BUSINESS PLAN

Justlicious Enterprise
(MA021547-A)

Date of Delivery :
29 May 2017

NO CONTENTS PAGE
i
1. Introduction 1
2. Objectives of Business Plan 4
3. Background of Business 6
4. Owners Background 7
5. Project Base Location 13
6. Plan Administration / Management 14
6.1 Introduction of Organization 14
6.2 Organization Chart 15
6.3 Number of Job & Labor 16
6.1 6.4 Daily Schedule Tasks 16
6.2 6.5 Compensation Table 19
6.6 List of Office Equipment 19
6.6 6.7 Monthly Administration Shopping List 20
6.8 Other Shopping List 20
7. Marketing Plan 21
7.1 Offered Product/ Services 21
7.2 Marketing Target 22
7.3 Marketing Size 22
7.4 Competitors 23
7.5 Marketing Shares 25
7.6 Sale Forecast 26
7.7 Marketing Strategy 27
7.8 List of Marketing Fixed Assets Expenditure 27
7.9 List of Marketing Monthly Expenditure 27
7.10 List of Other Expenses (Once during first starting business
only) 27
7.11 Summary of Marketing Expenditure (moved to cash flow chart) 28
8. Production/ Operational Plan 29
8.1 Process Flowchart 29
8.2 Plan layout of production building 31
8.3 List of expenses for machinery and production equipments (first
month only) 32
8.4 List of expenditures production per month (23 days per month) 33
8.5 List of others expenditure (Once in 6 months and during first
starting business only) 33
8.6 Summary of Operating Expenditure (moved to cash flow chart) 34
9. Financial Plan 35
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 9.1 Estimated Cost Business Start 35
9.2 Monthly Expenses 37
9.3 Pro-forma Cash Flow Statement 39
9.4 Pro-forma Income Statement of Profit and Loss (1 year
operation) 40
9.5 Pro-forma Balance Sheets 41
9.6 Rate of Return 42
9.7 Term Return on Capital 42
10. Justification and Closing 43
11. Enclosure 44

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1.0 INTRODUCTION
UDesa which is a business creation of student social-entrepreneurship program for
students in rural entrepreneurship activities through exploration employment
opportunities to graduates who tend to entrepreneurial activities in rural areas by
optimizing local resources in rural areas with high development potential in the field
of business as well as creating collective effort among local people and a good
network of collaboration between Development and Security Committee (JKKK) with
graduates of universities / colleges in line with Kementerian Kemajuan Luar Bandar
dan Wilayah (KKLW) Teras 5 Rural Transformation under Economic Focus.
The Malaysia rice yield is one of the highest in the world where the crops that
leaves behind which is rice straw production is about approximately 3.18 millions
tonnes per annum. The methods for disposing ricestraw and stubble residue remaining
in the fields afterharvest are either burning or baling which burning to the open
atmosphere is the most common methods. However, this practice releases large
amounts of air pollutants which leads to serious environmental and human health
problems. Thus, the utilizationmethods of the rice straw is needed as well as to
produce new product that has a good economical value. This method of recycling of
chopped rice straw can produce light weight cement bricks with 25 % lighter than the
common ones. Based on Shafie (2015), this rice straw bricks has low cost which is
about 25 % less than standard cement bricks with competing thermal insulation
properties and has good mechanical properties and fire resistances.
Justlicious Enterprise is a new company which has been established on 2
November 2016. The selection of name for Justlicious Enterprise based on agreement
of partners consists of six members of General Manager, Assistance Manager,
Administrative Manager, Operation Manager, Marketing Manager and Finance
Manager during first brainstorming. The business was focused to the same area of
head office and manufacturing place. The head office and manufacturing factory was
located at Lot 615 & 653 Kampung Kuala Sungai, 06250 Alor Setar, Kedah. In order
to ensure high and good quality of product, consistency and flexibility of supply and
transportation, Justlicious Enterprise manufactures 100% of the product in own
manufacturing area. The members are with average experience of 10 years on their
respective field, and the combinations of the Top Managements of Justlicious
Enterprise are well-known driven as the premier leaders of environmental-friendly
rice straw bricks manufacturer in Malaysia and targeted to be well known around
1
Malaysia because of the product named Green Bricks. The shareholders have solid
skills and knowledge of the industry and able to handle and solve any particulars of
problems and able to plan ahead depending on market trends and demands.

In addition, the product was intended to appropriate a challenge of to apply Green

