VIDEOCON Tech Arete Sponsorship &amp Marketing Proposal

2010

Jugaad
The Street Smart way
of Engineering
`
8th – 9th October, 2010

Tech Arête is the annual Technical Festival of MGM’s CET which is conducted on a
national scale inviting participation and viewership from many premier
Engineering Institutes all over India.

Mahatma Gandhi Mission’s
College of Engineering & Technology
www.mgmmumbai.ac.in
July 14, 2010 [SPONSORSHIP AND MARKETING PROPOSAL]

Introduction:
Tech Arête is to be held on 8th & 9th October, 2010 and is formulated under this year’s
distinctive theme of JUGAAD – the Street Smart way of Engineering, which we believe will
diversify young minds to go out of the books and innovate, overcoming resource constraints.
Improvising on the current technology to overcome adverse conditions is undoubtedly the need
of the hour.
It gives us immense pleasure to lay before you the aspects & potentials of the festival so that you
can partner or support the cause by being associated with Tech Arête.
The Institution:
The institution with 25 years of dignified past, to match up to the creative and all-round
development of its students organizes Arête. It is the trademarked annual festival of MGMCET’s
Navi Mumbai campus which heads three festivals:
 Action Arête promising excellence in sports.

 Fun Arête for cultural extravaganza.
 Tech Arête to satiate the technological and creative urge of students.
The geographic location of the college, located at the junction of NH-4 (Mumbai-Pune
Expressway) and the Sion - Panvel Highway with a campus of over 8 hectares provides for
ample space and opportunities to the organizers and the partners. Over 8000 people visit the
multi utility campus everyday (has a General Hospital with one medical college & 4 other major
educational institutes) which provides a large scale opportunity for advertisements and public
reach.
Our Vision:
Technology creates progressive society and with 45,000 technocrats alone in the Education
Corridor (Thane to Pune), we desire to create a platform for them to come together and showcase
their talents.
Confident by
 Over 1500 students participated in the previous University-level Tech Arête
(Academic Year 2009-10)
 Increasing demand for a bigger platform
 Silver Jubilee of our Institute
We believe Tech Arête is well positioned to consider an expansion plan and build itself national
to elicit responses from not only students but also from the technical and non technical teaching
faculty members.
MGM’s College of Engineering and Technology 2


The Event:
Spread over 2 days or 48 hours of unending technical exposure, Tech Arête 2010 will host
plethora of events, exhibitions, lectures and shows for the palate of every technically inclined
person. For the technically naïve we have a fun rail waiting to churn the coal and burp out
surprises.
Core technical events on the national level would include Jugaad oriented variants of Robotics,
National level paper/project presentations, Quizzes, Creative Designing (Poster/Web), Chemical
synthesis, Biotechnology principles and Green engineering. It also includes various adjoining
events in the non-technical category like Games - On-line and On-campus along with a series of
workshops, lectures and exhibitions.
Tech Arête thus promises to be a platform for over 3000 students participating in about 35 events
(at national & local level) and an even higher number of viewers.
The support of VIDEOCON is considered key to this vision and we believe it is partnership that
you value.
Ours is an event that promotes development and innovation of issues at the grass root level and
partnering with us would help foster the corporate social responsibilities of your company.
Key components of our proposal to VIDEOCON:
 The name of the festival would change from Tech Arête 2010 to VIDEOCON presents
Tech Arête 2010.
 Mention of VIDEOCON name/logo on all fest banners, posters, letterheads, signage,
certificates, T-shirts and event venues henceforth.
 Sponsor name/logo on all media advertisements and pre-event promotion.
 Advertisement air balloon (8ft) bearing VIDEOCON name/logo to be put up on college
building for 7 days of the festival week.
 Rights to use the event for product sampling.
 One event designed for VIDEOCON to be headed and collaborated by the company
officials. (Would help generate smart solutions for current issues faced by the company.)
 Product exhibition space at a strategic location around the venue.
 VIDEOCON name/logo on festival website/blogs/social networking profiles/software
for the current year and as previous sponsor for the next year.
 There will be a speech by the S.P of the company at the opening ceremony.


