Vous êtes sur la page 1sur 19

 There are nearly 4 million Penn State fans in the

Keystone state

 Over 1.3 million fans attend Penn State sporting


events in University Park each year

 Penn State has over 285,000 living alumni in


PA and over 495,000 in the U.S.

 On football game day, Beaver Stadium becomes the


third largest city in the state with over 107,000 fans
in attendance on average

 1 in 8 Pennsylvanians with a degree has a Penn


State Degree

 Penn State has 28 campuses statewide

 90% of Pennsylvania’s population lives within 30


minutes of a Penn State campus

 Penn State employs over 32,000 people

 Over 90,000 students are enrolled at Penn State


University with over 43,000 at University Park

 Over 46% of Pennsylvania residents either directly


or indirectly interact with Penn State

 Penn State is the only marketing tool that can reach


all of your sales areas and do so very efficiently
Pittsburgh DMA

• Allegheny County is home to more Penn State


Alumni than any county in the United States
• The greater Pittsburgh area has over 40,000 Penn
State Alumni
• Almost 800,000 Penn State Fans live in the
Pittsburgh DMA
• The Western Pennsylvania Chapter of the Nittany
Lion Club boasts the group’s largest membership
• Penn State Sports Radio programming is carried
by one of Pittsburgh’s legendary signals - ESPN
Radio 1250 AM
PENN STATE REACHES
DECISION MAKERS
PENN STATE SEASON TICKET HOLDERS
 55% Male And 45% Female THROUGHOUT PENNSYLVANIA

 77% Married Harrisburg Philadelphia


(25%) (22%)
 55% Have HH Income Of $50,000+ (33%
Above Market Average)

 69% Have A 4 Year Degree Or Higher Pittsburgh


(13%)
Johnstown/
Altoona/
State College
Erie (3%)
(24%)

Wilkes-Barre/Scranton
(13%)

Largest Fan Base: Statewide Following!


Largest Radio Network: 60+ Stations!
Largest TV Clearances: 6,000,000 Cable Homes!
Largest School: 93,000 Students;
32,000 Faculty & Staff!
Largest Campus System: 28 Campuses & Centers!
Largest Alumni Base: 500,000+
Penn State Sports Properties (PSSP) is the multi-media rights’ holder for the Penn State
University Athletics Department. PSSP offers a one-stop shopping experience for businesses
and corporations that seek the benefits of a positive, brand building association with the Nittany
Lions PSSP presents the following inventory to match anyone’s commercial, promotional and/or
advertising needs.

 Logo Rights

 Corporate Marketing & Promotions

 Radio

 Television

 Venue Signage

 Event Impact & Gameday Marketing

 Internet & Social Media

 Print & Direct

 Hospitality
2010 FOOTBALL SCHEDULE
Sept. 4 YOUNGSTOWN STATE
Sept. 11 at Alabama
Sept. 18 KENT STATE
Sept. 25 TEMPLE
Oct. 2 at Iowa
Oct. 9 ILLINOIS
Oct. 23 at Minnesota
Oct. 30 MICHIGAN
Nov. 6 NORTHWESTERN
Nov. 13 at Ohio State
Nov. 20 at Indiana (FedExField)
Nov. 27 MICHIGAN STATE

2011 FOOTBALL SCHEDULE


Sept. 3 INDIANA STATE
Sept. 10 ALABAMA
Sept. 17 at Temple
Sept. 24 EASTERN MICHIGAN
Oct. 1 at Illinois
Oct. 8 OHIO STATE
Oct. 15 IOWA
Oct. 22 at Northwestern
Oct. 29 PURDUE
Nov. 12 WISCONSIN
Nov. 19 at Minnesota
Nov. 26 at Michigan State
2009-10
MEN’S BASKETBALL
11/ 6 vs. Slippery Rock EX
11/13 vs. Penn
11/16 vs. Robert Morris
11/19 vs. UNC-Wilmington
11/20 TBD
11/22 TBD
11/25 vs. Sacred Heart
11/30 @Virginia
12/5 @Temple
12/8 vs. UMBC
12/12 vs. Virginia Tech
12/19 vs. Gardner-Webb 2009-10
12/21 vs. American WOMEN’S BASKETBALL
12/29 @ Minnesota 11/ 8 vs. Indiana Univ. (PA) EX
1/3 vs. Wisconsin 11/13 @ Drexel
1/7 vs. Michigan 11/15 vs. NJIT
1/12 @ Illinois 11/19 @ Bucknell
1/16 @ Iowa 11/ 22 @ South Carolina
1/21 vs. Indiana 11/ 27 vs. Buffalo
1/24 @ Wisconsin 11/ 28 Maine/Holy Cross
1/27 vs. Illinois 12/2 vs. Georgia Tech
1/31 at Purdue 12/6 @ Minnesota
2/3 at Ohio State 12/9 vs. Monmouth
2/6 vs. Minnesota 12/12 vs. Pittsburgh
2/13 vs. Michigan State 12/21 vs. Oakland
2/17 @ Northwestern 12/28 vs. Iowa
2/20 @ Michigan 12/31 @ Illinois
2/24 vs. Ohio State 1/3 @ Northwestern
2/28 vs. Northwestern 1/10 vs. Indiana
3/2-4 @ Michigan State 1/14 @ Iowa
3/ 6 or 3/7 vs. Purdue 1/17 vs. Michigan State
3/11-3/14 Big Ten Tournament 1/21 @ Wisconsin
1/24 vs. Illinois
1/28 vs. Purdue
1/31 @ Michigan
2/4 @ Michigan State
2/7 vs. Ohio State
2/11 vs. Minnesota
2/14 @ Purdue
2/18 vs. Michigan
2/25 vs. Wisconsin
2/28 @ Indiana
3/4- 3/7 Big Ten Tournament
PENN STATE LOGO
The Penn State Nittany Lion logo is one of the most well-known marks in college and professional sports. The
distinctive Nittany Lion logo is immediately recognizable to Penn State fans across the country.