Technology into the product by utilizing the solid waste of rice straw and produce the
new product from solid waste and also to reduce the burning practice of rice straw.
The product is made of rice straw, plastics and binder where it is basically can be use
for building. It is designed especially to be light-weight and has thermal insulation as
much as the common bricks. Justlicious Enterprise produces environmental-friendly
rice straw bricks which specifically on light weight bricks with competing thermal
insulation properties, good mechanical properties and fire resistance and also has
good in economical value which is low cost than standard cement bricks where it is
very suitable for building. Besides that, the product of company was intended to
appropriate a challenge of to apply Green Technology into the product. The product is
a unique compound designed especially for building. Furthermore, the product can be
used for any types of building. Basically, the business of Justlicious Enterprise was
designed due to the green technology industries today are growth rapidly and
enormously especially in modern countries such as America, Japan and China which
known as major industries worldwide. Meanwhile, the current growth situation also
gave affected to the people of Malaysia. Thus, the companys business formed to
fulfill the needs, high demand and request from the peoples and also fully committed
to putting all our expertise and research resources to work for get a very good eco-
friendly bricks.
Our companys mission is to produce an organic brick that made from rice straw
in order to make rice straw to be more beneficial and make used of it as a renewable
sources to decrease the pollution that can occur during the making of normal brick
while our companys vission is to be a company that has a good market shares and to
be known well in brick manufacturing industries as a succesful inventor of organic
brick. In order to uphold this mission and vission our most important values are, to be
creative and innovative and also to aim for product excellence, to develop and become
most top customers choice brand in constant evaluation which satisfies the need of
end-customers, working as a team with distributors and the most prestigious store
over Malaysia. The companies which need to be competed are Lafarge Malaysia Sdn.

2
Bhd., YTL Corporation Berhad and Cement Industries of Malaysia Berhad (CIMA).
All these brands have the most recognizable companies and has established brand
name. The advantages of Green Bricks compared to others are low cost and our
product is suitable for all type of building. Our company trying to make as a much as
profit and increase the amount of income generate of cash inflow from year to year. In
order to achieve company goals, Justlicious Enterprise will find the opportunity to
expand its business.
Finally, Justlicious Enterprise serves an industry whose borders are expanding
every day and potential is limitless. As a new manufacturer seek to generate growth
beyond mature core markets, opportunities are opening up in regions of Malaysia as
well as around the world. Justlicious Enterprise is currently looking forward to
improve the quality from time to time for customers satisfaction and will be the
growing faster as a manufacturer in the eco-friendly bricks, understands the need of
the customers and the markets, constantly broadening our global coverage as well as
market trends and data. Then, the company will represent the worlds most successful
eco-friendly bricks from rice straws manufacturers. The company also has continuous
researches and developments made for the products, so that the product can advance
further and deeper into the market and will develop and become the the best eco-
friendly bricks company in Malaysia as well as throughout ASEAN region.

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2.0 OBJECTIVES OF BUSINESS PLAN
The business plan is prepared by Justlicious Enterprise for these purposes as
therefore;
i. To serve as an action plan, road map and sales tool of the project.
ii. To collaborate business activities between students and local people.
iii. To maximize rural resources in the business operations.
iv. To strengthen rural entrepreneurship development using innovation and
technology.
v. To propose green technology methods to utilize solid waste of paddy residue
of rice straw in terms of energy recovery from solid waste by recycling the
rice straw to produce a new potential product.
vi. To produce a good quality brick products from rice straw as source which able
to compete with existing bricks products in the market in terms of light
weight, low cost, good fire resistance and mechanical and thermal insulation
properties.

1) To serve as an action plan, road map and sales tool of the project

The business plan would help staff or workers of our company as a

guideline for any actions besides acts as a dynamic blueprint for running and
expanding the business today as well as in future. This business plan contains
all of important information, manpower and estimation of financial for our
business. Apart from that, the business plan is totally will remind our staffs on
how and why are we started the business, what are the main goals and how
does the business will affect our companys vision. The business plan can be a
valuable tool to help our staff to keep on track and moving in the right and
correct direction.
Besides, it would help staffs to keep focused on our main goal of
business. This business plan also can serve us to understand our vision,
suppliers, customers, employees, and cliques. Our staff will probably need
outside financing to start the business and this is a right tool that we need to
convince investor to come on board.

Furthermore, we also need concessions from the suppliers or

customers. Thus, this business plan can help our staff to attract more people to

4
 invest. Last but not least, this business plan can serve as attractor to let people
more close to us on the benefits of procedure our businesss concept.

2) Human capital
To collaborate business activities between students and local people

3) Local resources
To maximize rural resources in the business operations

4) UDesa initiative
To strengthen rural entrepreneurship development using innovation and
technology

5) To utilize solid waste of rice straw to produce a new product by applying

the concept of Green Technology.
The innovation, design and application of chemical products and process
which is evolving groups of methods and materials from processes for
generating energy to non-toxic (Eco-friendly) products and also to reduce the
uses and generation of hazardous substances.

6) To produce a good quality of brick products from rice straw as source

which able to compete with existing bricks products in the market.
To produce good quality of rice straw bricks in terms of light weight, low cost,
good fire resistance and mechanical and thermal insulation properties compare
to the existing bricks products which is able to compete with existing bricks
products in the market. Thus, our hope is our products can be the best bricks
products in market (Malaysia and Asian country) and receives good feedback
from customers.

3.0 BACKGROUND OF BUSINESS

3.1 Company Name : Justlicious Enterprise

3.2 Form of Business : Partnership
3.3 Type of Business : Expertise in the production of the eco-friendly rice straw
bricks by manufacturing, supplying and direct selling the
Green Bricks
3.4 Registration Number : MA021547-A

5
3.5 Establishment date : 2 November 2016
3.6 Validity date : 1 November 2017
3.7 Business Address : Lot 615 & 653 Kampung Kuala Sungai, 06250 Alor Setar,
Kedah
3.8 Correspondence : -
Address
(if any)
3.9 Telephone Number :
Fax : -
3.10 Initial Capital : RM 5,894.00
3.11 Bank Name :
3.12 Bank Account Number :

_______________________
1.The copy of business documents such as copy of company information and SSM business
registration for partnership business is in Appendix 1.

