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Indian Two Wheeler Market Analysis

Total Slides 100

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Table of Content

Industry Analysis Product Analysis

Industry overview Product position


Trend Analysis Product USP analysis
Historical trend & forecast Technology Analysis
- Sales
- Export
- Production

Segment & Price Brand Analysis

- Price analysis Brand Position


- Technical specs and price concept Advertising strategy
- Product life cycle Electronic, Digital & Print
- Segment Analysis

Purchase behaviour

Segment wise Macro Economics


Brand wise
Key purchase criteria Macro economy overview
- Technical Key drivers of Industry
- Commercial Forecast
Primary and secondary survey

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Table of Content

Industry Analysis Product Analysis

Industry overview Product position


Trend Analysis Product USP analysis
Historical trend & forecast Technology Analysis
- Sales
- Export
- Production

Segment & Price Brand Analysis

- Price analysis Brand Position


- Technical specs and price concept Advertising strategy
- Product life cycle Electronic, Digital & Print
- Segment Analysis

Purchase behaviour

Segment wise Macro Economics


Brand wise
Key purchase criteria Macro economy overview
- Technical Key drivers of Industry
- Commercial Forecast
Primary and secondary survey

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Industry Overview

30
Indian Automobile Industry Trend Analysis 30
Indian Two Wheeler Industry
26
25
25 30

25
26 25

26
20 26 20
20 25

18
20

20

17 18 20 20

16
15 16 22

Millions
Millions 15 20

13 14
12
15
15 15

12
10 12 14
15

10 10 9
7
10

7 7 10

2 4 4
5

5 3 8
5

0 0

3
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2018E 0 0

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2018E

Indian Automobile Industry Change % Linear (Indian Automobile Industry) Two Wheeler Change % Linear (Two Wheeler)

Y-o-Y Industry registered growth


Recent Industry dynamics expected slower growth than expected
Executive is the biggest segment in India. It is expanding buying power since last few years

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Historical Trend & Forecast

Global Export Two Wheeler Market

Historical trend and Forecast

Price

FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020

Production Sales Export

Volume

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Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Price Analysis

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Price Analysis

Scooter

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Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Price Analysis

Motorcycle

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Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Brand & Product Concept Honda

1,832 cc |GOLD WING | # 2,850,000 149.4 cc |CBR150R | # 1,23,567


249.6 cc | CBR 250R | #1,60,585 -1,89,592
1800cc engine with low centre of gravity PGM Feul injection
Airbag with saddlebag Sports Faring with Pro link Suspension
Dual disk break with Liquid cool engine
Liquid cool engine with C-ABS
1237cc | VFR 1200F | # 1,762,938 124.7 cc |CB Shine | # 55,559 64,784
1200cc engine & Peerless handling 162.71cc |CBHornet160R | # 80,284 - 84,783 Split Alloy wheel with disk brake
High-performance braking systems CBS system with mono suspension Digital analog meter
HET with BSIV and 140mm wide tire 5 speed transmission
998 cc | CBR1000RR | # 1,521,479 1,800,405
die-cast aluminium twin-spar frame 162.71cc |CB Unicorn160 | # 72,412 - 74,865 109.19 cc | Livo | # 53,349 55,852
multi-function LCD instrumentation with a CBS system with Mono Suspension HET tech with MF battery & vicious filter
cockpit display Large fuel tank and Digital meter console 5 Step adjustable suspension
998cc | CB1000R | # 1,181,756 -1,338,093 109.19 cc | Dream Yuga | # 51,347
Magnesium cylinder head and ACG covers Trendy Front Cowl with Vicious filter
reduce engine weight. 5-Ste p Adjustable Rear Suspension
mono-backbone Gravity Die-Cast (GDC)frame 109.19 cc | Dream Neo | # 49,454
648.72cc | CBR 650F | # 7,30,000 5 step adjustable rear suspension
HET Technology
Twin-Spar Steel Frame
4-2-1 Sporty Exhaust, Mono Shock Suspension 109.19 cc | CD110 Dream | # 44,377 46,577
Digital Meter Console with Honda Ignition Security System Long seat with high ground clearance
Self start, tubeless tire with MF battery
Model # Ex Showroom Price