VIDEOCON Investment:
We are confident that these sponsorship opportunities would create thousands of impressions for
the company and many positive mentions in the local and national media. In addition to these
opportunities we believe the sales of VIDEOCON would increase in proportion with the
exposure it receives. Also, VIDEOCON benefits by identifying itself as a socially active and
talent oriented company by partnering with Students’ events.
In exchange of the above detailed opportunities we expect VIDEOCON to consider an

investment of the maximum possible sum that will be required to generate prizes for the
participants and thereby promote innovation and talent.
Please find attachments for further details stating following information:
 About the Institution.

 The festival Tech Arête.
 Marketing Prospects.
 Sponsorship Opportunities.
All queries are welcome & appreciated. We expect a positive response & privilege of association
in near future.
Thanks in anticipation.
If you feel your organization can help us realize this vision of creating a platform for Smart Engineering
by helping us promote this event to a wider audience or by sponsoring the event, kindly contact us by
the ways given below…
Name: Mr. Aakash Bansal Name: Mr.Sreejith Menon
E‐mail: marketing@mgmarete.com Email: sreejith@mgmarete.com
Telephone: +91 9920893079 Telephone: +91‐9320473440



Mahatma Gandhi Mission’s

College of Engineering and Technology
Navi Mumbai, Maharashtra
The institution is situated in Navi Mumbai at the centre of the Education Corridor of
Maharashtra (Thane to Pune). Located on the junction of Mumbai-Pune Expressway and Sion-
Panvel Highway, MGMCET has a campus of over 8 hectares.
The college holds degree courses on 7 core branches of Engineering at under-graduate, post-
graduate & PHD level. The institute is affiliated to the University of Mumbai and approved by
the All India Council for Technical Education (AICTE), a statutory body of the Government
of India. The ISO 9001:2000 certified institute has a 4 storied building for engineering courses
apart from other disciplines like Medical College, Dental College, MBA College etc with a total
built up area of 60,000.00 sq.m.


OUR VISION:
 To develop substantial global standards in the field
of technology and strive towards making Navi
Mumbai the Educational Hub of India.
OUR ACTION:
Endeavoring to enrich students with the multidisciplinary
knowledge of engineering principles to create an
intellectually stimulating environment & develop strong
relationships with the outside competitive world.
Considering the amount of people involved in the education process in the corridor spanning
Thane to Pune alone, MGMCET has been a pioneer in bringing together influential minds and
creating a Forum of Technology Educationists consisting of premier Educational institutions
and Technology companies.
Facts:
 College strength: 2500 students at UG & PG level
 The campus has one of the most sought-after General Hospital and super specialty health
centre in Navi Mumbai along with the following colleges – Physiotherapy, Dental,
Medical, Nursing and Management.
 Close proximity from Panvel, Khandeshwar and Mansarovar railway stations on the
Harbour line of Mumbai local trains.
 On-campus hostel for students, staff and resident doctors.
 The college has tied up with IBM as the Student Excellence centre.
 Eminent General hospital, Central library, super specialty clinic, bank and security
services on campus.


Tech Arête is the annual technical festival of MGM’s CET, Kamothe. It serves a platform for the
young engineers to foster their skills. It aims at enhancing their interest levels in the practical
aspect of creating & developing new technology and services.
This two day event involves miscellaneous formal & informal activities at inter-collegiate level.
Organized by the student & teacher council of MGMCET, it is supported by other international
groups like the IEEE.


Tech Arête
2010-11
This time the event is being held at the national level, eliciting response from students not
pertaining just to the engineering/science background but also from non-science backgrounds
(Commerce & Arts) welcoming pure-talent to flow from all directions!
The event will see its duration from 8th to the 9th of October, 2010 at the MGM’s College of
Engineering & Technology, Navi Mumbai campus.
Event overlook:
Major events from over 7 core branches of engineering will be broadly categorized under four
broad divisions:
 Hardware
 Software
 Gaming
 Online-events.
Some of the traditional technical events been planned are
 Robotics
 Paper Presentation
 Industry Defined problems
 Open Hardware
 Coding/ Debugging
 LAN Gaming
 Model Designing
 Green technology ideas etc
All planned events are being redesigned with unique parameters. They encourage participants
to espouse innovative thinking and overcome harsh constraints.
 Informative workshops
 Lectures
 Exhibitions will comprise of the learning/socializing aspect of the event.
The above events would be supported by the number of non technical events that help develop
personality, team spirit and leadership qualities.


