Final Part For Business

Running Head: The Community Corner Final Business Plan
Final Business Plan: The Community Corner
Renee Antoine, Tracey Fossatti, Samantha Hirdes & Annie Ottenhof
BUPR 5501-01, DC Spring/Summer 2017
Carolynn Maynard, RDH
July 25th, 2017

Final Business Plan: The Community Corner Antoine, Fossatti, Hirdes & Ottenhof 1
Logo
The logo was inspired by a modern, welcoming and professional vision of our business. The
subtle pieces of the logo that allude to the themes of the Community Corner are the orange
wall shapes, playing on the term corner we use, the use of a paper-person banner, meant to
symbolize how we unify people from all different backgrounds and characteristics, the purple
backdrop to signify dental hygiene, and the dental arch representing the actual focal point of
the business.
Condensed logo
Tagline
Never cutting corners on quality care.
Executive Summary and Mission Statement

Community Corner
123 Charlotte St Peterborough ON L1L0E3
705-822-4567 info@communitycorner.ca
Community Corner was created to not only provide dental services, but to empower our clients
with the knowledge, skill and understanding to take their dental hygiene care to the next level.
We, the business owners, are four registered dental hygienists with a dedication to excellence
and education who want to share our passion with the community, making their smiles and lives
brighter. Through a combination of excellence in dental hygiene care and quality education,
Community Corner will quickly gain an edge in the local market.
The owners will utilize past business and creative experiences to make this venture one that
rises above the rest, allowing the business to become a new standard in dental health care. The
educational edge to be provided will be accessible and desirable by all demographics. Client-
centered care in conjunction with a customer-centric company will allow them to easily develop
a large clientele locally. A profit will be attained by year end close and sales will reach
$500,000 by the end of the third business year.
The Community Corner Dental Hygiene clinic exists to provide educational services that allow
people of all ages and backgrounds to experience new ways of thinking towards dental care,
and receive the care they require with protection, efficiency, and solicitous.
Business Objectives
Income targets: $300,000 by year 1 end, $500,000 by year 3 end
Number of new clients: The intent is to build clientele to 160 by year end with 35 new
clients/month or 1500 maximum. (Accounting Financial Tax Consultants, n.d.)
Number of service providers: At full capacity, 2 dental assistants, 1 dental receptionist, 1
treatment coordinator, 1 DDS (rented chair), and 4 registered dental hygienists.
Description of the Services to be Provided
Community Corner will offer client education, oral cancer screening, full periodontal assessment,
debridement and root planing, prophylaxis polishing, fluoride treatment, pit and fissure sealants,
whitening trays and take-home product, treatment planning and referrals. Our competitive edge
will feature various discounts and incentives noted under Marketing Plan as well as being a
sensitive, affordable practice with emphasis on preventative care and education; bi-monthly
educational sessions will be held on Saturdays and are free to the public. Attending these
educational sessions will also entitle new clients to a discount on new client exams.
Current Marketing Situation
Due to the high elderly population of Peterborough, many local businesses cater to this demographic
already in the form of senior discounts and special senior rates on certain days of the week. Similarly,
students receive discounts at various businesses throughout the city, particularly downtown, by
showing their student cards. However, there is little to no financial benefit for lower economic status
at local dental offices, less one facility that once did a Free Dental Day in 2015 for those who
cannot afford care. (Kawartha Dental Clinic, 2015)
Many who cannot afford care simply neglect their needs. These reasons detail why our clinic with the
benefit of educational sessions will be ideal for this city; education and prevention, combined with
discounts for students, elderly, and special rates for client referrals, nominal charges for children 3
and under and discounts for those who attend educational sessions on Saturdays, should be able to
attract the clientele the business needs to thrive.
The client base of this practice will be from all demographics, but the vast majority will be elderly
and those of lower socioeconomic status, including couples and families. One of the current trends
that has been seen in the market would have to be the internet and the impact of online resources. As
a business's website is often the customer's' first impression of it, it is imperative to take the
opportunity to make it count. (Cooper, 2016) Due to a substantial part the business being more
geared toward the older population, this market trend will not be too much of a benefit, but will aid in
attracting other clientele. This could be a simple website or an online outlet that consists of videos,
articles and other resources. Another current trend that the market is undergoing is that of the
customer experience. Customer experience is the heart of marketing for every industry. (Newman ,
2016) All in all, the biggest trend in the market right now is social media. A great social media
strategy must also include great content, whether the content is videos, blog posts, or other well-
curated content. (Kam, 2017)

