No of Respondents

Gender No of Respondents

Female Male 19
37%
Female 11
male
63% Total 30

Comment- The percentages of gender portion are mostly male. The survey has a good number
of female also.

No of Respondents 15-25
5% Age No of
Respondents
15-25 3

26-35 21
26-35
Total
35% 36-45 3
50%
46- 3
above
Total 30

46-above 36-45
5% 5%

Comment- Most of the respondents is aged between 26 to 36 years. Hence most of the response
came from that portion. The senior and experienced respondent responses were also included.
 Do you watch commercial advertisements on
television?

No Yes Yes 15
50% 50% No 15

Interpretation- it is seen that half of the respondents answered positively with the statement and
half respondents has negative perception. With the evidence of above table and graph we can say
people are sometimes watching commercial advertisements.

Have you seen this snicker commercial where

man becomes heroin when he is hungry and
started to have mood swing?
Yes 18
No 12
No
40%

Yes
60%

Interpretation -From the graph, it is identified that all the respondents were agreed with the
statement they familiar with the snickers commercial advertisement.
 Have you seen any advertisements on whitening
beauty products? (i.e. fair and lovely or fair and
handsome)
Yes 20
No 10
No
33%

Yes
67%

Interpretation -From the graph, it is identified that all the respondents were agreed with the
statement they familiar with the snickers commercial advertisement. 67% said yes and 33% said
no.

Have you seen any advertisements on body

fragrance? (i.e. exe effect or FOG)

Yes 15
No 15
No Yes
50% 50%

Half of the respondents answered positively with the statement and half respondents have
negative perception. With the evidence of above table and graph we can say people are watching
body fragrance advertisements.
 Do you use LUX soap?

No
27%

Yes 22
No 8
Yes
73%

73% was answered positively and 27% were replied negatively with the statement. We can say
that most of the respondents use lux soap.

Do you think LUX is unisex product?

No Yes Yes 15
50% 50% No 15

Half of the respondents answered positively with the statement and half respondents have
negative perception. With the evidence of above table and graph we can say people think it a
unisex product.
 If yes, can you recall any male model for LUX
advertisements?

No
30% Yes 21
No 9

Yes
70%

It is seen that 70% were positive and 30% were negative with this statement. So it can be said
that they can recall any male model.

Do you think these advertisements for such

products are required?

Yes
40%
Yes 12
No No 18
60%

60% respondents have negative perception and 40% were in positive position. So it can be said
that people think these advertisements for such products are required.
 What would you say about banning these types
of advertisements?

Yes Yes 12
40% No 18

No
60%

Only few people want to ban these types of advertisement.

What do you think about these types of

advertisements?

Yes
27% Yes 8
No 22

No
73%

These type of advertisements are unethical 73% said this.

 How will you rank the present advertisements?

No
27%

Boring 22
and
Yes disturbing
73% Misguiding 8

We get negative perception about its ranking because 73% said its boring and disturbing.

Do you think these types of commercials are

objectifying women to sell their products?

No
33% Yes 20
No 10
Yes
67%

67% people agreed with the statement that commercials are objectifying women to sell the products.
 Do you think this is fair to women to be a product
like this in such ad like Maaza, Suzuki bike, LUX
soap and etc?
Yes
7%

Yes 2
No 28

No
93%

93% people is agreed to this statement.

Yes 8
 No 22
Does this type of ad induce you to try the
products?

Yes
27%

No
73%

We get negative answer because the survey says that this type of ads do not induce them to try the
products.

Do you think these advertisements are affecting

womens self esteem?

No
33% Yes 20
No 10
Yes
67%

We get mixed perception because 67% says advertisement affects womens self esteem and 33% says
no.
 Do you think these advertisements are being
successful to convey the intended message?

No Yes 20
33% No 10

Yes
67%

We get mixed perception because 67% says yes and 33% says no.

Do you think these ads are creative?

Yes
40%
Yes 12
No No 18
60%

60% respondents think that ads are not creative.

 Do you wish to see these types of ads more in
future?

Yes
33% Yes 10
No 20
No
67%

Maximum people do not want to see this type of ad more in future. Only 335 want to see.

Objective of the study

The objectives of the study are as follows-

Broad objective-
To examine the dilemma of unethical advertisements effect on peoples mind in Bangladesh

Specific objective-
To identify the perception of people about advertisements.
To know which type of advertisement people want to see.
To know the opinion of the people regarding the dilemma of unethical advertisements.
Methodology
The research is a Quantitative Research based on the dilemma of unethical advertisements effect
on peoples mind in Bangladesh that is analyzed through collected data and data collection
techniques.

Data collection
All information are collected from two sources-

Primary sources

Through questionnaire survey

Observation

Secondary sources

Website
Various published documents

Questionnaire design

Questionnaire was prepared with open ended questions. The questionnaire in total has 17
questions. The measurement of the questionnaire items in this study is used- yes or no, ethical or
unethical. I ensured them data will be kept confidential and it is used only the academic
purposes.

Sampling plan

Sample unit- Any respondents of different ages and professions.

Sample size- The sample size was 30.

Findings-
People are watching commercial advertisement.
They are very annoyed to see the commercial ads.
Maximum people use Lux soap.
People think some products are unisex.
According their perception maximum people do not want to ban the commercial ads.
Commercial advertisements are unethical.
Commercial ads are got the rank of misguiding, boring and disturbing.
These ads are objectifying women for selling the products.
Commercial ads do not induce people to use the products.
People do not find any creativity in these ads.
Affects women self esteem.
People do not want to see commercial ads.

Conclusion masum