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Submitted By:

Manjushree Gupta
PRN: 16020848004
Semester II, Executive MBA 2016-19 A Start - UP Business Plan for a Furniture Store
Initial Investment

Price List & Mkt Analysis

Monthly Expenditure

Starting Balance Sheet

Sales Forecast

Expense Forecast

a Furniture Store Break Even Analysis


Initial Investments
Furniture Shop
Sl.No Details No of Unit
1 Legal 5,000.00
2 Stationery etc. 4,000.00
3 Insurance 20,000.00
4 Licencing 300,000.00
5 Expensed Equipment 500,000.00

6 Computer 45,000.00
7 2 Ton AC 40,000.00
8 Billing Machine 10,000.00
9 Furniture 30,000.00

10 interiors 15,000.00
12 Rental Deposit 250,000.00
13 Mini Truck 700,000
Total Investments 1,934,000.00
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Manpower Requirements
Designer 1
Account 1
Office Admin 1
Receptionist 1
Carpenters 4
Drivers 2
Utility person 1

Total 11
Product Offerings by Area of Utility
Uility Area Starting Price High-End Price
Living Area
1. Centre Table 5,000.00 15,000.00
2. Corner Table 3,000.00 7,000.00
3. Sofa Sets 20,000.00 65,000.00
4. Suez Lounge 15,000.00 35,000.00
5. Dewan Sets 4,000.00 14,000.00
6. Dcor Table 2,000.00 6,000.00
7. TV Wall Units 35,000.00 75,000.00
8. Book Shelves 2,000.00 6,000.00
9. Shoe Shelves 2,000.00 5,000.00
Bed Room
1. Beds 20,000.00 65,000.00 Residen
2. Chest of Drawers 5,000.00 25,000.00
3. Cupboards 30,000.00 65,000.00
4. Wardrobes 65,000.00 250,000.00
5. Side Tables 2,000.00 5,000.00
6. Bed-Side Utility Units 2,000.00 4,000.00 19.97%
Kitchen
1. Crockery Cupboards 15,000.00 30,000.00
2. Shelves and Cabinets 20,000.00 85,000.00
3. Utensil Drawers 10,000.00 25,000.00
4. Tables 3,000.00 4,500.00
5. Stands 1,500.00 4,000.00
Garden
1. Chairs 1,500.00 3,000.00
2. Sun-Porch Sofas 6,000.00 20,000.00 Inco
3. Tea Tables 3,000.00 6,000.00
4. News Paper/ Magazine Stands 500.00 1,000.00
20.49%
Particulars Fees Charged
Range Starting High-End
The designing of the furniture 2,000.00 6,000.00
Interior Dcor Consultation 2,000.00 10,000.00

Target Area For Business


HSR Layout Sectors 1, 2, 3
46.6
7 sq. Km. Radius

Competitors No's
High End Furniture Boutique
(with no on-site Manufacturing) 3
Small Manufacturing Set-ups
(with no Designing Capabilities) 4

Customers
Residential type No's
1 BHK 14,673
2BHK 20,872
3BHK 10,000
4 BHK 4,523
Total 50,068

Income No's
20k-45k 28,632
45k-90k 40,641
90k-140k 17,854
Total 87,127
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Product Category Average Price


Category A 5000
Category B 22500
Category C 50000

Residential Type Customer Share


9.03%

1 BHK
29.31%
2BHK
19.97%
3BHK
4 BHK

41.69%

Income-Wise Break-Up

20.49%
32.86% 20k-45k
45k-90k
90k-140k

46.65%
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Monthly Expense Sheet
Expenses
Fixed Expenditure
Rent
Man power Designer
Office Admin
Security
Carpenters
Drivers
Helper
Total (fixed)
Variable Expenditure
Raw Materials Timber
fixtures
Adhesives
Paints and Polishings
Packaging

Total Raw Materials


Selling and Distribution
Admin Expenses
Promotional Expenses
Utility(Power,Water,Gas)
Total Expenditure per Month
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onthly Expense Sheet
Per unit cost Units Total Cost

40000
40000 1 30000
25000 1 20000
15000 1 15000
15000 2 30000
15000 1 15000
8000 1 8000
118000

5000 10 25000
10000 1 5000
6000 1 6000
20000 1 20000
4000 1 4000

2000 2000
1500 1500
3000
12000 12000
236500
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Start - UP Balance Sheet


Liabilities and Capital
Owner's Capital 900,000.00
Current Borrowing 0.00
Long-term Liabilities(Bank Loan) 1,000,000.00
Accounts Payable (Outstanding Bills) 0.00
Other Current Liabilities 0.00

