REPORT PREPARED BY:

MAHEEN ASIM (BB14028)

AMMARA RIAZ CHEEMA (BB14064)
ALEENA MEHBOOB (BB14059)

Bachelor of Business Administration

Submitted to:
Respected Dr. Naveed Iqbal Chauhdry

(HEAD OF THE DEAPARTMENT OF BUSINESS ADMINISTRATION)

 LETTER OF ACCEPTANCE
University of Punjab
Gujranwala Campus

BBA 2nd Semester (morning)

`

Respected Dr. Naveed Iqbal Chaudhary

HOD

Punjab university Gujranwala campus

We hereby accept the offer to write a repot on the topic COCA COLAand
we promise to fulfill all the terms of references that you have authorized. We
will try our best to gather maximum information about COCA COLA and to
include in this report. It is such a great opportunity for us to write a report on
COCA COLA . It also increases our knowledge, experience, and skills.

Cordially,

MAHEEN ASIM (bb14028)

AMMARA RIAZ CHEEMA (bb14064)
ALEENA MEHBOOB (bb14059)
 LETTER OF TRANSMITTAL
University of Punjab
Gujranwala Campus

BBA 2nd Semester (morning)

Respected Dr. Naveed Iqbal Chaudhary

HOD

Punjab university Gujranwala campus

Here is the report you asked us to prepare. The purpose of our report is
to provide information about COCA COLA. In this report we try to focus on The industry
overview to products lines and the segments or process followed by industry to prepare brands.
From finding will conclude that Unilever Pakistan limited are well known and successfully
established. . COKE is one of leading organizations of Pakistan. The style of management,
working structure and security conditions is very impressive. But it also has some weakness and
faces same threats from competitors.

The market due to the serve lack of promotion activities needed to guarantee services
awareness. Hence there is a need to adopt the strengthening services positioning strategy to
overcome the problems or issues faced.

Cordially,

MAHEEN ASIM (bb14028)

AMMARA RIAZ CHEEMA (bb14064)

ALEENA MEHBOOB (bb14059)

 HUMAN RESORCE PLANNING & PRATICLES OF A
LOCAL OR MULTINATIONAL COMPANY
 EXECUTIVE SUMMARY
The recommendation of Coca-Cola Company is based on performing
various valuation models, which include HR practices, economic profit
analysis, relative valuation and a fundamental price to earnings
valuation model that revealed the Coca-Cola Company to be
overvalued. Even though they find the stock to be overvalued and they
feel that KO has some promising outlooks as well as possible challenges
in the near future and they want to recommend it as a hold instead of a
sell. The Coca-Cola Company is the #1 company within the non-
alcoholic beverages industry. They have a 20- year standing of being the
leader and investors know that the Coca-Cola Company has an
extraordinary reputation for maximizing shareholder value.
Opportunities that exist for the company in the future is expanding
market share in the non-carbonated beverages segment, a restructuring
of their business model, and better consistency of earnings results. A
challenge that the Coca-Cola Company is facing is the struggle with
their global competitors in the fact that their HR practices are greater
and less than coke. If coke wants to more reputation in the world they
must produce more incentives for employees from which they more
done work hard and produce good quality. Their new management
team needs to work on implementing cohesive goals between the two
to reach the Coca-Cola Companys long-term growth potential.

INVENTOR OF COCA COLA

MR.John Pemberton

Background
Pemberton was born July 8, 1831, in Knoxville,
Crawford County, Georgia. His father was James Clifford Pemberton,
brother of Confederate General John Clifford Pemberton. Pemberton
was raised in Rome, Georgia. He entered the Reform Medical College of
Georgia in Macon, and in 1850, at the age of nineteen, he was licensed
to practice pharmacy. Shortly thereafter, he met Ann Eliza Clifford
Lewis of Columbus, Georgia, known to her friends as "Cliff," who had
been a student at the Wesleyan College in Macon. In 1853, he married
Miss Lewis in Columbus. Their only child, Charles Ney Pemberton, was
born in 1854. They lived in the Pemberton House in Columbus.

