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T W I C E - Y E A R L Y I N F O R M A T I O N B U L L E T I N F O R A L O C A L S U S T A I N A B L E E N E R G Y P O L I C Y I N E U R O P E
DOSSIER
q OTHER WAYS OF
COMMUNICATING
www.energie-cites.eu
Other ways of
communicating:
Good pratcice examples p.3-6
Exhibition
Beacon regions, cities, neighbourhoods...
p.8-9
Local authorities
as models: 4th BISE Forum p.11
q DOSSIER
q OTHER WAYS OF
COMMUNICATING
ABOUT ENERGY AND CLIMATE
CHANGE DO EXIST
The challenge we are facing today is If by 2050 we are to reduce greenhouse In this context communication is of
gas emissions by 4 we must change our paramount importance under the condi-
without historical precedent. Having current direction and, starting today, find tion, of course, that it does not take the
experienced uninterrupted growth in the right way. To reduce emissions by place of action but rather serves it
the amount of energy we consume 30%, consume 20% less energy and use appropriately and effectively.
since the birth of humanity, we must renewable energies for 20 to 25% of our
needs will require nothing short of an To communicate, is to facilitate the transi-
now learn to substantially cut our energy revolution. More particularly it is tion from being informed, to understanding,
consumption and rely extensively on about changing habits in all of the countries from thinking to taking action; it is to
of Europe, new Member States included, convince people and rally all to a common
renewable energy sources. cause, whether those people are:
which must be rebuilt on sustainable foun-
dations. Part of a municipal administration,
Solutions to the energy and climate where both elected and non-elected
change challenges lie in the What may appear to be wishful thinking representatives need to participate in this
today is the rational direction to follow
involvement of society as a whole, tomorrow, a realistic choice that will limit
new culture, whatever their responsibili-
including citizens, elected ties may be,
our vulnerability to energy shortages and
representatives, associations, etc. climate change and marry economic Involved in local society,
growth and sustainability. Good practices where companies, the self-
that strike us as extraordinary today, will employed, banks, property develo-
become standard procedure tomorrow. pers, etc., not to forget associations,
play a highly important role in terms of
The ideals and methods of the past are not decision-making and influence,
relevant to the new energy paradigm we or where ultimately all members of
face today. society will be the principal beneficia-
ries and participants of a less energy-
The revolution needed will change our cul- hungry economy,
tures, our routines, our decisions and our
private lives as citizens, members of the Actors at a national and European level,
I n33 I April 2007
City of Heidelberg
comfort. The E-Team Project of the City of
Heidelberg (DE) was implementing
Recruiting participants in 1994 in 19 schools with its main
For the first edition, different aim to multiply energy savings.
methods of recruitment were used This very successful project mana-
including press releases, e-mailing, ged by the Environmental office of
inserts in the free regional newspa- the City is based on regular
pers, recruitment in markets and exchanges between all partners
supermarkets. On the basis of these and participants: students, tea-
appeals, households could apply via chers, parents, municipal mana-
an on-line form on the Internet web- gers, energy officers, etc. Energy tour for learners in Heidelberg
site, by e-mail, letter, and by tele-
phone. We counted up to almost The Environmental office of the City anniversary celebration party of
600 candidate households. One action leads to another as coordinator of the project is also E-teams, the Energy tour orga-
Overall, taking all uses together, the main contact point for all the nised with sport clubs, the
A festive information evening 81% of households saved energy. partners. At the beginning of the Renewable Energy Day organised
Before the Challenge actually star- Taking the analysed sample as a project, a round table was set up with E-Teams in 2005 and 2006,
ted, an information evening was whole, the average annual energy where different municipality organisation of solar-boat competi-
organised to inform, motivate and saving made by each household departments work together and tions, etc.
explain the project to candidates was 9%. This represents an ave- determine the measures needed to
who wanted more details and rage annual reduction of CO2 emis- support the project. The Environmental Office organises
explanations. The instructions were sions of 950kg, a figure which is In the schools, energy teams meetings for schools once a year
clearly set out and explained so as very close to the sought after E-Teams consisting of students to allow them to share their expe-
to guarantee reliable commitments objective of one tonne of CO 2 . and teachers were created. The riences.
