MuslimFest

2010
Sponsorshi
p
Package

MuslimFest is a project of DawaNet Canada. For more

information about DawaNet, please visit us on DawaNet.ca,
email info@dawanet.ca, or call 1-877-994-3292
 About MuslimFest

Context
- MuslimFest takes place in the Greater Toronto Area the cultural hub of
Canada in which Muslims constitute 6.7% of the population

- MuslimFest is voted among Ontario’s Top 100 festivals to attend for the
third year by the Festivals and Event Ontario (FEO) and is one of
MyMississauga’s signature events

- MuslimFest has more than doubled in attendance to 13,000 people, in

just five years

- MuslimFest attracts a diverse segment of the population

- MuslimFest engages youth positively through various leadership

opportunities and creative skill-development activities
Attendees participating in outdoor workshops

- MuslimFest builds bridges with other communities through art, humour, and meaningful entertainment

- MuslimFest contributes to the Canadian mosaic through the development and display of new unique artists
and performers

MuslimFest 2010
- Largest event of its kind in North America
- A blend of indoor programs and street festival in its seventh year
- Canadian artists focus with international presence
- Projected attendance of 13,000 visitors
- Held at the Mississauga Living Arts Centre
MuslimFest 2008 attendees during main show intermission
About MuslimFest

MuslimFest Objectives

- Celebrate diversity in art, entertainment, and food of various ethnic Muslim

groups in Canada
- Build bridges of understanding with other faith communities
- Provide a form of entertainment that integrates faith and moral values
- Channel the creative energy of Canadian Muslim youth into productive activities
- Encourage an artistic expression that is both ingrained in Canadian culture and
faithful to the spirit of Islamic tradition

Statistics:

- MuslimFest utilizes over 250 volunteers in putting the event together.

Under 23 95% Executive Chef Abderrahman
Khallouk, winner of the 2007
Volunteers Male FoodFestival Award
Paid Staff Over 23 Volunteers
10% 5% 22% Male
Others 8% Africans 9%
12%
Executives
Femal Mississauga
16%
45%Arabs 26%
41%

Executives Toronto & Area

50KM - 100KM

Volunteers Volunteers Femal 55% 100 KM+

South Asians 51%

90% Over 23 Volunteers - MuslimFest is the ideal
31%
place East
Demographic
to Asians 6%
95% 78% launch or promote youth
Ethnicityoriented

products:

Previous Sponsors:

MuslimFest attracts local and national sponsors. We have experienced a great retention rate in the
past as we work with our sponsors to customize their exposure and activate their sponsorship.
Some of MuslimFest’s current and previous sponsors include:

-
-
Food: Maple Lodge Farms, Nando’s, MarryBrown’s, Campbell’s Soup (Tentative for 2010)
Relief: International Relief for the Afflicted and Needy, Islamic Relief Canada
45+
-
-
Money Transfer: Western Union, UAE Exchange
Airlines: PIA, West Jet 10%
- Grants: City of Mississauga, Ontario Tourism, Canadian Heritage, Ontario Tourism
Marketing Partnership Corporation 35-45
14%
Sponsorship Packages

Benefit Title Presenting Associate Supporting Media Friend of the Festival

General Terms
Contract Term 1-3 1-3 1-3 1 1-3 1
First Right of Refusal Yes Yes Yes Yes Yes
Category Exclusive Yes Yes Option Option Yes
Right to use MuslimFest logo for
Yes Yes Yes Yes Yes Yes
term of contract
Logo “Lock-up” 1st position below
Yes
event name
Logo “Lock-up” 2nd position below
N/A Yes Yes
event name
Show/Activity
Title of Sponsorship Festival Presenter Festival Sponsor Festival Supplier Media Sponsor Friend of the Festival
Sponsor
Advertising Benefit
Logo in Print Advertising
First Position Second Position Yes
(Newspapers/Magazines)
Name in Radio Spot** First Position Second Position
Recognition in Festival News
Yes Yes Yes Yes Yes Yes
Release
Promotional Materials
Logo in Promotional Teaser
Yes
Flyer/Post Cards*
Logo in Promotional
Yes Yes Yes Yes Yes
flyers/Brochure
Logo in Promotional poster Yes Yes Yes Yes Yes Yes
Event Program (4,500 circulation)
Logo on Cover First Position Second Position Third Position
Opportunity to provide welcome
Yes TBD
letter
Logo Recognition on Sponsors Page Yes Yes Yes Yes Yes Yes
Logo/Name associated with
N/A Yes Yes Yes
featured show/area
Back Cover Full Inside Cover Full
Program Ad Full Page Half Page Full Page Quarter Page
Page Color Page Color
On Site Benefits
2 Indoor 10x10 1 Indoor 10x10 1 Indoor 10x10 1 Indoor 10x10 1 Indoor 10x10 1 Indoor 10x10
Exhibit Space & OR OR OR OR OR
1 Outdoor 10x10 2 Outdoor 10x10 1 Outdoor 10x10 1 Outdoor 10x10 1 Outdoor 10x10 1 Outdoor 10x10
MuslimFest Banners and Signage* 6 Banners 6 Banners 2 Banners 2 Banners
Sponsors Banners 8 Banners 4 Banners 2 Banners 1 Banner 2 Banners
MC Recognition Yes Yes Yes At show/activity Yes
Slides Before Shows 10 slides 7 Slides 5 Slides 4 Slide 5 Slides 3 Slide
Opportunity to speak and welcome Yes Yes
Yes
the attendees (Hammerson Hall only) (RBC Theater Only)
Yes (Large Logo
Logo on Volunteer T-Shirt
on the back)
Internet
Logo on MuslimFest.com Home
page Yes Yes Yes
(40,000 visitors during the event)
TorontoMuslims.com Advertising
Campaign Yes (3 month) Yes (3 month) Yes (1 month)
(40,000 visitors monthly – up to 120,000 during
Ramadan and Eid)
MuslimFest Mailing List 2 1
(14,000)
TorontoMuslims.com E-Mail
Newsletter 6 3 2 1 2
(15,000)
SMS 3 2 1 1
Facebook List (up to 1,000) 3 1
Hospitality
Admission Passes 10 passes 8 Passes 5 Passes 3 Passes 5 Passes 2 Passes
Special Parking 3 2
MuslimFest 2010
$25,000 $15,000 $6,500 $4,000 $5,500 $1800
Sponsorship Fee
* Multi-year contracts only ** Conditional on Ministry of tourism support
Continue – Sponsorship Packages

