ZOE B.

MYERSON
1912 Plant Avenue Redondo Beach, CA 310-892-3217 zoemye@yahoo.com

ADVERTISING SALES EXPERT

Business Development / Growth Strategies / B2B & B2C / Consultative & C-Level Sales / Advertising Sales/
Marketing / Social Media / Competitive Positioning / Startups / Internet Ads / Training
I am a dynamic, results driven entrepreneurial business development/sales management strategist with a 20+ year record of achievement and
demonstrated success driving multimillion-dollar online sales, while providing strong sales leadership in highly competitive markets. Adept at
driving growth of company revenues and creating high performance sales-teams. Exceptional mentor and coach. Tenacious in building new
business, securing customer loyalty, and forging strong relationships with external business partners
 Develop new revenue sources to increase market share
 Establish and maintain strong business relationships
 Create compelling marketing support tools
 Drive individual and team performance, exceeding company goals

EXPERIENCE
Vice President, Worldwide Advertising Sales, Crowdgather, Inc., 2008 to 2009 Created revenue and go-to-market strategy for growing
Internet forum/message board-social advertising network. Created presentation, advertising channels, rates, database, and measurement metrics.
Increased revenues from $0 to $1M in less than one year.

Advertising Sales Consultant, 2006 to 2008. Consulted with multi-platform media companies targeting new business development, database
creation, presentation, media kit and rate card development.

VP of Sales, Western Region, Chief Executive Magazine, 2003 to 2006. Sold print and online ads. Delivered over 250 C-level presentations,
generating $3M in new advertising revenue. Created company’s first proposal format, and increased revenues in territory by 100%.

VP of Sales, Voice Web Inc., 2001 to 2003. Created and sold advertising and promotional packages for this ad-sponsored, teen-based phone
network. Managed six staff / $1.2M budget, and reported to President/CEO.

Director of Sponsorship Sales, Bizrate.com, 2000 to 2001. Launched new advertising sales division. Designed location/size of ad banners,
created list of prominent sales prospects, designed presentations and trained/managed sales force of six staff and $1M budget, single-handedly
signing American Express to largest ad sale in Bizrate history for $1M.

Director, National Advertising Sales, Overture.com (Yahoo! Search Marketing), 1998 to 2000. Sold national advertising, and demonstrated
and evangelized Overture CPC Search Listings Model to 200+ national ad agencies, Fortune 500 and Blue Chip firms. Hired, managed, and
trained 10 inside sales reps and 25 outside sales reps from 24/7 Media. Managed $1M budget.

 Created first ever cost-per-click (CPC) revenue model. Launched Overture.com, first ever cost-per-click (CPC)
revenue model search engine. Established Overture as 2nd largest search engine worldwide. Sold $20M+ in ad sales in
two-year period.
Director of Advertising Sales, Southwest Region, Yahoo!, 1996 to 1998. Opened first L.A. office, establishing Yahoo! as the leader in Internet
search engine directory category. Managed eight sales staff and produced $15M in revenue. "Evangelized" interactive to every major advertising
agency and every major consumer account in the Southwest region.

Earlier: Midwest Advertising Sales Manager, Playboy Enterprises, Chicago, IL. Generated ad sales in 21-state region, producing $35.6M over 6
years; contributed 23% to total advertising. Managed six staff and $1.2M budget.

 Generated $30M in new business. Identified and presented popularity of beer consumption amongst Playboy readers. Presented
findings to Anheuser Bush; convinced them to fund 18 pages of ads by taking one week of their ad schedule from Playboy’s
competitor, Sports Illustrated. Closed further deals with Miller Brewing and Coors shortly after.
Advertising Sales Representative, Newsweek Magazine.

 Penetrated new market. With a greater than a 50% male audience, Newsweek lacked strategy to penetrate lucrative
cosmetic/fragrance industry. Received unprecedented publisher’s buy-in to create female demographic. Sold ads to cosmetic and
fragrance companies, generating $2M in new revenue.

 Education: BS in Graphic Design and Psychology from American University