Theme for the fest:
The theme of Tech Arête 2010 is – JUGAAD - the Street Smart way of Engineering.
Definition
Jugaad, a Hindi term, doesn’t exist in the English dictionary but its use and references can be found
widespread in both eastern and the western worlds, present and medieval society. A recent Harvard
Business Review states Jugaad as “overcoming harsh constraints by improvising an effective solution
using limited resources”; we call it the art of Creative Improvisation ‐ within a framework of deep
knowledge and experience.
Explanation
Breaking the terms and jargons into layman’s language, Jugaad simply defines the actions one needs to
take when resources decimate but the demand persists. Under such circumstances the existing models
and technologies fail or prove efficient. The solution? Jugaad. Yes, the age old method of improvising on
existing technology to overcome unprecedented situations.
What did McCormick do when the situation of scarce food supply aroused in the late 1800? He
improvised on the existing technology to invent the Mechanical Grain Reaper. What did Sir James Watt
do when asked to pump millions of gallons of water in medieval Europe? He improved on the existing
Atmospheric Steam Engine to invent the condenser for Watt Steam Engines. From the old days to the
modern India, Jugaad has been one of the promoting factors for major start‐ups both in technology and
business.
A classic Example? In the towns on Punjab, even currently runs a public transport vehicle called Jugaad!
However strange the name might sound, it beholds a strong and inspiring history; the tractor lookalike
getting its name from the fact that it was made completely out of improvisation. How? A water pump
used in farms was smartly modified to power the wheel train.

** Image courtesy www.en.wikipedia.org. Only for representative purpose.


Why Jugaad?
We believe that for the Developing India, Jugaad is the need of the hour. History suggests that almost
every technology being used currently has at some point of its development experienced Jugaad.
Case Studies:
 We lack infrastructure and technology to generate enough power but the demand for it is
increasing exponentially. What is needed is some Jugaad to come out with a more efficient
region‐specific power generation technology.
 Gas and petroleum resources are reducing but the demand for Petrol has gone up. The hour
calls for some Jugaad to convert the IC engines to Hybrids and Battery powered Motors
economically.
 Open spaces have virtually been crossed out of our maps but the need to accommodate the
increasing population remains. Urgently needed is some street smart engineering to
accommodate maximum possible population within minimum possible surface area.
Basically, we at Tech Arête 2010 wish to instill into the minds of young engineers the need to think
smartly and develop technologies that benefit the masses. The human mind works the fastest when it’s
invoked and by cutting down on resources and means, yet demanding comparable outputs, we test its
ultimate talent – innovation.
The Tagline?
Jugaad means to improvise and produce favorable outcomes in tough situations. Though the idea seems
clear and inspiring, one wonders what path has to be followed to efficiently and successfully achieve
improvisation?
Different success stories of people depict different ways in which this idea was implemented. But closer
review of these sagas reveals that until a certain stage of development, every innovation carves a
common path, particularly, the start.
Every technology expert would more or less agree on the fact that to innovate one must think out of the
book. To jump out of the instruction manuals and put on Einstein’s Cap. In our words, to be smart, street
smart! We say the opposite of being Textbook is being Street Smart and being street smart is the way to
think ahead of the nerds and succeed. And so comes the tagline for our theme, a call for being Smart –
“The Street Smart Way of Engineering…”
P.S. – For the cinematically inclined, we consider Mr. Aamir Khan’s character of Rancho in the movie ‘3
Idiots’ an ideal portrayal of a street smart engineer!
(Although we do not intend to relate the idea to every scene depicted in the movie on fictional terms.)


Previous Success
Tech Arête 2009-10
Held on:
26th & 27th February, 2010 at the MGM’s college of Engineering & Technology, Navi Mumbai
campus.
Events conducted:
Over 30 technical & in-formal events for all branches of Engineering – Chemical, Civil,
Electronics & Telecommunication, Computer Science, Information Technology & Bio-medical
department.
In addition, dynamic workshops like ‘Model Rocketry’, Free and Open Source Software,
Robotics with seminar conducted by IIT-Mumbai researchers on ‘Aerodynamics’ enjoyed
success.
Marketing Success:


 Though the event was organized at a University-level, a decent footfall of around 1500
participants was experienced.
 20 engineering colleges from Mumbai University participated in the event making it one
of the biggest in the circle.
 Posters and brochures sent to every engineering college in Mumbai, providing huge
impressions opportunity to sponsors and good ROI.
 Festival website attracted 500 unique visitors during the festival week, again providing
impressions for sponsor logo/name.
 Web analysis shows more than 200 mentions of Tech Arête in blogs and Social
networking sites.
 Festival banner put up outside campus gate had possible impressions from an average
4000 visitors each day entering the campus during the festival.
 Festival banner put up on 14m service road opposite NH-4, viewable to cars passing by.
Media partners:
 Air media: Radio Mirchi 98.3 FM.

