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Job Description

Job Title Media Manager Function PR & Corporate

Reporting to Director of PR & Corporate Direct Reports Media Officer
Working Hours Standard 35 hours per week
Normally working Mon Fri 9:30 am to 5:30pm with additional hours as required

Job Purpose

The Media Manager will be responsible for managing, developing and driving PPLs media
communications activity, particularly in the area of licensees and members. Working alongside the
Director of PR & Communications, you will maximise awareness of PPLs services using multiple media
channels (press, TV, radio, social media) to support immediate and long term business goals in a
creative and cost effective manner.

Context of the Role

Sitting within the PR & Corporate Communications/ Events department, the Media Manager will report
directly in to the Director of PR & Corporate Communications, whilst having line management
responsibility of the Media Officer. The Media Manager will work in close collaboration with other
members of the business (e.g. events/marketing), to deliver an effective and innovative PR/media
programme as part of an effective, efficient and professional service supporting the achievement of
PPLs company goals. This will largely focus in the area of PPLs licensees and members which requires
strong liaison with the relevant company teams in this field, in particular the marketing department.

The Media Manager will be a key point of contact for all media and press enquiries; therefore will require
an in-depth understanding of PPL, the companys business goals and priorities. To offer a first class PR
service it is essential they keep abreast of current and anticipated trends relevant to ensure they can
respond quickly and effectively to any media enquiries. By working across departments, most notably
Public Performance Operations (PPO) and Member Services (for analysis and advice), Marketing, and
Events, the Media Manager will maximise all shared communications and coverage opportunities.

The Media Manager will be responsible for pro-actively seeking coverage opportunities to sell PPL
across appropriate b2b and b2c titles, create exciting and dynamic content for press releases and will
identify potential story opportunities across all. The candidate will have a sound knowledge of
contemporary media and the ability to deal with journalists at all levels is necessary as is the ability to
work with PPLs stakeholders across its licensees and members.

In this new role the Media Manager will line manage the Media Officer in such a way to ensure across
the two key parts of PPLs business members and licensees that media opportunities, across all
media platforms nationally and locally are maximised.

Org Chart
Director of PR & Corporate

PA to Director of PR
& Corporate Comms
& Events Assistant

Media Manager Head of Events

Media Officer
Key Accountabilities

Planning and Organising

To formulate and implement media activity across the business and across media in order to raise
awareness, drive business and enhance reputation.
To write and oversee press releases
To ensure that all media communications activity (i.e. press, radio TV, website, online/social
media activity) is integrated with marketing and other strategic campaigns and projects prioritised
by other departments.

Initiative and problem solving

To advise and select the best use of media and overall communications channels as required for
the successful execution of campaigns.
To advise on communications solutions regarding messaging, crisis management, handling
difficult stories in the press.
To be an advocate for the latest tools, metrics and techniques; advising on media trends and best

Decision Making
To ensure key messages are accurately and consistently expressed in relevant media.
To be responsible for checking drafts, reviewing copy, reviewing plans and making amendments,
escalating to the Director of PR & Corporate Communications where appropriate.

Oral Communication
To communicate campaign plans; brief the Media Officer who will be implementing the work;
communicate upwards to managers and, where appropriate, members of the Executive Team.
To work closely with Head of Events and, where appropriate, advise on promotional activity and
the content, tools and tactics together with the Marketing Department.
To work alongside Director and Head of Marketing as a brand guardian; advising on use of brand,
best practice, communicating why proposals are appropriate or not.
To communicate briefs to external suppliers (3rd parties, PR agencies).
To communicate feedback to team.

Written Communication
Where appropriate to research, write and edit content, principally for online publications and press,
according to PPLs style and brand guidelines.

Liaising and Networking

To liaise with staff throughout PPL to ensure that all information contained is up-to-date, accurate
and consistent and complies with the Companys vision, mission, corporate values and policies.
To liaise with external bodies and work to ensure accuracy of information regarding PPL on
external websites and publications

Service Delivery
To be accountable for the delivery of rapid responses to media enquiries, delivery of coverage and
development of strategy in partnership with Director of PR & Corporate Communications.
To take full responsibility and accountability for drafting media materials, including releases,
statements, quotes and briefing documents ensuring accuracy, appropriate sign off, appropriate
placement and timings.
To monitor and regularly report on feedback from internal clients and external customers
regarding PPLs media communications activity.

Analysis and research

To monitor and report on all outputs, evaluating the effectiveness of media communications
activity, including social media, networking and press activity.
To undertake analysis and research as befitting a PR function.
To monitor and report on best practice.

Team Development
To line manage the Media Officer, providing guidance to enable effective delivery of full remit of
responsibility and providing challenging duties in order to stretch and empower.
To lead informal training support to team around talents and skills e.g. social media, press, web-
To inspire and empower colleagues to use online tools and engage with social media/online

The above outlines the key accountabilities of the role and the company reserves the right to vary these
to suit the requirements of the business.
Person Specification

Job Title Media Manager Function PR

Reporting to Director of PR & Corporate Direct Reports Media Officer

Working Standard 35 hours per week
Hours Normally working Mon Fri 9:30 am to 5:30pm with additional hours as required


Education & Educated to a degree level or equivalent. A degree (or equivalent qualification)
Qualifications in Public Relations, Media
Management or other related subject
Experience Experience working in a role equivalent to PR experience gained within media
PR Manager either client side or agency. sector/creative industries sector

Experience of developing and Line management experience

implementing media relations strategies
for a similar or larger organisation.

Experience of utilising traditional tools

(press, networking etc) as well as new
tools (social media, twitter, blogs etc) in
order to maximise media coverage and

Skills The ability to cultivate new relationships Imaginative and innovative approach
and nourish existing ones. to developing B2B campaigns.

Excellent written and verbal

communication skill with the ability to
tailor the communication style to the
audience and situation.

The ability and desire to network be

seen and act as the face of PPL at

Knowledge A good understanding and overview of

the media landscape and its workings.

The candidate will have a strong

understanding and experience of media
metrics and reporting and the capacity to
ensure that this is provided internally
through the company.

Behavioral Customer Service:

Competencies Ability to build positive customer
relationships both over the phone and
Ability to deal with difficult customers
and turn their opinion around to
achieve a positive outcome.

Drive for results:

Ability to find solutions that are fit for
purpose and resource effectively.

Able to work together with colleagues
to pool skills, ideas and resources to
achieve objectives and resolve
Able to work successfully across
other departments.

Ability to influence and advise of PR
strategy across the company.
Able to create and secure
commitment to achieve Company,
departmental and individual
Able to communicate with team
members on a one-to-one and
departmental basis, giving positive
and negative feedback where

Ability to communicate at all levels
and to adapt your communication
style to suit the audience.
Excellent standard of written
Able to use your assertiveness skills
in order to achieve objectives, targets
or a certain outcome.

Strategic Thinking & Planning:

Ability to translate strategic objectives
into practical and achievable plans.
Ability to develop well-informed
advice and strategies that are
sensitive to the needs to various
stakeholders and partners.

Decision Making & Judgment:

Able to consider the impact of
decisions on other areas of the
department and Company/ industry.
Able to base decisions on facts rather
than emotions, using logic at all

Other Flexible approach to working hours.