TOTAL LIABILITIES 1,900,000.00


Assets
Inventories and Furnishing 70,000.00
Cash at Bank 90,000.00
other Current Assests 1,240,000.00
Equipment and tools 500,000.00
TOTAL ASSETS 1,900,000.00
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Product Category Price
Category A 5000 SALES FORECAS
Category B 22500
Category C 50000 Year I

Months January February March April May


Product Category A 1 2 4 6 7
50000 50000 50000 50000 50000
Product Category B 14 15 17 18 20
22500 22500 22500 22500 22500
Product Category C 23 25 27 28 29
5000 5000 5000 5000 5000
Total billing per month 480000 562500 717500 845000 945000

Year II
Months January February March April May
Product Category A 16 17 17 17 19
50000 50000 50000 50000 50000
Product Category B 20 18 19 20 22
22500 22500 22500 22500 22500
Product Category C 28 29 30 31 32
5000 5000 5000 5000 5000
Total billing per month 1390000 1400000 1427500 1455000 1605000

Year III
Months January February March April May
Product Category A 29 29 30 31 32
53000 53000 53000 53000 53000
Product Category B 30 32 31 32 32
23500 23500 23500 23500 23500
Product Category C 37 37 38 39 38
5500 5500 5500 5500 5500
Total billing per month 2445500 2492500 2527500 2609500 2657000
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SALES FORECAST

Year I

June July August September October November December Total


7 8 8 9 11 12 12 87
50000 50000 50000 50000 50000 50000 50000
21 22 22 25 24 23 26 247
22500 22500 22500 22500 22500 22500 22500
31 32 34 36 37 38 39 379
5000 5000 5000 5000 5000 5000 5000 713
977500 1055000 1065000 1192500 1275000 1307500 1380000 11802500

Year II
June July August September October November December Total
20 21 22 25 25 26 27 252
50000 50000 50000 50000 50000 50000 50000
23 24 24 27 26 25 28 276
22500 22500 22500 22500 22500 22500 22500
34 35 37 39 40 41 42 418
5000 5000 5000 5000 5000 5000 5000 946
1687500 1765000 1825000 2052500 2035000 2067500 2190000 20900000

Year III
June July August September October November December Total
34 37 38 39 39 40 41 419
53000 53000 53000 53000 53000 53000 53000
33 34 36 34 35 35 35 399
23500 23500 23500 23500 23500 23500 23500
37 38 40 42 43 44 45 478
5500 5500 5500 5500 5500 5500 5500 1296
2781000 2969000 3080000 3097000 3126000 3184500 3243000 34212500
Mo
EX

Months January February March April


Raw Materials 60000.00 63000.00 69300.00 76230.00
Salaries 110000.00 110000.00 110000.00 110000.00
Utility 12000.00 13200.00 14520.00 15972.00
Admin 1500.00 1575.00 1653.75 1736.44
Selling and Distribution 2000.00 2100.00 2205.00 2315.25
Promotional 3000.00 3150.00 3307.50 3472.88
Rent 40000.00 40000.00 40000.00 40000.00

Total Expenses 228500 233025 240986.25 249726.5625

Months January February March April


Raw Materials 176543.00 180956.58 199052.23 218957.46
Salaries 121000.00 121000.00 121000.00 121000.00
Utility 12000.00 13200.00 14520.00 15972.00
Admin 1500.00 1575.00 1653.75 1736.44
Selling and Distribution 3200.00 3200.00 3200.00 3200.00
Promotional 3000.00 3150.00 3307.50 3472.88
Rent 45000.00 45000.00 45000.00 45000.00

Total Expenses 362243 368081.575 387733.4825 409338.76825

Months January February March April


Raw Materials 657432.00 673867.80 741254.58 815380.04
Salaries 165000.00 165000.00 165000.00 165000.00
Utility 18000.00 19800.00 21780.00 23958.00
Admin 2200.00 2310.00 2425.50 2546.78
Selling and Distribution 4000.00 4000.00 4000.00 4000.00
Promotional 4200.00 4410.00 4630.50 4862.03
Rent 80000.00 80000.00 80000.00 80000.00

Total Expenses 930832 949387.8 1019090.58 1095746.838


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EXPENSE FORECAST

Year I

May June July August September October November


83853.00 92238.30 101462.13 111608.34 122769.18 135046.10 148550.70
110000.00 110000.00 110000.00 110000.00 110000.00 110000.00 110000.00
12000.00 12000.00 14400.00 13200.00 12000.00 12000.00 12000.00
1823.26 1914.42 2010.14 2110.65 2216.18 2326.99 2443.34
2431.01 2552.56 2680.19 2814.20 2954.91 3102.66 3257.79
3646.52 3828.84 4020.29 4221.30 4432.37 4653.98 4886.68
40000.00 40000.00 40000.00 40000.00 40000.00 40000.00 40000.00

