1. Introduction.

Showering and bathing is a part of daily life. Most people wake up in

the morning, lather themselves up in the shower, rinse, and set out to start
the day. However, it is good to be informed about the bath products we are
using on a daily basis, and put some thought into selecting the best ones.
Choosing the right bath soap is especially important since it regularly comes
into contact with your skin.
The Researcher selects this topic for study of consumption procedure
of bath soaps. He obtains data from various customers in shriwardhan
taluka.
The selected soaps are very popular in shriwardhan market.
Researcher obtains information through Questioner & Consumer interview.
The selected soaps explanations are as follows.

Lux

Company Profile :
AIM of the Production Co.
These needs differ wildly within India, and HLL has done an exceptional
job of meeting them, as evidenced by the companys top line growth and
bottom line profitability.
India:

Hindustan Unilever Ltd

165/166, Backbay Reclamation
Mumbai 400020

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T: +91-22-39830000
F: +91-22-22871970

mediacentre.hul@unilever.com

Details of soap

Ingredients :- Sodium palmate, sodium palm, kernelate, water, Talc,

Glycerin, Perfume, sorbitol, sodium chloride, titanium

dioxide, etidronic acid, protein & prunus, amygdolus
protein, etc.

Color :- Pink, White, Orange.etc.

Fragrance : - Lux Strawberry & Cream, Lux Peach & Cream, Lux
Festive Glow with Honey, Lux Creamy White,
Sandle, Almond, Fruit Extracts

Features of Soap :
1. This Soap is available in different verities.
2. The consumers have most choice for this soap
3. consumer more attract for packing & packaging of this soap

Details of Product Range :

Weight Price
38 gm 5/-
100 gm 18/-

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 Vivel

Company Profile :-
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company's ownership progressively
Indianised, the name of the Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco Company Limited in 1970 and
then to I.T.C. Limited in 1974

India
ITC ltd.
Plot No. 1, Sector II, Ranipur,
Haridwar, Uttarakhand 249403.

2009 Sales: 163,250,000,000

Major
Industry: Tobacco
Sub Industry: Cigarette
Manufacturers
Employees: 20000

Ingredients :- Sodium palmate, sodium palm, kernelate, Aqua, Talc,

Fragrance, Glycerin, Lanolin, Triciocurban, Papaya
extract, Pomegranate extract, Avocado extract,
Titanium dioxide, sodium chloride, etc.
Color :- Pink, White,
Flavour :- Vivel Young Glow, Vivel Satin Soft, Vivel Sandal

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 Sparkle, Vivel Ayurveda Essence, Vivel Silk Spring

Features of Product :
1. Fragrance of this soaps is very nice compare to modern soaps
2. Company uses the ayurvedic Experiment in soap.
3. Modern consumer attracts this soap, especily girls.

Details of Product Range :

Weight Price
60 gm 10/-
100 gm 12/-

Lifebouy

Company Profile :
Lifebuoy is a product of the well known Company Hindustan Lever Limited
(HLL), a concern of the International UNILEVER. Competition, changing
times, need.
India:

Hindustan Unilever Ltd

165/166, Backbay Reclamation
Mumbai 400020

T: +91-22-39830000
F: +91-22-22871970

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Ingridents : - Sodium Tallowate, Sodium Palm Kernelate, Agua,
Glycerin, Parfum, Sodium Chloride, p-Cresol, m-Cresol
Xylenol, Phenol, o-Cresol, Trideceth-8, Ceteareth 25,
Tetrasodium EDTA, Propylene Glycol, Tetrasodium
Etidronate,Glutaral,Dimethicone,Methylisotazolinone,
Methylchloroisothia-zolinone, Linalool, CI 11680,
CI 45100.
Color :- Red, white, Orange
Flavour :- Naturepure, Activfresh,
Features :-
1. This is the red medicated soap that everyone remembers.
2. It evokes a very fresh, clean, healthy aroma.
3. It is a pure anti-bacterial soap with excellent skin cleaning and
cleansing properties.

Details of product Range :

Weight Price
38 gm 5/-
100 gm 18/-

Dettol

Company Profile :
Dettol soap has three variants in the market available nationally -
Dettol Original, Dettol Skincare and Dettol Cool. New and Improved Dettol
Original Soap is specially formulated for everyday use. Dettol Original Soap
is 10 times better at fighting germs. So give Dettol's trusted protection to the
entire family.

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Contact :-
M/s VVF Limited H.B.#214,v.p.o.
Bhatoli Kalan, Baddi, Dist Solan(H.P.)-173205
M.L. No HIM/COS/07/108.
Ingridents :- Sodium Palmate, Sodium Palm, Kernelate
Parfum, Glycerin, Chloroxylenol, Triclosan,
Tetrasodium EDTA, Etidronic acid
Colour :- Orange, White, Bleu, Yellow.etc
Flavour :- Original, Skincare, Cool, Fresh, etc
Features :-
1. With classic dettol fragrance.
2. 10time better protection against wide range of germs.
3. improved formulation for everyday use

Weight Price
35 gm 07/-
70 gm 18/-

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 3. Problems in consumption procedure of Bath Soap

The researcher has founded many problems in consumption of the

selected soap there explanation are as under
While purchasing :-
Unavailability of soaps, in particular shop in this jurisdiction.
High Cost of the soaps.
Not get in required in flavors.
Not give sufficient information about scheme of available soaps.
Not get found in good quality of particular product.