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Segment Analysis: Motorcycle

Bike Segment FY 2015 FY 2016 Change % Market Share % Major Players Market leader Trend
75 to 110cc 70,10,808 66,61,359 -5.0 65.36 Hero & Bajaj Hero
111 to 125cc 16,23,670 17,90,896 10.3 15.14 Hero & Honda Honda
126 to 150cc 12,26,000 9,31,616 -24.0 11.43 Bajaj & Yamaha Bajaj
151 to 200cc 3,76,535 6,39,131 69.7 3.51 TVS, Bajaj & Honda TVS
201 to 250cc 1,49,745 1,61,959 8.2 1.40 Honda & Bajaj Bajaj
251 to 350cc 2,91,077 4,58,386 57.5 2.71 Royal Enfield Royal Enfield
351 to 500cc 38,238 48,387 26.5 0.36 Royal Enfield, Harley-Davidson Royal Enfield
501 to 800cc 6,948 5,207 -25.1 0.06 Harley-Davidson, Triumph Harley-Davidson
801 to 1000cc 1,667 2,062 23.7 0.02 Harley-Davidson, Kawasaki, Suzuki Harley-Davidson
1001 to 1600cc 803 879 9.5 0.01 Harley-Davidson, Kawasaki, Triumph Harley-Davidson
> 1600cc 522 584 11.9 0.00 Harley-Davidson, Kawasaki, Triumph Harley-Davidson

Two wheeler market shifting towards higher displacement (CC) models

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Segment Analysis: Economy Segment

Honda registered continues growth since FY 2010

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Segment Analysis: Executive Segment

Yamaha Auto Market Share %


8 0,00 0 3 50

3 00
7 0,00 0

2 50

6 0,00 0

2 00

5 0,00 0

1 50

4 0,00 0

1 00

3 0,00 0

50

2 0,00 0

1 0,00 0
-50

0 -10 0

FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

Yamaha Change % Market Share %

Yamaha notice growth of 315% in FY 2016

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Segment Analysis Scooters

FY 2013 FY 2014 FY 2015 FY 2016


Access Swish Lets

Suzuki sales decline in all scooter segment since FY 2013

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Purchase Criteria

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Purchase Criteria

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Brand Recall

Primary Survey

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Purchase Map

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Purchase Map
Commercial and Technical criteria

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Product Analysis Economy

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Advertising Strategy

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Forecast

Market shift towards Premium Bike would More Competitive Digital media would be Scooter segment will
higher Engine Register higher growth market more influencer play important role

Players like Bajaj and


TVS Motors would see
Tough competition

Autobei Consulting Group (ACG) Two Wheeler Market Analysis


Contact

Atul Singh Chandel


Director - Automotive Research & Brand Management
Autobei Consulting Group

Mobile Number: +91 9824865333


Email: atul.c@autobei.com
Website: www.autobei.com

About Autobei Consulting Group (ACG):

Autobei Consulting Group - ACG is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in
areas such Sales Analysis, Business Planning, Market assessment and Project Feasibility on Global Automotive Industry. We are capable of providing exclusively
Global markets, State wise, segment data like Tipper, Tractor and Haulage, Passenger vehicles. Two wheeler, Commercial vehicle and Brand wise business reviews. With
a strong network for primary data procurement, we can get any tailor made research reports ready within a short interval of time. ACG also serve as a web-platform
where one can find all the required information regarding Passenger vehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for
Truck and Bus Manufacturers, Dealers, Vendors and Fleet Owners to come together and gather required information within seconds without jumping websites.

Autobei Consulting Group (ACG) Two Wheeler Market Analysis