Marketing Plan
Due to the business being in Peterborough, which has a current population of 81,000 and many
existing dental offices, attracting clients may take time and effort. Marketing for Community
Corner clients will include utilizing:
- Billboards
- Flyers and posters (at local grocery stores)
- Special events
- Newspaper ads
- Word of mouth
- Radio advertising
The client base of this practice will be from all demographics, but the vast majority will be
elderly and those of lower socioeconomic status, including couples and families. Community
Corner will be a sensitive, affordable practice with emphasis on preventative care and education;
bi-monthly educational sessions will be held on Saturdays and are free to the public. Attending
these educational sessions will also entitle new clients to a discount on new client exams.
Care provided will include client education, oral cancer screening, full periodontal assessment,
debridement and root planing, prophylaxis polishing, fluoride treatment, pit and fissure sealants,
whitening trays and take-home product, treatment planning and referrals. The DDS on-site will
be available once or twice weekly, depending on appointments/clientele, to perform procedures
that fall within their scope of practice, including prescribing radiographs and fillings.
Due to this dental office having educational sessions, the owners are hoping that the business
stands apart from the competition; offering a wide variety of dental services at an affordable cost
with an educational slant will assist in an advantage in attracting new clientele locally.
The hours will be extended two evenings weekly once clientele are gained, as well being open
for care on alternating Saturdays (opposite educational session days).
The office will keep a feedback questionnaire box on the front desk for anonymous feedback.
Maintaining client rapport and open communication will be critical to our success.
Staffing
The business would employ 4 RDHs, 2 DAs, a dental receptionist, and a Treatment
Coordinator. The office would also rent a chair to a DDS in the same area. At business onset,
the partners will be the sole staff, while renting a chair to a DDS on a select day to begin. As
business grows, a part-time Dental Assistant position will be added, dental receptionist, and so
forth.
Registered Dental Hygienists
All employed RDHs would be required to maintain exceptional levels of client care and abide
strictly by the Standards of Practice as dictated by the College of Dental Hygienists of
Ontario. They would be expected to promote a positive and competent image of the company,
as well as accurately advocate the company values and intentions. Providing eloquent
education and superior customer service in conjunction with passionate and logical client-
centered care would be the expectations withheld for all operating clinicians.
Dental Assistants
Dental Assistants employed with Community Corner will operate alongside the RDHs on a
daily basis. They will assist with general tasks such as collecting client information,
maintaining sterilization of dental instruments and equipment, performing impressions,
fluoride application, sealants and chairside assistance as required. (CDAA, n.d.) They will, in
effect, act more as hygiene assistants; an asset to the practice, they are also optimally equipped
to educate and expand client knowledge regarding oral health. The salary of a dental assistant
depends primarily upon the responsibilities associated with the specific position and the
geographic location of employment, but the average offered by Community Corner will be
competitive. (ADA, n.d)
Dental Receptionist
The dental receptionist plays an integral role in a practice. They are the communicators,
managers, coordinators as well as the voice and heart of the office, as clients interact with
them most. Responsibilities include scheduling, billing and general office duties that include
filing, faxing, photocopying and taking messages. As fellow health information custodians,
they play an integral role in protecting the interests of the clients, the owners and the business
in general.
Treatment Coordinator
The office flow and client satisfaction will be primary focuses of the Treatment Coordinator.
They must ensure reasonable time management is maintained throughout the average work
day, and are expected to collaborate with the reception and accounting departments to
configure client management as necessary. They will be asked to contribute ideas for
marketing and promotion of the business, and will need to act on the front line when client
conflict arises to resolve any unsavoury situations.
Dentist
The DDS scope of practice involves diagnosing a variety of oral conditions, administering
local anesthetic, radiographic prescription and interpretation, surgical procedures, as needed
prescriptions and restorative procedures as well as oral health education. (American Dental
Association, n.d.) Though the DDS and RDH operate within their own respective scopes of
practice, interprofessional care can be coordinated between the two for specific clients when
required. As a chair is rented to a DDS in Community Corner, they will be responsible for
their own equipment and assistant if needed.
Professional and appropriate conflict resolution would be an expectation for everyone in office
to maintain, pending any issues arise.
Additionally, the business owners will seek the services of several other professionals. To be
hired is an accountant, a lawyer and a financial advisor. The accountant will assist with filing
taxes, be able to answer any questions, giving the partners bookkeeping assistance when
required, for a fee of $500 (minimal). A lawyer would be hired to represent the business and
assist with any legal questions or concerns for the amount of $1,000. A financial advisor
would consult with the partners regarding the financial business plan, periodical financial
statements and generally provide financial advice for $300 (minimal). The business would
also enlist the assistance of a CDHO mentor, whom would be showered with cookies, jujubes
and love in return for her most excellent advice.

