Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

As social media sites continue to grow in popularity, it is our premise

that technology is a vital part in todays student success equation. This

descriptive, exploratory research study that male ) and females who were

administered a student perception questionnaire on how social media affects

college students. Thirty-five percent of the participants were undergraduates

and 65% were graduate students, studying at Johnson & Wales University.

Thirty-one percent of participants have full-time jobs, 30% have part-time jobs

and 39% do not have jobs.The results of the survey questionnaire indicate

that 45% of the sample admitted that they spent 6-8 hours per day checking

social media sites, while 23% spent more than 8 hours; 20% spent 2-4 hours

and only 12% spent less than 2 hours on this task.Results indicate while most

college students use social media and spend many hours checking social

media sites, there was a negative aspect to college students use of social

media.

Background of the Study

The emergence of Internet-based social media has made it possible for

one person to communicate with hundreds or even thousands of other people

about products and the companies that provide them. Thus, the impact of
 2

consumer-to-consumer communications has been greatly magnified in the

marketplace. This article argues that social media is a hybrid element of the

promotion mix because in a traditional sense it enables companies to talk to

their customers, while in a nontraditional sense it enables customers to talk

directly to one another. The content, timing, and frequency of the social

media-based conversations occurring between consumers are outside

managers direct control. This stands in contrast to the traditional integrated

marketing communications paradigm whereby a high degree of control is

present. Therefore, managers must learn to shape consumer discussions in a

manner that is consistent with the organization's mission and performance

goals. Methods by which this can be accomplished are delineated herein.

They include providing consumers with networking platforms, and using blogs,

social media tools, and promotional tools to engage customers.

Nearly two-thirds of American adults (65%) use social networking sites,

up from 7% when Pew Research Center began systematically tracking social

media usage in 2005. Pew Research reports have documented in great detail

how the rise of social media has affected such things as work, politics and

political deliberation, communications patterns around the globe, as well as

the way people get and share information about health , civic life, news

consumption, communities, teenage life, parenting, dating and even peoples

level of stress.
 3

A special analysis of 27 national surveys of Americans across the past

decade documents this substantial spread of technology throughout the

population, although the overall number of users of social networking sites

has leveled off since 2013.1 At the same time, there continues to be growth in

social media usage among some groups that were not among the earliest

adopters, including older Americans. The figures reported here are for social

media usage among all adults, not just among those Americans who are

internet users. In many previous Pew Research reports, the share of social

media users has been reported as the proportion of internet users who had

adopted such sites, rather than the full adult population, which continues to

include a relatively small share (currently 15%) who still remain offline. In this

report, a broader picture of the American landscape is presented, and so the

figures are based on the entire adult population.

Age is strongly correlated with social media usage:Those ages 18 to 29

have always been the most likely users of social media by a considerable

margin. Today,90% of young adults use social media, compared with 12% in

2005, a 78-percentage point increase. At the same time, there has been a 69-

point bump among those ages 30-49, from 8% in 2005 to 77% today. While

usage among young adults started to leveled off as early as 2010, since then

there has been a surge in usership among those 65 and older. In 2005, 2% of

seniors used social media, compared with 35% today.

 4

In 2005, 8% of men and 6% of women used social media. Starting in

2009, women started using social media at slightly higher rates than men,

although this balance has shrunk yet again in recent years. Today, 68% of

women and 62% of men report social media usage, a difference that is not

statistically significant.

Those who have attended at least some college are more likely than

those with a high school diploma or less to use social media, a trend that has

been consistent since 2005. In that year, 4% of those with a high school

diploma or less used social media, along with 8% of those who attended

some college and 12% of college graduates. Currently adoption rates for

social media stand at 76% for those with college or graduate degrees, 70% of

those with some college education and 54% for those who have a high school

diploma or less. At the same time, the share of those with a high school

diploma or less who use social media has grown more than tenfold over the

past decade.

