Timario, Hermie D.

Human Behavior in an Organization

31-BSA-01 9:30-11:00 T/TH

LEVI STRAUSS & CO.

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.)
is one of the worlds largest brand name apparel marketers with sales in more than 110
countries around the world. There is no other company with comparable global
presence in the jeans and casual pants markets. The market-leading apparel products
are sold under the Levis, Dockers and Signature by Levi Strauss & Co. brands.

4 CORE VALUES

These four values are linked. Levi Strauss & Co.s history demonstrates how these
core values work together and are the source of their success. The special relationship
between their values, their consumers and their brands is the basis of their success and
drives their core purpose.

1. Empathy: Walking in other peoples shoes

Empathy begins with listening paying close attention to the world around us
understanding, appreciating and meeting the needs of those we serve, including
consumers, retail customers, shareholders and each other as employees.

2. Originality: Being authentic and innovative

Innovation is the hallmark of their history. It started with Levis jeans, but that
pioneering spirit permeates all aspects of their business innovation in product,
marketing, workplace practices and corporate citizenship. Creating trends. Setting new
standards. Continuously improving through change.

3. Integrity: Doing the right thing

Ethical conduct and social responsibility characterize the way of doing business.
They are honest and trustworthy. They do what they say they are going to do. Integrity
includes a willingness to do the right thing for their employees, brands, the company
and society as a whole, even when personal, professional and social risks or economic
pressures confront them.

4. Courage: Standing up for what we believe

It takes courage to be great. Courage is the willingness to challenge hierarchy,
accepted practices and conventional wisdom. Courage includes truth telling and
acting resolutely on own beliefs.