Invention of Coca-Cola
In April 1865, while serving as a lieutenant colonel of the Confederate
Army's Third Georgia Cavalry Battalion, Georgia State Guard,
Pemberton was wounded in the Battle of Columbus, Georgia. He was
slashed across the chest by a sabre, and like many wounded veterans, he
became addicted to the morphine used to ease the pain. He was a
pharmacist and as such searched for a cure for his addiction. In 1866, in
Columbus, Georgia, he started working on painkillers that would serve
as opium-free alternatives to morphine. His first was "Dr. Tuggle's
Compound Syrup of Globe Flower (Cephalanthus occidentalis)." He
next began experimenting with coca and coca wines, eventually creating
his own version of Vin Mariani, containing kola nut and damiana, which
he called Pemberton's French Wine Coca.According to Coca-Cola
historian, Phil Mooney, Pemberton's world-famous soda was "created in
Columbus, Georgia and carried to Atlanta."
With public concern about the drug addiction, depression and alcoholism
among war veterans, and "neurasthenia", as well as among "highly-
strung" Southern women, Pemberton's medicine was advertised as
particularly beneficial for "ladies, and all those whose sedentary
employment causes nervous prostration".
In 1886, when Atlanta and Fulton County enacted temperance
legislation, Pemberton found himself forced to produce a non-alcoholic
alternative to his French Wine Coca. Pemberton relied on Atlanta
druggist Willis Venable to test and help him perfect the recipe for the
beverage, which he formulated by trial and error. With Venable's
assistance, Pemberton worked out a set of directions for its preparation
that eventually included blending the base syrup with carbonated water
by accident when trying to make another glass. Pemberton decided then
to sell it as a fountain drink rather than a medicine. Frank Mason
Robinson came up with the name "Coca-Cola" for the alliterative sound,
which was popular among other wine medicines of the time. Although
the name quite clearly refers to the two main ingredients, the
controversy over its cocaine content would later prompt The Coca-Cola
Company to state that the name was "meaningless but fanciful."
Robinson also hand wrote the Spencerian script on the bottles and ads.
Pemberton made many health claims for his product, touting it as a
"valuable brain tonic" that would cure headaches, relieve exhaustion and
calm nerves, and marketed it as "delicious, refreshing, pure joy,
exhilarating," and "invigorating.
INTRODUCTION
Founded in 1886, the coca-cola company is the worlds leading
manufacturer, marketer, and distributor of nonalcoholic beverage
concentrates and syrups. The companys corporate headquarters are in
Atlanta, with local operations in over 200 countries around the world.
Although Coca-Cola was first created in the United States, it quickly
became popular wherever it went. Our first international bottling plants
opened in 1906 in Canada, Cuba and Panama, soon followed by many
more. Today, we produce more than 300 brands. More than 70 percent of
our income comes from outside the U.S., but the real reason we are a
truly global company is that our products meet the varied taste
preferences of consumers everywhere.

DEFINITION
trademark a carbonated soft drink flavoured with
coca leaves, cola nuts, caramel, etc which refreshes the soul
" RIZWAN ULLAH KHAN
GENERAL MANAGER
PAKISTAN & AFGHANISTAN Region

Rizwan Ullah Khan is currently the General

Manager of The Coca-Cola Export Corporation, Pakistan &
Afghanistan, a position he has held since September 2005. He joined the
Company in 1996 and served in a number of different business functions
during his early career, including Operations, Marketing, Customer
Services and Public Affairs and Communications (PA&C)
Over the years Mr. Khan has steered the transformation of Coca-Cola
Pakistan into one of the leading socially responsible organizations in the
country, by forging strong partnerships with local communities, NGOs
and government agencies. Under his leadership, the Company has
carried out several successful interventions in the fields of education,
environment preservation and water stewardship, livelihood creation,
women empowerment and youth development.
Rizwan Ullah Khan was a key catalyst in the formation of the American
Business Forum, an association of leading US organizations in Pakistan,
which he currently also heads as its President.
Mr. Khan holds a degree in Management from Hiram College, Ohio,
USA. He is married with three children and lives in Lahore with his
family.

Pemberton recipe
This recipe is attributed to a diary owned by Coca-Cola inventor, John S.
Pemberton, just before his death in 1888. (U.S. measures)
Ingredients:

1 oz (28 g) caffeine citrate

3 oz (85 g) citric acid
1 US fl oz (30 ml) vanilla extract
1 US qt (946 ml) lime juice
2.5 oz (71 g) "flavoring," i.e., "Merchandise 7X"
30 lb (14 kg) sugar
4 US fl oz (118.3 ml) fluid extract of coca leaves (flavor essence of
the coca leaf).
2.5 US gal (9.5 l; 2.1 imp gal) water
caramel sufficient to give color
"Mix caffeine acid and lime juice in 1 quart boiling water add
vanilla and flavoring when cool."
Flavoring (Merchandise 7X):
1 qrt alcohol
 80 oil orange
40 oil cinnamon
120 oil lemon
20 oil coriander
40 oil nutmeg
40 oil neroli
"Let stand 24 hours."
This recipe does not specify when or how the ingredients are mixed, or
the flavoring oil quantity units of measure (though it implies that the
"Merchandise 7X" was mixed first). This was common in recipes at the
time, as it was assumed that preparers knew the method

How Coke is Made and Bottled?

 The composition and bottling process is a complex and
interesting process. It takes a lot to make every single bottle of Coke
taste the same. The World of Coca-Cola museum in Atlanta has a special
room dedicated to the bottling process. It is a room full of robotic arms,
machines and so on. I actually got to see the bottling process while I was
in Atlanta, so here is my recount of the Coca-Cola bottling process.
The exhibit is a replica of an actual bottling plant. The process is just
slowed down for guests to see what goes on. Everything is robotic;
nothing is done by the human hand.

First off, the Cokes are taken to the cleaning unit. Here, the bottles get
cleaned, steamed and sanitized to rid them of any dirt and debris. This is
done by jet streams and water. Then, the bottles are picked up by
something that can only be described as an overhead conveyer belt. It's
not a traditional conveyer belt, though. Individual clamps pick up a
bottle, and they are transported from station to station above the room.
It is time for the Coke to be put into the bottles.
The soda is not all put in at the same time. The mixing process actually
has more steps now than it did when it was first bottled. Before, the
syrup would go in first, and the carbonated water would go on top.
Now, in a room full of bags of sugar and buckets of caramel coloring,
Coke is bottled using four different steps. First, pure water is put in the
bottle by a machine, after that, refined sugar is added to the mix.
Then, the sugar water gets the Coke's secret formula mixture and some
caramel coloring. A machines shake the bottles up a bit to make sure
everything is mixed together well.
After everything is mixed together, carbon dioxide is added to the mix to
make the drink fizz. After all, who wants a flat bottle of Coke? The
machines then sent the bottle down another conveyer. In any Coke
bottling plant, this would be the point where drinks would be checked by
a person for quality, but since this was an exhibit, this step was not
shown to visitors.
The exhibit continues to the back of the museum, where visitors exit.
The eight-ounce glass bottles of Cokes come off the conveyer belt, and
they are available for visitors to take home.

