QUESTIONNAIRE

A STUDY ON EFFECTIVE BRAND MANAGEMENT IN NUTRO

VESSELS INDO GROUPS LIMITED

1. Name :

2. Age of the respondents :

a) 20-30 years
b) 30-35 years
c) 35-40 years
d) Above 40 years
3. Gender of the respondents
a) Male
b) Female

4. Educational qualifications
a) SSLC
b) HSC
c) Graduate
d) Post graduate
5. Income of the respondents
a) 10000-20000
b) 20000-30000
c) 30000-40000
d) Above 40000
 6. Experience of the respondents

a) 1-2 years experience

b) 2-3 years experience
c) 3-4 years experience
d) Above 5 years experience

7) Type of function you are performing

A) Retailer
B) Dealer
C) Both

8) Since how long are you associated with the dealers to nutro vessels Boilers
Industries?

A)>4 Years

B) >8 Years

C) >l2 Years

D) >16 Years.

9) How many go downs do you have?

A) 1

B) 2
 C) 3

D) 4

E) Morethan4

10) Whether the go downs are?

A) Hired

B) Personal.

ll) Wha1 type of products do you deal in '.

A) steel Products

B) aluminum Materials

C) All type of raw Materials

12) What market do you operate in?

A)Local Market

B) Local and Outside Market

13) What number of staff do you have in your Boiler?

A)500

B)400

C)800

D)Mon: than 1000

14) Which of the quality attributes for Mesuring & cutting materials you prefer
most in terms of

customer preferences?

A) Smoothness

B) Brightness

C) Bulk

D) Opacity.

l5) Which problem have you generally faced with nutro vessels Boilers?

A) See thoroughness

B) collecting waste materials

C) Cutting Operations

D) Other.

I6) How do you place the order and how frequently?

A) Weekly
 B) fortnightly

C) monthly

D) once (in a whole year)

I7) From where do you purchase the Steel rad?

A) Supply Raw Material

B) Directly from the Factory.

I8) Are advertisements required to serve the purpose better?

A) Yes

B) No

I9) Do you feel like that hiring a brand Ambassador & then advertising for the
Boiler products

would be helpful in generating more volume of sales for the Company?

A) Yes

B) No

20) Who are your frequent consumers?

A) Corporate Professionals

B) Home Appliances

C) Motor Companies
 D) Engineering Works

21) Is the current packaging of nutro vessels Boiler products attractive & safe?

A) Yes

B) No

22) Which type of consumer responses forwards the products of nutro vessels
Boilers'.

A) Highly positive

B)Positive

C) Moderate

D)Negative.

23) What method of sales do you approach?

A) Phone

B)Commerce

C )Direct Sales

24) During which period of year you register maximum sales?

A) lst qtr.

B)2nd qtr.

C) 3rd qtr

D) 4th qtr.
25) What is your expectation from nutro vessels Boilers?

A) Incentive

B) Discounts

C) Credit

D) Others.

26) What according to you are the possible threats to nutro vessels Boilers from
competitors?

A) New entrants

B) sales & distribution network

C) Price

D) Others

27) What is your means of shipment?

A) Lorry

B) Truck transport

C) Others

28) Do you receive motivational sales scheme from nutro vessels Boilers dealers?

A) Yes

B) No

29) What is the mode of company solving your queries & receiving feedback?
A) Via-telephone

B) Direct visit

C) Others.