Business Start-up
Attaining the initial bank loan and credit line for small businesses will be first priority. Upon
researching potential loans from government agencies to see what we could possibly be qualified
to be granted, several possible small business loans were found including:
i. The Canada Small Business Financing Act Loan resourced from TD Canada Trust, available
up to $1,000,000 (TD Canada, n.d.);
ii. Access to Capital For Small and Medium-Sized Businesses and Social Enterprises GFDCs
awarded up to $150,000 for rural Ontario small businesses looking to launch, supported by the
Government of Canada (Community Futures Ontario, n.d.);
iii. From the Business development bank of Canada offering up to $100,000 as a small business
start up loan (Business development bank of Canada, n.d.).
After securing financial security to proceed with enacting the business plan, a suitable location
will need to be acquired. A premise lease will be drawn up and signed as well as security deposit
and first and last months rest paid for the year. For the purposes of Community Corner, 1800
square feet is ideal; rent at $2,000 monthly would equate to $1.11 per square foot.
Community Corners largest instrument supplier will be Hu-Friedy. Hu-Friedy creates superior
grade products that are easier to use, more efficient, durable and put less stress on clinician and
client so optimal clinical care is achieved. (Hu-Friedy, 2017) These instruments are realistically
the highest grade of instruments available.

Miscellaneous items initially required will be obtained from local medical supplier Living Well
Home Medical Equipment in Peterborough. Unless the practice is able to source personal
protective equipment of high quality for less expense elsewhere, this is the business Community
Corner will patronize.
Additionally, equipment maintenance contractors would be contacted, as well as a financial
advisor and legal representation in the form of a lawyer. Business insurance would be acquired
prior to grand opening. Additional suppliers would be contacted as set-up continues, as well as
marketing and advertising professionals.
Larger Business Plan Start-Up Costs
Rent (monthly lease) 2,000 monthly/25,000 year 1 (inc. $1,000 security deposit)
Equipment Maintenance 500
Hand Debridement & Exam 20,000 (Hu-Friedy, 2017)

Instruments
Total loan required from a bank $180,000 would give us coverage for the start up costs
including space and most of the incidentals for year 1.
Financial Plan Start-up