Mission statement
To benefit and refresh everyone it touches and to create values for our
share owner on a long term basis by building a business that enhances
the coco-cola company trade marks

According to Gujranwala plant: -

To have a strong, dominant & profitable business in Pakistan.

Vision statement
All of us in the Coca-Cola family wake up each morning knowing that
every single one of the worlds 5.6 billion people will get thirsty that
day... and that we are the ones with the best opportunity to refresh
them. Our task is simple: make Coca-Cola and our other products
available ,affordable, and acceptable to them, quenching their thirst
and providing them a perfect moment of relaxation. If we dothis... if we
make it impossible for these 5.6 billion people toescape Coca-Cola...
then we assure our future success for many years to come. Doing
anything else is not an option.

According to Gujranwala Plant: -

To create value for our share holders

We are committed to: -

Building preference & market leadership for our brands
 Achieve quality excellence and serve our customers with quality
products.
Maximizing profits
Developing People.
Optimum utilization of assets.

Shared Values: -
WE VALUE & RESPECT OUR PEOPLE.
WE COMMUNICATE OPENLY.
WE HAVE INTEGRITY.
WE ARE COMMITTED TO WINNING.

Beliefs: -
There is much in our world to celebrate, refresh, strengthen and
protect. The Coca-Cola Company is a vibrant network of people, in
nearly 200 countries, putting citizenship into action. Through our
actions as local citizens, we strive every day to refresh the marketplace,
enrich the workplace, protect the environment and strengthen our
communities. We are a local employer, with responsibility to enable our
people to tap into their full potential; working at their innovative best
and representing the diversity of the world we serve. We are an
investor in local economies and a driver of market place innovation,
with a responsibility to act as a good steward of our natural
environment. A local citizen, understanding our responsibility to
contribute to an improved quality of life in our communities.
HISTORY
1886
On May 8, 1886, Atlanta druggist Dr. John Styth Pemberton (former
Confederate officer) invented "Coca-Cola" syrup using melted sugar,
water and other ingredients. It was mixed in a 30-gal. Brass kettle hung
over a backyard fire. It was marketed as a "brain and nerve tonic" in
drugstores.
He first "distributes Coca-Cola by carrying it in a jug down the street to
Jacobs Pharmacy. For five cents, consumers can enjoy a glass of Coca-
Cola at the soda fountain. This year, sales of Coca-Cola average nine
drinks per day. Frank M. Robinson, Pemberton's bookkeeper, was the
person who suggested the name "Coca-Cola", which was chosen
because both words actually named two ingredients found in the syrup.
They were the coca leaf and the Kola nut. Robinson spelled Kola with a
C to make it look better in advertising. Coca-Cola was first sold for 5
a glass at a soda fountain in Jacob's Pharmacy in Atlanta by Willis
Venable. The first year's gross sales were $50 and advertising costs were
$73.96.The original formula included extracts of the African kola nut
and coca leaves, both strong stimulants. "Coca-Cola" was one of
thousands of exotic patent medicines sold in the 1800s that actually
contained traces of cocaine.

1888
In 1888, Asa Griggs Candler bought the company from Dr. Pemberton.
Later that same year, Dr. Pemberton died. By 1914,Candler had acquired
a fortune of some $50 million. Baseball hall of famer Cobb, a Georgia
native, was another early investor in the company.

1891
Atlanta entrepreneur Asa Griggs Candler acquires complete ownership
of the Coca-Cola business for $2,300. Within four years, his
merchandising flair helps expand consumption of Coca-Cola to every
part of the nation. In this year Coca-Cola produced its first calendar.

1893
The trademark "Coca-Cola name and script are registered with the U.S.
Patent and Trademark Office. Dr. Pemberton's partner and bookkeeper,
Frank M. Robinson suggested the name and penned "Coca-Cola" in the
unique flowing script that is famous worldwide today. Mr. Robinson
thought, "The two Cs would look well in advertising."

1894
Coca-Cola began as a fountain product, but candy merchant Joseph A.
Biedenharn of Mississippi was looking for a way to serve this refreshing
beverage at picnics. He begins offering bottled Coca Cola, using syrup
shipped from Atlanta, during this especially busy summer. Joseph A.
Biedenharn, owner of the Biedenharn Candy Company in Vicksburg,
Mississippi, first bottled "Coca-Cola."

1895
"Coca-Cola is now drunk in every state and territory in the U.S." -Asia
Candler.

1898
The Company outgrows its facilities and a new building is erected at
Edgewood Avenue and College Streetlater to be called "Coca-Cola
Place." This year, the Company enters the markets of Canada and
Mexico.

1899
Large-scale bottling becomes possible when Asa Candler grants
exclusive rights to Joseph B. Whitehead and Benjamin F. Thomas of
Chattanooga, Tennessee, for one dollar. The contract marks the
beginning of The Coca-Cola Companys unique independent bottling
system that remains the foundation of Company soft-drink operations.
Within 20 years, the regional bottling system will grow to include 1,000
bottlers, with operations in Cuba, Puerto Rico, Panama, the Philippines
and Guam.

