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LESSON OUTLINE
During the lesson, the learners will:
1. Introduction: Discuss with the teacher previous learning about the Speech Communication Transaction Model. (5 minutes)
2. Motivation: Accomplish the Sender-Receiver Model Worksheet to enrich knowledge of the various components of
communication. (5 minutes)
3. Instruction/Delivery: Present ones researches on their assigned model of communication and discuss. (40 minutes)
4. Practice: Make a comparison matrix of the various models of communication. (15 minutes)
5. Enrichment: Analyze the communication system in the family and choose a model that illustrates it. (10 minutes)
6. Evaluation: Prepare and present a situation that illustrates a model of communication of their choice. (15 minutes)
MATERIALS
Abulencia, Efren et.al Fundamentals of Speech Communication. Rex Bookstore. 2009
http://communicationtheory.org/aristotle%E2%80%99s-communication-model/
http://lms.oum.edu.my/econtent/OUMH1303KDP/content/24094922OUMH1303_OralCommunication_v1/
RESOURCES OUMH1303_Topic1/OUMH1303_1_2.html
http://thecommunicationprocess.com/models-of-communication/
http://www.iacact.com/?q=modelshttp://communicationtheory.org/lasswells-model/
http://www.praccreditation.org/resources/documents/APRSG-Comm-Models.pdf Accessed April 28, 2016
Aristotle, a great philosopher initiative the earliest mass communication model called
Aristotles Model of Communication. He proposed model before 300 B.C who found the
importance of audience role in communication chain in his communication model. This model is
more focused on public speaking than interpersonal communication.
(i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect.
Aristotle advises speakers to build speech for different audience on different time (occasion)
and for different effects.
Speaker plays an important role in Public speaking. The speaker must prepare his speech and
analysis audience needs before he enters into the stage. His words should influence in audience
mind and persuade their thoughts towards him.
Example:
Alexander gave brave speech to his soldiers in the war field to defeat Persian Empire.
Speaker Alexander
Speech about his invasion
Occasion War field
Audience Soldiers
Effect To defeat Persia
b. Laswells Model
Harold Dwight Lasswell, the American political scientist states that a convenient way to describe
an act of communication is to answer the following questions
This model is about process of communication and its function to society, According to Lasswell
there are three functions for communication:
1. Surveillance of the environment
2. Correlation of components of society
3. Cultural transmission between generation
Lasswell model suggests the message flow in a multicultural society with multiple audiences.
The flow of message is through various channels. And also this communication model is similar
to Aristotles communication model.
In this model, the communication component who refers the research area called Control
Analysis,
Says what is refers to Content Analysis,
In which channel is refers to Media Analysis,
To Whom is refers to Audience Analysis
With What Effect is refers to Effect Analysis
Example:
CNN NEWS A water leak from Japans tsunami-crippled nuclear power station resulted in
Shannon and Weaver also recognized that often there is static that interferes with one listening
to a telephone conversation, which they deemed noise. The noise could also mean the absence
of signal. In a simple model, often referred to as the transmission model or standard view of
communication, information or content (e.g. a message in natural language) is sent in some
form (as spoken language) from an emisor/ sender/ encoder to a destination/
receiver/ decoder. This common conception of communication views communication as a
means of sending and receiving information.
The strengths of this model are simplicity, generality, and quantifiability. Social scientists Claude
In 1960, David Berlo expanded on Shannon and Weavers (1949) linear model of communication
and created the SMCR Model of Communication. The Sender-Message-Channel-Receiver Model
e. Schramms Model
Communication is usually described along a few major dimensions: Message (what type of
things are communicated), Source / emisor / sender / encoder (by whom), Form (in which
form), Channel (through which medium), Destination / receiver / target /decoder (to whom),
and Receiver.