstrated the:
A. law of price.
B. law of supply.
C. actions of an irrational consumer.
D. law of demand.
Page No. 5 of 8
SECTION B (Version B)
This section is made up of five questions (10 marks each). Write your answers in
the spaces provided.
Question One
[a] If the cross-price elasticity of demand for Products A and B is +3.6, and for Products
C and D is -5.4, what can you conclude about how these pairs of products are related?
(5 marks).
Question Two
Page No. 6 of 8
Question Three
[a] The cross elasticity of demand for Pauls Pizzas with respect to his major competitor
Pams Pizzas is + 0.5. This means that if Pam offers a 10% discount on her pizzas, and
Paul leaves the price of his unchanged, he will experience a 5 % decrease in demand.
(4 marks)
[b] If the cross elasticity of demand between pizzas and garlic bread (assuming they are
complementary products) was -1, Paul could restore the demand for his pizzas to the
original level by offering a 5% discount on garlic bread. (3 marks)
[c] A mans income has increased from $3000 to $5000. This has resulted in him
increasing his consumption of meat pies from 4 to 8 a week. What is this mans income
elasticity for meat pies? (3 marks)
Question Four
Complete the table below (5 marks) and then complete Figure 1 (5 marks). Label all
components correctly.
Quantity Demanded Price Total Revenue
MR = TR / Q
Q P
0 8
1 7
2 6
3 5
4 4
5 3
6 2
Page No. 7 of 8
Figure 1 Demand and total revenue and marginal revenue curves
20
18
16
14
12
10
8
6
Price
4
2
0
0 163542
-2
-4
-6
-8
-10
Quantity
Question Five
[c] Give an example of how diseconomies of scale can occur in the long run for the firm. (2
marks)
Page No. 8 of 8