1903
By 1903, the use of cocaine was controversial and "Coca-Cola" decided
to use only "spent coca leaves." It also stopped advertising "Coca-Cola"
as a cure for headaches and other ills.

1906
Cuba and Panama become the first two countries outside the U.S. to
bottle Coca-Cola.

1915
Around this time, bottles used by companies in the soft-drink industry
are very similar. And Coca-Cola has many imitators, which consumers
are unable to identify until they take a sip. The answer is to create a
distinct bottle for Coca-Cola, one that anyone would recognize, even if it
were felt in the dark. As a result, the Root Glass Company of Terre
Haute develops the genuine Coca-Cola bottle with the contour shape
now known around the world. It replaces the straight-sided bottle, giving
Coca-Cola a distinct packaging advantage over the imitations.

1919
The Coca-Cola Company is sold for $25 million to Atlanta banker
Ernest Woodruff and a group of investors. Woodruff was appointed
president of "Coca-Cola" on April 28, 1923 and stayed on the job until
1955.The same year, the Company's stock is first sold to the public at
$40 a share. One of these original shares was worth about$6.7 million at
the end of 1998 (assuming all dividends were Reinvested).
1920
The Coca-Cola Company establishes a manufacturing operation in
France. U.S. Supreme Court Justice Oliver Wendell Holmes rules that
Coca-Cola is a single thing coming from a single source and well known
to the community.

1923
Robert W. Woodruff, son of Ernest Woodruff, becomes president of The
Coca-Cola Company. His insistence on quality and more than six
decades of leadership take the business to unrivaled heights of
commercial success, making Coca-Cola an institution the world over. In
March 1923, "Coca-Cola" was sold in a 6-bottle carton for the first time
in New Orleans, Louisiana. Today, products of The Coca-Cola Company
are consumed at the rate of more than one billion drinks per day.

1926
The Foreign Department becomes a subsidiary later known as The Coca-
Cola Export Corporation.

1928
Annual bottled Coca-Cola sales exceed fountain sales for the first time.
Also this year, Coca-Cola makes its first Olympic appearance when
1,000 cases of Coke accompany the U.S. Olympic Team to Amsterdam.

1929
Sixty-four bottling operations are located in 28 countries, spreading
refreshment worldwide. Also this year, the fountain glass is adopted as
standard, and "The Pause that refreshes" first appears in the Saturday
Evening Post.

1933
The automatic fountain dispenser is introduced at the Chicago World's
Fair. By simply pulling a handle, soda jerks can now serve uniform,
properly refrigerated Coca-Cola.

1936
This year, The Coca-Cola Company observes its 50th anniversary.
Three-day bottlers convention, a motion picture chronicling the
Companys early year, and even a special anniversary logo are part of
the celebration.

1941
"Every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever
he is and whatever it costs"Robert Woodruff. Also this year, the
trademark "Coke first receives equal prominence in advertising with
"Coca-Cola."

1985
In April, after extensive taste testing, the Company introduces a new
taste for Coca-Cola in the United States and Canada"new" Coke.
Consumers respond with an unprecedented outpouring of loyalty and
affection for the original formula, and the Company listens. In July, the
Company reintroduces the original formula for Coca-Cola, as Coca-Cola
classic. Also this year, Cherry Coke is introduced.

1986
In the year of the Companys 100th anniversary, two large U.S. bottlers
combine to form Coca-Cola Enterprises. Over time, this new company
will assume responsibility for bottling operations in Great Britain,
France, the Netherlands and Belgium.

1988
An independent worldwide survey confirms that Coca-Cola is the best
known, most admired trademark in the world.

1989
The Coca-Cola Company sells Columbia Pictures to Sony Corporation.

1990
World of Coca-Cola, an attraction featuring a historical and futuristic
look at Coca-Cola as well as a chance to sample The Coca-Cola
Company products from around the world opens in Atlanta.

1994
M. Douglas Iv ester is elected president and chief operating officer of
The Coca-Cola Company.

1996
Coca-Cola sponsors the Summer Olympics in the hometown of The
Coca-Cola Company: Atlanta, Georgia. And the Cisneros Bottling
Company, the largest soft-drink bottler in Venezuela, switches from
Pepsi to Coca-Cola.

1997
World of Coca-Cola Las Vegas opens complete with a hundred-foot-tall
Coca-Cola contour bottle. The Coca-Cola Company sponsors the Winter
Olympics in Nagano, Japan, marking the 70th anniversary of the
Company's Olympic partnership. New products Citra and Surge hit the
market. And M. Douglas Investor is named chairman of the Board of
Directors and chief executive officer of The Coca-Cola Company. He is
the tenth chairman of the board in the Companys history.

History of Coca-cola In Pakistan: -

The Coca-Cola Company began operating in Pakistan in 1953.Benjamin
H. Oehlert Jr., former senior vice president of The Coca-Cola Company,
served as United States Ambassador to Pakistan from1967 to 1969.

