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Aristotle proposed one of the earliest models of mass communication known as Aristotle's Model of Communication. The model consists of 5 elements - speaker, speech, occasion, audience, and effect. It focuses on the role of the audience in the communication process and how the speaker must tailor their speech based on these different elements to influence the audience. Aristotle advised speakers to analyze their audience and prepare speeches suited to different occasions in order to achieve different effects or outcomes.
Aristotle proposed one of the earliest models of mass communication known as Aristotle's Model of Communication. The model consists of 5 elements - speaker, speech, occasion, audience, and effect. It focuses on the role of the audience in the communication process and how the speaker must tailor their speech based on these different elements to influence the audience. Aristotle advised speakers to analyze their audience and prepare speeches suited to different occasions in order to achieve different effects or outcomes.
Aristotle proposed one of the earliest models of mass communication known as Aristotle's Model of Communication. The model consists of 5 elements - speaker, speech, occasion, audience, and effect. It focuses on the role of the audience in the communication process and how the speaker must tailor their speech based on these different elements to influence the audience. Aristotle advised speakers to analyze their audience and prepare speeches suited to different occasions in order to achieve different effects or outcomes.
in COM M U NI CA T I ON M O DE L S , G R OU P COM M U NI CA T I O N , M A S S CO M M U NI CA T I O N
Aristotle, a great philosopher initiative the earliest mass
communication model called Aristotles Model of Communication. He proposed model before 300 B.C who found the importance of audience role in communication chain in his communication model. This model is more focused on public speaking than interpersonal communication.
Aristotle Model of Communication is formed with 5 basic
elements
(i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and
(v) Effect.
Aristotle advises speakers to build speech for different
audience on different time (occasion) and for different effects. Speaker plays an important role in Public speaking. The speaker must prepare his speech and analysis audience needs before he enters into the stage. His words should influence in audience mind and persuade their thoughts towards him.
Example:
Alexander gave brave speech to his soldiers in the war field