vitae

name Hui Chin, Sim @ Maira Abdullah

race Chinese

nationality Singaporean

interests Cooking, baking, photography, illustrations,

interior design, bowling, music & movies
- Develop and enhance creativity & design into
advertising & branding works

- To gain employment as a Senior Graphic Designer

in a lively progressive agency in the advertising
and design industry

- Further my knowledge in graphic design,

typography, illustrations & photography
Young & Rubicam Singapore
Sept 2016 Present
FA Designer
Created corporate identity logos, brand guidelines, designed
collaterals like brochures, certificates, welcome packs, eDMs
& web banners
Handled FAs & adaptation works
Assisted in creating decks for pitch presentations
Worked on accounts like TAFEP, HCP, M1 & SilkAir
Mirum SG (XM Asia Pacific)
April 2014 June 2-16
Studio Designer
Created eDMs & web banners for Singapore Tourism Board, IHG,
Royal Carribean International & Gardens By the Bay
Prepared finished artworks for collaterals
Did web banners adaptation to various sizes
Prepped image assets for web usage
Managed clients image libraries, organised & archiving images
Freelance
July 2013 April 2014
Studio Designer - Mirum SG (XM Asia Pacific)
Prepared finished artworks for collaterals
Created web banners adaptation to various sizes
Prepped image assets for web usage for Pan Pacific Hotel Group, HP
Managed clients image libraries, organised & archiving images
Studio Designer - Cheil Singapore (Samsung)
Prepared finished artworks for collaterals
Did web banners adaptation to various sizes
Combed / DI collages for layout purposes
Graphic Designer - The Alchemy Partnership
Designed collaterals like POSMs, brochures & posters for Walls,
Ben & Jerrys & Makisan (retail accounts)
Prepared FAs & adaptation works
Combed / DI collages for layout purposes
FA Artist - Havas Worldwide
Handled mainly NTUC retail press ads up to finish artworks
Saatchi & Saatchi Singapore Saatchi & Saatchi Singapore
July 2011 June 2013 January 2010 September 2010

Senior Graphic Artist Senior Graphic Artist

Prepared finished artworks for collaterals like brochures, DMs Prepared finished artworks for collaterals like brochures, DMs
& press ads for clients like Head & Shoulders and Olay & press ads for clients like UOB, Tiger Beer, Lexus & NCPG
Designed POSMs for retail works Designed POSMs, brochures & posters
Combed / DI collages for layout purposes

XM Asia Pacific Pte Ltd

July 2007 May 2009
Grid Pte Ltd
October 2010 June 2016 Senior Graphic Designer
Designed press ads & collaterals for main clients Tigerairways
Senior Graphic Designer
Created posters, brochures & outdoor advertising such as banners,
Designed corporate collaterals like brochures, posters
billboards, wall facades & floor stickers
Created event collaterals like goodie bags, stage backdrop & wall
murals up to finished artworks
Combed / DI collages for layout purposes Formul8 Pte Ltd
February 2005 May 2007

Graphic Designer
Designed ATL & BTL materials for OCBC, DOPOD, Philips, Razer
Created corporate collaterals & annual reports up to finished artworks
Temasek Polytechnic
July 1999 July 2001
2 Years in Interactive Media Design

Pasir Ris Secondary School

January 1994 December 1998
GCE O Level Certificate

Ping Yi Primary School Adobe Illustrator Advanced

January 1988 December 1993
Adobe Photoshop Intermediate
PSLE Certificate Adobe InDesign Intermediate
Microsoft Word Elementary
Microsoft Powerpoint Elementary
Microsoft Excel Elementary
print
 Tripartite Standards Logo design
Corporate Identity

ROLE
Participated in the pitching of
clients new sub-brand and this
logo design was selected
Created sub-logo extensions for
the main logo
 Tripartite Standards Brand Guide
Corporate Identity

ROLE
Created the corporate brand
guidelines for this new identity
Worked with copywriter to create
the content of this CI guideline
Tripartite Standards Corporate brochure
Corporate Identity

ROLE
Created & designed the corporate
main brochure for this new
identity
 Tripartite Alliance Premiums
Corporate Identity

ROLE
Created the designs of these
premiums from scratch till FA
Supervised the premiums
production to ensure print quality
& also colour guidelines
 HCP Logo design
Corporate Identity

ROLE
Participated in the pitching of
clients new brand and this
logo design was selected
Created sub-logo extensions for
the main logo
 HCP Brand Guide
Corporate Identity

ROLE
Created the corporate brand
guidelines for this new identity
Worked with copywriter to create
the content of this CI guideline
 HCP Collaterals
Corporate Identity

ROLE
Created corporate collaterals like
certificates, letterhead & welcome
pack consisting of brochure
& thumb drive

Certificate

Letterhead

Welcome pack
WSG - Careers Connect Stationery Collaterals
Corporate Identity

ROLE
Created & designed corporate
collaterals for this sub-brand
under Workfoce Singapore up
to finished artworks
 RTL CBS Entertainment Poster & Web banner
Promotional Materials

ROLE
Designed the marketing
promotional posters
Created & animated web banners

Animated web banners

Poster
NTUC Health Nursing Home Lift signages
Environmental Graphics

ROLE
Designed in-lift & lobby directory
signages up to finished artworks
digital
InterContinental Hotels Group Web page promo
Online

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Look & feel needs to be kept
within the clients brand
guidelines
InterContinental Hotels Group Web page promo
Online

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Look & feel needs to be kept
within the clients brand
guidelines
InterContinental Hotels Group Web page promo
Online / Mobile

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Look & feel needs to be kept
within the clients brand
guidelines
 SilkAir Web banners/FB post
Online

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Created the web banners &
adapted into various sizes
 SilkAir Web banners
Online

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Created the web banners &
adapted into various sizes
Royal Carribean International Web banners
Online / Desktop

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Created the web banners into
different sizes based on the
clients brand guidelines
 Hewlett Packard Web banners
Online / Desktop

ROLE
Brainstormed with copywriter on
the suitable copy & imagery on
the theme briefed
Created the web banners with a
more lifestyle treatment based
on the clients brand guidelines
YourSingapore HTML5 flash banner
Online / Desktop

ROLE
Created the storyboard for
HTML5 flash banner animation
YourSingapore HTML5 flash banner
Online / Desktop

ROLE
Created & animated for
HTML5 flash banner
 Hewlett Packard Web banners
Online / Desktop

ROLE
Adaptation from main campaign
visual into various sizes
YourSingapore Web animated banners
Online / Desktop

ROLE
Adaptation & animation of main
campaign into various sizes
 TAFEP Web banners
Online / Desktop

ROLE
Brainstormed with copywriter on
the suitable copy & created the
suitable graphics & layout
 YourSingapore Webskin
Online / Desktop

ROLE
Designed the webskin for a
promo with typography &
individual icons provided by client