PRODUCTS OF COCA COLA :

In 2002, Coca-Cola added pop to a category that many believed had Lost
its fizz in North America. In May, after just six months in12
development, Vanilla Coke became the first extension of the Coca-Cola
brand since 1985 and immediately generated profitable volume. Vanilla
Coke helped boost sales of Coca-Cola branded beverages while inviting
new consumers to rediscover the cola category through a completely
original flavor experience. In product formulation, the Vanilla Coke
team struck a balance that lets the taste of Coca-Cola come through
intriguingly new, yet undeniably Coca-Cola. Already one of our top 10
brands in the United States, Vanilla Coke is performing well in its initial
international markets including Australia and New Zealand, with more
countries planning launches for 2003. In response to consumer demand,
diet Vanilla Coke was introduced to the U.S. marketplace in October,
just three-and-a-half months after it was given the green light. In 2002,
we also celebrated the 20th anniversary of diet Coke and the expansion
of diet Coke with lemon, which made strong debuts in several
international markets after its U.S. launch in 2001 .There are 323 brands
of coca-cola. Out of which there are 7 brands of coke in Pakistan. Two
brands Lemon and Strawberry are recently introduced products of
Coca-cola in Pakistan.

TOTAL QUALITY MANAGEMENT (TQM)

Passion for Quality: -

Our reputation is built on trust. Through good citizenship we will
nurture our relationships and continue to build that trust. That is the
essence of our promise - The Coca-Cola Company exists to benefit and
refresh everyone it touches. Wherever Coca-Cola does business, we
strive to be trusted partners and good citizens. We are committed to
managing our business around the world with a consistent set of values
that represent the highest standards of integrity and excellence. We share
these values with our bottlers, making our system stronger. These core
values are essential to our long-term business success and will be
reflected in all of our relationships and actions - in the marketplace, the
workplace, the environment and the community.
Marketplace
We will adhere to the highest ethical standards, knowing that the quality
of our products, the integrity of our brands and the dedication of our
people build trust and strengthen relationships. We will serve the people
who enjoy our brands through innovation ,superb customer service, and
respect for the unique customs and cultures in the communities where
we do business.

Workplace: -
We will treat each other with dignity, fairness and respect. We will foster
an inclusive environment that encourages all employees to develop and
perform to their fullest potential, consistent with a commitment to
human rights in our workplace. The Coca-Cola workplace will be a
place where everyone's ideas and contributions are valued, and where
responsibility and accountability are encouraged and rewarded.

Environment: -
We will conduct our business in ways that protect and preserve the
environment. We will integrate principles of environmental stewardship
and sustainable development into our business decisions and processes.

COMMUNITY: -
We will contribute our time, expertise and resources to help develop
sustainable communities in partnership with local leaders. We will seek
to improve the quality of life through locally relevant initiatives
wherever we do business. Responsible corporate citizenship is at the
heart of The Coca-Cola Promise. We believe that what is best for our
employees, for the community and for the environment is also best for
our business.

ENVIRONMENT OF COCA-COLA
In the first decade of the new century, we face the challenge of anew
environment, which is driven by a fundamental shift in international
economic dynamics, the growing influence of technology and the fact
that people increasingly expect more of large corporations. That
challenge demands innovation. While we will always be disciplined by
our purpose and our ideals, we must intensify our focus on innovation
and create new ways to deliver the promise of Coca-Cola. In fact, in an
era that is increasingly international and interconnected, we must
pioneer a movement from a homogenous global approach to a highly
tailored approach reflecting the unique character of our markets. This
new approach will require:
1) Being innovative in our marketing, our brands and our consumer
relationships
2) Collaborating more productively with our business partners
3) Changing some of the structures of our enterprise
4) Increasing our commitment to community and the environment
Thus, we will reinvigorate our enterprise and bring
to full life the unique spirit of Coca-Cola and our people. Such real
renaissance of the Coca-Cola spirit will enable us to fulfill our purpose
of delivering refreshment and benefit to everyone touched by our
business. The Coca-Cola Company and our bottlers have been at the fore
front in helping solve environmental, litter and solid waste issues for
more than 20 years. We realize that we touch the lives of billions of
people around the world and that our responsibility to them includes
conducting our business in ways that help preserve the environment.
Soft-drink packaging is the most recycled consumer package in the
United States. Our system supports dozens of litter prevention
organizations, including the Center for Marine Conservation and Keep
America Beautiful. The Coca-Cola Company is a founding member of
Keep America Beautiful. What's more, we've been recycling at our
headquarters for years, to the tune of thousands of pounds of waste
annually. We've donated more than $100,000 in proceeds from these
recycling efforts to charities. Shaping new Products experiences with
packaging and technology: -As we created new products and fresh brand
experiences in 2002,one fact became increasingly clear to us:
Consumers are eager to see The Coca-Cola Company bring excitement
to the marketplace. One simple innovation last yearthe Fridge Pack
has changed the dimensions of 12-pack sales for us and for our
bottling partners. This sleek, refrigerator-friendly pack is increasing
consumer awareness and preference, accelerating consumption and case
volume in markets where it has been introduced. From our packaging
suppliers who assisted us and our bottlers in developing the Fridge Pack,
to the retailers whose shelves were reconfigured to accept the new
design, partnership made this innovation possibleand profitable. The
future of our business in North America also evolved in 2002 with the
continuing rollout of I Fountain, the most advanced soft-drink
dispensing system in the industry. I Fountain gives our customers a
technologically advanced fountain system that enhances available brand
options, improves operating efficiency and automatically calibrates each
drink served to assure consumers of a quality drink every time.
HEALTH AND NUTRITION
Today, people are more concerned than ever about health and nutrition.
They understand the importance of good nutrition and proper hydration -
and they also know that delicious foods and beverages are an enjoyable
part of life. People have trusted and enjoyed soft drinks for more than
115 years, and they can continue to be confident about their favorite
beverages. In this section, we answer many of the questions you may
have about our family of beverages., We also take a look at how The
Coca-Cola Company promotes a healthy active lifestyle through
programs around the world that promote fun and physical activity. There
is growing confusion about what constitutes a healthy diet. With so
much conflicting information available about health and nutrition, it can
be very difficult to determine what is accurate and what is not. The truth
is that soft drinks and other beverages have a place in a healthy lifestyle.
A healthy diet incorporates the basic principles of variety, balance and
moderation - without sacrificing enjoyment.

