A New Collaboration Experience At-A-Glance

Collaborate with Confidence Figure 1. The Expanding Scope of Collaboration Why Cisco?
Cisco Collaboration Solutions can help you address todays

Any to any: In business as in the consumer world, the
business challenges and build competitive advantage by: value of collaboration increases with the number of
participants it can touchpeople, devices, applications,
Transforming business interactions with real-time voice
and organizations. And the most pervasive, open, and
and video communications
accessible medium to connect these varied resources
Quickly forming dynamic teams to make better is the network. Cisco allows people to collaborate
decisions, faster, regardless of location anywhere, on any device, accessing any type of content
Increasing customer responsiveness with instant with the proper policy controls.
access to company experts People-centric: The effectiveness of collaboration
Securely connecting, communicating, and collaborating increases dramatically when people can see and
across traditional corporate boundaries interact with each other face-to-face, even if separated
by distance or time. By embracing the unique power of
Challenges Faced by Businesses Today video to improve human communication and build trust,
The nature of work is changing rapidly. Multiple trends are
the organization can bridge these gaps in a way that
causing a profound transition in the way that people interact
Ciscos Approach to Collaboration traditional document-centric tools cannot. Cisco offers
and do business, including:
Technology-enhanced collaboration is not new. But a broad portfolio of video- and voice-centric
More mobile, dispersed workforces traditional text and voice-centric forms of collaboration collaboration applications designed to enable
An explosion in content and devices cannot, by themselves, address today's challenges. people-centric collaboration.

More cross-organizational teaming and processes
Proliferation of video communications
Social software being used at work
People are typically a businesss most important asset, and
they account for its largest costs. In the information economy
it is increasingly the knowledge and expertise of a companys
employees that provides the critical competitive edge.
The next breakthrough levels of innovation and efficiency are
unlikely to come from adding more traditional IT systems or
office tools, but rather from embracing these new trends,
actively engaging employees, partners and customers to
work more closely together, anytime, anywhere, in a more
natural and integrated way (Figure 1).
True collaboration must embrace richer forms of Integrated end-to-end experience: Participation
depends on the quality of the interaction. Maintaining
communication such as video, harness the power of social
software tools within the enterprise, provide freedom of a compelling experience regardless of the location,
device, or content being accessed requires intelligent
choice in device and location, allow secure collaboration
infrastructure. Only Cisco delivers a combination
both inside and outside the firewall, and offer complete
of purpose-built software and hardware backed by
flexibility of deployment between on-premises and cloud-
thousands of hours of user testing to deliver the optimal
based deployment models.
experiences that most effectively bring people together.
And above all it should provide an integrated experience
Start at Any Point, Grow at Any Pace
that puts the person back in the center, facilitating greater
Cisco offers one of the most comprehensive portfolios of
participation, productivity, and valuewhether it be for the
collaboration solutions in the industry, offering best-in-
customer in a retail store, the mobile salesman, the office
class choices that can be deployed in any order, at a pace
project manager, or the patient consulting remotely with
that matches your business objectives (Figure 2, Table 1).
a doctor.
And because they are built on a purpose-built architecture,
investment in one area lays down a foundation for future
needs

2010 Cisco Systems, Inc. and/or its affiliates. Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their
respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1007R)
 A New Collaboration Experience At-A-Glance

Our open and interoperable approach allows you to integrate Mobile applications: Increase mobile employee Table 1. Cisco Collaboration Portfolio Categories*
existing and new collaboration technologies on a mix-and- productivity and responsiveness to customers by Conferencing Software as a service (SaaS)-based, on premises,
match basis while removing the risk of lock-in, as well as making mobile devices extensions of the or hybrid
Video, audio, and web meetings
flexible deployment options for hosting on premises, in the collaboration experience. Training, support, and event solutions
cloud, or with a blend of the two. Telepresence: Take advantage of many rich, Customer care Contact center routing and queuing
face-to-face experiences that invigorate business Voice self-service
Figure 2. Cisco Collaboration Portfolio
processes and create true customer intimacy. Social media customer care
Enterprise social Enterprise collaboration platform
Build Competitive Advantage and Business Value software Social video sharing
With Cisco Collaboration Solutions, organizations can Prosumer video capture
improve interactions, encourage innovation, and make better Messaging Voice and unified messaging
decisions faster by enabling people to connect, Enterprise instant messaging
communicate, and collaborate like never before.
SaaS-based email
Collaboration can deliver a return on investment Telepresence Immersive, multipurpose, and personal endpoints
Scalable, interoperable infrastructure
(ROI) in three areas: Secure intercompany services
Operational ROI: Collaboration enables you to change IP IP telephony
the way you operate by cutting or avoiding travel,
communications Communications endpoints and applications
Conferencing: Extend the reach of your workforce with Hosted unified communications
advanced audio, web, and video conferencing. infrastructure, energy, and office-space costs. This area
Mobile Unified mobile applications
is the most accessible, and typically the first, that a
Customer care: Proactively connect customers with the applications Cisco WebEx meeting applications for smartphones
business considers, often yielding the highest Business tablet and wireless IP phones
information, expertise, and support they needwhen
short-term returns. Collaboration Media transformation and analytics
and where they need it.

infrastructure Session management, presence, and location
Enterprise social software: Accelerate decision making Productivity ROI: Increasing employee productivity is
Scheduling and directory services
by helping employees, customers, and partners quickly the next great performance challengeand
and securely find, access, and share relevant business opportunity. Here, more effective collaboration can
Collaborate with the Best
information, whether text, graphics, or video. streamline the product-development process, bring a
Cisco brings together network-based, integrated
IP communications: Extend consistent communications product to market more quickly, or take time out of the
collaboration solutions based on open standards. These
services to employees, whether they work at the main sales cycle. A compounding effect accrues with greater
solutions, as well as professional services from Cisco and
campus, at branch offices, or remotely. participation across the organization.
our partners, help promote business growth, innovation, and
Messaging: Communicate within and between Strategic ROI: Strategic ROI is the hardest to measure, productivity. They also help accelerate team performance,
companies using presence, enterprise IM, and but perhaps the most transformative. Here protect investments, and simplify the process of finding the
voicemail. Evolve messaging with secure hosted email collaboration can be used to completely reinvent the right people and information.
or unified messaging that delivers a bridge to concept of customer service, develop new business
Let us help you enable a new collaboration experience in
next-generation, web-based collaboration. models, or enter new markets with built-in
your organization with Cisco Collaboration Solutions. Please
competitive advantage.
visit http://www.cisco.com/go/collaboration_experience.

* Local availability may vary; please check with your Cisco representative.

2010 Cisco Systems, Inc. and/or its affiliates. Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their
respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1007R) C45-564016-01 09/10