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Enterprise IT Transformation

with Brokerage and Gravitant


Mike Williams, IBM Distinguished Engineer, Hybrid Cloud Architecture
Manish Modh, CTO, Gravitant, an IBM Company
Agenda

Hybrid Cloud and the challenges addressed by Cloud Brokerage

An introduction to IBM Brokerage Service powered by cloudMatrix

Multiple entry points to start the journey to Brokerage

Brokerage in the context of Enterprise ITaaS Framework

Demo: Planning, Buying and Managing Hybrid Cloud Services

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Enterprise IT and Hybrid Cloud are Realities

The reality of Enterprise IT has Introduced Key Challenges that can be Addressed with Brokerage
Consuming the most appropriate services for a given application and workload
Lack of Visibility & Control across growing numbers of service providers
Shadow IT with LOBs leveraging the Cloud and bypassing Central IT
Integration of a multitude dimensions (e.g. multiple providers, service management)
Supporting and Managing multi sourced IT Infrastructure

Enterprise IT

2
Brokerage balances the needs of Central IT with Lines of Business

Enterprise IT Brokerage Services

Broker
Central IT needs: Aggregation IaaS LOB needs:
Visibility Private
Cloud
Comparison Agility
Compliance Customization

Integration
PaaS
Choice
Governance Orchestration SaaS Speed
Governance
Traditional IT

Control Flexibility

Aggregation of Cloud services into a catalog to centralize the comparison and purchase of services from multiple providers
Integration of multiple Cloud services both technical (performance, monitoring, optimization) and administration (cost, metering, reporting)
Customization of Cloud services, either through professional services or custom development

3
Enterprise IT Requires a New Focus
Becoming a cloud broker requires a more business centric approach with an ITaaS operational model.

Traditional IT Enterprise IT
Business Traditional IT
Operations Operations

Traditional IT
Business
Operations
Operations

Sourcing and provider Dynamic pricing and Order management across Billing and cost
management catalog management many vendors management

The shifting focus to Business Operations requires news skill and capabilities.
4
IBMs Brokerage Services powered by Gravitant cloudMatrix
Increased speed, better control, lower costs

IT Architect IT Admin IT Executive Developer

Cloud Services Service store (cloud marketplace consumption portal) CIO and CFO
Catalog: Dashboads
IaaS, PaaS, SaaS

Screen Compare Design Order Govern Manage

ITaaS Catalog Security Policies Analytics APIs

Integration with Integration with 3rd


DevOps & ITOps Provider Marketplace Billing Service Delivery party Orchestration
Tools e.g. Chef, Management Management Management Fulfillment engines e.g.
ServiceNow VMware, HP CSA,
Service delivery and supply chain management IBM

IT Broker
Operations Group

5
IBM Brokerage Services Delivers an Integrated ITaaS Experience
Brokerage Services complement and enhance IBMs existing business

Brokerage services provide visibility to the end-to-end IT-as-a-Service supply chain and buying behavior of clients,
providing data driven insights to help us enhance our offerings and cross-sell and upsell additional services

Analytics Driven Offering Enhancements

End-to-End IT Monitoring &


Brokerage Management
Service Services

Business Consulting, Planning,


Implementation & Managed
Services Saas PaaS IaaS Traditional IT

6
Brokerage has positive impacts on the entire solution lifecycle

The complete lifecycle to move apps to the cloud is months


~ twelve Screen Design Order Deploy Provision Change
months >3 months >3 months 2 months 1 month 1.5 months 1 month

The impact of traditional CMPs is limited


~ nine >3 months >3 months 2 months
Days to Days to
1 month
Weeks Weeks
months

~ two 2 weeks 2 weeks


Days to Days to Days to Days to
Weeks Weeks Weeks Weeks
months
Months saved = more Revenue earned
IBM Brokerage Services
accelerates the entire lifecycle An ideal broker compresses the entire
lifecycle and automates the
management of the cloud supply chain

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Multiple entry points to start the journey to Brokerage

CIO/CFO Enterprise Hybrid Cloud Value Driven Entry Point Scenarios

Govern
Developers Plan Shadow IT Get quick control of cloud assets and costs

Architects DevOps & Start building and delivering agile


Buy Continuous Delivery applications leveraging the benefits of cloud

Application Migration
I&O Operators Take cost out with the most optimal
& Infrastructure
migration path to cloud
Manage Modernization