Your Health & Our Beverages: -

There is growing confusion about what constitutes a healthy diet. With
so much conflicting information available about health and nutrition, it
can be very difficult to determine what is accurate and what is not. The
truth is that soft drinks and other beverages have a place in a healthy
lifestyle. A healthy diet incorporates the basic principles of variety,
balance and moderation - without sacrificing enjoyment.

Climate Change: -
The Coca-Cola Company takes the issue of global climate change very
seriously. We have adopted a comprehensive policy aimed at reducing
the environmental impact of our cooling equipment over time. By the
2004 Olympic Games in Athens, we will no longer purchase new cold-
drink equipment using hydro fluorocarbons. (HFC's), wherever cost-
efficient alternatives are commercially available. Additionally, we will
reduce the energy use of our individual equipment by 40-50 percent over
the next ten years. As we developed our cooling equipment policy, we
referred to the basic tenets of the Kyoto Protocol. While we support the
scientific analysis and general objectives of the agreement, we believe
that ratification of international treaties and protocols should be left to
national political processes. By focusing on our own efforts to reduce
greenhouse emissions, we hope to provide an example of how
businesses can operate in an environmentally sustainable manner.

MANAGEMENT OF COCA-COLA
Following are the information about the management of Gujranwala
plant.
The factory is control by the BOM (Business operational
manager)and under him eight Departments is working. Every
Department islad by a department Manager. The Departments of account
is lead by the manager account and under him assist manager works.
Who control the other employees of the department under him?
Department of production and engineering is lead by the Prod. &Eng.
Manager. Under him work Mechanical Engineers Mechanical
Supervisor and Assistant Production. Quality control department lead by
the manager quality control. Under him working the chief chemist whos
responsibility is to give the quality product to the customer. Sale &
marketing department is playing the important part in the growing
market share in the country. That department led by the Sale &
marketing manager that department is further divided in the sale and
marketing section. The marketing department is lead by the marketing
manager and the sale section by sale manager. Sale men work under the
sale manager. Fleet department control the transport vehicle of the
company the head of the department is Fleet manager and under him
work the assistant fleet manager who manages the control over the
transportation of the company. The distribution of the coca-cola around
the Gujranwala region is the responsibility of distribution department,
which is lead by the distribution Manager. Assistant distribution
manager work under Him to full fill their duties. Human recourse and
international affair department take control over the external
environment of the company and help the in the growth of the company.
That Department is lead by the Manager H.R.I.R. other executive work
under his supervision. The R& D Department plays the most important
role in the development and the growth of the company. This
Department is lead by the Manager R&D. and Assistant Manger work
under him. The total number of employees in the coca-cola Gujranwala
Company is 236.To be specific the working environment in the company
represents the companys culture in large. The culture is the shared
values among the different people so the environment of the company is
widely shared by its employees that conclude to form the companys
culture. In the coming lines the working environment of the Gujranwala
Coca-cola factory is described.

Company culture:
The factors, which must be highlighted in this regard, are as follows:

special training is given to employees, New employees also are

placed with old ones to learn work and the values prevalent in the
company,
Two cups tea are free for every employee daily this represents the
hospitable nature of the company, This factor keeps the employees
motivated as they are taken well care this fact is clear by the
physical actions took by the company.

Motivations for employees: -

Wages:-
Coca-cola is providing smart wages to its employees, which are
competitive and really satisfy its employees. As along with the wages
they are provided with a lot of facilities and amenities. In brief structure
of wages can be described like this blue collar workers are offered
wages along with commission, sales man are offered wages plus
commission pursuing certain criteria, White collar workers who are the
officers and the executives draw a handsome amount of salary which is
really competitive.

Staffing and training: -

The Coca-Cola Company has always believed that education is a
powerful force in improving the quality of life and creating opportunity
for people and their families around the world. The Coca-Cola Company
is committed to helping people make their dreams come true. All over
the world, we are involved in innovative programs that give hard-
working, knowledge-hungry students books, supplies, places to study
and scholarships. From youth in Brazil to first generation scholars,
educational programs in local communities are our priority.

Annual Leaves:-
Coca-cola international has different leaves structures in different
regions and countries of the world where they have their company. Their
leaves structure regarding Pakistan especially in Gujranwala Division
Company is as follows:

Designation Allowed Leaves

Supervisor 26 leaves per annum
Above supervisor 26 leaves per annum
Below supervisor 24 leaves per annum

The above table shows simply how the leaves structure allows for the
leaves and how well the employees are awarded with facility of getting
their own personal time to manage their own problems. These leaves are
authorized for the employees and these include the with pay leaves. This
facility is really great which keeps the employees motivated and thrilled
about their work.

