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  • Marketing Exam Topics Outline

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    Junaid
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    The document outlines 30 topics related to marketing that will be covered on a comprehensive exam. The topics include developing marketing strategies and plans, analyzing consumer behavior and markets, creating brand equity, designing integrated marketing communications approaches, and developing strategies for products, pricing, distribution, and global market entry. Most of the topics are explained in the textbook "Marketing Management: A South Asian Perspective" by Kotler.

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    Marketing Course

    Titre original

    Course Outline Marketing

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    The document outlines 30 topics related to marketing that will be covered on a comprehensive exam. The topics include developing marketing strategies and plans, analyzing consumer behavior and markets, creating brand equity, designing integrated marketing communications approaches, and developing strategies for products, pricing, distribution, and global market entry. Most of the topics are explained in the textbook "Marketing Management: A South Asian Perspective" by Kotler.

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    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    3 vues1 page

    Marketing Exam Topics Outline

    Transféré par

    Junaid
    The document outlines 30 topics related to marketing that will be covered on a comprehensive exam. The topics include developing marketing strategies and plans, analyzing consumer behavior and markets, creating brand equity, designing integrated marketing communications approaches, and developing strategies for products, pricing, distribution, and global market entry. Most of the topics are explained in the textbook "Marketing Management: A South Asian Perspective" by Kotler.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Outline of Topics in Marketing for the Comprehensive Exam

    Explanation of all the topics is available in Marketing Management: A South Asian Perspective, Kotler

    1. Marketing Strategies and Plans


    2. Core Competencies
    3. Corporate mission and SWOT analysis
    4. Value Delivery Process
    5. Marketing Research Process
    6. Forecasting and Demand Measurement
    7. Building Customer Value, Satisfaction, and Loyalty
    8. Maximizing Customer Lifetime Value
    9. Customer Databases and Database Marketing
    10. Analyzing Consumer Markets
    11. Factors influencing consumer Behavior
    12. The Buying Decision Process: The Five-Stage Model
    13. Customer Value Analysis
    14. Marketing Segmentation and Targeting and Positioning
    15. Creating and Measuring and Managing Brand Equity
    16. Devising a Branding Strategy
    17. Competitive Dynamics
    18. Product and Brand Relationships
    19. Designing and Managing Services
    20. Managing Service Quality
    21. Developing Pricing Strategies and Programs
    22. Marketing Channels and Value Networks
    23. Channel-Design Decisions
    24. Managing Retailing, Wholesaling, and Logistics
    25. Managing the Integrated Marketing Communications
    26. Advertising and Promotion
    27. New product development process
    28. Strategies to enter Global Markets
    29. Marketing Programs in the international program
    30. Internal Marketing

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