 Print media: The Times Of Navi Mumbai, Hindustan Times, Loksatta and Prahar CCD.
 Electronic media: Drishti, a local news channel.


Marketing Prospects 2010-11
 Previous fest analysis and early response shows an expected footfall of above 3500 for
the festival as participants.
 Crowd Demography:
With over 15 national events & 30 others planned, response from engineering & non-
engineering under-graduates from most of the neighboring colleges of Mumbai University &
nation-wide is expected.
In addition, Commerce & Arts crowd to be attracted to national level gaming events.
Professors & lecturers participation open for national level events like Technical Paper
Presentation.
 Publicity vistas:
o Festival posters with sponsor name/logo to be sent to around 50 colleges in Mumbai

and 35 colleges nationwide.
o Banners and signage’s to be put throughout the MGM Navi Mumbai campus bearing
sponsor name/logo.
o Advertisement balloon to be displayed on college

building with sponsor name/logo viewable from NH4
and Mumbai-Pune Expressway and JNPT Highway
o Posters, banners to be put up outside Mc Donald’s, a

premier eatery opposite the campus.
o Sponsor name/logo on all festival related documents

including letterheads, receipts, circulars, signage’s.


o Event schedule put be put up inside the venue to have sponsor name/logo.
o Live feed of events to be relayed on large screen at strategic location to have sponsor
name/logo
o Mention of sponsor name/logo on
the festival website with facility to
have a hyperlink to the sponsor
website. Individual page for title
sponsor.
o All online promotions, blog

mentions, social networking
profiles to have sponsor name/logo
towards the buildup to the festival.
o Name/logo to be retained on the

website for 2011-12 as previous sponsors.
o Sponsor volunteers to be given 15 minutes of PA time on campus for advertisement
and/or PR events.
o Rights for product sampling inside the campus during the event.
o Availability of stalls at premium locations with advertisement space and electric

connection.
o Exhibition space inside campus for title sponsor for product advertisement.
o Pre-fest publicity in electronic and air media to have sponsor mention.
o Facility to provide database

collection as per sponsors request
during event registration both
online and on desk.
o Auditorium seat-backs, volunteer
T-shirts, certificates, cash
envelopes, ID’s to have sponsor
name/logo.


 Location of college:
o Located at 5km from Kharghar, the upscale residential node of the Millennium City,
MGMCET has more than 13 engineering colleges within 30km.
o Lies along the only road way leading to major cities of Pune, Goa, Lonavala and
Bangalore.
o Placed in the close proximity of NH- 4, Mumbai Pune expressway, and the JNPT
Highway it serves as a vantage point from publicity & advertising viewpoint.
o With a high-grade medical hospital in the campus, the number of general people
using the campus escalates at least by 4200 people per day.
o Other crowd pulling beneficiaries: Renowned medical college; Physiotherapy,
Dental & Management hubs.
 One of the most successfully running food outlets, located on the neck of NH-4,
McDonalds, Kamothe is across the road from the institution. This is no less an
opportunity to enhance the brand equity since the area is a stop-over point for more than
1500 people (per day) which include corporate, industrialists, company professionals,
students & other general crowd.
 MGM is a proud member of the Forum of Technology Educationists consisting of
premier colleges and Tech companies in Mumbai. One of the pioneers in the formation of
this community is Dr.Chelpa Lingam, Principal, MGM’s CET, Navi Mumbai.
o This means that MGM’s CET, Kamothe is successfully linked with the over 20
colleges of Navi Mumbai, Thane & Mumbai region.
o Apart from colleges, companies like IBM, Cyberoam, Microtechnology and
DirectI are a part of the venture of maintaining a positive spiral bound way of
training the aspiring engineers at par the market level & then providing them with
the experience of serving these tech giants.