4.0 OWNERS BACKGROUND

4.1 Name of Applicant : Muhammad Fauzan bin Ariffin

4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -

6
 Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 18 December 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Negeri Sembilan Matriculation College
Qualification
4.11 Attended Course :

Course Name Organizer Name Date

4.12 Work Experience if any) :

Agency Name Title Date

4.1 Name of Applicant : Muhammad Naquib bin Muzamir

4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 16 October 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Foundation in Science and Technology

7
 Qualification
4.11 Attended Course :

Course Name Organizer Name Date

Kursus Koperasi Persatuan Koperasi Malaysia 2010

4.12 Work Experience if any) :

Agency Name Title Date
Smart Hotel House keeping 2013

4.1 Name of Applicant : Muhammad Amir bin Mat Aris

4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 26 October 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Foundation in Science and Technology
Qualification
4.11 Attended Course :

Course Name Organizer Name Date

4.12 Work Experience if any) :

Agency Name Title Date
YMTT Outdoor Adventure Guide 2015-present

8
4.1 Name of Applicant : Siti Hajar Mohamed
4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 18 November 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Foundation in Science and Technology
Qualification
4.11 Attended Course :

Course Name Organizer Name Date

4.12 Work Experience if any) :

Agency Name Title Date

4.1 Name of Applicant : Nabilah binti Nordin

9
4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 14 June 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Perak Matriculation College
Qualification
4.11 Attended Course :

Course Name Organizer Name Date

Kursus Koperasi Persatuan Koperasi Malaysia 2011

4.12 Work Experience if any) :

Agency Name Title Date

4.1 Name of Applicant : Norzaitul Hanis binti Kasim @ Mansor

4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 9 April 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Foundation in Engineering
Qualification
4.11 Attended Course :

10
 Course Name Organizer Name Date

4.12 Work Experience if any) :

Agency Name Title Date
Pasarayaku Promoter 2013
Giant Stock Take 2014
1. Copy of owner identification card is in Appendix 2

5.0 PROJECT BASE LOCATION

Address of Premise : Lot 615 & 653 Kampung Kuala Sungai, 06250
Alor Setar, Kedah
Type of Premise : Industrial buildings (factory)
Status : Rent
Owner of Premise : Kilang Beras BERNAS Company
Rent Duration : 216 months (18 years)
Rate of Rent : RM 900 per month

_______________________
1. The copy of Location Map/ Premise Plan is in Appendix 3

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6.0 ADMINISTRATION / MANAGEMENT PLAN
6.1 Introduction of Organization
6.2.1 Vision
The vision of the company is to be a company that has a good market
shares and to be known well in brick manufacturing industries as a
succesful inventor of organic brick. Justlicious Enterprise will be
maintained its quality, creativity and produce affordable prices of brick so
that our product can compete with other type of brick in the market.

6.2.2 Mission
The companys mission is to produce an organic brick that made from rice
straw in order to make a rice straw to be more beneficial and make used of
it as a renewable sources to decrease the pollution that can occur during
the making of normal brick. This also can enhance the value of rice straw
to help farmers gained side income in their agriculture field around
Malaysia. In addition, our companys mission also is to create something
more creative, mor environmental friendly product and much more
innovative based on our engineering technologies background so that we
can build a strong economy not for our company but for our nations
economy at the same time.

6.2.3 Introduction Organization

Justlicious Enterprise was establish by Mr. Muhammad Fauzan bin Ariffin
and Mr. Naquib bin Muzamir in 2017 in coorperation partnership
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 Muhammad Amir bin Mat Aris, Nabilah binti Nordin, Siti Hajar binti
Mohamed and Norzaitul Hanis binti Kasim @ Mansor in producing
innovative brick which made of rice straw. Their strong mission and vision
of this company as our guidelines to bring this company to be success in
the future.

6.2 Organization Chart

Manager/Owner

Muhammad Fauzan

Management & Finance Marketing Operation

Siti Hajar Workers:

Muhammad
14 persons
Amir
Muhammad Naquib
(Including 2 supervisor)

Nabilah

13
Norzaitul Hanis
6.3 Number of Job & Labor
Jawatan Bil.
Pekerja
Owner/Manager 1
Sales & Marketing 5
Management & Finance 3
Operation Supervisor 1
General Workers 8

6.4 Daily Schedule Tasks

Justlicious Enterprise has prepared and is responsible for the smooth functioning of
business management.
Jawatan Tanggungjawab Utama
Owner Responsible for over all business management.
Organize regular working system.
Set the travel company to always stable, smooth to achieve
profitability. In all events expenses, profit and loss
management
company.
Responsible decision-making related to business expansion
and
branches.
To ensure that the Company provides regular services as well
as the
production of 'clean, Bible & Quality ".
Manager involved in all aspects of management and business
administration.
Manager will also make a decision in relation to the supplier
and
effective marketing strategies.
Responsible for drawing up the operational plan of action and
how
to achieve perniagaan.dengan make purchase supplies
and stock
control.
Making decisions efficiently, accurately and quickly on any
14
 issues
raised.
Making discussions with other employees in making decisions
to
achieve business goals.