Through a partnership with Penn State Sports Properties, your organization can leverage the Penn State logo
for multiple purposes including:

• Retail activation programs


• Point-of-purchase promotions
• Enter-to-win promotions
• Select advertising & marketing materials
• Branded premium items
GAME DAY PROMOTIONS
Penn State Sports Properties offers a wide array of promotional elements
that will give your business a visible affinity with the Nittany Lions and a leg
up on the competition.

 Halftime Contests
 Quarter Break/Timeout Promotions
 Targeted PSU Student Promotions
 SMS Text Promotions

ON-SITE PROMOTIONS
With a Penn State Sports partnership, your business can
leverage the power of Penn State during and away from game
day. The Penn State Sports Properties staff can work with you
to create a tailored promotional program designed to drive traffic
and build your customer base!

 Database Collection
 Product Displays & Sampling
 Couponing
 Enter-to-win Contests
 Customer Registration
PENN STATE SPORTS RADIO NETWORK
PSSP produces game day radio broadcasts and special programming, syndicated on the Penn State Sports
Network, consisting of 60+ stations across Pennsylvania including stations in each of Pennsylvania’s major
DMA’s – Philadelphia, Pittsburgh, Harrisburg/Lancaster/Lebanon/York, Wilkes Barre/Scranton,
Allentown/Bethlehem, Johnstown/Altoona/State College and Erie.

The Voice of Penn State Sports, Steve Jones, has been doing
Penn State play-by-play for over 20 years. Color Analyst Jack
Ham is celebrated as an All-American linebacker at Penn State, an
all-Pro with the Pittsburgh Steelers and a member of the College
Football and Professional Football Halls of Fame. For basketball,
analyst Dick Jerardi is an award-winning reporter/columnist with
the Philadelphia Daily News. The long-time Voice of Lady Lions
Basketball is Jerry Fisher.

RADIO BROADCAST PACKAGES INCLUDE:


 :30 Network broadcast commercial during Football,
Men’s and Women’s basketball games
Network opening and closing billboards and live
reads
:30 second commercial in coaches Call In Show
“Nittany Lion Hotline”
:30 second commercial “Penn State Daily Update” -5
days a week, 28 weeks
Exclusive special features (i.e. “Play Of The Game”)
per broadcast
Exclusive title sponsorship (i.e. post game show
entitlement)
All Penn State radio partnerships are individually
tailored to meet sponsor’s marketing and budgetary
goals.
2009-10 RADIO AFFILIATES
PHILADELPHIA JOHNSTOWN/ALTOONA/STATE COLLEGE (cont.)
WAEB-AM 790 Allentown/Bethlehem WKSB-FM 102.7 Williamsport
WAEB-AM 790 Easton WRAK-AM 1400 Williamsport
WNPV-AM 1440 Lansdale WRKK-AM 1200 Williamsport/Hughesville
WFIL-AM 560 Philadelphia
WNTP-AM 990 Philadelphia ERIE
WRAW-AM 1340 Reading WPSE-AM 1450 Erie
WNAE-AM 1310 Warren
PITTSBURGH WKNB-FM 104.3 Warren
WISR-AM 680 Butler
ESPN Radio 1250 Pittsburgh MARYLAND
WJST-AM 1280 Youngstown WCTN-AM 950 Potomac
WJEJ-AM 1240 Hagerstown
HARRISBURG WKHZ-AM 1590 Ocean City
WCHA-AM 800 Chambersburg
WGET-AM 1320 Gettysburg NEW JERSEY
WHVR-AM 1280 Hanover WCZT-FM 98.7 Wildwood/Jersey Shore
WTPA-FM 93.5 Harrisburg WVNJ-AM 1160 Oakland/North Jersey
WHGB-AM 1400 Harrisburg
WLPA-AM 1490 Lancaster NEW YORK
WLBR-AM 1270 Lebanon WHGL-FM 102.9 Elmira
WGLD-AM 1440 York WVNJ-AM 1160 New York
WSBA-AM 910 York
WILKES-BARRE/SCRANTON
WILK-FM 103.1 Avoca/Pittston
JOHNSTOWN/ALTOONA/STATE COLLEGE WKZN-AM 1300 Hazleton
WVAM-AM 1430 Altoona WWBE-FM 98.3 Mifflinburg
WRKY-FM 104.9 Altoona/Hollidaysburg WAVT-FM 101.9 Pottsville
WAYC-FM 100.9 Bedford WPPA-AM 1360 Pottsville
WBFD-AM 1310 Bedford WLGL-FM 92.3 Riverside
WQYX-FM 93.1 Clearfield WBZU-AM 910 Scranton
WCPA-AM 900 Clearfield WYGL-AM 1240 Selinsgrove
WZDB-FM 95.9 DuBois/Sykesville WYGL-FM 100.5 Selinsgrove/Elizabethville
WRKK-AM 1200 Hughesville WKOK-AM 1070 Sunbury
WLAK-FM 103.5 Huntingdon WHGL-FM 100.3 Troy/Canton
WNTJ-AM 1490 Johnstown WTZN-AM 1310 Troy/Canton
WMRF-FM 95.7 Lewistown WTTC-AM 1550 Towanda
WIEZ-AM 670 Lewistown WILK-AM 980 Wilkes-Barre
WSNU-FM 92.1 Lock Haven
WNTW-AM 990 Somerset WASHINGTON, D.C.
WBUS-FM 93.7 State College WYRE-AM 810 Washington, D.C
WMAJ-AM 1450 State College
WTRN-AM 1340 Tyrone NATIONAL
WNBT-FM 104.5 Wellsboro Sirius XM
WNBQ-FM 92.3 Wellsboro/Mansfield GoPSUSports.com
“THE PENN STATE FOOTBALL STORY” &
“PENN STATE BASKETBALL STORY”
STATEWIDE COVERAGE, PASSIONATE FANS

 :30 Second Commercials during twenty (20) Penn State


Sports Network Highlight Shows

 “The Penn State Football Story”, 12 Programs, Airs


September-November. “Penn State Basketball Story”, 8
Programs, Airs January-March.

 Thirty (30) Minute Show. Emmy Award Winner –


“Outstanding Sports Series”: 1998 – 2001 and 2008

 Includes One (1) :10 Audio Billboard With Logo


“THE PENN STATE FOOTBALL STORY” &
“PENN STATE BASKETBALL STORY” TV HIGHLIGHT SHOWS

Market(s) Channel/Cable System


Allentown Metro WFMZ, Channel 69
Northeast Philadelphia WFMZ, Channel 69

Altoona WTAJ, Channel 10/32DT


Johnstown WTAJ, Channel 10/32DT
State College WTAJ, Channel 10/32DT

Erie WFXP-TV

Harrisburg/Lancaster, WLYH-TV (CH 15 )


Lebanon/York

Scranton/Wilkes-Barre WNEP, Channel 16 (analog),


Channel 49 (digital)

State College/University Park WPSU, Channel 3


Central Pennsylvania WPSU PBS World Channel

Philadelphia/New Jersey CSN – Philadelphia

Pittsburgh/Eastern Ohio FSN – Pittsburgh

Baltimore/Washington, D.C. MASN

New York City & Metro YES Network

National Big Ten Network


PSSP offers state-of-the-art signage opportunities at
all venues. This provides your company with an
excellent opportunity to brand itself with the Nittany
Lions and to achieve millions of impressions.

FOOTBALL – BEAVER STADIUM


CAPACITY – 108,000+ second Largest Team Sports
Venue in the Nation; 4th largest in the world
 Main Scoreboard: North & South End Zones
 Static Backlit Sign:12’6” X 22’ 6”
 Tri-Vision Sign: 8’2” X 23’
 Facia Scoreboard: North & South End Zones
 LED Ribbon Board Signage: 3’ X 350’
above both end zones
 Full color and graphic capabilities
 Game Day Features (i.e., Halftime Stats
presented by Sponsor)
 Rotating timed impressions
 Entry/Exit Signage
 Concourse Banners
MEN’S & WOMEN’S BASKETBALL –
THE BRYCE JORDAN CENTER
CAPACITY – 15,000+
 Main Center Hung Scoreboard - Four Sided
 Upper Tier: 4’ X 18’ Rotating
 Lower Tier: 2’6” X 24’ Rotating
 360 Degree LED Ribbon Board
 2’8” x 960’
 Full color & graphic capability
 Game Day Features (i.e., Halftime Stats presented
by Sponsor)
 Rotating timed impressions
 Courtside Digital Signage: 3’ x 40’
 Full color & digital capabilities
 Located on primary TV side of the court
 Concourse Signage (3’ X 10’ Backlit Static)