Time Management For Work:-

Time management is the key to grow in this fast and furious century of
growth and development, so therefore Coca-cola is doing at their best
for this pivotal factor of managing time. To cover this segment of
management they have divided the work in to shifts. For this purpose
phenomenon of division of labor is contributing for its functioning. In
Gujranwala Coca-Cola company has divided the shifts for the work in
the following manner: They are managing the working time in two
shifts. They can include some extra shift if there is demand but normally
there are two shifts, which are explained in the following.

8 a.m. to 4 p.m. (all departments other then technical

departments),
4 p.m. to 12 p.m. (Technical department)

These are the shifts in which the work in the factory is mostly
conducted.
Medical Facilities:-
Medical facilities are of prime importance in any organization as the
health of employees is in the benefit of the company as well as its the
social responsibility of the company to provide nice and healthy work
environment to its employees, These facilities are such facilities which
can include first aid treatments, emergency handling problems, sickness,
and other diseases which are fatal for a person. The Coca-Cola Company
is providing Medical facilities to all its employees. These treatments are
provided to employees as per their designations. The medical facilities
are also provided to supervisors as well as the officers in the company.

Employees our Asset: -

The heart and soul of our enterprise have always been our people. Over
the past century, Coca-Cola people have led our successes byl iving and
working with a consistent set of values. While the world and our
business will continue to change rapidly, respecting these values will
continue to be essential to our long-term success. As we have expanded
over the decades, our company has benefited from the various cultural
insights and perspectives of the societies in which we do business. Much
of our future success will depend on our ability to develop a worldwide
team that is rich in its diversity of thinking, perspectives, backgrounds
and culture.

DEPARTMENTALIZATION: -
Following are the departments in Coca-cola company regarding to
Gujranwala plant:-

Human Resource and international relation department.

Research and Development department.
Account department.
Engineering department.
Production department
Quality Control department.
Marketing department.
Sale department.
Fleet department
Distribution department.

Human Resource Management

within Coca Cola
Human Resource Management is an essential part for any organization.
Moreover, development of this department is the first step, the ground
on which the future of the company depends. It is essential for every
single business unit and especially for such international company as
Coca Cola. It is people, not technology who create the company. Human
Resource Management at Coca Cola Company has many advantages. It
is the global company and it is impossible to create certain policies or
procedures applicable in all divisions of the company, cultural and
political differences need to be taken into account. Therefore, the focus
of this paper will be on four tasks and duties of Human Resource
Management (performance management, compensation, career
development, succession planning) based on the United States
procedures. Basically the HRM practices are necessary for every
organization. But unfortunately in Pakistan not so much used HRM
practices. In multinational companies like coca cola have their own
separate department of HRM. According senior executive of HR Waqar
Mahmood our HR department consist of 29 people in Gujranwala
plant. Every organization has its own policies and strategies by which
they control the functions of their departments. Similarly, we also have
own policies and strategies by which we control all the functions of our
departments. coca cola HR department is also conducting all the
practices of HRM like Job analysis and design of work ,recruitment and
selection, training and development , performance appraisals,
compensation, employee relationships ,staff welfare and medical
policies and some other things like that. These all practices are
conducted by own policies and strategies.HR department not make
decisions related of its own department, they also conduct in companys
decision.

Job analysis and designing

Job analysis is the procedure for determining the duties and skill
requirements of a job and the kind of person who should be hire for it.
Job analysis consists of two products one is job description and second
job specification. Job description: a list of job duties, responsibilities,
reporting relationship, working conditions, and supervisory
responsibilities-one product of a job. Job specification: a list of a jobs
human requirements that is requisites education, skills, personality, and
so on-other product of a job analysis. Coca cola company HR
department check its own job description and job analysis in which they
get the information about employees work activities, human behavior,
performance standard, job context and human requirements and also
other information related to thisconduct.HR department of coca cola
used this information for Recruiting, selection, compensation,
performance appraisal, training, and employees relationship.
Planning and Forecasting
The process of deciding what positions the firm will have to fill, and
how to fill them. Coca cola HR department involves in company
strategic planning and they also make sufficient planning for hiring new
employees in the future. We forecast for the expected employees needs
in the organization. We forecast of employees on the change technology
and increasing in productivity. After planning we send this report to the
head office for approval. If we get approval from the head office then we
start recruitment process

Our recruitment process

Our recruitment process is well established first of all we give ads in
news papers, company website, institutions etc. Once we receive an
application form, from candidates with required documents and CV.
Internal recruitment
External recruitment

Selection process
The selection process will vary depending on the position youre
applying for, as one process cant fit all the different roles we have here
at CCE. However, in most cases a combination of any of the following
tools will be used:

Interview
Group exercises
Presentations
Psychometric tests
Role plays/Situational Exercises
Interview The interview is designed to reveal more about you and your
experiences. Well ask for examples of how you behaved in different
situations, maybe at school, university, a club, at home or in previous
jobs. This is not designed to 'catch you out' and our interviewers will
never try and trick you into an answer. Be honest, be yourself and it
should be an enjoyable experience. Also, dont forget that this is your
chance to find out more about us and ask questions. Remember,
interviews are a two-way process souse it to understand the nature of the
role and to make sure it really is what youre looking for.