Management Responsible for the company's financial update from time to

& Finance time.
To control and supervise the payment of salaries, receipts and
expenditures of the company's money.
Control and coordinate stocks are sufficient and do not run out.
Care product quality and control over the goods.
Make pricing decisions.

Marketing Make the promotion and advertising

Responsible for marketing the product
Finding new markets, particularly the commercial market look
for opportunities and the potential to expand the company's
business
The Division is responsible for the marketing of services and
products sold. Besides, he will be responsible for new markets,
particularly the commercial market.
Operation To ensure smooth business operations, inform the manager of
any
business activity.
To inform the manager response given by the customer to the
business.
Control of stock control and inform the reservation must be
made to
management.
It also plays a role in ensuring the quality of products with
good
condition
Determining directly to the customer's product requirements

15
 necessary

Labor Responsible for the preparation of products for sale or

Operation reservation.
Manage the kitchen like cleanliness.
Working with fast and efficient and quality in order to meet
expenses.

6.5 Compensation Table

Position No. Monthly EPF SOCSO Total
Salary (RM) (12%) (2%) (RM)
Owner 1 5700.00 684.00 114.00 6498.00
Co-Owner 1 4000.00 480.00 80.00 4560.00
Management 1 3000.00 360.00 60.00 3420.00
Officer
Financial 1 3000.00 360.00 60.00 3420.00
Officer
Marketing 1 3000.00 360.00 60.00 3420.00

16
 Officer
Operation 1 3000.00 360.00 60.00 3420.00
Officer
Total 6 21,700.0 2,604.0 434.00 24,738.00
0 0

6.6 List of Office Equipment

Type Number Pricing for One Total (RM)
Unit (RM)
Penghawa Dingin 1.5HP 2 2000.00 4000.00
Office Chair & Desk 5 200.00 1000.00
Computer 5 2000.00 10000.00
Shelf/Closet 3 400.00 1200.00
File 10 10.00 100.00
Renovation 1 8000.00 8000.00
TOTAL 24,300.00

6.7 Monthly Administration Shopping List

Type Number Pricing for One Total (RM)
Unit (RM)
Rent 1 - 900.00
Managers Salary 1 5700.00 5700.00
Salary Administration & Finance 2 3000.00 6000.00
EPF & SOCSO 1 - 3038.00
Utility Bills (TNB & Water) 2 600 1200.00
Utility Bills (TM & Internet) 1 - 600.00
Stationary 40 10.00 400.00
TOTAL 17,838.00

6.8 Other Shopping List

Jenis Bilangan Harga Seunit Jumlah (RM)
(RM)
Deposit Sewa Kedai 1 1,800.00 1,800.00

17
 Deposit TNB,TM & Air 1 - -
Lesen SSM 1 70.00 70.00
Lesen DBKL 1 240.00 240.00
Alat Pemadam Api 6 65.00 390.00
JUMLAH 2,500.00

6.9 Summary Administrative Expenses (transferred to the cash flow statements)

Butiran Jumlah
Perbelanjaan
Perbelanjaan Harta / Aset (Peralatan Pejabat & Ubahsuai) 24,300.00
Perbelanjaan Bulanan (juga dipanggil overhead) 17,838.00
Perbelanjaan Lain 2500.00
Jumlah Keseluruhan Belanja Pentadbiran 44,638.00

7.0 MARKETING PLAN

7.1 Offered Product/ Services (GREEN BRICKS)
Bil Perkhidmatan Tempoh Kadar Harga Kekerapan
Siap (RM) Sebulan
1. GREEN BRICKS 28 days RM 1.50 / 300
bricks

7.2 Marketing Target

Nowadays, there are many eco-friendly cement that are modified by manufactures.
This is due to the growth of new cement company which drew them to compete to fit the
customer needs. Today, it have become a trend more than just an application. These days, if
you went shopping for cement, you could find many types of cement that can serve for many
purposes. One can have an ability to set and hardens faster than others, cement that is thermal
resistence, others have the ability to have more strength and more. Cement that was used to
build houses is called the type 1 Ordinary Portland Cement. For type 2 cement, they are more
suitable for building the bridges and skyscrapers.

The reason why our product is special is that, no one has come across the idea to
implement waste (fly ash) as a component in cement. They are not only good for environment

18
but they also cut the cost of manufacturing normal cement as they consume large energy.
Thus, it makes our product more reasonable.