Additional Opportunities
 Volleyball, Men’s/Women’s Soccer, Baseball,
Softball, Wrestling, Gymnastics Signage
 Tournament/Special Event Title Sponsorships
PENN STATE GAMEDAY PROGRAMS
Nittany Lion Kickoff, Nittany Lion Tip-off and Lady Lion Tip-Off are full of player features, rosters, stats and other important
information that every Penn State fan looks for at the game. Sold at every game, programs are professionally published and
printed on high-quality glossy paper to ensure that your company’s ad looks great! Over 150,000 distributed annually.

 Premium Page Placement


 Lucky Page Sponsors
 Feature Sponsorships
 Commemorative Posters

PENN STATE DIRECT & COLLATERAL


Penn State Corporate Partners can also secure exposure in
Materials sent directly to Penn State fans and on marketing
Collateral items produced by the Athletic Department including:
 Schedule Cards & Team Posters
 Ticketbacks & Parking Passes
 Event Fliers
 Season Ticket Mailers
WWW.GOPSUSPORTS.COM
The official site of Penn State athletics, GoPSUsports.com is the only source of information from the PSU
athletic department.

GoPSUsports.com offers fans access to exclusive content and features, including live audio of every game
broadcast as well as access to official merchandise.

GoPSUsports.com realized over 3.7 million unique visitors annually and over 27 million page views each
sports season (2008-09 Nielson Net Ratings). It is consistently ranked as one of the ten most trafficked
Official Collegiate Athletic websites in the country.

In addition to traditional banner advertising and sponsorship opportunities, PSSP is able to provide clients
partnership extension on GoPSUsports.com via branded features, content sponsorship and specially
created online promotions.

 Official On-line Partner


 Feature Sponsorship
 Pre-Roll Video
 Geo-Targeted Advertising
 Traffic Driving Promotions
Penn State Sports Properties has the ability to provide
sponsors with memorable experiences that focus around the
storied Penn State Football program. Our resources include:

 Season Tickets – Hard To Get. Impossible To Buy.


Good As Gold.

 Game Day Tailgate Parties - Penn State Sports


Properties Can Provide A Complete Tailgate Party For
10 to 100 People. Includes Game Ticket For All
Attendees.

 Press Box Tickets – Make A Friend For Life With This


Weatherproof Seat. A Great, Comfortable View With
Food, TV And Rest Rooms.

 Club Seats – Plush Seating, Includes Access To The


Mt. Nittany Club. All The Comforts Of Home.

 Sideline Passes – Visit The Field For A Heart


Pounding View Of The Action.

 Merchandise - Penn State Sports Properties Can Outfit


Your Best Customers In Nittany Lions Gear.

 Hotel - A Hotel Room On Game Weekend Is Harder To


Find Than The Ticket Itself.
Alabama Crimson Tide
Army Black Knights
Big Ten Conference
Black Coaches & Administrators
Boise State
Bowling Green Falcons
Clemson Tigers
Colorado Buffaloes
Fresno State Bulldogs
Learfield Sports began its venture into sports rights in 1975 and since then
Idaho Vandals
has expanded into a variety of different markets. Learfield currently holds
Indiana Hoosiers
Iowa Hawkeyes the media or multi-media rights to the following schools:
Iowa State Cyclones
Kansas State Wildcats
Louisiana Tech Bulldogs
Louisville Arena
Maine Black Bears
Memphis Tigers
Miami Hurricanes
Minnesota Golden Gophers
Mississippi State Bulldogs
Missouri Tigers
Missouri Valley Conference
Montana Grizzlies
Montana State Bobcats
Nevada Wolf Pack
New Hampshire Wildcats
New Mexico Lobos
North Carolina Tar Heels
Northern Iowa Panthers
Oklahoma Sooners
Oklahoma State Cowboys
Oregon State Beavers
Penn State Nittany Lions
Portland Pilots
Purdue Boilermakers
Rupp Arena
San Diego State Aztecs
San Jose State Spartans
South Carolina Gamecocks
Southern Illinois Salukis
Stanford Cardinal
Tennessee Chattanooga Mocs
Texas A&M Aggies
Team Services
Toledo Rockets
Tulsa Golden Hurricane
Utah State Aggies
Western Athletic Conference
Wisconsin Badgers
Wyoming Cowboys
Xavier Musketeers