Financial Plan Start-up Costs
Part A: Expense Detail Year 1
Fixed
Rent 25,000 (including $1,000 security deposit)
Abeldent Licensing 3,600
Phone, Television & Internet Bundle 3.600
Commercial Business Insurance 3,600
Fixed Totals 34,800
Debt Service
Outside Collections 3,600
Debt Service Totals 3,600
Variable*
Hydro 6,000
Sewer and Sanitation 3,600
Advertising and Marketing 2,400
Loan Payment 41,520
Variable Totals 53,520
Contractor
Accountant 500
Financial Advisor 300
Legal/Lawyer 1,000
Equipment Maintenance 500
Equipment Repairs 2,000
Contractor Totals 4,300
Total Annual Expensed** 93,820
*The wages posted in this report are the vision of the business when clientele is built up and the business is seeing a profit; these numbers are
unrealistic at the time the business opens. Initially, the 4 RDHs/co-owners will be working part time independently, while contributing available
resources to the practice (both time and money). Once the business earns 50,000 in profit we will then bring on board a DA at the rate of 22 per
hour; additional staff will be added as profits and demand rise.
**Annual hours paid to staff will include two weeks vacation pay. The business owners feel vacation and other employee incentives are critical, as
the business will not succeed without staff dedication. A combination of valuing profit AND people is key to success.
Part B: Initial Investment Amount Detail
Community Corner Patent: Registration Fee 200 (Government of Canada, 2017)
Community Corner Patent: Filing Fee 250 (Government of Canada, 2017)
Application for Federal Business Incorporation 360
Signage Permit in Peterborough, ON 103
Registration of Business Partnership 500
Ontario Business Registration 80
Ontario Business Name Registration 60
Office Remodel 10,000 (Estimate for flooring, walls, desks, etc)
Client Chairs 16609 75,000 (Dental Mart Sales Inc., n.d.)
DH Chairs x 4 (2 standard, 2 ball) 2,000
DA Chairs x 4 1,000
Reception/Coordinator/Waiting Room Chairs x 10 1,000
Hand Debridement & Exam Instruments 20,000 (Hu-Friedy, 2017)
12 Slow-Speed Handpieces 3,000
HVE x 4, SE x 4, A&W Syringes x 30 2,000
Rheostat x 4 400
Cavitron Unit x 4 8,000 (K Dental Inc, n.d.)
Cavitron Debridement Tips x 20 3,000
Bibs, Liners, Cups, Disposable Suctions, Barriers etc. 2,000
Client samples 300
Xerox/Fax Machine 500
Computer & Monitor x 6 3,000 (Staples, n.d.) (Staples [2], n.d.)
Office Supplies 1,000
Portable X-Ray Equipment x 2 6,000 (Lions Dental Supply, 2017)
Digital Sensor x 2 24,000 (Hayes, 2017)
Statim Countertop Autoclave Sterilizer x 2 8,000 (Life Supply, 2017)
Cleaning & Disinfecting Supplies 500
Impressions, Pit & Fissure Sealant Supplies 1,000
PPEs 500
IntraOral Camera & Software 500

Panoramic Dental X-Ray Machine 15,000 (Dental Planet, n.d.)
Totals 189,253
*Credit card fees are not accounted for here; Visa and Mastercard will be accepted and their rates will be based on amount and number of sales.
Payroll and payroll taxes are also not accounted for here, as year 1 will likely not see enough profit to hire beyond the 4 RDH business owners.
**Amounts noted in this chart are estimated; may vary.
Staff & Wages $/Hr #Hrs/Wk #Hrs/Year $/Year % of Gross
1 RDH 35 40 2080 72,800 17.4
2 RDH 35 40 2080 72,800 17.4
3 RDH 35 40 2080 72,800 17.4
4 RDH 35 40 2080 72,800 17.4
5 DA 22 20 1000 22,000 5.3
6 DA 22 20 1000 22,000 5.3
7 Dental Admin 18 40 2080 37,440 8.9
8 Tx Coordinator 22 40 2080 45,760 10.9
Totals* 364 280 14,480** 418,400 100
Full-time wages are calculated at 52wks/year.
Calculation of Debt Services
Investment Amount (see detail below) 189,253
Term (Years) 5
Interest Rate (Prime +1%) 3.7% (RateHub Inc., n.d.)
Blended Monthly Payment 3,460 (BMO, n.d.)
Total Annual Payments 41,520
Expense Summary (Year 1)
Fixed 34,800
Debt Service 3,600
Variable 53,520
Contractor 3,400
Total Annual Expensed 96,220

