East West Bancorp SWOT Analysis, USP &

Competitors
Posted in Banking & Financial Services, Total Reads: 1611
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SWOT Analysis of East West Bancorp with USP, Competition, STP (Segmentation, Targeting, Positioning) -
Marketing Analysis

East West Bancorp

Parent Company East West Bancorp

Category Regional Banks

Sector Banking and Financial Services

Tagline/ Slogan -

USP Its speciality is that it is a Chinese American Bank

STP

Segment Retail and consumer banking

Target Group Individuals and business enterprises

Positioning Providing hassle free customer service to all its customers

SWOT Analysis

1. The bank offers a variety of banking and financial services through a

network of around 110+ bank branches operating in the US, China and Hong
Kong
2. It is expanding its product portfolio by acquiring its competitors in various
locations
3. The company has focus on industries with cross-border growth potential
drives its bridge banking strategy. The dedicated banking experts, with
Strengths specialized knowledge in key growth sectors, keep East West Bank at the
 forefront of opportunity in the U.S. and Greater China.
4. Good brand visibility in the domestic banking circuit in US

1. The asset base of the bank has been growing at a snails pace and this may
be a cause for concern in the long term
2. Cash dues from other banks have increased and it signifies the weak credit
terms of the bank which may have a debilitating effect on the performance
3. Total equity of the bank has increased and this signifies a dilution in the
Weaknesses ownership

1. The US banking industry which suffered in the wake of the financial crisis
seems to have recovered and this provides better opportunities to the banks
2. The global asset management and custody banks sector is growing at a
rapid pace. It can explore into this untapped potential to generate more
profits
3. It can as well expand in the other developing countries as they also offer a
Opportunities growth potential for the bank

1. The US government framed the Dodd-Frank Act, significantly

restructuring financial regulation in the US. These severe changes in
regulations by US Federal government may affect operations and increase
costs
2. Since the start of the global financial crisis, banking industry in the US has
been undergoing a series of consolidations which could impact the margins
3. Increasing number of online attacks may indirectly affect the revenue for
Threats the bank

Competition

1. Associated Banc-Corp
2. Cathay General Bancorp
Competitors 3. City National Corp