and to avoid discouragement en Financially speaking, this repre- positions of Energy Officers and A total of over 1 000 tonnes of car-
route. sents an average annual saving of class spokesperson for energy bon dioxide has been saved since
335 per household. issues were also created. The sub- the introduction of the E-team
In the end, 200 households decided ject of energy and climate protec- project. The energy costs savings
to commit themselves for 6 months Figures aside, it seems important to tion is communicated to the stu- are about 450 000! The schools
and were invited to a launch party. note that a large number of the par- dents through the integration of this can use up to 1 500 to pay for
The dynamic and festive side of ticipants seem to have developed topic in their lessons. Nearly all events or specific purchases (ten-
the party made it possible to create or consolidated an energy reflex. subjects in the school can integrate nis table, musical instruments,
a friendly atmosphere amongst the This approach often led participa- energy issues into their lesson so etc.).
participants and to develop a col- ting households to consider more that climate protection becomes an
I n33 I April 2007
lective spirit. These group dyna- significant investments and/or essential part in school life. A fine example of channelling the
mics which we tried to maintain via other every day ecological gestu- energy and vigour of youth.
the information evening and the res. Many of them now feel that The main instrument for communi-
Internet forum were intended to they have been entrusted with the cating the idea of the E-Teams in q For further information
Sabine Lachenicht I City of Heidelberg
reduce the drop-out rate (accor- civic role of spreading the word the City are events such as the Office for Environmental Protection
ding to Professor Joules theory of amongst friends and family says Energy competition awards pre- E-mail: Sabine.Lachenicht@heidelberg.de
uEnergie-Cits INFO
City Council (GB) has been the res- Energy CO2 Water Energy CO2 Water
Consumption Emissions Consumption Consumption Emissions Consumption
A A
Management Unit (EMU) for over B B B B
10 years. Previous campaigns of C C C C
DISPLAY CLASSIFICATION
DISPLAY CLASSIFICATION
awareness raising lacked an ele- D D D D
ment of cohesion. Since Bristol E E
F F
joined the Display Campaign in G G
2004, the City Council have adop- Less efficient Less efficient
communication activities Bristol Turn off your PC monitor when you go for lunch
and when you go home.
Fine tune heating times to suit weather
conditions. 50 %
Fossil
50 %
Renewable
Unplug mobile 'phone and battery chargers when
they are not being used.
Secondary glaze all windows.
in the Display "Towards Class A" heating to be turned down. daylight. The energy The CO2 Water The energy The CO2 Water
consumption emissions of consumption consumption emissions of consumption
of a car going for If you are able to, use the stairs instead of the lift. of a car going for
Can you use the stairs instead of the lift? Draughtproof all windows and doors.
Award 2006.
Graphic Design: www.tuttiquanti.net
Replace all PC monitors with flat screens. 26.7 24.5 54780 26.7 15.6 54780
family houses times around showers family houses times around showers
the earth the earth
internal E-mail was sent after the Furthermore, Council Staff are
posters were put up drawing atten- being trained to be involved as
Help save energy...
tion to the employee. volunteers in the dissemination of
energy awareness principles.
According to the performance of Other follow-up actions took place
the buildings, the public response via various communication media.
was variable: posters showing bad Stickers were distributed to the
ratings provoked debate on where Environmental Awareness
improvements could be made. Representatives and Site Energy
I n33 I April 2007
Users of the Council House consi- Officers and two different types of
One the a Display postcards created by Bristol
uEnergie-Cits INFO
p.6
q EUROPEAN UNION
8th & 9th March 2007: the European Council How to read
reached a historical decision for the future of Europe
the figures and
EMPOWERING SOCIETY understand the
TO ACHIEVE THE GOALS OF THE EU! compromise
Greenhouse gas: 30% or 20%?