While storing :-
Particular soaps are store in only cool & dry place.
When soap are store in house the rats are destroyed it.
After some days soaps fragrance is evaporated.

While using :-
When using soaps suds are going in eye then eyes are jalgaling.
Particular soaps are melting in water regularly.
Fragrance of particular soaps is not maintained in human skin.
After using the soap on hair its become dry.

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 4. Advertising and Advertising strategy.
LUX
During the late year after the Har star lucky star promotion,
Lux introduced a unique offering the Lux celebration range
endorsed by Priyanka chopra which included the following 3
variants :
Aromatic glow
Chocolate seduction created news
Lux white spa body wash never seen in the
market before

During 75 Years of soap

In 2005, Lux one of the most trusted brands of the country
celebrated its 75 years of stardom.
Marked the entry of the first male superstar on a Lux ad
Lux came out with a celebration range of 4 new variants of
Lux endorsed by Hema Malini, Juhi Chawla, Kareena Kapoor
and Sridevi together with Shah Rukh Khan
Aishwarya Rai and Abhishek Bachan are featured
in newLux soap ad. Music of the ad is composed by
Shankar Ehsan Loy and directed by Stphen mead. They
were apparently paid 25 crore rupees for this
commercial ad Ash and Abhi talks about making the
Lux ad .

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 Vivel
Bebo is endorsing Vivel (or Vivel Di Wills
Soap) of ITC. Kareena looks crystal clear
beauty in the soap advertisement. Vivel satin
soft soap. This soap comes with the
combination of moisturising crme and
glycerine. Both of these contents are good for
our skin. The moisturisers keep our skin always
moised and never lets it to be dry. And the
glycerine makes our skin very soft and
beautiful naturally. This soap comes in 2 styles
or in 2 different colors but.
Its raining celebrities at ITC 's personal care
brands. In a major marketing initiative, ITC has
roped in two of the hottest bollywood stars to
endorse its personal care brands. In my earlier
post on Vivel Di Wills, I have expressed my
confusion over managing Vivel Di Wills and
Vivel.
Lifebouy
He is influenced by Lifebuoys TV campaign,
which shows a group of kids trying to help
clear rain water from a cricket stadium (because
of which the match has been delayed), after
taking a shower with Lifebuoy soap. The
campaign claims that since the kids have the
Lifebuoy protection, they are untouched by
germs and diseases, and Aditya is convinced

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 that Lifebuoy is the ultimate soap that would
help fight germs and help his family to stay
healthy. Adityas mother, Radhika, 35, is also
quite open to buying into the suggestion.

She says the popular jingle, Tandarusti ki

raksha karta hai Lifebuoy (coined in the 50s)
still rings in her ears. It was all about health
and hygiene even then, she says. Since the
brand in its new avatar offers hygiene along
with skincare, and also looks more sleek and
contemporary, Radhika considers it an
attractive buy.

Dettol

The narrator is talking about being able

to immunise the family against many
infectious diseases, but you can not
against food poisoning, which is why you
should use Dettol Surface Cleanser to
stop the spread of harmful bacteria. The
advert ends introducing the Dettol Soap.

5. Comparative Analysis

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 Price Analysis
Name Lux Vivel Lifebouy Dettol
Weight 100gm 100gm 100gm 70gm
Price 18/- 12/- 15/- 18/-
Weight 38gm 60gm 38gm 37gm
Price 5/- 10/- 5/- 7/-

Sales promotion techniques

LUX
1. Offers its consumers a range of soaps enriched
With the goodness of a variety of nourishing
Ingredients - Almond Oil, Orchid Extracts, Milk
Cream, Fruit Extracts, Saffron, Sandalwood Oil
And Honey.
2. Heavy Advertising expenditure on product Promotion
3. Popular Personality
Classical example of successful celebrity
endorsement
Down the ages, almost every leading
Bollywood star has been a Lux star
4. Unilever withdraws Lux gold coin ad
campaign
Hindustan Unilever (HUL) haswithdrawn an advertising campaign for its
leading soap brandLux following allegations that it had indulged in unfair
tradepractices.A complaint was registered by Mumbai Grahak
Panchayatwith the National Consumer Disputes Redressal
Commissionstating that the advertisement offering gold coins misled
theconsumers.The ad campaign claims that 9,000 gold coins have
beeninserted..

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 VIVEL
1. Popular Celebrity

Classical example of successful celebrity endorsement

Karina Kapoor is the highest paid brand ambassador in India besides

Vivel of ITC soaps, she also endorses brands like Globus, Anne
French, Emami, ICI Paints,
Vivel Soap buy 3 get 1 free,

LIFEBUOY
1. The Lifebuoy Swasthya Chetna or Health
Awakening programme is the biggest rural
health and hygiene educational initiative in
India.
2. Lifebouy. 20% extra free (Same price)

DETTOL
1. Ideal Kids

The kids in commercials are often a little older and a little more perfect than
the target audience of the ad. They are, in other words, role models for what
the advertiser wants children in the target audience to think they want to be
like. A commercial that is targeting eight year-olds, for instance, will show
11 or 12 year-old models playing with an eight year old's toy.

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