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These conversations could derail any other topics, because we were the
UX designers and we alone understood the user. Any conversation
could be ended with a simple Because: UX. We were on fire. We
walked around like we owned the place, because we did!
Me in 2011 after Googling WTF is UX
Lets call this era from around 20102017 the Golden Age of UX
. . .
This is not to say that extremely skilled UX/UI designers are no longer
important, its more to say that the juniors of today now have access to
tools and patterns which bring them extremely close to the skillset of
the seniors of the last decade.
The problem with good enough is that if youre looking for a long,
fruitful career, then good-enough is not enough.
Just adding in the back button here ok, android app done!
. . .
Heres the problem now that great usability, beautiful UI and lovely,
delightful animations are a given (for companies who want to play the
game), its easy for UX designers, once considered an integral part of
the product strategy, to fall into pure production roles. Production
roles, even those requiring high levels of skill, are always easier to re-
place and automate than strategic ones, so the UX designer of the fu-
ture is going to have to transform and grow into something a little
dierent if they want to continue to have a say in product decisions.
Luckily, ive made a simple get started guide for each below!
WTF is Strategy?
A Primer to Strategy in Laymans Terms
hackernoon.com
Want to go a bit deeper? Read these 3 articles about the big picture
strategies of 3 amazing product companies, Amazon, Netflix and Telsa:
The Leviathan
Tesla can power ahead, growing into the realm of
myth
500ish.com
The Squid
Netflix expands and defies expectations, tentacles
everywhere
500ish.com
The Whale
Amazon swims towards $1 trillion
500ish.com
2. Understanding Growth
Doesnt matter what youre working on, growth of some kind is likely
the goal. Growth can mean anything from sales growth to user-base
growth. It can also relate to the growth of engagement numbers on the
product. Either way, understanding what the growth metrics for the
products youre working on are is a must. Activation, Engagement
and Re-engagement are words youre going to need to get familiar
with. When you understand the growth metrics and strategies for the
product you work on, youre going to be able to create solutions that
not only delight your users, but help push the business in the right
direction.
Growth Hackers
Growth hackers is an amazing resource for all things growth. Have a
browse through the case-studies, subscribe to the daily growth experi-
ments and start familiarising yourself with one of the keys to a success-
ful product. https://growthhackers.com/posts
Hacking Growth by Sean Ellis
Hacking Growth is the best introduction and most concise list of case-
studies Ive read on the topic. Read this and youll instantly understand
why the topic is so important to business and instantly sound smarter
around PMs.
. . .
Look at all these lovely fools!
. . .