Indian Car Strategy Market Analysis and Outlook 2030 PDF

Indian PV Product and Market Analysis
Autobei Consulting Group (ACG) 2017 ACG. All rights reserved Indian PV Product and Market Analysis
Our Global Clients
(East Africa)
India will be second largest Car Market by 2030
Germany
USA
Largest EV Car market,
40% market share in 2016
Japan
Indian and China are having around

40% market share in Global Car Market
Indian Car market will

overtake German, Japan &
USA Car Market
Indian Car market will be

Second largest Car market
by 2030
Source: ACG Databank
GDP Forecast and Car Density
Top GDP contribution Countries 2050 Car Density

900
20 800
18
16 700
15 15
600
12
500
9
7 400
300
200
100
China India EU27 US
0
2016 2050 US Japan Germany Russia Brazil China India
Indian Economy will be second largest economy by 2050 after China

It will contribute 15% in 2050 from 7% in 2016
In terms of Car density, India is at 7th place after Japan, Germany and even Brazil
Source: World Bank, : Morgan Stanley, ACG Databank
Top Global Passenger Car Markets
Top Passenger Car Market Country Share in Car Sales 2008 to 2016
35
24,377
22 -4 -2 -1 1
CAGR CAGR CAGR CAGR CAGR CAGR
17% 0.2% - 0.1% 1% 8% 3%
14 14
10
6,756 6,7696,873 8
4,1844,146 6 6
3,0903,352 2,967 5 4 4 4
1,545 2,1322,693 3
CHINA USA JAPAN GERMANY INDIA UK CHINA USA JAPAN GERMANY INDIA UK
2008 2016 Units in ,000 2008 2016
China is the largest car market with CAGR of 17% in last 10 years
Indian is currently 5th largest car market with CAGR of 8% from 2008 to 2016
Top Market Trend Analysis
India, Germany, Japan and USA
Indian and German Market Trend Analysis Indian and Japanese Market Trend Analysis Indian and US Market Trend Analysis
4,000 2,500 5,000 4,000 9,000 7,000
4,500 8,000
3,500 3,500 6,000
2,000 4,000
7,000
3,000 3,000
3,500 5,000
6,000
2,500 2,500
Thousands
1,500 3,000
4,000
Thousands
5,000
Thousands
2,000 2,500 2,000

4,000
1,000 2,000
3,000
1,500 1,500
3,000
1,500
2,000
1,000 1,000 2,000
500 1,000
500 500 1,000
1,000
500
0 0 0 0 0 0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Germany India Gap Analysis between Indian and German Market Japan India Gap Analysis between Indian and Japanese Market USA India Gap Analysis between Indian and US Market
The Car volume difference between India, Germany and Japan are minor only
Indian market is dominated by Economy class vehicle segment, and Japan and Germany market are dominated by premier segment vehicle
Source: ACG Global Car Report 2016

Indian PV Market Share
OEMs Overview
OEM Market Share PV Segment OEMs presence in Luxury PV Segment

0.5
General Motors to stop
47.7 selling cars in India,
41.6 Will focus on production
and Export Market Trend
0.3 0.3 0.3
0.26
OEMs with around 1%

17.1 0.17
15.6 market share Range
12.4 0.100.1
8.2 7.7
5.3 4.9 5.7 4.6 4.5 4.6 0.1
3.9 3.0 3.3 1.6 0.03 0.02
2.0 0.1 1.0 1.8 1.0 1.0 0.5 0.7 0.2 0.01
Maruti Hyundai Mahindra Honda Tata Toyota Renault Ford Nissan Volkswagen Chevrolet Skoda Fiat Mercedes Audi BMW JLR Volvo Porsche
2011 2016 2011 2016
Growth rate OEM wise

