BRAND NAME: NESVITA

Nesvita TV Commercial with Mahira

Client: Nestle
Product: Nesvita Calcium plus
Cast: Mahira khan
Theme: Weak bones
Thing to focus: Calcilock more calcium than regular milk
Logo: Bones strong to main strong
Country: Pakistan

Nestle introduce Nesvita calcium plus featuring Mahira khan. This milk is especially for the working
women who are losing calcium and strongness of their bones. As you can watch the TVC video the
background song "Jata jaye bones say calcium jata jaye" clearly presents crystal clear image for
introducing nestle Nesvita calcium plus.

Nesvita contains the calcilock formula with more calcium than regular milk. Nesvita comes with the logo
bones strong to mein strong. So take a good care of your health if you are healthy your world will be
healthy.

TARGET MARKET

Nestle Nesvita milk is for such a segments of the markets that are health conscious and want to lead a
healthy lifestyle they have specially targeted the women of today who is either a married, working
women and health conscious people.

AD HIGHLIGHTS / CULTURAL THEME

This ad highlights the fact that everybody has a right to feel fit and stylish style bina din guzara naii
jataa if once your body is fit your bones strong you will automatically look like a stylish person. The
figure of a girl and that of the bone are shown similar and this style can only be adopted by you through
consumption of nestle Nesvita. Emphasis is given more on the female body figure as their marketing
campaign gives the message that the working women of today has to be strong as she has to look after
herself and her family .

BRAND NAME: PANDA CHEESE

Panda Cheese TV Commercial

Agency Advance Marketing

Client Arab Dairy

Language Arabic

Running time 0:33

Product Panda Cheese

Release date(s) 2010

Music by "True Love Ways" Buddy Holly

Production
Elephant Cairo
company

Country Egypt
Never Say No to Panda is a 2010 series of television commercials produced in Egypt by Advance
Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, which feature a giant panda
who terrorizes people for not wanting to try the cheese, became a viral Internet hit. The ads were
created by the Elephant Cairo agency and written by Ali Ali and Maged Nassar.
TARGET MARKET

Men between the ages of 25-45 who have a steady income with a stable job. The average income that a
person buying this product would make is over 100,000 yearly because it is more of an expensive brand
of cheese. In the commercials the option of panda cheese is given to the actor, which is predominantly a
male, and if the male chooses against it, a panda will appear and cause a commotion. It feels that they
are trying to target men partially for this reason.

AD HIGHLIGHTS / CULTURAL THEME

There are three commercials which have certain cultural themes. One of them is a situation in an office
where the product is being eaten by a male and his co-worker disagrees with the certain choice of
product. Another is at a hospital where a male is offered cheese and does not except the offer. The
other is of a few men cooking at a restaurant and the main chief gets mad at the other cook for buying
the wrong cheese. I think this is portraying with the whole idea of men taking an interest in cooking
more so now-a-days than back in the 1960's when it was primarily women. The panda bear is a mascot
in the product itself and using it in the commercial is humorous.

BRAND NAME: SAMSUNG MOBILE

Heartfelt Samsung Commercial

Client: Samsung India Electronics Pvt. Ltd.

Country: India
Creative team: Sagar Mahabaleshwarkar, Tarvinderjit Singh

Account management: Kundan Joshee, Anirudhha Deb, Puneeta Trivedi, Shashank

Srivastava

Director (of the TVC): Shashanka Chaturvedi

Excutive producer: Vikram Kalra

Production house: Good Morning Films

Post production studio: Good Morning, Boing, Famous Studio

Samsung India's new campaign promises to get customer service to consumers in far-flung parts of the
country, with the tagline "we'll reach you wherever you are." The ad from Cheil India starts out as you
might expect; a customer in the Himalayas calls for help fixing her TV, and a Samsung engineer travels to
reach her, encountering obstacles like a rickety-looking suspension bridge, a fallen tree blocking his route
and sheep in the road.

TARGET MARKET

Ranjivjit Singh, CMO for Samsung India, told Ad Age India that the spot wasn't inspired by any true
stories. "The film involved a lot of pre-production work in terms of finding the right location and
characters," he said. "The idea was to tell the story in a compelling way that illustrated our commitment
to take care of our customers, no matter where they are." Samsung launched 535 service vans in
October 2016.

AD HIGHLIGHTS / CULTURAL THEME

The new campaign showcases the journey of a young Samsung engineer, who is on his way to provide
the services in a remote village in India. The commercial underlines Samsungs vision of creating a long
lasting relationship with its consumers through timely service.

BRAND NAME: MARYAJ BRAND

Maryaj Sporty Perfumes TV Commercial

Client: Maryaj Sporty Perfumes

Industry: FMCG

Service: TVC

Tags: Film, Film Production, Maryaj Sporty Perfumes, TV Commercials

Country: United Arab Emirates (UAE)

Main activity: Fragrances
A commercial created for Maryaj Perfumes to show the efficacy and superior quality of the perfume. The
Maryaj brand on pricena has more than 29 products in Men Perfumes, Makeup & Accessories, and
Women Hair care categories. The prices of Maryaj products in Dubai, UAE range from AED 20.00 to AED
66.00. The ebony for men -eau de parfum, 100 ml- Men Perfume is manufactured by Maryaj and was
added around April 2016. This version of the Men Perfume comes in Perfume Type: Eau De Parfum.

TARGET MARKET

The hottest Maryaj products and its target market of on pricena are Maryaj Mener For Men Eau, Exclusif
Status by Maryaj for,Maryaj Huddle 6 Deodorant For, Maryaj Luv Me Perfume and, Reunion by Maryaj
for Men.

AD HIGHLIGHTS / CULTURAL THEME

Designer Maryaj has 24 perfumes in our fragrance encyclopedia. Trademarks and logos belong to
respected companies and manufacturers and are used solely to identify products and companies.