253753.790625 262534.1302 274572.752 283954.4957 294372.6377 307129.7284 321138.5196

Year II

May June July August September October November


240853.20 264938.52 291432.37 320575.61 352633.17 387896.49 426686.14
121000.00 121000.00 121000.00 121000.00 121000.00 121000.00 121000.00
17569.20 19326.12 21258.73 23384.61 25723.07 28295.37 31124.91
1823.26 1914.42 2010.14 2110.65 2216.18 2326.99 2443.34
3200.00 3200.00 3200.00 3200.00 3200.00 3200.00 3200.00
3646.52 3828.84 4020.29 4221.30 4432.37 4653.98 4886.68
45000.00 45000.00 45000.00 45000.00 45000.00 45000.00 45000.00

433092.17945 459207.9085 487921.536 519492.1681 554204.7873 592372.8385 634341.0735

Year III

May June July August September October November


896918.04 986609.85 1085270.83 1193797.91 1313177.70 1444495.48 1588945.02
165000.00 165000.00 165000.00 165000.00 165000.00 165000.00 165000.00
16000.00 16343.00 19611.60 13200.00 14867.00 13267.00 12321.00
2674.11 2807.82 2948.21 3095.62 3250.40 3412.92 3583.57
4000.00 4000.00 4000.00 4000.00 4000.00 4000.00 4000.00
5105.13 5360.38 5628.40 5909.82 6205.31 6515.58 6841.36
80000.00 80000.00 80000.00 80000.00 80000.00 80000.00 80000.00

1169697.2818 1260121.048 1362459.04 1465003.356 1586500.42 1716690.976 1860690.949


Page

December
163405.77
110000.00
12000.00
2565.51
3420.68
5131.02
40000.00

336522.9808

December
469354.75
121000.00
34237.40
2565.51
3200.00
5131.02
45000.00

680488.6796

December
1747839.53
165000.00
14233.00
3762.75
4000.00
7183.43
80000.00

2022018.697
January February March April May
q1 q2
y1 sales 480000 562500 717500 845000 945000
y1 exp 228,500 233,025 240,986 249,727 253,754
loan emi 34,100 34,100 34,100 34,100 34,100
EBT 217,400 295,375 442,414 561,173 657,146
EAT 152180 206762.5 309689.625 392821.406 460002.347

January February March April May


q4 q5
y2 sales 1390000 1400000 1427500 1455000 1605000
y2 exp 362243 368081.575 387733.483 409338.768 433092.179
loan emi 34100 34100 34100 34100 34100
EBT 993657 997818.425 1005666.52 1011561.23 1137807.82
EAT 695559.9 698472.8975 703966.562 708092.862 796465.474

EBT
Initial investment q1 q2 q3
1,934,000 1,516,362 2,831,285 3,759,436
EAT
Initial investment q1 q2 q3
1,934,000 1,061,454 1,981,899 2,631,605

4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000 Row 28
1,000,000
500,000
0
Initial investment q1 q2 q3 q4 q5 q6

EAT Vs Initial Investment


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June July August September October November December


q2 q3
977500 1055000 1065000 1192500 1275000 1307500 1380000
262,534 274,573 283,954 294,373 307,130 321,139 336,523
34,100 34,100 34,100 34,100 34,100 34,100 34,100
680,866 746,327 746,946 864,027 933,770 952,261 1,009,377
476606.1089 522429.074 522861.853 604819.15362 653639.19 666583.036275 706563.91343

June July August September October November December


q5 q6
1687500 1765000 1825000 2052500 2035000 2067500 2190000
459207.9085 487921.536 519492.168 554204.78728 592372.839 634341.073534 680488.679597
34100 34100 34100 34100 34100 34100 34100
1194192.092 1242978.46 1271407.83 1464195.2127 1408527.16 1399058.92647 1475411.3204
835934.4641 870084.925 889985.482 1024936.6489 985969.013 979341.248526 1032787.92428

EBT
q4 q5 q6
4,008,703 4,846,386 5,747,193
EAT
q4 q5 q6
2,806,092 3,392,470 4,023,035

7,000,000

6,000,000

5,000,000

4,000,000

3,000,000

Row 28 Row 25
2,000,000

1,000,000

0
Initial investment q1 q2 q3 q4 q5 q6

EBT Vs Initial Investment


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