Theorical Framework

Social networks are one of the most used communication methods of

today's world. Their use in different fields has been examined in several

research studies. This study aims to examine the effects of social media on

student's behaviors which will mainly focus on Facebook. Whether there is a

positive relationship between confidence, social media participation and social

 5

media related behaviors will also be assed with regard to using Facebook. In

order to collect the primary data, a general scanning model was used to

observe attitudes of high school students. The participants chosen were 362

high school students from level 9 to 12. The findings highlight that Facebook

is used for communication entertainment and sharing news, pictures and

songs. In addition, their Facebook profile picture is alone and students were

aware that swearing is considered a form of misconduct, which is a good sign.

The study also indicates that students were aware of protecting their social

identity as their Facebook shares are not public. Furthermore, they respect

privacy as they do not use their friend's Facebook account.

Conceptual Framework

The major concept of this research is focused on the different usage of

social media of university of the east senior high.

INPUT PROCESS OUTPUT

 6

CONCEPT OF SURVEY ANALYSIS ABOUT

DIFFERENT USAGE DATA GATHERING DIFFERENT USAGE

OF SOCIAL MEDIA OF DATA ANALYSIS AND OF SOCIAL MEDIA OF

UNIVERSITY OF THE INTERPRETATION UNIVERSITY OF THE

EAST SENIOR HIGH EAST SENIOR HIGH

Figure 1.0 Research Paradigm

SOCIAL MEDIA OF UNIVERSITY OF THE EAST SENIOR HIGH

Statement of the Problem

The study attempts to determine the concept of constructing and operating

Different Usage of Social Media Of University Of The East Senior High in the

modern era, the requirements to be followed by ship owners having Different

Usage of Social Media Of University Of The East Senior High, the advantages

and disadvantages of Different Usage of Social Media Of University Of The

East Senior High and its contribution in the development of the shipping

industry. Questions related to the subject matter are listed below:

What is Social Media?

Why Social media is constructed?
How Social Media is operated?

Hypothesis
 7

Social Media have an advantages and disadvantages in students.

social media has affected such things as work, politics and political

deliberation, communications patterns around the globe, as well as the way

people get and share information about health , civic life, news consumption,

communities, teenage life, parenting, dating and even peoples level of stress.

Significance of the Study

The researcher is intended to enrich the understanding of the readers

about Different Usage of Social Media Of University Of The East Senior High

through providing facts and information about the subject matter. The concept

of the construction and operation, advantages and disadvantages and the

contribution to the Different Usage of Social Media Of University Of The East

Senior High. The result of the research will merit and benefit the following:

The Institution. The result of the study will develop the quality of education

offered by the institution to the students by knowing the Different Usage of

Social Media Of University Of The East Senior High.

 8

Students. The result of the study will give sufficient information to the

students for them to improve and develop their practical and critical skills in

operating different usage of social media of university of the east senior high

The Faculty Members. The study will broaden the teaching skills of the

instructors about the subject matter.

The Future Researchers. The study will help the next researchers to expand

the knowledge of the students Different Usage of Social Media Of University

Of The East Senior High by utilizing the modern technology and simulations.

Scope and Delimitations

The scope of the study only covers the improtance of Different Usage

of Social Media Of University Of The East Senior High and possible solution

to prevent these problems in the future.

Definition of Terms

The terms used have great connections to the topic. The terms being

defined can be seen inside the study, each one is appropriate and gives

additional information.
 9

The meanings are universal and some are operational.

Social Media. Websites and applications that enable users to create and

share content or to participate in social networking.

Facebook. A popular free social networking website that allows registered

users to create profiles, upload photos and video, send messages and keep in

touch with friends, family and colleagues.

Instagram. A mobile, desktop, and internet-based photo-sharing application

and service that allows users to share pictures and videos either publicly or

privately.

Google. A Search for information about (someone or something) on the

Internet using the search engine Google.