SPONSORSHIP OPPORTUNITIES
• Title Sponsor
 Event name changes to ____ presents Tech Arête 2010.
 Exclusive exhibition space and advertisement balloon on college building.
 1 event to be designed as per sponsor requirement.
 Adequate banner space and stalls for product sampling.
 Exclusive sponsor page on festival website.
 Name/logo on T-shirt.
 Name/logo on all event publicity and related documents.
 Exclusive name/logo on event schedule put up online and on campus.
 Entrance canopy to be put up during event to exclusively have sponsor banner
 Company official to speak at the festival opening ceremony.
• Co- Sponsor
 Event name changes to Title Sponsor presents Tech Arête 2010 in association
with _____
 1 event to be designed as per sponsor requirement.
 Adequate banner space and stalls for product sampling.
 Nafme/logo on festival website.
 Name/logo on poster, T-shirt.
 Name/logo on all event publicity and related documents.
• Event Sponsor
 1 event to have sponsor name/logo with adequate banner space and advertisement
space.
 Sponsor has right for product sampling and database collection at event venue.
 Event prizes/ gift vouchers to have sponsor mention.
 Name/logo on festival website.
 Name logo on poster and event related documents.
 Mid event advertisement time to sponsor volunteers.
• Apparel Partner
 Sponsor name/logo on festival T-shirts
 Sponsor name/logo on festival website for the current and next years.
 Sponsor name/logo on all publicity coverage and related documents.


• Media Partner
 Exclusive rights to cover the entire event.
 Rights for commercial use of select festival images/recordings/quotes in future.
 All media mentions to have sponsor name/logo.
 Name/logo on festival website for the current and next year.
 Name/logo on festival poster and related documents.
 Brochures and teasers used in fest publicity to have sponsor name/logo.
• Food & Beverage Partner

 Exclusive rights for food and beverage stalls on campus during the event.
 Adequate space with infrastructural support for stall setup.
 Sponsor name/logo on festival website for current and next years.
 Sponsor name/logo on festival poster and related documents.
• Website Partner
 Exclusive advertisement space for sponsor on festival website front-page.
 Sponsor name/logo with link to sponsor website on the sponsor’s page of festival
website.
 Name/logo on festival poster/banners and related documents.
 Rights for database collection/ opinion polls for sponsor through festival website.
 Adequate space for sponsor banners on campus during event.
• Fun Partner
 Exclusive rights for managing/ customizing non technical events in the festival.
 Non technical events can have sponsor goody bags and vouchers for product
sampling.
 Adequate space for sponsor banners/stalls at event locations.
 Sponsor name/logo on festival website for current and next years.
 Name/logo on festival posters, banners and related documents.
• Stalls
 Adequate space with infrastructural support for setting up stalls inside campus.
 Rights for product sampling during the festival.
 Name/logo on festival website for the current year.
• Live feed Partner

 Exclusive rights for advertisement during live feed of events on campus.
 Large screen for live feed to have sponsor name/logo
 Name /logo on festival website for current and next years.


Postal Address
Tech Arête
MGM’s College of Engineering and Technology
Junction NH4 ‐ Sion Panvel Highway
Kamothe, Navi Mumbai – 410209

Email
marketing@mgmarete.com
admin@mgmarete.com
Website
www.tech.mgmarete.com
Phone
Aakash Bansal Surya Sharma Devina Sharma

Technical Secretary Marketing Representative Marketing Representative
9920893079 9920482321 9819930888

VIDEOCON Tech Arete Sponsorship &amp Marketing Proposal

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8th – 9th October, 2010

 Action Arête promising excellence in sports.

Key components of our proposal to VIDEOCON:

In exchange of the above detailed opportunities we expect VIDEOCON to consider an

Please find attachments for further details stating following information:

 About the Institution.

Mahatma Gandhi Mission’s

Some of the traditional technical events been planned are

Theme for the fest:

 Air media: Radio Mirchi 98.3 FM.

Marketing Prospects 2010-11

o Festival posters with sponsor name/logo to be sent to around 50 colleges in Mumbai

o Advertisement balloon to be displayed on college

o Posters, banners to be put up outside Mc Donald’s, a

o Sponsor name/logo on all festival related documents

o All online promotions, blog

o Name/logo to be retained on the

o Availability of stalls at premium locations with advertisement space and electric

o Facility to provide database

• Food & Beverage Partner

• Live feed Partner

Aakash Bansal Surya Sharma Devina Sharma

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