TARGET MARKET PERCENTAGE OF TARGET MARKET

Big construction company 15%

Small Construction company 85%

Total 100%

7.3 Marketing Size

Total customer per month = 300 people

Estimated demand = 250 people

Percentages buyer (%) = 50% (250/300)

Target market = 250 people

Market Share = 15%

Each customer buy 2000 units/month at prices of RM 1.50/unit

Market size = 250 people x 2000 units x RM 1.50/units

= RM 750,000.00

Sales per month = RM 750,000.00 x 15%

= RM 112 500.00

7.4 Competitors
Competitors is refer to other businesses that offer similar product, substitute or alternative
products or services to the same target market. We have identify some of our competitors
in order to know whom our business is sharing market with and to develop appropriate

19
 marketing strategies to compete with our rival. Apart from that, we also need to analyse
the strength and the weakness of our competitors in term like the prices, the material used
and many else. The list below shows our competitors who in the same area with their
strength and weakness in the market

Perniagaan/Syarikat/Produk Kekuatan Kelemahan

Lafarge Malaysia SDN BHD Efficient and They have lower
versatile cement strength
YTL Corporation Berhad Excellent Expensive
workability The process emits
Better water large amount
retention carbon dioxide
Higher long term
strength
Cement Industries of Malaysia Resistant to Not eco-friendly
Berhad (CIMA) almost all forms
of chemical and
mechanical
corrosion

7.5 Marketing Shares

Market share is refer to the portion of the market that the business can control after
taking into consideration market size and the competitors position the same market.

Table 7.4 : Market share before entry of Green Bricks

Competitor % Market share Market size

Lafarge Malaysia SDN BHD 20% RM 250,000.00

YTL Corporation Berhad 56% RM 504,000.00

Cement Industries of
24% RM 144,000.00
Malaysia Berhad (CIMA)

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 Total 100% RM 898,000.00

Table 7.5: Market share after entry of Green Bricks

Competitor % Market share Market size

Lafarge Malaysia Sdn. Bhd. 15% RM 7,500.00

YTL Corporation Berhad 40% RM 112,896.00

Cement Industries of
20% RM 120,000.00
Malaysia Berhad (CIMA)

Green Bricks 35% RM 262,500.00

Total 100% RM 502 896.00

Berdasarkan anggaran saiz pasaran di atas, pemilik mensasarkan % - % sahaja yang

berpotensi untuk menjadi prospek pelanggan pada setiap bulan untuk tempoh
anggaran daripada 2014 - 2015 iaitu 3 tahun. Anggaran syer pasaran bulanan adalah
seperti berikut
Syer pasaran minimum = RM 75,000.00

21
 Syer pasaran maksimum = RM 262,500.00
Perniagaan/Syarikat/Produk Peratus Peratus
(sebelum) (selepas)
Lafarge Malaysia Sdn. Bhd. 20% 15%
YTL Corporation Berhad 56% 40%
Cement Industries of Malaysia 24% 20%
Berhad (CIMA)
Green Bricks 10% 35%
1.1 Sale Forecast
* Pada peringkat awal perniagaan, pengusaha hanya mampu menguasai pasaran pada
kadar 20% dan kemudiannya meningkat sebanyak 20% lagi sehinggalah akhirnya
berjumlah 100%

Tahun Bulan Ramalan Jualan (RM)

1 1 RM 75 000.00
1 2 RM 75 000.00
1 3 RM 85 000.00
1 4 RM 90 000.00
1 5 RM 90 000.00
1 6 RM 85 000.00
1 7 RM 80 000.00
1 8 RM 100 000.00
1 9 RM 75 000.00
1 10 RM 80 000.00
1 11 RM 80 000.00
1 12 RM 75 000.00
JUMLAH RM 990 000.00 / year
2 RM 995 000.00 / year
3 RM 1 000 000.00 / year

Ramalan Jualan / Pendapatan Pada Bulan Pertama:

Bil Produk/Perkhidmatan Caj Bil Bilangan Jumlah
Yang Ditawarkan berkenaan Pelanggan Pelanggan Sebulan
(RM) Sehari (Sebulan) (RM)
1. Green Bricks RM 1.50 8 250 RM375.00 /
bricks
JUMLAH RM
375.00/bricks

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1.2 Marketing Strategy
Promosi
An effective promotion is one of most important things in operating the business in
order to introduce the existence of the product and services. By doing so, we can
increase the production after the business is noticed by customer. For our company, a
few medium we have used in order to promote our product to customer which is by:
Signboard
Business card
Pamplets
Social networking website
Lokasi
For places to sales our product, for now there is two ways which is in the shop which
located at Tampin and also in Instagram. There are few aspect that we had considered in
choosing our sale location.
1. Strategic
Our shop is located at the centre of Tampin city. Besides that it near with school and
university which is easy to be access.
2. Online shopping
As we know nowadays, people love to buy anything via online mechanism for example
in Ali Baba, Instagram and many else. Thus, in order to increase our production we
have choose to open one Instagram profile so that we sell our products there.
Harga
Pricing is the process of determining the value of the product to the customer at
particular amount of money in term of ringgit Malaysia and cents. Once services have been
given, the values of the services and product need to be determined. The prices strategy is
important to make sure that the company would provide a reasonable prices to the customer
while to ensure that company can gain profits from the sales.

Based on our product, our prices is slightly cheaper than our competitor because
we provide discount to our loyal member and also to student. Besides that, the prices we
provide is affordable as all the material used is best quality.