*The wages posted in this report are the vision of the business when clientele is built up and the business is seeing a
profit; these numbers are unrealistic at the time the business opens. Initially, the 4 RDHs/co-owners will be working
part time independently, while contributing available resources to the practice (both time and money). Once the
business earns 50,000 in profit we will then bring on board a DA at the rate of 22 per hour; additional staff will be
added as profits and demand rise.
**Annual hours paid to staff will include two weeks vacation pay. The business owners feel vacation and other
employee incentives are critical, as the business will not succeed without staff dedication. A combination of valuing
profit AND people is key to success.
Cash Flow Projections

Gross Income Best Case Probable Worst Case
Per Month 126,067* 63,358 9,608
Per Week 30,100 15,050 2,150

(50wks/year)
Per Day 6,020 3,010 430

(240/year)
Per Hour 860 430 0

(7hours/day)
Gross Income by Producer***
Solo Practice 31,354 100% 15,677 100% 2,340
Group Practice 23,516 75% 11,758 75% 1,755
Group Practice 15,677 50% 7,839 50% 1,170
Profit/Earnings Net Income**
Fixed 123,167 59,458 6,708
Variable 118,249 55,540 1,790
*30,100 x 50 weeks / 12 months = 125,417 (for a more actual average per month); figures in blue also include
$650 monthly DDS rental chair fee
** Does not include payroll/payroll taxes; the business will likely incur a loss for year 1
***Figures in this table are all per month unless otherwise noted
Timelines
January 2018
- Consult with financial advisor
- Consult and retain legal professional
- Search for a suitable property
February 2018
- Acquire business credit line
- Attain small business loan
- Achieve business permit
- Research and obtain business insurance
- Obtain business cards, stationary
March 2018
- Receive keys for the chosen property
- Create office floor plan and remodel as required
- Rent/Lease required equipment
April 2018
- Create staff contracts for future employees
- Begin advertising and marketing
- Finalize office
- Plan for a office open house/ grand opening
May 2018
- Office grand opening
Advertising and Promotion
Advertising will be done through the use of pamphlets, the radio station, and bulletin boards in
grocery stores, schools, community churches, retirement homes and lectures around
Peterborough to get the Community Corner name spread around the city. Estimated costs
breakdown follows:
Stationary (150pc) 200.00 (vistaprint, n.d.)
Business cards (500pc) 9.99 (vistaprint, n.d.)
Pamphlets (200pc) 89.98 (vistaprint, n.d.)
Printing costs: 8.5 x 11 forms x 500pc 195 (Staples Canada, 2016)
Radio advertising fee 300.00 (what we are willing to pay)
Domain purchase 13.49/month + one month free trial (vistaprint, n.d.)
Social media will be utilized to the utmost to promote the practice as it is fast, effective and free.
A fee would be necessary for website domain purchase, but as one of the business partners is
able to create and maintain websites, this would be one of her contributions to the businesss
success.
Contingency Plan

As the business owners are four Registered Dental Hygienists, controls overseen by a partner
who falls ill will be absorbed by the remaining three until further notice. It will be strongly
recommended that each RDH has their own disability and life insurance. The business will carry
its own insurance. If a partner is deceased, if the practice is seeing a profit, a payout may be made
to heir(s), though these terms will be discussed and arranged with legal assistance at business
genesis.
The intent is to acquire an office that requires remodeling, but not intensive construction. As
such, a contingency plan for remodeling taking longer than expected will be to utilize the
business credit line if absolutely necessary.

