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Stock Price Effects. Another incentive for earnings management is the potential
impact on stock price. For example, managers may increase earnings to
temporarily boost company stock price for events such as a forthcoming merger or
security offering, or plans to sell stock or exercise options. Managers also smooth
income to lower market perceptions of risk and to decrease the cost of capital. Still
another related incentive for earnings management is to beat market expectations.
This strategy often takes the following form: managers lower market expectations
through pessimistic voluntary disclosures (preannouncements) and then manage
earnings upward to beat market expectations. The growing importance of
momentum investors and their ability to brutally punish stocks that dont meet
expectations has created increasing pressure on managers to use all available
means to beat market expectations.
Other Incentives. There are several other reasons for managing earnings. Earnings
sometimes are managed downward to reduce political costs and scrutiny from
government agencies such as antitrust regulators and the IRS. In addition,
companies may manage earnings downward to gain favors from the government,
including subsidies and protection from foreign competition. Companies also
decrease earnings to combat labor union demands. Another common incentive for
earnings management is a change in management. This usually results in a big bath
for several reasons. First, it can be blamed on incumbent managers. Second, it
signals that the new managers will make tough decisions to improve the company.
Third, and probably most important, it clears the deck for future earnings increases.
One of the largest big baths occurred when Louis Gerstner became CEO at IBM.
Gerstner wrote off nearly $4 billion in the year he took charge. While a large part
of this charge comprised expenses related to the turnaround, it also included many
items that were future business expenses. Analysts estimate that the earnings
increases reported by IBM in subsequent years were in large part attributed to this
big bath.
Buffer against losses. The larger the buffer, the lower the risk. The current ratio
shows the margin of safety available to cover shrinkage in noncash current asset
values when ultimately disposing of or liquidating them.
Reserve of liquid funds. The current ratio is relevant as a measure of the margin
of safety against uncertainties and random shocks to a companys cash flows.
Uncertainties and shocks, such as strikes and extraordinary losses, can temporarily
and unexpectedly impair cash flows.