Produk
7.8 List of Marketing Fixed Assets Expenditure
Jenis Bilangan Harga Seunit Jumlah (RM)

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 (RM)
Papantanda 1 RM 250.00 RM250.00
JUMLAH RM 250.00

7.9 List of Marketing Monthly Expenses

Jenis Bilangan Harga Seunit Jumlah (RM)
(RM)
Kad Perniagaan 100 RM0.50 RM50.00
Baucer point 1500 RM 0.30 RM 450.00
Fb ads 2
SMS Blaster 2
Printing flyer 1500 RM 0.10 RM150.00
JUMLAH RM650.00

7.10 List of Other Expenses (Once during first starting business only)

Jenis Bilangan Harga Seunit Jumlah (RM)

(RM)
Mould 1000 RM5.00 Rm5000.00
Container 50 RM150.00 Rm7500.00

JUMLAH RM12,500.00

7.11Summary of Marketing Expenditure (moved to cash flow chart)

Butiran Jumlah
Perbelanjaan
Perbelanjaan Harta / Aset (Papantanda) RM 250.00
Perbelanjaan Bulanan (juga dipanggil overhead) RM 650.00
Perbelanjaan Lain RM12,500.00
Jumlah Keseluruhan Belanja Pentadbiran RM 13,400.00

24
8.0 PRODUCTION/ OPERATIONAL PLAN
8.1 Process Flowchart
i. General Process

Figure: General process for Green Bricks production

25
 ii. Operation Process Flow Chart

Storage of raw materials in storage room

Inspection of raw materials in storage room

The plastics is shredded into small pieces using the shredder machine

The plastics is melt using furnace and pour into mixer with the right ratio.

The rice husks and the binder also being mix together with the melt plastics with
the right ratio under certain condition.

The mixed compound is then pour into compactor machine to be compact into
bricks shape.

The bricks is then being dried under the sun.

The dried bricks is stored and supplied to the customers.

8.2 Plan layout of production building

26
 Raw material
Storage
Production area

Administration
building

Warehouse

27
8.3 List of expenses for machinery and production equipments

Machine and equipment required to produce 500 units per day:

Price per Note
Total
No Type Amount unit
(RM)
. (RM)
1 Plastics shredder 2 4000 8000.00
2 Furnace 1 28000 28000.00
3 Compactor 1 40000 40000.00
4 Mixer 1 8000 8000.00
5 Forklift 1 36000 36000.00

Total 120000
* Disertakan Salinan Sebutharga Mesin Dan Peralatan Dari Pihak Pembekal
Sebagaimana Di Lampiran (X).

Raw materials required in the operation process to produce 700 units per batch and 6
batch are produce in one day :

Price per Note

Total
No Type Amount KG
(RM)
. (RM)
1 Rice husks 200 kg 0.7 140
2 Plastics 100 kg 0.4 40
3 Binder 200 kg 14.50 58
(50kg)
4
5

Total 238 Rm 238 x 6

=rm 1428

8.4 List of expenditures production per month (23 days per month)
* Stok bulan kedua hanya akan ditambah pada kadar 80% dari jumlah keseluruhan
pembelian bulan pertama dan begitulah seterusnya..
Type Amount Price Total Note

28
 No per KG
used (RM)
. (RM)
1 Rice husks 27600 kg 0.7 19320
2 Plastics 13800 kg 0.4 5520
3 Binder 27600 kg 14.50 8004
(50kg)
4 Salary of manager 5000 - 5000
*Management/finance 4000 - 4000
*Marketing 3500 - 3500
*Operation 3000 - 3000
*Supervisor 2200 - 4400
5 Salary of employee (14 1200 - 16800
workers)
6 EPF/SOCSO 3% - 1101
7
8
Total Rm70645

8.5 List of others expenditure (6 Bulan Sekali Sahaja di Awal Perniagaan)

No.l Type Amount Price per unit Total (RM)
(RM)
1 - - - -
Total

8.6 Summary of Operating Expenditure (moved to cash flow chart)

No. Details Total expenses
1 Expenses for machinery and production equipments 120000.00
2 Expenses for machinery and production equipments 70645.00
3 Other expenses -
Total cost for the company 190645.00

* Nilai Belian Bahan/Barang Di Bawah Item Perbelanjaan Bulanan Akan Dipindahkan

Ke Dalam Penyata Pendapatan Untung Dan Rugi Di Bawah Item Belian..

29
9 FINANCIAL PLAN

9.1 Estimated Cost Business Start

No. Type Quantity Price/unit Total (RM)

(RM)
1. Preliminary Cost :-
1.1 Business Registration Fee : RM 70.00
Around RM 70.00 for own
business

