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ICMIs Guide To
Contact Center Metrics
1st Edition
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ICMIs Guide To Contact Center Metrics 1st Edition
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ICMIs Guide To Contact Center Metrics 1st Edition
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ICMIs Guide To Contact Center Metrics 1st Edition
Table of Contents
Communication Channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Contact Drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
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Communication
Channels
ICMIs Guide To Contact Center Metrics 1st Edition
Communication Channels
The call center is dead.
If your organizations primary focus is on supporting calls
and calls alone, youre not just behind the times youre out
of touch with the modern customer.
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88% email
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Contact
Drivers
ICMIs Guide To Contact Center Metrics 1st Edition
Contact Drivers
Executives of a business-to-business company that provides
HR and payroll services met to discuss service strategy. They
have an award-winning contact center, but were seeing
warning signs of changes in customer expectations and
were concerned about a growing number of isolated
service delivery problems.
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ICMIs Guide To Contact Center Metrics 1st Edition
1.
Track the reasons for contacts as specifically
as feasible. This typically involves developing
a hierarchical classification approach that
presents agents with a menu of several levels
each having five to ten categories. This results
in codes (125-plus) that can provide detailed
insight into drivers.
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2.
Track drivers across all contact channels
(including traditional, social, mobilethe
gamut). Use the same classification system
across all interactions, and equip agents to use it
consistently. Ensure that training, coaching and
quality monitoring treat this aspect of contact
handling as a priority.
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3.
Graph the frequency of top drivers to identify
trends. Simple line charts that show the relative
occurrence of the ten or fifteen most common
drivers can help identify priorities and the
communicate effectiveness of improvement
efforts.
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4.
Act on what youre learning. Work with
colleagues across the organization to address
issues at the source. This is where specificity
of drivers is so importantits helpful to know
that billing questions are causing contacts, but
even more so to be able to drill down and see
that relative changes related to seasonality is
the main culprit. That provides an opportunity
to improve how the information is presented to
customers on statements.
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5.
Communicate back to the contact center (and
broader organization) the progress you are
making in preventing or encouraging various
types of contacts. Addressing the issues driving
contacts leads to improvements in products,
services, processes, roles and responsibilities,
and communication. These efforts involve
the broader organization (and suppliers) and
inherently raise the contact centers visibility
and strategic value.
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The Customer: Service when they want it, how they want
it, and without worry once theyve gotten it.
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Contact
Center
KPIs
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Contact Quality
Measured by 88% of contact centers
Customer Satisfaction
Measured by 87% of contact centers
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Seven
Categories
of Metrics
ICMIs Guide To Contact Center Metrics 1st Edition
1. Forecast accuracy
3. Resource accessibility
5. Employee satisfaction
6. Customer satisfaction
7. Strategic value
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Forecast Accuracy.
If you dont have an accurate prediction of the
workload coming your way, its almost impossible
to deliver efficient, consistent service and achieve
high levels of customer satisfaction. And thats just
as true for newer mobile and social interactions as it
is for phone, chat or email.
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Resource Accessibility.
If customer contacts dont get to the right places at
the right times, little else can happen. Establishing
service level and response time objectives is a
prerequisite to ensuring that the organization
is accessible and available where and when
customers choose to interact.
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Employee Satisfaction.
Employee satisfaction clearly influences, even
drives, customer satisfaction and is an essential
measure in any environment. Further, retention,
productivity and quality often have a definable,
positive correlation to agent satisfaction.
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Customer Satisfaction.
Customer satisfaction is essential in all
environments and has greatest value as a relative
measure and in conjunction with other objectives
(e.g., what impact do changes in policies, services
and processes have on customer satisfaction).
Robust methodologies such as net promoter score
or customer effort score can provide deeper insight
into improvement opportunities, and a baseline for
benchmarking.
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Strategic Value.
What contributions does the contact center
make to revenues, marketing initiatives, product
innovations and other primary business objectives?
Measures are often focused on samples of impact
in these and related areas, fueled by listening,
engaging, and learning from customer interactions.
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Forecast
Accuracy
Metrics
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Schedule Fit
& Adherence
Metrics
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Resource
Accessibility
Metrics
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3) Resolution/Escalation
This is a measure of when the problem or issue
is actually resolved and is used in environments
where the contact centers initial response may
not fully resolve the issue.
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Quality &
First Contact
Resolution
Metrics
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Employee
Satisfaction
Metrics
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Customer
Satisfaction
Metrics
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Strategic Value
Metrics
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Conclusion
The metrics that are ultimately utilized in your
contact center should follow six themes to
insure that they deliver the best results for your
organization. No matter which metrics you use,
remember to keep these themes in mind.
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About ICMI
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ICMIs Guide To Contact Center Metrics 1st Edition
About Five9
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ICMIs Guide To Contact Center Metrics 1st Edition
Cloud Contact
Center Software
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Happier Customers.
At Five9, we know that happier agents
lead to happier customers. Find out
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Visit www.five9.com
Copyright Five9, 2015
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