30% is the declared desired
European Communities
City of Basel
zens and motivate the whole of policy for Europe which doesn't sim-
society. This is why Energie-Cits - ply aim to boost competitiveness and stresses the need for such a
despite certain weak points - is secure energy supply, but also aspi- reduction.
pleased with the decision of the res to save energy and promote cli-
Heads of State and Government mate-friendly energy sources. NB: the reference year is 1995. The
who, following the proposal of the upward trend in energy use bet-
European Commission, have adop- EU leaders set a firm target of cutting Basels tramway ween 2005 and 2020 being estima-
ted some ambitious objectives. For 20% of the EUs greenhouse gas ted at 7%, this results in a 13%
the first time in the history of man- emissions by 2020 - the EU will be wil- "We can say to the rest of the world - reduction
kind, a community of nations have ling to put this goal up to 30% if the Europe is taking the lead. You should
willingly set themselves the objec- US, China and India make similar join us in fighting climate change", Renewable energy: 20% and 10%?
tive of reducing their energy use! commitments. EU leaders also stres- declared European Commission the 20% objective is a binding
ses the needs to decrease energy President Jos Barroso on the occa- objective for the EU taken as a
consumption by 20% and set a bin- sion. whole.
ding overall goal of 20% for renewa- the 10% objective for biofuels is a
ble energy sources by 2020, compa- binding objective that applies
red to the present 6,5%. to each Member State.
event most of them will never have heard of. This is ferent from todays society, focused on minimising
Archiv LH Hannover
the option we want to avoid at all costs, but it cannot energy use. Thus, the European Union will find its way
be ruled out. National and European leaders have to re-establishing a link with citizens through a vital
developed the habit of neglecting to involve citizens issue that concerns them all: energy. Empowering
in their decisions and citizens have grown used to society and local authorities who are closely connec-
such a situation! This option can only lead us to a ted to such issues is the way forward that Energie-
uEnergie-Cits INFO
dead end and we could write the official declaration Cits and its partners are going to promote in the
acknowledging its failure in 2020 now! coming months. Let Europe be the winner!
The Kronsberg passive house, Hannover
p.8
The Green Paper on Urban Transport
will be adopted in autumn 2007
The European Commission has launched an Internet consultation in sup-
port of the ongoing preparation of the Green Paper. This consultation is
intended to collect views from interested parties on
City of Odense
how best the European Union may contribute to impro-
ving transport and mobility in urban areas. Once the
Green Paper is adopted and the consultation period is
over (probably in spring 2008) the European
Commission will prepare an action plan.
The official Energie-Cits will be contributing to the various pha-
press release ses of the process, which is due to terminate in
autumn 2008, notably by taking part in the consultation
we would like and by publishing an opinion paper in due time.
Energie-Cits will also be preparing a special dossier
to read in 2020 on transport in urban areas for the publication of the
next issue of Energie-Cits INFO in November 2007.
The Odense bicycle festival
At the 2020 Spring European
Please feel free to share your experiences in transport and sustainable
Council, the Heads of State and
mobility with us and tell us about your success stories now!
Government, together with all the
European institutions, expressed q For further information
Jean-Pierre Vallar I Energie-Cits
their satisfaction at the results
E-mail: www.energie-cites.eu/jean-pierre
obtained with regard to energy effi- http://ec.europa.eu/transport/clean/index_en.htm
ciency, renewable energy and the
fight against climate change.
www.sevilla2007.org
www.aalborgplus10.dk/default.aspx?m=2&i=275
p.9
q LOCAL INITIATIVES
Besanon,
Fossil Fuel Free Vxj passionate about wood
gains international renown
City of Besanon
The Swedish town of Vxj, a member of the Energie-Cits Board of
Directors, won the first prize in the sustainable community category
of the Sustainable Energy Europe Campaign Competition. Known as
the Fossil Fuel Free town, Vxj had already received a national
prize of excellence in 2000.