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(https://www.tdcanadatrust.com/products-services/small-business/credit/canada-
small-business-financing-loan.jsp)
totaljobs.com. (n.d.). Dental receptionist job description. Retrieved from totaljobs.com:
https://www.totaljobs.com/careers-advice/job-profile/admin-jobs/dental-
receptionist-job-description
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Mangement Software. Retrieved from Value Penguin Software:
https://software.valuepenguin.com/dentrix
vistaprint. (n.d.). Promotional Product List. Retrieved 2017, from vistaprint:
http://www.vistaprint.ca/product-list.aspx?txi=14896&xnid=TopNav_All+Pr
oducts&xnav=TopNav
Sourcing for the Logo
Dentition:
https://thumb9.shutterstock.com/display_pic_with_logo/3256523/405552286/stock-photo-
permanent-teeth-dentition-twenty-eight-teeth-405552286.jpg
Hand heart: https://www.pinterest.com/pin/533676624563592254/
Paper chain of people:
http://l7.alamy.com/zooms/83b1c55075f241398f9cab23b90666e6/paper-doll-chain-
dpe2fm.jpg

Final Part For Business

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Running Head: The Community Corner Final Business Plan

Final Business Plan: The Community Corner

Renee Antoine, Tracey Fossatti, Samantha Hirdes & Annie Ottenhof

BUPR 5501-01, DC Spring/Summer 2017

Carolynn Maynard, RDH

July 25th, 2017

Executive Summary and Mission Statement

123 Charlotte St Peterborough ON L1L0E3

Community Corner will quickly gain an edge in the local market.

$500,000 by the end of the third business year.

Income targets: $300,000 by year 1 end, $500,000 by year 3 end

clients/month or 1500 maximum. (Accounting Financial Tax Consultants, n.d.)

Number of service providers: At full capacity, 2 dental assistants, 1 dental receptionist, 1

treatment coordinator, 1 DDS (rented chair), and 4 registered dental hygienists.

Description of the Services to be Provided

Current Marketing Situation

cannot afford care. (Kawartha Dental Clinic, 2015)

attract the clientele the business needs to thrive.

curated content. (Kam, 2017)

Corner clients will include utilizing:

- Flyers and posters (at local grocery stores)

be available once or twice weekly, depending on appointments/clientele, to perform procedures

for care on alternating Saturdays (opposite educational session days).

Registered Dental Hygienists

strictly by the Standards of Practice as dictated by the College of Dental Hygienists of

maintaining sterilization of dental instruments and equipment, performing impressions,

competitive. (ADA, n.d)

conflict arises to resolve any unsavoury situations.

local anesthetic, radiographic prescription and interpretation, surgical procedures, as needed

their own equipment and assistant if needed.

to maintain, pending any issues arise.

and love in return for her most excellent advice.

to be granted, several possible small business loans were found including:

up to $1,000,000 (TD Canada, n.d.);

Government of Canada (Community Futures Ontario, n.d.);

start up loan (Business development bank of Canada, n.d.).

the highest grade of instruments available.

Corner will patronize.

Additionally, equipment maintenance contractors would be contacted, as well as a financial

marketing and advertising professionals.

Larger Business Plan Start-Up Costs

Equipment Maintenance 500

Hand Debridement & Exam 20,000 (Hu-Friedy, 2017)

Financial Plan Start-up

Part A: Expense Detail Year 1

Rent 25,000 (including $1,000 security deposit)

Abeldent Licensing 3,600

Phone, Television & Internet Bundle 3.600

Commercial Business Insurance 3,600

Fixed Totals 34,800

Outside Collections 3,600

Debt Service Totals 3,600

Sewer and Sanitation 3,600

Advertising and Marketing 2,400

Loan Payment 41,520

Variable Totals 53,520

Financial Advisor 300

Equipment Maintenance 500

Equipment Repairs 2,000

Contractor Totals 4,300

Total Annual Expensed** 93,820

Part B: Initial Investment Amount Detail

Community Corner Patent: Registration Fee 200 (Government of Canada, 2017)