200.0
150.0 Maruti, Hyundai, Honda, Renault, and Nissan gained
100.0 market Share in last 5 years.
50.0
Mahindra, Tata, Toyota, Ford, Volkswagen,
0.0 Chevrolet, Skoda, and Fiat lost market share from
-50.0 Maruti Hyundai Mahindra Honda Tata Toyota Ford Nissan Volkswagen Chevrolet Skoda Fiat 2011 to 2016.
-100.0
-150.0
2012 2013 2014 2015 2016

Car Segment Analysis
Car Body type
Car Type Segment Shift Car Segment Analysis

70.0
1,800
60.0
CAGR 2011 to 2016

50.0
CAGR 2011 to 2016
40.0
900 30.0 - 4% 4% 3% -15%

0.4% 6% 25% 4%
20.0
10.0
0 0.0
Hatchback Sedan SUV MPV/MUV A Segment B Segment C Segment D Segment
2011 2016 2011 2016

Units in 000
Hatchback and B Segment are largest car segment in India
Segment wise Sales and Production Forecast data is available till 2030
Vehicle length and Engine
Segment Share Analysis - Length and Engine Segment Share Analysis - Engine wise
60% CAGR 2011 to 2016 54% CAGR 2011 to 2016
45%
2.0% 9.8% 6.6% 2.8% 36% 1.7% 6.6% 5.3%

30%
27%
18%
9%
0%
<4M and Engine upto <4M and Engine upto > 4m and upto Engine >4m and > Engine 0%
1200cc 1500cc 1500cc 1500cc < 1,200cc 1,200 to 1,500cc > 1,500cc
Length in meter 2011 2016 2011 2016
Engine in CC
Less than 4m and Up to 1,200cc segment is the largest segment with CAGR of 2 percent from 2011 to 2016
Less 4m and up to 1,500cc segment is growing category of vehicle with 9.8 percent CAGR
Price wise Segment Share
Price wise Vehicle Market Share

50.0
Price in Euro
25.0 Growing Segment

7,000 to 21,000 Euro
0.0
Up to 4,000 Between to 4,000 to Between to 7,000 to Between to 11,500 to Between to17,000 to Between to 21,000 to Between to 29,000 to More than 43,0000
7,000 11,500 17,000 21,000 29,000 43,000
2011 2016
Price between 7,000 to 11,500 Euro is the largest car segment volume
Volume By Units and Value
PV Segment share by Volume PV Segment share by Value in Euro
Prices in Euro
Up to 4,000
Between to 4,000 to 7,000
Between to17,000 to 21,000
Between to 43,0000 to 58,000
More than 58,000
Largest volume in units: 7,000 to 11,500 Euro

Largest volume in value: More than 58,000 Euro
Customer behavior and New Technology
Car Buying Factors 2017 to 2023
Virtual reality Driving Experience

Interior (Qaulity, Features and Style)
Car Faetures
Price
Test Drive
Style (Design)
Digital plateform (Online Portal, Blogs, News etc)
Sales Manager - Dealer End
Advice within close circle (Select few Models)
Brand
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2017 2023
Virtual reality driving technology will play key role by 2023 to influence buyers decision
Interior design will be second most important criteria
Product Strategy
Mahindra SUV Model level Analysis
Scorpio Market Share Trend Mahindra XUV 500 Market Share Trend
70 40.0
August 2011 Renault launched Duster model in July 2012
35.0 June 2012
60
30.0
50
May 2015
25.0
40 April 2015
20.0
30 Mahindra launched
XUV 500 model in 15.0 Nov 2017
July 2012 10 Months
20 Nov 2016
June 2014 10.0
10 June 2013
5.0 Nov 2016
Sept 2011
0 Market Share in %
0.0 Market Share in %
Maruti and Tata are going to give tough competition to Mahindra in this segment with their strong product portfolio
Product Strategy
Mahindra SUV Model level Analysis
TUV 300 Market Share Trend Analysis Bolero Market Share Trend
18.0 May 2013
Nov 2015 35
16.0 April 2013
30 Jan 2011
14.0
Aug 2015 Dec 2016
12.0 25
10.0 20
Dec 2016
8.0
15
6.0 Nov 2014
10
4.0 March 2016
Nov 2016 July 2016
5
2.0
0.0 0
TUV 300 lost quantum market share since its launch

