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English for Communicating in Business (ECB) 4 SP

Accreditation of Prior Learning for Business and Economics Students

What is an ECB course?

The ECB course is a tailor-made, highly interactive course designed for improving written and
oral communication skills in English. The writing section invites students to develop their
business writing skills through extensive practice in composing business correspondence and
other documents. e.g. reports, proposals, various types of business letters, invitations,
agendas, memos, e-mails, CVs, resumes, and minutes. Students become familiar with the five
Cs of effective business writing: Concrete, Courteous, Clear, Concise, and Correct. The main
learning objectives addressed in this section of the course are: learning to analyze the audience
and purpose of writing, conveying the appropriate tone, learning to address writing issues
commonly encountered by non-native speakers of English.

The oral section of the ECB emphasizes business meeting, negotiation and presentation skills.
Through readings, discussions, written exercises, and different simulations students learn to
recognize different negotiation and meeting styles, prepare effectively for meetings and
negotiations, work collaboratively with a negotiation team or as a member of the assembly,
identify meeting and negotiating objectives, and evaluate the strengths and weaknesses of
their strategies. In addition, students practice giving a business-related presentation and
participate in a job interview.

In order to enhance both your oral and writing skills in Business English you also have to learn
to deal with intercultural communication issues and situations.

The ECB course already assumes a good knowledge of English including reasonable fluency and
accuracy in speaking English, accuracy in writing and a wide general and business vocabulary.

Am I eligible for exemption?

If you have completed or gained exemption from the EBE course (English for Business and
Economics) and you believe you already have the ability and level of skills required, you may
apply for exemption from this course by taking the Exemption Test. Normally this would mean
that you have experience of using English for academic and professional purposes, and that you
have acquired experience of conducting as well as participating in business meetings and
negotiations. Otherwise, it is unlikely that your performance in the test will reach the required
level of exemption.
Self-evaluation questionnaire

The following questions will help you decide whether the Exemption Test is the best alternative
for you.

Do you have experience of a period of work or study in an English-speaking academic or


professional environment relevant to your field?
Do you have experience of intercultural communication?
Do you know how to compose business documents; i.e. what should an effective
business letter include?
Do you know how to apply appropriate structure, language, and tone for business
writing?
Are you familiar with specific vocabulary of business meetings and negotiation?
Do you know how to develop an effective plan and strategy for negotiation?
Do you know how to organize negotiations in five distinct phases?
Do you know how to analyze terms and conditions?
Do you know how to perform as a presiding officer at meetings?
Do you know the duties, responsibilities, and rights of the members at meetings?
Do you know how to make motions, discuss motion, and vote on motions at a formal
meeting?
Do you know how to compose presentation; being persuasive, logic and audience
focused; translating technical data; choosing vivid language; organizing ideas; using
body language and visual aids?

If you can answer these questions in the affirmative, and you have completed or gained
exemption from EBE course (English for Business and Economics) then you can enroll to take
the Exemption Test.

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