Business Users Establishing and


Quickly operationalize Hybrid IT environment
Operating IT as a
Service for choice, speed, scale and management

8
IBM Delivery of Brokerage Services for our Clients

IT Broker IBM Cloud


Client Client Client Operations Group Operations Group
IT Admin IT Executive Dev/User

Users of the Platform consuming and Operators for the Broker Platform SaaS Delivery of the cloudMatrix SW
managing Hybrid Cloud resources
Manage services, customers, fulfillment Manages deployment, update, backup
Organized around Plan, Buy, Manage and operations for the platform
Tasks performed by the either the Client or
Tasks performed by the Client IBM as managed services Tasks always Performed by IBM
IBM Cloud Brokerage Multi-Tenancy Support

Cloud Ecosystem
Public IaaS/PaaS/SaaS catalog managed here
Other Public Public Blueprints/ Support multi-level content for providers/services
Public Clouds Cloud Serv ices App Templates Compare, Consumption, Billing, Discovery, Provisioning

SaaS Brokerage Platform (IBM)


IBM Broker powered by cloudMatrix

Brokerage Operations (IBM | Enterprise IT)


Broker Operator Operate as marketplace provider w ith global catalog & ecosystem
Marketplace Management management and Master Tenant on-boarding
Provide support and refers to service providers for direct service support

Master Tenant / Affiliate (IBM | Enterprise IT | BU)


Manages their ow n catalog (inherits from global catalog, can exclude
Priv ate Customer Master Master Master services and add their ow n with pricing rules)
Clouds, Serv ices, Tenant 1 Tenant 2 Tenant 3 Manages their ow n orders/bills, provider accounts, provisioning
Blueprints, App External APIs and Whitelabeling Support
Templates

Linked Tenant / User Group (IBM | Enterprise IT | BU)


Can be any group of users linked to master tenant
Catalog, provider accounts inherited by Master Tenant
LT1 LT2 LT1 LT2 Isolates screening scenarios, private app templates, orders, bills
Service Fulfillment Bridge Architecture Facilitates Integration

The platform provides a clean


separation of concerns between IT
Service Brokerage and Fulfillment

The Service Fulfillment Bridge


provides a simple and open REST
Service Fulfillment Bridge based interface that can support
multiple forms of integration
SFB Agent SFB Agent SFB Agent SFB Agent
Extends cloudMatrixs capabilities to
a broader ecosystem of cloud
IBM Cloud ICD services and providers
Orchestrator

vCD
Agents can be written independently,
vRealize in any language, deployed anywhere
IBM UrbanCode Deploy
IBM Brokerage Services Offerings and Services
Customers can choose Cloud Service Brokerage Planning or Full Brokerage

CSB Planning

CSB Full Broker (Shared or Dedicated), includes planning

Optional Services: Brokerage Consulting, Optional Services: IT Monitoring &


Transformation (Integrations and Customizations), Management, Advanced Orchestration
Broker Operations (on Dedicated) & Provisioning

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Brokerage in the context of the IBM Enterprise ITaaS Framework

Digital Business Customer-facing Business Partner Workforce Enablement


Transformation Solutions Solutions Solutions
Solutions

Consumable IT Intelligent Self-service Brokerage & Management


Services Modular IT Services Applications
& Applications Cloud Mobility Netw orking Resiliency Security IBM App IBM App

Systems TSS Vendor aaS Vendor aaS Vendor aaS Vendor App Client App

Hybrid Cloud Fulfillment & Orchestration Platform


Infrastructure & Analytics Cognitive Autom ation DevOps

Platform
Traditional Private Cloud IBM Cloud Private Hybrid Public 3rd Party Cloud
On-premises IT Bluemix (PaaS) (AWS,
Client- Client- SoftLayer (IaaS) Azure,
based based CMS (Managed) Etc.)

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13
Additional GTS Presentations@InterConnect
Demonstration
IBM Brokerage Services Demonstration
Plan, Buy, and Manage Hybrid Cloud Services with cloudMatrix

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