City of Vxj
In 2006, Besanon (FR) inaugurated managers for the creation of wood-
one of the largest automated, wood- fired heat networks on its territory.
fired boiler plants in operation in A plan to minimise energy use, cur-
France (6 MW). The plant delivers rently under preparation, will also
heat and hot water to over 12,500 be developed as part of this policy.
dwellings. It is the 4th wood-fired
boiler plant to be built in the urban The metropolitan area of Besanon
area which testifies to the strong is also contributing to biomass-
political will of the Town Council to wood development with the
develop the local biomass wood construction of a platform for sto-
Fossil Fuel Free Vxj is an ambitious programme involving all industry. ring and drying wood pellets to be
municipal services and companies as well as many local players in shared by several communes. On a
the fight against climate change. It started in 1996 when the Town The Municipality of Besanon has regional level, the whole of
Council decided to progressively stop using fossil fuels and to halve been continuously promoting this Franche-Comt has been involved
its greenhouse gas emissions by 2010. technology in its municipal buil- in the development of the biomass-
dings. In 2006, a multi-annual wood industry for more than ten
In 2006, more than half of the citys energy requirements were satis- Biomass Wood Plan was developed years with the support of ADEME,
fied by renewable resources and CO2 emissions had been reduced by and initiated with the aim of syste- the French Energy Conservation
25% over ten years! Proof that a strong political drive shared by all matically investigating the opportu- and Environment Agency. The eco-
the players involved always bears fruit. nity of replacing existing gas-fired nomic consequences for the region
boilers with wood-fired equipment. are evident as around one hundred
Vxj is also one of the sixteen examples of innovative European A first objective of 10 sites over 5 jobs have been created in this sec-
communities illustrated in the Beacon regions, cities, neighbour- years was fixed which should lead tor since 2000.
hoods exhibition (see article p.3-4). to the substitution of 15% of natural q For further information
gas. The municipality also provides Myriam Normand I City of Besanon
expert advice to other project E-mail: myriam.normand@besancon.fr
q For further information
Mr Andreasson Jrgen I Vxj kommun
E-mail: Jorgen.Andreasson@kommun.vaxjo.se
www.vaxjo.se/english
The Parisians have prepared
their Climate Plan
In March Paris City Council (FR)
City of Paris
The 4 th European BISE Forum The Forum will thus help local goal: to help at least 24 local
will take place from 24th to 26th authorities and/or local energy authorities from 8 New Member
October 2007 in Krakow (PL). agencies to improve their practi- States and Candidate Countries
This year the European BISE cal capacities to better deal with to become models for citizens
Forum invites all participants to intelligent energy issues at both and other local authorities by
Olivier Perrenoud
discuss and exchange their individual (municipalities) and improving local energy efficiency
views and/or experience in collective (national networks or and practical capacity of local
order to tackle an important embryos of networks) levels. authorities.
issue: How can local authorities
Resolution become models for their citi-
zens and local stakeholders?
In particular, the Forum will focus
on the best possible way to
q For further information
Kinga Kovacs I Energie-Cits
of the Energie- improve local energy efficiency
actions taken in terms of a global
E-mail: www.energie-cites.eu/kinga
www.bise-europe.org
Cits Board
Artur Zyrkowski, city of Krakow
To be a member of Energie-Cits,
Display Towards Class A is to draw on the experience and skills
Award 2007: try your luck of a European network in order to:
u Involve oneself in innovative u Benefit from exclusive servi-
initiatives at local level such ces: individual assistance in
as in the European Display the preparation of projects,
Campaign general and specific informa-
tion, study tours, conferences,
u Participate in European pro- etc
jects: Energie-Cits has
already involved nearly 400
local authorities in projects
co-financed by the European
Commission
Energie-Cits I Secretariat
bers to develop co-operation in this 2, chemin de Palente
F-25000 Besanon
Tel. : +33 (0)3 81 65 36 80
Fax : +33 (0)3 81 50 73 51
E-mail : info@energie-cites.eu
www.energie-cites.eu
p.12