Bolero also lost minor market share
Mahindra Overview
Mahindra Sales Overview Mahindra Market Share

300,000 3,500,000
300,000 12.0
250,000 3,000,000
250,000 10.0
2,500,000
200,000
200,000 8.0
2,000,000
150,000
150,000 6.0
1,500,000
100,000
1,000,000 100,000 4.0
50,000 500,000 50,000 2.0
0 0
0 0.0
2011 2012 2013 2014 2015 2016
2011 2012 2013 2014 2015 2016
Mahindra TIV
Mahindra Market Share
Source: ACG World Truck Year Book 2017
Spare parts Price Analysis
Clutch Kit
AMAZE (Diesel)
Part name: Clutch Kit
Etios (Diesel) 1. Clutch Plate
2. Pressure plate/Clutch Cover
3. Release Bearing
FIGO (Diesel)
AMAZE (Petrol)
FIGO (Petrol)
Cost in Euro
Alto (Petrol)
0 50 100 150 200 250 Inclusive of Replacement cost (Labour) 26 to 31 Euro.
Connected Car Concept
On Demand
Service
Driver
Emergency Assistance
help system
One to one
Infotainment
Communication
Payment
Dealers
option
Workshop Spare Parts Health care
Connected Car Concept
After Sales Solution
Contact
Atul Singh Chandel

Director - Automotive Research & Brand Management
Autobei Consulting Group
Mobile Number: +91 9824865333

Email: atul.c@autobei.com
Website: www.autobei.com
Other offices:
Latin America Office USA Office Europe Office

Victorio Spinucci,Number 1339 44 Mall Road, Suite G-18 Deisenhofener weg 12
ZIP CODE 13223-200 Vrzea Burlington Unterhaching
Paulista Sao Paulo Brazil ZIP CODE: MA 01803 ZIP CODE: 82008
Germany

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Indian PV Product and Market Analysis

Indian and China are having around

Indian Car market will

Indian Car market will be

Source: ACG Databank

Top GDP contribution Countries 2050 Car Density

Indian Economy will be second largest economy by 2050 after China

Source: World Bank, : Morgan Stanley, ACG Databank

Source: ACG Databank

2,000 2,500 2,000

Source: ACG Global Car Report 2016

OEM Market Share PV Segment OEMs presence in Luxury PV Segment

OEMs with around 1%

2011 2016 2011 2016

Growth rate OEM wise

2012 2013 2014 2015 2016

Car Type Segment Shift Car Segment Analysis

CAGR 2011 to 2016

900 30.0 - 4% 4% 3% -15%

2011 2016 2011 2016

Hatchback and B Segment are largest car segment in India

Source: ACG Databank

2.0% 9.8% 6.6% 2.8% 36% 1.7% 6.6% 5.3%

Source: ACG Databank

Price wise Vehicle Market Share

25.0 Growing Segment

Source: ACG Databank

PV Segment share by Volume PV Segment share by Value in Euro

Largest volume in units: 7,000 to 11,500 Euro

Source: ACG Databank

Car Buying Factors 2017 to 2023

Virtual reality Driving Experience

Source: ACG Databank

Source: ACG Databank

TUV 300 lost quantum market share since its launch

Source: ACG Databank

Mahindra Sales Overview Mahindra Market Share

50,000 500,000 50,000 2.0

Source: ACG World Truck Year Book 2017

0 50 100 150 200 250 Inclusive of Replacement cost (Labour) 26 to 31 Euro.

Source: ACG Databank

Workshop Spare Parts Health care

Atul Singh Chandel

Mobile Number: +91 9824865333

Latin America Office USA Office Europe Office

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