30
 1.2 License of Pihak Berkuasa - - RM 240.00
Tempatan (PBT)
1.3 Fire extinguisher 6 RM 65.00 RM 390.00
1.4 Provision for contingencies (3%) - - RM 5,894.34
2. Expenses of Fixed Assets :-
2.1 Office Facilities - - RM
2.2 Renovation 1 RM 8,000.00 16,300.00
2.3 Signboard 1 RM 250.00 RM 8,000.00
2.4 Machines & Operation Equipment - - RM 250.00
2.6 Teller Machines 2 RM 1,000.00 RM
2.7 design - - 120,000.00
2.8 website - - RM 2,000.00
-
-
3. Expenses of Current Assets :-
3.1 Deposit of Shop Rental (2 - - RM 1,800.00
months) - - -
3.2 Deposit of Electricity, Water and
TM&Streamyx
4. Expenses of Early Monthly :-
4.1 Monthly Rentals 1 - RM 900.00
4.2 EPF & SOCSO 1 - RM 1,101.00
4.3 Printing flyer 1500 RM 0.10 RM 150.00
4.4 Business Cars 100 RM 0.50 RM 50.00
4.5 Initial Cost Inventory (stoke/ Raw RM
Materials) (1 Month) 42,840.00
4.6 printing baucer point 1500 RM 0.30
4.7 FB ADS - - RM 450.00
4.8 SMS BLAST - - -
-

Total Initial Cost RM

202,372.34

31
 9.2 Monthly Expenses

No. Type Quantity Price/unit (RM) Amaun (RM)

1. Managers salary 1 - RM 5,000.00
*Management/finance 1 - RM 4,000.00
*Marketing 1 - RM 3,500.00
*Operation 1 - RM 3,000.00
*Supervisor 2 - RM 4,400.00
2. Salary of employee ( 8 8 RM 1,200.00 RM 9,600.00
workers)
4. EPF&SOCSO 14 - RM 4,130.00
5. Rental Building 1 RM 900.00 RM 900.00
6. Electricity Bills 1 - RM 600.00
7. Water Bills 1 - RM 600.00
8. TM & Streamyx Bills 1 - RM 600.00
9. Stationeries 40 RM 10.00 RM 400.00
10. Advertising, Business Card - - RM 650.00
etc
11. Retail Expenses - - RM 300.00
12. Maintenance of Machines & - - RM 4,000.00
Shop
13. Vehicles Rental 2 RM 2,250.00 RM 4,500.00
14. Delivery/Transportation 2 RM 1,500.00 RM 3,000.00
Total Initial Cost RM 49,180.00
Total Initial Cost for first 3 RM 147,540.00
months (x3)

No. Type Total (RM)

1 Total Initial Cost RM 49,180.00
2 Total Initial Cost for first 3 months (+) RM 147,540.00
3 Total amount for 3 months RM 147,540.00
Existing Capital (-) RM 5,894.00
Balance needed for adequate expenses in 3 months RM 141,646.00

32
 Butiran Sumbangan Pemohon Pembiayaan Jumlah
(RM) MARA (RM)
(RM)
Fixed Assets - RM 146,550 RM 146,550
Administrative Cost - RM 44,638.00 RM 44,638.00
Marketing Cost - RM 13,400.00 RM 13,400.00
Operation Cost - RM 190,645.00 RM 190,645.00
Another expenses Cost - RM 10,000 RM 10,000
Provision for contingencies RM 5,894.00 - RM 5,894.34
Cost
TOTAL RM 5,894.00 RM 405,233 RM 411,127.00

9.3 Pro-forma Cash Flow Statement

(as attached)

Butiran Jumlah Perbelanjaan

(RM)
Administrative Expenses
Property Expenses / Assets (Office Facilities& RM 24,300.00
Renovationi)
Monthly Expenses (Also called as overhead) RM 17,838.00

33
Another Expenses RM 2500.00

Marketing Expenses
Property Expenses / Assets (signboard) RM 250.00
Monthly Expenses (Also called as overhead) RM 650.00
Another Expenses RM12,500.00
Operation Expenses
Property Expenses / Assets (Machine & 120,000.00
Equipment) RM 70,645.00
Monthly Expenses (Also called as overhead) -
Another Expenses
TOTAL RM 248,683.00

9.4 Pro-forma Income Statement of Profit and Loss (1 year operation)

(as attached)
Type RM RM RM
Sales RM 990,000.00
Minus: Cost of Sales RM 394,128.00
Gross Profit RM 595,872.00
Minus: Expenses
Administrative Expenses
Salary RM

34
Depreciation of Fixed Assets 354,000.00
Rental Building RM 18,318.00
Electricity Bills RM 10,800.00
Water Bills RM 7,200.00
TM & Streamyx Bills RM 7,200.00
Stationeries RM 7,200.00
Maintenanceof Shop & RM 48,000.00
machines RM 30,000.00 RM 443,118.00
Retail Expenses RM 3,600.00
Marketing Expenses
Advertising, Business Card RM 7,800.00 RM 7, 800.00
etc
Perbelanjaan Operasi
Rental of Vehicles RM54,000.00
Delivery/ Transportation RM 36,000.00 RM 90,000.00
Total Expenses RM 584,1118.00
Net Profit before Tax RM 11,754.00

35
9.5 Pro-forma Balance Sheets
(SEPERTI YANG DILAMPIRKAN)
Butiran Year 1 (RM)
ASSET
Non-Current Assets
Office Facilities RM 16,300.00
Renovation RM 8,000.00
Deposit of Rental Building RM 900.00
Signboard RM 250.00
Machinery & Equipment RM120,000.00
Total of Non-Current Assets RM 145,450.00
Current Assets
Stoke of Raw Materials RM 39,412.80
Bank RM 68,676.34
Total Current Assets RM 108,089.14
Total Assets RM 253,539.14

