CROSBY DEMING JURAN

Definition of -It is conformance to Meeting and exceeding the -Quality mission of the
requirements , not as customers need and company is fitness for
expectations and then
Quality goodness continuing to improve.
use as perceived by
customers.

-The mission of individual

-It is managements job to set departments are to work
the requirements and according to
communicate to employees.
specifications designed to
achieve fitness for use.

Degree of Senior -Quality improvement -Quality is made in the board Majority of Quality problems
management starts from the top. room. are the fault of poor
management rather than poor
involvement workmanship.
-Senior management is
100 percent responsible
for the problems with
Quality and their
continuance.

Performance standard / -Performance standard Eliminate management by

Goal setting must be zero defect, not numbers, numerical goals.
Substitute leadership.
thats close enough.

-Encourage individuals to
establish improvement
goals for themselves and
their groups.

The system for causing

Quality is prevention , not
General approach appraisal.

(The secret of prevention is to

look at the process and identify
opportunities for error)