Group exercises
Were very much a team at CCE so these will show us how effectively
you work with people. Theyre a good opportunity for us to see how you
communicate, influence and involve other people in the workplace.
Presentations
Presentations give you the chance to show your ability to communicate
to a group of people on a specific topic. You may be given a topic in
advance or on the day, but dont worry youll have plenty of time to
prepare

Psychometric tests
Psychometric tests are timed exercises that examine your abilities and
potential. On occasions, we may also use a personality assessment tool
that is designed to find out more specific things about you. If youre
asked to complete a psychometric test, well send you information and
advice in advance on how to prepare. Role Plays/Situational Exercises
Designed to assess how you react in certain situations, these help to
highlight particular skills and how well youre suited for a position. You
may be given facts and figures to review, or a report to complete; we
may also have an assessor acting as a customer or employee to simulate
a situation that could occur in the workplace. Dont worry, youll be
given a brief and ample time to prepare.
Role Plays/Situational Exercises
Designed to assess how you react in certain situations, these help to
highlight particular skills and how well youre suited for a position. You
may be given facts and figures to review, or a report to complete; we
may also have an assessor acting as a customer or employee to simulate
a situation that could occur in the workplace. Dont worry, youll be
given a brief and ample time to prepare.

Training process of employees

Training process is essential part of every employee with out training;
employee can not come to now the procedure of work, rules and
regulations of firm, some times when new technology is introduced it is
also responsibility of a firm to train its employees. After recruiting the
fresh employee we train them for three months and also pay them
salaries after three months they become part of a firm We also give
training to already exist employee it depend upon condition for example
if new technology is introduced first of all we give full training to them
about new technology then we allow them to start their job .

Performance appraisal
Coca cola performance appraisal is annually Hr manger Waqar
Mahmood said that
We appraise the employee due to their performance about goals of
the organization .we set the goals started he year and tell the
employees about the goal if the employees achieve this goal we
appraise the employees.

Steps in appraising performance

The performance appraisal process process contains three steps;

Define the job

Appraise the performance
Provide feedback

Define the job;

Means making sure that you and your subordinate agree on his or
her duties and job standard.
Appraise performance;
Means comparing your subordinates actual performance to the
standards that have been set.
Provide feedback;
Means discuss the subordinate performance and progress, and
make plans for any development required.

Compensation and benefits

Objective of compensation
Our compensation objective is to improve performance of employees
and convey a message to employees that company is loyal with
employees.HR department manage says that employees are our assets,
there for we are careful about their health and benefits.
We give following compensation and benefits:
 Basic salary
Bonus
Medical facility

We get many advantages from our employees because they are happy
from company. Our employees are satisfy from our compensation and in
the coca cola never downsizing occurred which shows that well
relationship between employees and company.

EMPLOYEES RELATIONSHIP
Employees are the most important assets of every company so it is very
important to give them importance. The satisfaction of the employees
makes the company successful. The reason is that if the employees of
the company are satisfied then they will work hard for the development
of the company but if they are not satisfied with the companys policies
and they are not given their rights then they will leave the company
which can turn into a big loss. So employees relationship is very
important for every company. Every company has its own policy. We
have also got our own policy by which we give importance to our
employees if any employee faces some kind of problem related to his
life or work then he can directly go to the manager and he can share all
of his problems. This thing should be adopted by every company
because this makes the employee satisfied with the company. We believe
that an open door policy is the best policy for employees relations
because due to this, our employees feel very independent and they know
that if they get any problem, They can contact directly to the manager of
their department. So we strongly believe that such policy makes our
employees satisfy with us.

Safety Policy
We at CCBPL Gujranwala are committed to ensure the maximum level
of safety and prevention of loss for our employees, assets and visitors.
We believe in the involvement of each and every one of us in this effort
and realize the importance of every individuals contribution to safety.
We strive for continuous improvement in our safety standards and to the
consistently meet or exceed them. We therefore, will make certain that
the necessary financial and personnel resources are made available in
order to continuously improve our safety standards. With this belief we
vow to. Set our safety standard at a level that ensures compliance with
governmental and company requirements. Protect our employees and
ensure public safety extending throughout our organization. Integrate
sound safety practices in to our daily business operation even in the
absence of specific regulatory requirements use the results of research
and new technology to minimizing the safety risks of our operations
equipment, products and packages taking into account the associate
costs or profit for each safety benefits. Ensure each and every one to use
in responsible and accountable for our actions. Establish mechanisms to
communicate effectively with employees consumers and government on
our safety performance.
We believe in safety. We adhere to our safety principles. We deliver.

ADVERTISEMENT THROUGH COKE STUDIO

 Coca cola company is using different modern means of advertising
their product all over the world. They are making it possible by hiring
new and old talent which sing songs, qawalees etc which refreshes the
minds of people and blows the mind of people and takes them into the
flash back. Young and old both generations take interest in this program
because they see their favourite singers singing their favourite ones.
Thats why this program is running on the path of success and has
started SEASON 8.

Conclusion
The 'Coca-Cola' promise is simple, solid and timeless:
The Coca-Cola Company exists to benefit and refresh
everyone who is touched by its business. Part of this
promise is to continually operate as a model business
citizen, consistently shaping business decisions to improve
the quality of life in the communities in which it does
business.
The Company is committed to monitoring
performance in the area of social responsibility against
benchmarks to make sure that it is, and continues to be, a
good citizen as well as the benchmark global brand following
the slogan of SHARE HAPPINESS