Owners Equity
Modal RM 202,372.34
Annual Profit RM 11,754.00
Total Of Owners Equity RM 214,126.34
Current Liabilities
Account Payable RM 39,412.80
Total Current Liabilities RM 400,696.80
Total Liabilities RM 253,539.14

9.6 Rate of Return

Rate Of Return = (RM 11,754.00 / RM 202,372.34) x 100%
Kadar Pulangan Pelaburan = 5.8%

9.7 Term Return on Capital = 18 years

Year Profit (RM) Expenses (RM)

2017 - RM 202,372.34

36
2018 RM 11,754.00 RM 190,618.34
2019 RM 11,754.00 RM 178,864.34
2020 RM 11,754.00 RM 167,110.34
2021 RM 11,754.00 RM 155,356.34
2022 RM 11,754.00 RM 143,602.34
2023 RM 11,754.00 RM 131,848.34
2024 RM 11,754.00 RM 120,094.34
2025 RM 11,754.00 RM 108,340.34
2026 RM 11,754.00 RM 96,586.34
2027 RM 11,754.00 RM 84,832.34
2028 RM 11,754.00 RM 73,078.34
2029 RM 11,754.00 RM 61,324.34
2030 RM 11,754.00 RM 49,570.34
2031 RM 11,754.00 RM 37,816.34
2032 RM 11,754.00 RM 26,062.34
2033 RM 11,754.00 RM 14,308.34
2034 RM 11,754.00 RM 2,554.34
2035 RM 11,754.00 RM 9,199.66
2036 RM 11,754.00 RM 20,953.66

37
 10. JUSTIFICATION AND CLOSING
Business plan encourages the buildup of better business management of a company
where it will become a guideline for Justlicious Enterprise to improve the business in
future over the years. The exposure to the business strategy, management and budgets
inspired the employee or staff the key to success in the future to the business
involvement. Justlicious Enterprise consists of six partnerships or shareholders willing to
provide our friendly and committed services to achieve the set target of business as state
in the short and long goals of company. Each members of the organization had played
their main roles in administration, operational, marketing and financial of the company
efficiently. The main target of the business of Justlicious Enterprise is to produce an
organic brick that made from rice straw in order to make rice straw to be more beneficial
and make used of it as a renewable sources to decrease the pollution that can occur during
the making of normal brick while the vission is to be a company that has a good market
shares and to be known well in brick manufacturing industries as a succesful inventor of
organic brick. In addition, our company want to introduce our product to the market
within the country and worldwide could be achieved with the strategic business plan and
also to be a company that has a good market shares and to be known well in brick
manufacturing industries as a succesful inventor of organic brick. Last but not least, in
order to realize the collaboration uDesa business activities between students and local
people, maximize rural resources in business operations, strengthen rural
entrepreneurship development using innovation and technology and produce a good
quality brick products from rice straw as source which able to compete with existing
bricks products, the busines plan for the business activities is made where our company is
hoping for the Majlis Amanah Rakyat (MARA) loans approval for our company to
support our companys financial source. As the result from the MARA loans and support,
our companys business activities can be run smoothly as stated and planned in the
business plan. The main contributribution is for our country and Malaysian and also gives
a lot of benefits to MARA as the collaboration between MARA and our company will
open a lot of job opportunities to both Bumiputera and non-Bumiputeras youngsters and
helps ones who in needs of jobs that suitable with their qualifications as SPM leavers,
Diploma, Degree, Masters and also Doctor in Philosophy (PhD).

38
Shafie, S. M. (2015). Paddy Residue Based Power Generation in Malaysia:
Environmental Assessment Using LCA Approach. APRN Journal of Engineering
and Applied Sciences, 10(15), 66436648. Retrieved from www.arpnjournals.com

39
11 ENCLOSURE (if any according to type of business/company and
requirement)
Appendix 1 : Copy of SSM Business Registration Certificate

40
Appendix 2 : Copy of Owner Identification Card & Related Certificates

41
Appendix 3 : Location Map/ Business Premise Plan

Figure: Kampung Kuala Sungai, 06250 Alor Setar, Kedah

42
 Figure: Lot 615 & 653 Kampung Kuala Sungai, 06250 Alor Setar, Kedah

Appendix 4 : Copy of Machine and Equipment Quote (Price of Machine & Equipment)

43
Figure 1: price for plastic shredder

Figure 2: price for mixer

44
 Figure 3: price for pressing machine

Figure 4: price for furnace

Figure 5: price for forklift

******************** THE END *****************

45
APPENDIX 1
MODUL B: SEJARAH DAN MOTTO

2. Sejarah

i
3. Gambar Kampung 1

Figure 1:F122, Kampung Padang Lalang, Mukin Padang Lalang, 06250 Alor Setar,
Kedah.

4. Gambar Kampung 2

Figure 2: F122, Kampung Padang Lalang, Mukin Padang Lalang, 06250 Alor Setar,
Kedah.

ii
APPENDIX 2
MODUL C: KONSEP SUSUN ATUR

3. Peta ke Lokasi Kampung

Figure 3: Kampung Padang Lalang, Mukin Padang Lalang, 06250 Alor Setar, Kedah.

iii