Behaviour occurs either for the individual , or in the context of a group (e.g.

, friends

influence what kinds of clothes a person wears ) or an organization ( people on job make

decisions as to which products the firm should use ).

Consumer behaviour involves the use and disposal of products as well as the study of

how they are purchased. Product use is often of great interest to the marketer , because

this may influence how a product is best positioned or how can we encourage increased

consumption. Since many environment problems result from product disposal (e.g., motor

oil being sent into sewage systems to save the recycling fee , or garbage piling up

landfills ) this is also an area of interest).

Consumer behaviour involves services and ideas as well as tangible products.

The impact of consumer behaviour on society is also of relevance . For example ,

aggressive marketing of high fat foods , or aggressive marketing of easy credit , may

have serious repercussions for the national health and economy.

People buy things to satisfy two basic needs (1) physical or material , and (2)

psychological or mental. The buying decision is influenced by these two basic

with certain other external factors . Persons buying the same product may have

different reason to do so , and person having same reason may buy different

product. The study of these physical & psychological factors along with various

other factors that influence the consumer to make a buying decision is therefore

of utmost important for marketers , these constitute the subject matter of consumer

behaviour. The study of consumer behavior is quit complex , because of many

variables involved and their tendency to interact with & influence each other and

the buyer. These variables are divided in to major sections that have been

identified as the most important general influences on consumer behaviour.

 SONY ERICSSON XPERIA X1
This phone is based on the Windows Mobile 6.1 Operating System which means it has a full suite

of applications to offer to the user. The Sony Ericsson Xperia X1 is promoted by the company as

offering a convergence of communication features and entertainment features; this convergence is

exactly what people are seeking from a smart-phone in todays highly mobile world and allows

this new lineup of phones to compete in the global marketplace.

What is really impressive about the Sony Ericsson Xperia X1 is the fact that this phone excels in

so many different areas. Some phones really do well only as a niche phone but very few phones

really meet all of the diverse needs of a single user. The Sony Ericsson Xperia X1 manages to

achieve this rarely-met goal. It has great Internet and communication services as well as a

plethora of entertainment options. It has a built-in camera and other great standard features

expected of todays advanced phones. And it really stands out in the area of design. Combined

together, these features make this mobile phone a truly well-rounded cutting-edge phone intended

for the smart-phone fan who wants to have it all.