12B105 MANAGERIAL COMMUNICATION

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Course Objectives

To provide a basic idea about the importance of Communication in the Business Field
To learn about the flow of Communication and Types of Communication in an Organization
To prepare and deliver Effective Oral and Written Communication
To enhance and gain confidence and greater understanding of Communication
To gain knowledge of the communication medias and its need in business

Course Outcomes
Understand the communication skills and the usage of communication
Use communication aids and apply the different forms of communication
Understand the technology of communication in the modern workplace.
Understand the reports and its formats
Understand the methods of business communication and forms of records

UNIT I INTRODUCTION AND FOUNDATIONS OF COMMUNICATION 9

Communication Meaning, Significance for Management Role of Communication in Business Forms of
Communication -- Choice of Vocabulary Paragraph Writing- Dimensions and Functions of Non-Verbal
Communication Personal Appearance Body Language-Paralanguage Environment

UNIT II COMMUNICATION PROCESS 9

Types and Media of Communication - Barriers of Communication and Overcoming Barriers Principles for
Effective Communication- Communication in Organizational Settings Internal and External Communication

UNIT III BUSINESS COMMUNICATION 9

Business Needs for Communication - Forms of Business Communication Planning Writing and Consulting
Business Messages -Writing Routine and Good Will Messages Writing Positive and Negative Messages-Writing
Business Letters Writing Memos, Minutes and Agenda Enquiry, Sales and Order Letter - Notice, Tenders
Letter Applications and Complaints

UNIT IV PERSONAL COMMUNICATION 9

Use of Charts, Diagrams, Tables and Visual Audio aids for Communication Listening Process of Improving
Listening Teams Types Dynamics-Improving Group Communication Understanding Others and Self, Self
Concept Interpersonal Perception Feedback

UNIT V REPORT WRITING 9

Technical Reports Formats of Reports Project Proposal Writing Project and Appraisal Report Writing
Communication Challenges in Todays work Place
Total: 45
TEXT BOOKS:

Year of
Sl.No. Author(s) Title of the Book Publisher
Publication
John M Penrose, Business Communication Cengage
1. Robert W Rasberry for Managers 2009
Learning
and Robert J Myers
Speaking and Writing for
2. Sounderaraj Francis Effective Business McMillan India 2008
Communication

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REFERENCE BOOKS:

Year of
Sl.No. Author(s) Title of the Book Publisher
Publication
Communication Skills for
1. Hargie O Williams Palgrave 2006
Effective Management
Lesikar V Raymond
Tata McGraw
2. and Business Communication 2008
Hill
Flately E Marie
3. Ramachandran K K Business Communication McMillan India 2009
Mohan Krishna Developing Communication
4. McGraw hill 2007
Banergee Meera Skills