MuslimFest Main Show Your business name is prominently recognized during our annual main show, as well
as on all marketing material including flyers, website, newsletters, tickets, and announcements. The main show is
held in Hammerson Hall which seats 1,300 people and features performances in comedy, song, and/or spoken word
poetry.

Other Shows and Activities Sponsorship Your business name is prominently recognized during the
sponsored show/activity, as well as on all marketing material including flyers, website, newsletters, tickets, call for
entries packages, and announcements. The following activities are available for branding:
Art Exhibit
Food Festival
Other Shows
Fun Village
FilmFestival

* Please note that the nature and themes of activities might change. If so,
arrangements will be made to sponsor an equivalent activity.

Media Sponsorship MuslimFest's media sponsorship includes full or

partial cost absorption of the following advertising items in both ethnic and
mainstream media:

- Newspaper and Magazine advertisement and articles

- Radio advertisement
- Television advertisement
- Online advertisement in the form of website ad placement and email
newsletter
- Flyer mailing Attendees anticipating the start of the Night of
Comedy and Poetry at MuslimFest 2007

Program Booklet Ad Size

Full Page: 8.5" x 11"

Half Page: 8.5" x 5.5"
Quarter Page: 8.5 " x 2.75" or 4.25" x 5.5"
Business Card Size: 4.25" x 2.75"

MuslimFest reserves the right to reduce the size

of the ads to accommodate design parameters
such as margins and page numbers. Make sure
that you submit your artwork on time to avoid
such changes
* There is a possibility that we will be changing
our program size for 2010. We will inform you
of these changes.
Sponsorship
Form
If you are interested in sponsoring MuslimFest, please complete this form and fax it to (905) 566-1443 or mail to
DawaNet Canada, 10-2570 Haines Road, Mississauga, ON L4Y 4A3. For more information, please call: 1-877-
994-3292 or email: Sponsor@MuslimFest.com

About the Business

Name:
If a sponsor cancels this agreement after this contract is signed, a 20% of the sponsorship/ad must be paid within ten days of cancellation as a cancellation penalty. In signing
Company Name: this form, all parties agree to the terms mentioned above.

Address:
City: State/Province:
Zip/Postal Code: Country: Sponsor's Responsibilities:
Phone 1 : Phone 2 : 1) All program booklets ads artworks must
Fax: Email: be received no later than June 27th, 2010.
MuslimFest reserves the right to refuse
Website: inclusion of late submissions with no
refunds.
About the Sponsorship Artwork must be submitted in one of the
Please check the sponsorship package that you have decided to following formats on a CD/DVD medium:
take: - High-Res 300 DPI TIFF, JPG, or PDF.
- Adobe Illustrator with all fonts and images
 Title Sponsor $25,000 included.
 Presenting Sponsor $15,000
2) All banners must be submitted no later
 Event Associate/Preferred Supplier $6,500 than July 5th, 2010.
 Supporting Sponsor $4,000
 Friend of the Festival $1,200 MuslimFest Responsibilities:
 Media Sponsor $5,500
MuslimFest will provide a copy of the
Program Advertising Rate Card program and seat reservation forms by July
 Full Page Ad $675 23rd, 2010.

 Half Page Ad $450

Credit Card Payment Form
 Quarter Page Ad $300 Name
Amount Sponsored Number
Method of Payment: Expiry Date DD / MM / YYYY
 Cheque (Payable to DawaNet) Verification
Number
 Credit Card
Signature: _______________

Date: _________